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TGM - The Great Media News is an online Newsletter dedicated to Advertising, Marketing and Media World of Pakistan, India and Global.
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KAF 2010-11 Launching 05KAF Day One Workshop 08KAF Day Two Workshop 09KAF Memento Announce 12Festive Media Recognition 13When Guru Says 14Man Behind Festival 17Two Days Ad School 18Brand Walk 2011 19Global Innovative Ad Award 20PAPC – Ad Excellence 21War of Anchorship ! 22Pak Presence in Indian Shows 24Veena for Sure 26TGM Leaks 28Karachi Becomes 3D 30Calls of Pakistani Munnis 30Slaves of Katrina Kaif 31Lollypops in Kids’ Hands 33Media Icon of Aaj K… 34Blood on Dance Floor 35Rahat Rules Bollywood 36Bigg Boss Quotes to Remember 37Twitter Connects Big Names 38Mr. Malik … Ad Film to Film ! 39
Editor’zzzWe perceive that every root is the cause behindgigantic trees, but in fact every tree is brought tous by a little seed. TGM – The Great Media News isalso playing a role of seed in the media promotingventures. Initially we target the readers belong tothe field of advertising, marketing and media aswell by providing them the most happening newsand events.
In your first issue … I prefer to say ‘your’, usuallyeditor writes ‘In OUR first issue’ but here byfollowing the YOU philosophy, I feel comfortable tosay “In your first issue”, you will find KARACHIADVERTISING FESTIVAL as a COVER STORY. KAFis the first ever festival launched in Pakistan for theAdvertising Industry. The festival is comprisesover three months duration, including TrainingWorkshops, Brand Walks and Pakistan’s first everAdvertising Awards by a neutral body i.e. “1st
Global Innovative Advertising Awards”.
This issues’ media recognition will be rendered byDAWN News TV and Radio One FM 91, along withemerging digital media i.e. 24 World Online. Yourfirst issue’s personality is Mr. Kamran Jawaid, aman behind Karachi Advertising Festival. Withwhom we discussed the challenging andpromising aspects behind the festival.
After walking on few pages, you will find the realworld behind the Indian Reality Shows. This willalso going to reveal the current perspectivesbehind their intended propaganda as well as ourbehind their intended propaganda as well as oureye of critics instead of adopting the approach ofappreciation for to trigger off our paki celebs toprohibit such a manner which goes against ourcultural heritage globally. Simultaneously, this yearPakistan also made their presence in variousIndian Reality Shows like Voice of India - ChotayUstad & Bigg Boss 4.
In addition of the dazzler happenings and theglimpse of hoops of the Indian Telervision Shows,you will also going to discover the virtual as wellas genuine facts behind the Morning Shows. Youwill also ascertain about he interesting aspectsregarding the War for Anchorship among theleading Pakistani Morning Shows Anchors. What'smore!! the issue contains intact details &particulars regarding the upcoming events &proceedings of the Karachi Advertising Festival2010-11. We hope that you will hit upon pleasure inand eager about this first issue of The Great MediaNews !
Explaining KAF in one sentence can be in thesense that “If you have built castles in the air,your work need not be lost; that is where theyshould be. Now put the foundations under them &KAF is the foundation for the Advertising industryin Pakistan”.
Karishma JawaidTGM Creative Director – The Great Media News
Kiran JawaidTGM Content Director – – The Great Media News
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FIVE
Look at a day when you are supremely satisfied at
the end. It's not a day when you lounge around doingnothing; it's when you've had everything to do, andyou've done it. That’s really true! First Day ofKARACHI ADVERTISING FESTIVAL made the firstmove with One Hour Screening of "Pakistani ClassicTelevision Commercials of 70s-80s-90s”. At thecompletion of the Screening session, theInaugurating Ceremony had been commenced.
KARACHI ADVERTISING FESTIVAL 2010-11 had beeninaugurating by our honorable chief guest, Jehan AraHai (VP Education, APWA) along with Dr. NadiraJawaid (Chairperson, KamzKirz Media MarketingGroup), Dr. Jawaid Aziz (Co-Chairman, KamzKirzMedia Marketing Group), Kiran Jawaid (MarketingDirector, KamzKirz Media Marketing Group), KirishmaJawaid (Creative Director, KamzKirz Media MarketingGroup) and Kamran Jawaid (Event Director, KARACHIADVERTISING FESTIVAL 2010-11). It is a fact that inthe right formation, the lifting power of many wingscan achieve twice the distance of any bird flyingalone, in the same way our team efforts will make thisevent done.
A flame ignited, the day delighted with light & energy,
Left Main: Dr. Nadira Jawaid (Chairperson) is enlightening Traditional Chiragh(Lamp) to launch the Festival along with Kiran Jawaid (Director Marketing) &Kirishma Jawaid (Creative Director); Right Top: Dr. Jawaid Aziz (Co-Chairman)is addressing the Guests ; Right Bottom: Jehan Ara Hai (Chief Guest)
A Floor to Prove !
KARACHI ADVERTISING FESTIVAL 2010-11 was successfully launched via its first inseries of events i.e. 2-Days Inaugurating Training Workshops on "Media Expertise inAdvertising" dated 27-28 November, 2010 at Royal Rodale Club, DHA, Karachi along withFatima Surriya Bajiya, Jehan Ara Hai, Dr. Nadira Jawaid, Jamil Syed, Moen Qureshi, NeilChristy, Imran Ashraf and Irfan Iftikhar from India. Media Partners of KARACHIADVERTISING FESTIVAL 2010-11 are Dawn News TV, Radio One FM 91 and 24 WorldOnline. The Strategic Partner of KARACHI ADVERTISING FESTIVAL 2010-11 is "PAPC -Pakistan Advertising Practitioners Club" (The Sole Event Partner of ABBYINTERNATIONAL ADVERTISING AWARDS, INDIA).
A flame ignited, the day delighted with light & energy,we start the fight for something more than before. Onthe stage, Jehan Ara Hai and Dr. Nadira Jawaid wereenlightened the Traditional Chiragh (Lamp) and thenJehan Ara Hai stated that, "I Declared that KARACHIADVERTISING FESTIVAL 2010-11 is OPEN". Dr.Jawaid Aziz articulated about the vision of theKARACHI ADVERTISING FESTIVAL in the sense thatKAF intent ‘To Coach, Encourage and Appreciate’ theIndustry of ADVERTISING in Pakistan. He furtheradded that "KARACHI ADVERTISING FESTIVAL 2010-11 is comprises over the series of events in relationwith it's vision. In coaching, we are conductingtraining workshops, In encouraging we will belaunching the event of "Brand Walk" in the month ofMay 2011 and In appreciating we will be inducing the"1st Global Innovative Advertising Awards" in themonth of June 2011“
Afterward, Jehan Ara Hai expressed that "It's quite anappreciating step put forward by Kamran Jawaid(Event Director) for the feeble and meager industry ofAdvertising." She further said "I've been in theassociation of Advertising Industry via On-Screenappearance in several TV Commercials for last 3decades and I've experienced a big change, howeversome positive and some negative in the creations ofadvertisement. Positive in terms of TVC's qualityenhancement according to International Standardsand negative in terms of Concepts and Idea. Our OldClassic Pakistani Advertisements with a jingles ofAye Khuda Meray Abu Salamat Raheen, Ama TalluMein Pakao and Bhol Na Jana Phir Papa still in ourminds but what about any new jingle, is they have anystrong impact & essence of persuasion in the mind ofviewers?". In addition she solicited to providesupport to the platform of KARACHI ADVERTISINGFESTIVAL because KARACHI ADVERTISINGFESTIVAL is the only strongest stand for AdvertisingIndustry with exceptional and workable strategies.
Attendees of 2-Days Inaugurating Training Workshops on "Media Expertise inAdvertising" in KARACHI ADVERTISING FESTIVAL 2010-11 are from City District CityGovernment - CDGK, Ministry of Information & Broadcasting, Dawn Media Group, RadioOne FM 91, 24 World Online, Prestige Advertising, Sundial Advertising, Imagine One,Epoche Creations, National Academy of Performing Arts - NAPA, Infinite Productions,Gallery 2000, Szabist, Awaz TV, Red Communications, Fecto Group of Companies,Pakistan Deaf Association (with interpretor), Hamdard University and Institute of BusinessAdministration - IBA, Karachi. Apart of such corporate presentation, several freelanceadvertising producers, directors and creative personnel also made there presence.
is addressing the Guests ; Right Bottom: Jehan Ara Hai (Chief Guest)
Left: Kamran Jawaid (Event Director) Inviting the Chief Guest ;Right: Dr. Nadira Jawaid (Chairperson) is presenting Special Memento toJehan Ara Hai (VP APWA)
EIGHT
Workshop - Day 1 Highlight
At the end of magnificent Inauguration, Mr. Jamil Syed (Former Executive Director, Pakistan Broadcast Association - PBA) was invited to deliver
the Module One on "Introduction to Pakistani Advertising". He has discussed the different aspects of Ups and Downs in the Advertising Industry ofPakistan. He presented the complete timeline of industry, phases of its development and the basics of advertising". Advertising isn't a science. It'spersuasion. And persuasion is an art.
Then after Module One, Mr. MoinQureshi (CEO, Creative HeadQuarter - CHQ) stand up toconvey the following Module Twoon "Anatomy of Big Idea". He hasconferred the different levels ofCreativity embedded and the
appreciation on high-quality campaigns in his own outlook. Next Module i.e. Module Three bestowed an awe-inspiring lecture by Mr. Kamran Jawaid(Managing Director, KamzKirz Media Marketing Group & Event Director, Karachi Advertising Festival) on "Production Sequence behind a creation ofTVC". He encompassed the Production Sequence under the heads of Development, Pre-Production, Production, Post Production and Releasing.Under the Five Heads of Production Sequence he thrash out the 24 Steps from Idea to Final Release. Kamran Jawaid also talk about the differentaspects in differentiation between 3 hours Full Length Film and 30 Seconds Ad Film.
Creativity embedded and theConcepts behind successfulcampaigns. He created a vigorous& dynamic atmosphere with hisopen criticism on bad and open
Module Four also corresponded by the Mr. Kamran Jawaidon "Utilization of Animation Techniques". He illustrated aclear portrait of animation done behind successful projectsof Tom & Jerry, Chicken Run, Spiderman, Matrix and Avatarand its utilization & exploitation in different Ad Films. Healso demonstrated the techniques behind the Visual EffectsUtilization in the Indian Media as well. After Module Four, Mr.Irfan Iftikhar (Director, SAARC Media - Mumbai-Karachi-Dhaka) was invited to share his precious experienceregarding Module Five & depicting the outlook of "CostEffective Ad Film Making in India".
He illuminated a couple of his mega projects geared up in India which incorporated Tata Indigo, Raymond, Faber and many more. He alsoconversed about his various Ad Films primed in Pakistan. He experienced quite enthusiastic response from the workshop attendees. Workshopattendees raised several queries including Indian costing, Mumbai Film City, Indian celebrities, Indian Advertising Gurus, Indian Production Housesand more. Module Six regarding "Power of Jingle" also elucidated by Mr. Irfan Iftikhar and he played several unforgettable jingles along with newcreations.
He also put light on the diverse role played bymusic & its compositions, above and beyond tofacilitate the understanding of essence of thataspect, it is conferred from both sides of thecoin that is from the respect of their use in theappealing perspective like the currententertaining music & how far is the differencesarise in an AD Film Jingle and also touch updifferent genres and themes adopted by the
current media. Therefore, with the Module Six by Irfan Iftikhar, Day One of workshop has been over and done with curiosity from the side of theattendees who expressed their desires to attend our next day workshop. But remember, every end is a new beginning. Day One started from 9:00am sharp and it made its climax at 6:00 pm and same duration for day two.
NINE
Workshop - Day 2 Highlight
Our history is a huge part of our past. Day Two was commenced with a screening of "History of International Advertising”. Advertising is the
modern substitute for argument; its function is to make the worse appear the better and its history is the witness that testifies to the passing oftime; it illumines reality, vitalizes memory, provides guidance and brings us tidings of antiquity. Screening embraced on 1 hour duration. Screeningis about the evolution as well as revolution of Advertising in BC Era till NOW. After the session of screening, Mr. Jamil Syed was cordially invited toelucidated and conversed in order to comprehend & to decipher important aspects of the Module Seven.
Mr. Jamil Syed exceptionally enlightened Module Seven regarding "Media Planning and Strategies" with an attention-grabbing interactivediscussion. This module is one of the lengthiest modules because of its descriptive nature. Get over the idea that only children should spend theirtime in study. Be a student so long as you still have something to learn, and this will mean all your life. Mr. Jamil Syed explicated each and everysteps and terms of Media Planning in conjunction with Channel Selections, Time Slots and ‘When & Where’ Queries in Media Buying.
Module Eight elucidated by Mr. Neil Christy (CEO, Headlion Advertising) where "Good versus Bad Advertising” was the subject under discussion.Module Eight elucidated by Mr. Neil Christy (CEO, Headlion Advertising) where "Good versus Bad Advertising” was the subject under discussion.He grasped attention by the magnificent and splendid speech leads to quite a bold discussion on good and dire aspects of Pakistani along withglobal level Advertising. Mr. Neil Christy relayed an exclusive screenings of several known International Ad Films and also put light on his mostsuccessful Advertisement Campaigns and shared his precious experiences. Mr. Neil Christy also dig up pleasure from an active participation by theworkshop attendees and expressed their differences of opinion about Indian and Pakistani cultural heritage and the Absence of the representationof Karachi Culture among the Four Provincial ethnicity of Pakistan. Mr. Neil Christy revealed the pertinent logics behind the successful campaignsduring the exchange of ideas. Creative without strategy is called 'art.' Creative with strategy is called 'advertising’. After Module Eight, the SpecialScreening of "The Art of Persuasion in Pakistani Advertisements" was imparted with a duration of 30 minutes. Next Module was corresponded byMr. Kamran Jawaid.
Mr. Kamran Jawaid geared up presentation on "Brand Propagation in TV & Films" as Module Nine in queue. This Module perceived as the mostentertaining and attention-grabbing module because during this module several videos was played from known films and PTV dramas to revealedthat how and in what manner, Brands can be endorsed in TV Shows and Feature Films. Kamran Jawaid also elicited the different aspects ofBranded Entertainment and its contribution in Advertisement. Final Module i.e. Module Ten concerned about "Why Celebrity Endorsement ?" alsoelucidated by Mr. Kamran Jawaid. Once Again akin to previous module, this module was also getting active attention of attendees. This season isall about celebrity fragrances and celebrity endorsements in different channels of media. In other words, this module is all about the assortmentand exposition of celebrity as Brand Ambassador, What sort of associations developed among Brand, Celebrity and the Prospects, who suppose tobe Customer or Consumer. Here Kamran Jawaid also enlightened the different dimensions of hiring foreign appearance especially from India formaking endorsements in Pakistan.
TWELVE
Announcing
Mementos !
After the tremendous finale of the Final Module, Fatima Surriya Bajiya and Dr. Nadira Jawaid was cordially invited on stage for
bestowing the Acknowledging Mementos to Speakers, Media Partners and Strategic Partner including Imran Ashraf (President,PAPC). After Mementos, Certificates was distributed among the attendees of the workshop. At the culmination of the Day Two,Fatima Surriya Bajiya articulated her outlook regarding KARACHI ADVERTISING FESTIVAL. She appreciated & cherished KamranJawaid (Event Director) for creating such a magnificent & exceptional platform for the Advertising Industry, & no body can deny thefact that today no one are proficiently espouse such a platform from last 50 years of media history of Pakistan. She articulated thatshe had immense confidence & self-reliance on Kamran Jawaid for instituting KARACHI ADVERTISING FESTIVAL at Internationallevel because she knows Kamran Jawaid since his childhood and he had been dwell into initiating and put into practice hisexceptional ideas in quite thriving manner. She cherished & be grateful for the youth, who put in the uncountable contributions, hardwork & efforts in the field of Advertising. At the last moments, Mr. Kamran Jawaid, expressed gratitude to all the participants and hequoted the words "Miltay Hain Break Kay Baad in our next event of KARACHI ADVERTISING FESTIVAL i.e. “2 Days AdvertisingWorkshop" in March 2011 & Brand Walk in May 2011". In the End, we will remember not the words of our enemies, but the silence ofour friends.
EIGHT
Festive Media Recognition
Karachi Advertising Festival has an Exclusive Media Partners for having specified coverage of the events. These
media partners mad an exclusive coverage of the Launching Ceremony including Two Days Training Workshop onAd Film Making and Media Planning and Memento Distribution Ceremony. These Media Partners are DAWN NEWSTV as Exclusive TV Media Partner, Radio One FM 91 as a Exclusive Radio Media Partner and 24 World Online as aExclusive Digital Media Partner. Karachi Advertising Festival is Proudly Announce Special Media RecognitionMementos to the Media Partner.
Rooted firmly in a tradition ofintegrity, reliability and trust,DawnNews is Pakistan’s leading newsand current affairs television channel.Furthering a legacy that was begun byQuaid-e-Azam Muhammad Ali Jinnahwith the founding of the Dawnnewspaper in 1947, DawnNews vowsto provide its viewers with a mediumthat is responsible, credible andbalanced. We report all sides of thestory, letting the light through, everysecond, every minute, every hour,24x7. We empower you to understandthe difference…
Quaid-e-Azam Mohammad Ali Jinnah with the Editorial Staff of Dawn
Radio1 FM 91 offers a variety of genres and catersto a wide age group, across major cities ofPakistan (Karachi, Lahore, Islamabad & Gawadar).Pakistan (Karachi, Lahore, Islamabad & Gawadar).Radio1 FM91 strives to break from the everydayclutter and stands to differ through its music thatconnects with the hearts of many listeners. Itbuilds on promoting nationalistic integrity, respectfor tradition, and represents the local musicalculture. Our main focus is built around the desireto provide pure entertainment, and this ideologyblends into the entire range of programming thatwe serve. It meets the needs of individuals from allwalks of life and provides information sprinklersabout area of different interests.
Definitely Communication knows no barriers. Here 24 World Online plays a vital roleby bringing a series of Websites with demanding positioning with respect of targetingyouth, women, news lovers and cricket lovers. Karachi Digest .com is a portalintended to cater the demands of audiences besieged by the very existence of itsurban metropolis. The site will also cater the desire for the valuable information on avariety of topics involved in the formulation and working of its municipality. YouthOnline is an another web porter specified for youth with exclusive coverage of youthrelated events. 24 World Online also presents three individual domains for the recipesof one of the leading chief including Zubaida Tariq, Zakir and Gulzar. 24 World Onlinealso promote the Pakistani Heritage via dedicated web portal.
KBN – Karachi Breaking News Network is a dedicatedweb portal for Karachi based news launched byKamzKirz Media Marketing Group. KBN’s main visionis to provide BREAKING NEWS immediately just afterthe news happen before any media. KBN will carry thenews in text and video formats. KBN is bilingual webportal in English and Urdu. KBN also covers the newsof Pakistan, Business, Sports and Showbiz. KBN alsoprovide an opportunity for being a Journalist.kbnews.co.nr
FOURTEEN
When Guru Says …
I appreciate Kamran Jawaid (Event Director) for creating such platform for the Advertising
Industry, which is never be adopted or presented by any one in last 50 years of media historyof Pakistan. I have confidence on Kamran Jawaid for bringing KARACHI ADVERTISINGFESTIVAL on International platform because I knew Kamran Jawaid since his childhood andhe has been in-habit to bring and implement the uniques ideas but in quite successfulmanner. I appreciate the youth, who made the uncountable contribution in the field ofAdvertising. (Fatima Surriya Bajiya, Former Advisor to Chief Minister & Known Writer ofAsia)
We hope that such platform for the Advertising Industry will not only nourish the industry
in terms of encouragements and appreciations but also will weaponized the industry withnew technology by getting affiliations with international platforms of production andtrainings. (Dr. Jawaid Aziz, Co Chairman – KamzKirz Media Marketing Group)
I am confident about Kamran Jawaid, that he brought this platform of Advertising on World
Recognitions and will fulfill the academic requirements with encouragement andappreciations. Festival is also targeting International Creativity along with own country BigIdeas. (Dr. Nadira Jawaid, Chairperson – KamzKirz Media Marketing Group)Ideas. (Dr. Nadira Jawaid, Chairperson – KamzKirz Media Marketing Group)
Advertising Industry of Pakistan needs such Festival since our independence. We have
many Advertising Agencies, Media Production Houses and Media Buying Houses but there isno platform to present them united in front of International Eyes of Critics. I Proudly say thatKarachi Advertising Festival is certainly a perfect place to bring new ideas and to discuss theexisting one. I am sure that ‘1st Global Innovative Advertising Awards’ a part of Festival asGrand Finale will have Applauding Name in Advertising from Pakistan for the World.(Imran Ashraf, President – Pakistan Advertising Practitioners Club)
I have been associated with the Advertising Industry since last 2 decades but only at on
screen performance. After doing several advertisement, I feel that there should be someawareness about Advertising. And it’s really appreciating news for me, when I heard aboutKarachi Advertising Festival, where training workshops, appreciating awards and severalnew ideas of brand promotions like Brand Walk are the part of it. I knew Kamran Jawaid,since his childhood and I believed that one day this little kid will shake the floor of Pakistan.(Jehan Ara Hai, Vice President APWA & TV Actress)
Pakistani Media either Films or Ad Films, always need a platform to present internationally.
I have experienced a film festival in Pakistan and now it’s quite surprising for me thatPakistan’s Advertising Industry is presenting themselves in well designed festival. FilmFestival exists in many cities, but Advertising Festivals are very few to count and I proudlysay that Karachi Advertising Festival is now only festival in South Asia including India.(Pooja Munshi Bhatt, Indian Film Maker & Film Actress)
FIFTEEN
I wish to be a part of Karachi Advertising Festival. As I visited Pakistan during
Flood Disasters and I had prayed for the prosperity of the country. Now aftergetting news of such Festivals held in Pakistan, It’s makes myself to besatisfied that Pakistan is going to be stable once again after experience such abig tragedy. (Angelina Jolie, Hollywood Actor)
As I met Kamran Jawaid in a known Film Festival of Pakistan, and he shared his concepts
with me for having such BIG IDEAS for the field of Advertising. Since that day, I was waitingfor such Big Idea In practical mode. And now finally I got Karachi Advertising Festival, whichwould be an only festival in South Asia and the field of Advertising really needs such step.(Sudhir Mishra, Film Maker, India)
Idea behind Karachi Advertising Festival is quite unique. As I go through the overall events
description, which has been held or will be happen and It’s make me more exciting and give areason to attend it. Kamran Jawaid is such a wonderful person behind Karachi AdvertisingFestival and I know he can do some thing more from it. (Vivek Oberoi, Indian Film Actor)
I wish to attend Karachi Advertising Festival but due to my ill health I failed to attend the
Launching Ceremony, but I try my best for being a part of its future upcoming events offestival. Kamran Jawaid is one of those names, who made the marks on ironized stones.festival. Kamran Jawaid is one of those names, who made the marks on ironized stones.Such person takes Janam for creating platform to unite the dispersed souls and presentingthem as enigmatic tale in history. Say cheers for Karachi Advertising Festival !(Shami Kapoor (Shamsher Raj), Indian Film Actor)
Kamran Jawaid’s name is enough for me, when I heard about Karachi Advertising Festival.
Because I knew about his skilled approach towards Ad Film Making. I worked with him andperceived him a PERFECTIONIST in Pakistan after Aamir Khan in India. He never ignore asingle error during his ad film making. Now we can imagine that how much perfectionism willbe at Karachi Advertising Festival and its connected Workshops, Brand Walk and 1st GlobalInnovative Advertising Awards 2011. (Irfan Iftikhar, Director Saarc Media & Indian Ad FilmMaker)
Well I found very few peoples who attend the first day of Festival, much improvements
found on second and so on. I hope Karachi Advertising Festival will be one of the appreciableplatform for the Advertising Lovers. (Jamil Syed, Former Executive Director – PBA – PakistanBroadcast Association & Advertising Professional)
I congrats Kamran Jawaid, for having such a wonder idea in practical form of Karachi
Advertising Festival. I wish that Kamran will bring this festival on continuity every year.(Prof. Ejaz Mian, IBA – Institute of Business Adminstration & Advertising Professional)
SIXTEEN
Guru Continues …
I feel great pleasure to share my heartiest congrates to you to organize KARACHI
ADVERTISING FESTIVAL, this is a great intiative from your side to Launch this kind ofevents for the first time in karachi city. From this event media fertinety get maximum benefit,that what our media play a vital role for this country or city. (Mazher ul Haq, AccountManager - Outdoor One)
It was an ideal place to learn and to prove our skills. I attend the workshop and even I
record the complete workshop to learn again and again. You can understand the way weneed such festival. (Asif Amin Farooqui, Head of Designing Department at PakistanAssociation of the Deaf)
Being an old friend of Kamran Jawaid, and I knew about him that if we say in Salman
Khan’s style “Ek Bar Jo Commitment Kerdi To Phir Mein Apnay Aapki Bhi Nahi Sunta”,same happen with Kamran, despite of increasing political instability and terrorism inKarachi, Kamran Jawaid proved himself as Event Director and he invite Indian Ad FilmKarachi, Kamran Jawaid proved himself as Event Director and he invite Indian Ad FilmMaker Mr. Irfam Iftikhar and had a successful launch of Karachi Advertising Festival. Nowwe are waiting to perform at festival’s upcoming events of Brand Walk and 1st GlobalInnovative Advertising Awards. (Waqar Kurieshi, Member WAJOOD Pakistani Rock Band)
Since my last experience in Asia, particularly in South Korea as a juror and speaker at
AdStar, I have certainty that Asian advertising is surprising as never seen before and thatnew languages come from there, just check the latest edition of Gunn Report. Advertisingfestivals are a sign of global standard is to prevail in each market, in the case of Karachi,which is happening in Pakistan. And being recognition of your colleagues, to the best of thebest, have a great relevance to defining who is more creative than another. I hope to meet thebest Pakistani advertising, a whole new world form culturally speaking. Karachi undoubtedlyrepresents a strong push for creativity in the region and is apparently worried about it, beingconnected with the best in the industry, just take a look what they done in 2010. My bests.(Pancho González, Director General Creative – Innovation Brainstorming Xchange, Santiago,Chile)
Karachi Advertising Festival is a very good initiative very well thought out. Wish you all the
best. (Azadar Hussain, Regional Head at The D'hamidi Partnership)
Karachi Advertising Festival is a great event and i have just three words to Kamran Jawaid
i.e. KEEP IT UP ! (Asmatullah Niazi, Dy Controller News at PTV NEWS)
SEVENTEEN
Man Behind Festival !
Jack of all Trades and Kamran Jawaid are the synonyms to each
other. During his diversified career he deals one of the major brandsof Pakistan in just 9+ years of his careers. His identification anddevelopment of business building ideas and works with otherbusiness unit team members to execute the plans make him capableto carryout the any product on branding platform. He did hisBachelor in Business Administration (Marketing) and Master inBusiness Administration (Marketing & Advertising) from HamdardInstitute of Management Sciences, Hamdard University, Karachi. Forbeing more media oriented approach in branding and he didSpecialized Diploma Courses of Film Production and MediaOrientation from Usman Institute of Technology in collaboration withPTV – Pakistan Television. He broaden his horizon by major moves inhis career; as he start his vocation from PEMRA and got immenseexperience of Licensing, Enforcement and Media Watch. Then hemoved and became a Brand Manager of one of the World’s Top TenRed Syrups ROOHAFZA. He symbolized his expertise on nationaland international platform of branding and merchandising.
Then he moved to Asia’s Largest Telecommunication Company PTCL as Business Analyst, Marketing Research and designedseveral packages and schemes in collaboration with Etisalat Telecommunication Corp. Dubai, UAE and bear out new approaches ofcustomer service and customer satisfaction. After being an expert of FMCG and Semi FMCG Brands, he entered in the field ofCorporate Branding via ALLIED GROUP, and he worked as a Head of Marketing & Advertising of ALLIED CABLES. Where hedeveloped and executes promotional initiatives to profitably increase consumption within budgeted parameters. He coordinatesproduct management and cost reduction projects with internal and external resources to achieve results (product development,production planning, trade promotion, sales, market research, consultants and advertising agencies). He analyzes consumption andshipment data and compares results to established objectives to assure the effectiveness of marketing programs.Apart Marketing Experience he has a vast exposure in MediaIndustry and worked in several TV Channels like PTV, GEO TV, ARYIndustry and worked in several TV Channels like PTV, GEO TV, ARYDigital, Labbaik TV, QTV, TV One and TV 2day on Production,Direction and Performing Arts. He also involved in EventManagement Industry and has worked as Member in Kara FilmSociety, where he has organized Karachi International Film Festivalby inviting major celebrities from India and Hollywood. He hasprepared 1200 Paged Research Work named as “Speak Media”submitted in PEMRA Islamabad HQ and has designed “m³ theory”(Millennium Marketing Mix), which will be publish in national andinternationals journals. He is an expert in Strategic Managementincluding Strategy Formulation, Strategy Implementation andStrategy Evaluation. He combines Strategic Management with BrandManagement and applying by development of marketing plans andcampaigns to support assortments. Develop and follows through onall merchandise relating to visual campaigns and Ensuremerchandise strategies are executed on the store level. This isfollowed by the increasing customer satisfaction with destination ofbigger market share.
On 27th September, 2008 (Eve of 27th Ramadan) Kamran Jawaid has
launched his dream project “KamzKirz Media Marketing Group” as aManaging Director. Initially he has developed marketing services fortheir clients and further more KamzKirz Media Marketing Group startedto provide the Advertising Services. After around two years, onNovember 27-28, 2010, Kamran Jawaid launched his old idea conceptinto practical i.e. “Karachi Advertising Festival 2010-11” under hisKamzKirz Media Marketing Group.
Now he has aim to bring the revolution in the world of marketing anadvertising by providing the unique concepts and ideas, which has beennever been adopted by anyone under the name of “Karachi AdvertisingFestival 2010-11”. He is on frenziedly journey towards achieving thepoint of reference placed by his proactive approach.
Topics To Be DiscussedAd Film Production Sequence, Cinematic Techniques, Branded Entertainment, Utilizing AnimationTechniques, Media Planning, Celebrity Endorsement, Practical Application of Camera Movement,Lighting Sequence, Sketching Story Board, Production Facts in India, Creativity Techniques in India,Indian Ad Film Case Study. A Panel for Dialogues with Known Advertising Gurus from Pakistan &India. 5 Hours per day / 2:00 pm – 7:00 pm each day
Course WORKBOOK & Hi-Tea at Rangoli, Arena will be Provided
TRAINER’S PORFOLIOThe Lead Trainer of theSchool is Mr. KamranJawaid with his BusinessManagement’s Major inAdvertising and has been
DIALOGUE PENALIST
Mr. Jamil SyedFormer
Executive Director Pakistan
Broadcasting Association
PBA
Mr. Imran AshrafPresident – PAPCSole Event Partner
of ABBY International Advertising
Awards - INDIA
Mr. Kamran JawaidManaging Director
KamzKirz Media Marketing Group &
Event DirectorKarachi Advertising
Festival
Mr. Irfan IftikharDirector
SAARC MEDIAMumbai – India
Expert of Ad FilmProduction in
INDIA
Advertising and has beenworking in the industry ofabout last 10 Years. Hehas a vast experience ofdealing brands like RoohAfza, PTCL, Etisalat andPEMRA.
He has conducted severalworkshops around theglobe. Currently he isinvolved in MediaPlanning and Ad FilmMaking of SeveralLeading Brands.
COURSE fee: CONTACTS:���� Corporate Package: PKR 5,900 ���� CALL: 0332-3515450���� Student Package: PKR 4,900 ���� EMAIL: [email protected]* 10% DISCOUNT ON GROUP REGISTRATION ����ONLINE REGISTRATION AT: www.karachiadfest.co.nr
EVENT secretariat (Facility for In-House Training also Provided)KamzKirz Media Marketing Group:
Head Office: D-40, Zahid Square, Block 16, Federal “B” Area, Karachi, Pakistan Mailing Address: P.O.Box 13626, F.B. Area, Karachi, Pakistan
Contact: +92-332-3515450 ; +92-345-2230680 ; +92-21-32016367Email: [email protected] ; [email protected] Web: www.kamzkirz.co.nr ; www.karachiadfest.co.nr
Download Forms from www.karachiadfest.co.nr
ORGANIZED BYSUPPORTED BY
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is a project of CDGK
A Walk commenced first time in Pakistan, where Brand Walks on Ramp with BrandRepresentatives, which could be Brand Ambassadors, Sales Promoters or CompanyRepresentatives. Brand Walk will be held at the Exhibiting Location of Karachi Expo Center. BrandWalk is different by a regular exhibition, because here Exhibitors not only place their Stalls butalso Exhibitors can make their Brand Presentation on Ramp. A Complete Amusing Event forFamilies Only. Value Added Services and their Promotions can be presented by following ideas.Brand Walk is the part of Karachi Advertising Festival, where Exhibitor will Advertise their Brands.
IDEAL OPPORTUNITY FOR:Brand LaunchingBrand DemonstrationPhysical Appearance of Product
RAMP ACTIVITY INCLUDES:Live Product DemonstrationDramatic Performances of TVCAudience Interactive Games
LIVE APPEARANCE AT RAMP:Famous Chiefs of Food ChannelsMagical Kids of Chotay UstadWajood - KAF Official Rock Band
BRAND WALK IS BEST FORTextile ; GSM & Mobile Phones ; Electronics ; Confectionaries & Biscuits ; Soaps & Detergents ; Shampoos & HairCare ; Tooth Pastes & Beauty Creams ; Cosmetics ; Automobile ; Food & Milks ; Telecommunication ; Education ;Banks & Insurance ; Media Broadcasters ; Print Media ; Edible Oils & Ghee ; Pharmaceutical ; Hotels & Fast FoodRestaurants ; Beverages & Mineral Water ; Builders & Construction Material ; Shoes & Accessories ; Home Interiors; Engineering ; Health Services ; Airlines & Cargo ; Couriers Services ; Petroleum & Gas ; Power Generation ;
Chemicals ; Jewels & Gems ; Leather Products & Miscellaneous Services & Products.
EVENT secretariat (Facility for In-House Training also Provided)KamzKirz Media Marketing Group:
Head Office: D-40, Zahid Square, Block 16, Federal “B” Area, Karachi, Pakistan Mailing Address: P.O.Box 13626, F.B. Area, Karachi, Pakistan
Contact: +92-332-3515450 ; +92-345-2230680 ; +92-21-32016367Email: [email protected] ; [email protected] Web: www.kamzkirz.co.nr ; www.karachiadfest.co.nr
Download Presentation for Exhibitorswww.karachiadfest.co.nr
Physical Appearance of ProductComplaints and Resolution Stall Placements Media Releases Company Presentations
Contests and QuizzesModel Appearance with BrandsMusical & Entertainment ActsProduct Usage Descriptions
Brand Walk is providing: 6’X6’ Stalls + 10min to 30min Ramp Acts
Wajood - KAF Official Rock Band Pakistani Celebs in Bigg Boss 4Screening of Abby International AwardsScreening of Karachi Uncovered – BBCScreening of Legendary Productions
SUPPORTED BYSUPPORTED BY
I OWN KARACHI
is a project of
CDGK
TWENTY ONE
PAPC - Ad Excellence
We had longneeded a powerfulalliance in orderto maintain auniformly highstandard ofadvertising aswell as to be ableto keep abreastwith theinternationaladvertisingstandards andever evolvingconcepts.
Since the club truly signifies the spirit “ for the people, by the people,and to the people”, an invitation is extended to everyone related to theprofession to join.
Pakistan Advertising Practitioners Club – proud to make inroads for Pakistan advertisingindustry into the ABBY International Advertising Awards 2005. The other achievement was theinnovative tribute to the Advertising industry through a song “World of Advertising” that is a firstever in the Indo Pak history. It was very well received and appreciated by the Advertising ClubBombay and the representatives of other competing countries.
Pakistan Advertising Practitioners Club (a Non – Profit organization), the sole representative of the aspirations, interests and
a common voice of the advertising practitioners in Pakistan, is determined to serve and cater to the needs of advertisingpractitioners all over Pakistan as it provides a platform for mutual interaction and professional advancement.
As a confidence building measure, PAPC plans to hold annual awardceremony for achievements and contributions in creative fields, research worketc.
Besides above, plans are underway for providing financial assistance throughPAPC’s Hard Time Financing Services to the PAPC members incase they losetheir job. They will be provided instant interest-free financial assistancewithout any description till the time they find another job. For PAPC members,Free Group Insurance is also one of the benefits they deserved.
Well all this makes part of our efforts to live up to our slogan, “ ourcommitment-advertising par excellence”.
Faithful to its objectives, PAPC will provide career counseling, interviewpreparation and consultancy related to the profession to its members.. APlacement Bureau and publishing of a Newsletter “The Big Idea” covering theactivities of PAPC as well as topics that are thought to enhance the professionalknowledge of the practitioners, are in the pipeline for the PAPC’s members.
PAPC’s aims are to streamline the learning processes of the practitioners so as to minimizeconfusion and build confidence amongst them, to encourage sharing of knowledge throughInternet database, research papers, seminars, debates, group discussions, workshops andother exchanges for overall professional development of the practitioners. PAPC stronglypromotes best ethical practices in the advertising field in Pakistan . The moving spirit in thePAPC’s endeavors is its firm belief that a real good campaign does not need the crutches ofmean tactics.
Scoring on this account became all the more imperative if we were to make our presence felt inthe international arena. If the society in general can benefit from the work of a few intellectualswhy can’t all the advertising people pursuing common, interests get together for their largeradvantage? These very thoughts were the driving force for those who are now the pioneers ofthis club. The club thus not only provides a platform for mutual interaction but is also devoted tothe well being of the practitioners.
Bombay and the representatives of other competing countries.
� � ?TWENTY TWO
War of Anchorship !
When you arise in the morning, think of what a precious
privilege it is to be alive - to breathe, to think, to enjoy, tolove. In our childhood, we had so much excitement for that 3minutes, which we were never want to miss while we were gotready for School in early morning. I'm talking about thePakistan's First Ever Morning Transmission anchored byMustansar Hussain Tarar. Daily millions of children eagerlywaiting for 3 minutes cartoon rely in the morning transmissionat 7:15 am, while elders was waiting for Morning Khabarnama.It was the time of Late 80s and Early 90s, when PTV was theonly center of attraction in the idiot box. Furthermore today,most of the satellite channels with the intend of broadcastingtheir 24 hours transmission, that 2 hours morningtransmission now transformed into morning shows anddefinitely it is not wrong to say that it was the preliminarypicture of Pakistani Morning Shows.
Now we have uncountable satellite channels in our remotesand almost every household empowered to prefer the bestone to watch Indian Daily Soaps, besides this the PakistaniMorning Shows still counted as one of the highest ratedprograms in Pakistani Media. And nowadays "Nadia KhanShow" on Geo TV reckoned as pinnacle among the MostPopular Morning Shows. "Nadia Khan Show" telecast theirlive transmission of morning show at the early hours of theday as well as its repeated telecast relayed in late night is
quite an exceptional strategy adopted by them in order to broadcast their transmission twice a day which no doubt is proved to be a
By Kamran Jawaid (MD, KamzKirz MMG)
quite an exceptional strategy adopted by them in order to broadcast their transmission twice a day which no doubt is proved to be alucrative approach because by following such a way no one can miss it and even they captured their share of audience in that time slot as well. Inorder to compete with the strong intensity of rivalry of the Nadia Khan Show, another most popular morning show is "Good Morning Pakistan"anchored by Dr. Shaista Wahidi on ARY Digital. In the queue of these morning shows, George and Kiran also known for their anchoring of themorning show on Aaj TV. Among some more challenging names embedded in viewers’ mind incorporated Dr. Sana Tariq on Hum TV's Morning andAisha Sana on PTV's Morning. Definitely such morning shows be acquainted with their anchors and it is not wrong to say that anchor is the onlyUSP of any Morning show. In order to achieve this sort of USP with the intention to raised their preliminary viewership, Apna Channel also inviteRambo and Sahiba, A Lollywood Known Real Life Couple as anchors for the morning show and Film Actress Noor is busy on Morning with Hum.
If we put light on the historical phases of electronic media industry of Pakistan then we come to know that the last two years was set off quite well,Advertisers instead to approach other entertainment programs, they are more concerned with Morning shows, Even after accumulating the raw datafrom known advertising agencies and media buying houses, then we were going to familiar with the Program Ratings of TV shows on variousPakistani Channels; then it is uncovered that Sports Program comes on 3rd, Political Talk Shows comes on 2nd and Morning Shows comes on 1stposition. Today every satellite channels’ management gives their foremost priority to such morning shows which can covers at least 4 hourstransmission from their 18 hours transmission i.e. 2 hours in the early hours of the day at morning as live and 2 hours covered by their repeatedtransmission. In such heightened competition among morning shows, Nadia Khan and Shaista Wahidi honored as two rival captains of thetournaments. Competition can be the most nerve-racking experience. Some people just thrive on it.
Nadia Khan made her fabulous television debut through NTM in 1996. She then hosted a show called Daak Time (Mail Time) with UncleSargam which got tremendous popularity among children in particular on PTV. She made an unforgettable comeback on the small screen by givingtheir memorable appearance in an Eid Special Show telecasted in the year 2005 in which she performed opposite to Ijaz Aslam and Sadia Imam. Shealso come into sight in an ARY Digital soap called Koi To Ho in 2003. She afterward left that show in order to work as an anchor on ARY Digital'smorning show Breakfast with Nadia. This show commenced to on-air their live transmission from Dubai in the year 2006. After making hermysterious departure from ARY Digital for unidentified reasons in 2008, she swiched to Geo TV. Nadia Khan then initiated to host Geo TV's morningshow called Nadia Khan Show. This embraced the live chat along with interviews of renowned personalities & celebrities associated with differentfields. Besides open discussion on every day aspects of life, Nadia Khan was also prominent for boldly and fearlessly touching some intense &sensitive issues with her ironic & extraordinary sense of humor. She experienced lots of controversial episodes like interviewing with Women fromLal Masjid, discussing several scandals with Meera and simultaneously, Meera unexpectedly left the show without having adieu conversations bydeliberately removing her color mike; Criticizing Pakistani Movies with Syed Noor and Sangeeta along with the candid opinions from both sidesabout each other. How can we forgot to recall the most recent and mainly controversial interview with Noor, where the live coverage of Noorand Vikram Bandani Fighting was captured during the Nadia Khan Show, in which Noor was being harassed by her Husband during the live shootof Nadia Khan Show. Just after this incident, few more episodes was telecasted but later than Nadia Khan was left GEO TV on September 30, 2010and simultaneously, she was replaced by Shaista Wahidi for the same program in November, 2010. The genuine reason was unrevealed along withlots of rumors and such sabotage gossips got more strong impact in the mind of viewers, when Shaista Wahidi switched from her known GoodMorning Pakistan on ARY Digital. Because as we told you that Shaista Wahidi is one of the leading competitors to Nadia Khan.
CONTINUES ON NEXT …
Shaista Wahidi instigated her career as a radio anchorperson which
led her to turn into a news caster on a private TV Channel. She revealedher inner talent an endowment while hosting different live shows on TV.Her first ever TV show was Hum aur App Barah-e-Rast which wastelecasted on the same channel. She was also involved in to host one ofthe most popular TV Shows of Pakistan, Good MorningPakistan on ARY Digital.
However, due to some personal reasons (her husband residesin Dubai and the show also relays from Dubai) she left ARY andswitched to GEO Television and simultaneously, replaced Nadia Khan &appears as the morning show host. Due to contractual violations the
… War Continues
appears as the morning show host. Due to contractual violations theARY has filed a suit against Shaista Wahidi in Sindh High Court (SHC)for to execute the legal proceedings against her. Shaista Wahidi alsoinvolved in an enduring financial disagreements with ARY during herpopular Good Morning Pakistan program.
While recently GEO TV has posted a testimonial about Nadia KhanShow on their website that this show continues to delight its viewerswith Nadia’s trademark style of conducting informal and candidcelebrity interviews, showcasing segments regarding entertainment andinformative stuffs and simultaneously, giving away astonishing prizesfor housewives & kids. At present the viewers for a second time willswitch to watch NKS Primetime; the show will be broadcast from 23:00-01:30 from Monday to Friday. So finally after experiencing such gossipsabout the Nadia Khan Show, these rumors ought to be vanished nowbecause at this instant the Two Morning Show Rivals are now on onechannel i.e. Geo TV but with an amendment in the sense that ShaistaWahidi is allotted in Morning Show "Utho Jago Pakistan" while NadiaKhan is assigned for the Late Night Transmission "Nadia Khan Show -Prime Time".
Conversely, ARY Digital still go on with their Good Morning Pakistanbut with a diversity of anchors together with known TV faces. Now afterhaving such major and imperative moves, the heightened competitionelevated between Shaista Wahidi on Geo TV and Various Faces on ARYDigital. While Apna Channel got much popularity with their Lollywoodcharms namely Rambo and Sahiba, who invites several guests fromLollywood industry, who have never been invited on regular basis atother morning shows. Apna Channel's Morning Show is bilingualmorning show i.e. with Urdu and Punjabi.
Recently we have also experienced an unexpected replacement WhereMaira Khan replaced Juggun Kazimin in Dawn Mast Morning.
Now the major query raised in our minds is how far the program ratingof morning shows will be affected either in positive or in negative sensewhile experiencing such moves in Morning Shows. I hope that allPakistani Channels will hit upon to give their best by making theirextraordinary contributions & efforts in such Morning Shows in order torecapture their Pakistani Viewership caged by Indian Daily Soaps.
TWENTY FOUR
Nature of Entertainment varies centuries to centuries. Anarkali and Tan Seen
were the source of entertainment in Mughal Darbaars, then Notinkiyan(Street Theater) was popular before IndoPak partition. Such notinkiyan replaced bysilver screen of cinemas with black & white faces of Dilip Kumar and Madhubala.After the induction of television in our home country, entertainment perspectivesturn out to be in the form of Drama Serial telecasted at 8pm and Movie on Weekend.During the era of 80s the trend of VCR has entered into almost every parts ofPakistan and then Indian movies has gain a significant & viable share into theentertainment pie. But simultaneously, the local Comedy Theaters of Pakistan wasproved to be a threat against these Indian movies. We can also be able to summonup that era, when the rent of ordinary video cassette was PKR 5 only while AmitabhBachchan's movie cassette and Umar Sharif's stage show cassette were equivalentin term of their rents but highest comparatively other offerings on that time i.e. PKR25 for 3 hours only. Early 90s brought with it the inclination towards Dish AntennaCulture which rehabilitated into Cable Culture. Today almost each & every homehave experienced thousands of daily soaps instead of a solitary Drama Serial at 8pmand also increased a variety of every style of entertainments, for instance, therecently emerging reality shows. The genre of reality shows illustrated
purportedly unscripted dramatic orhumorous situations, revealed actualevents, and usually features ordinarypeople instead of renowned celebs,sometimes in a contest or other situationwhere a prize is awarded. The essence ofthis genre has extracted in some form oranother since the early days of televisionindustry, began in earnest as a televisionformula in the 1990s, and exploded as aglobal phenomenon around 1999-2000,via series such as Big
By Kamran Jawaid (MD, KamzKirz MMG)
via series such as BigBrother and Survivor. Programs of thereality based genre are commonly called"reality shows" and often depicted interm of series.
Documentaries and nonfictional programming such as news and sports shows are usually notclassified as reality shows. Afterward Talk Shows, Game Shows, Singing and Dance Competitionsalso reckoned in this genre. Even Cooking shows also has been categorized as reality shows.
In Pakistan, the most eminent reality shows were Kasuti (A Game Show withQuresh Pur and Obaidullah Baig) & Studio Dhai (A Comedy Talk Show with MoinAkhtar, Anwar Maqsood and Bushra Ansari). Both were telecasted by means ofPTV. While after the penetration of the Indian Satellite Channels inside the veinsof Pakistan, the trend of musical programs has gain a noteworthy popularityamong viewers. First Indian Most Illustrious Reality Show was Antakshrianchored by Anu Kapoor on Zee TV. Along with Antakshri, Khana Khazana, EkMinute, Film Dewanay and Sa Re Ga Ma became the most nattered reality showsin Pakistan. During the era of 90s, the Pakistani viewers was crazy about &dying to watch such reality shows.
With the arrival of new millennium, where Indian Movies happenedto globally acclaimed & applauded, later than scrutinized this the AmericanReality Shows introduce their program concepts with Indian Version under thelicense of original one. The reality show which still etched in your mind was the"Who Want To Be Millionaire", as "Kaun Banega Crorepati" placing Big B i.e.Amitabh Bachchan as the lead host for the entire show. Then "American Idol"subscribed in India as "Indian Idol", "Fear Factor" as "Khatroon KayKhiladi", "So You Think You Can Dance" as "Nach "Baliye" and "Most renownedBig Brother" as "Bigg Boss". The foremost divergence of such reality shows(Indian Version) in comparison with old ones is to apportion a limited intervalapproximately 3 months and simultaneously, it will be instigated all over againevery year with additional title of season 2, season 3 etc. While Indian mediaalso involved in to design their own reality shows for instance,"Voice of India",which has been more applauded & commended in contrast with Indian Idol.
CONTINUES ON NEXT …
introduced as the copied versions like "Sangeet Icon" and "Nachlay". As amatter of fact it is experienced that in Pakistan, mostly under licensedprojects have been fruitless for having their more popularity among theoverseas market, on the other hand, the Pakistani patented reality showslike Sangeet Icon and Nachlay attained quite exceptional response. Thestereotyping impact of the Word INDIA proved to be an enigma andstimulated a sort of appeal among Pakistani viewers regarding IndianReality Shows that even after making exceptional improvements intoPakistani Versions of Reality shows, still Pakistani viewers prefer to watchINDIAN REALITY SHOWS.
As far as the level of interest of Pakistani viewers regarding Indian RealityShows elevated day by day, Indian media used to invite Pakistanirenowned faces in their shows in order to create tempt among the localviewers of Pakistan. But unfortunately they doesn’t encourage theirappearance, instead they used to criticize their home country celebs. Thefirst incident occurred when in mid 90s, Atiqa Odho and Reema attendAntakshri on Zee TV and they unexpectedly sung a recreated song "DilDil Pakistan Jan Jan Hindustan". When they come back into their homecountry, both faced a strong protest and propaganda against them. Therecent Pakistani Presence in Indian Reality Shows i.e. Chotay Ustad andBigg Boss also criticized with an ironic eye.
One of the high rated Indian reality shows "Voice of India" is a singing
… Continues
How can Pakistani media lack
behind to compete with othermedia? That’s right!! PakistaniVersions of Western Realityshows jump into the persistentrace, for instance, some areunder license like "Kya AapBanegain Crorepati" with MoenAkhtar , while several are
One of the high rated Indian reality shows "Voice of India" is a singingbased competition, which has unexpectedly beaten up the viewership ofIndian Idol. The second season of Voice of India was dedicated to childrenparticularly, all are competing for to prove their challenge of best singing.The 3rd season commenced with a novel outlook for 18+ Participants. Butthe Season 4 returned with a revitalized attitude as "Do Deshoon' Ki EkAwaaz - Chotay Ustad", which has been initiated under IndoPak contractand their countries’ representatives incorporated Star Plus from India andGeo TV from Pakistan. Altogether ten couples are competing with eachother and how can we forget to prominent the most astonishing dimensionof that contest is nothing but the appearance of a Pakistani and an Indiankid in each couple. The two eminent singers from both countries waselected as milestones for this new-fangled theme namely Sonu Nigam fromIndia and Rahat Fateh Ali Khan from Pakistan. The format of this programwas designed in such a manner that regardless of which team got victory,at the end the trophy will be won by both countries. Despite of homecountry’s participation, Pakistani viewers was persistent to criticized themsarcastically. As the entire shoot of program was completed in India that’swhy most of the Indian festivals was celebrated in different episodes alongwith India's hoops celebs namely Asha Bhoslay and Rishi Kapoor.Because of this the Pakistani participants were compelled to sing IndianBhajjans and the mean of respecting Indian Musical Gurus’ appreciationswas depicted in terms of "Paye Lago" (Touching the Elder's Feet); whichhas been strongly objected in Pakistan.
The experience countenanced by Bigg Boss Season 4 (Under Licensedfrom Big Brother) was somewhat symmetrical with the above show, wheretwo Pakistani renowned celebs Ali Saleem a.k.a Begum Nawazish Ali andwell-known Pakistani Film & TV Actress as well as Host Veena Malik hadbeen a part of Bigg Boss' house in conjunction with dozens of IndianCelebs. Ali Saleem was evicted during the very first month while VeenaMalik was evicted in 2nd Last week (2 Months and 3 Week out of 3Months). Even all that happened, afterwards Veena Malik targeted for herreprehensible & outrageous NPCA - Non Pakistani Cultural Acts in theshow. But despite of uncountable objections & protests, Bigg BossSeason 4 became the ever most popular reality show in Pakistan as well,because similar to Chotay Ustad, Bigg Boss also broadcasted from twochannels namely ARY Digital in Pakistan and Colors in India.
CONTINUES ON PAGE 32
TWENTY SIX
VEENA for Sure !
Ever since she began her stint in India’s reality TV show, Bigg Boss 4,
Veena Malik has been called many things. There are people who haveapplauded her for being ‘honest’, ‘funny’ and ‘interesting’. And then there’sthe huge majority that has pronounced her ‘cheap’, ‘vulgar’ and‘shameless’, among other more colorful words. Probably, Veena doesn’tcare. As she’s always known, any publicity is good publicity.
And Veena Malik certainly knows how to get publicity. You have got tohand it to her. Love her, hate her, ridicule her all you want, but the womanis a pro at maneuvering the limelight around herself. A few months ago,nobody cared much for her. Sure, she drew a the laughs through her spoton imitations and comic timing on Geo TV’s Hum Sab Umeed Se Hain andthen, for some time, she raised eyebrows as she sobbingly went on air andadmitted to her liaison with cricketer Mohammad Asif. But Veena wasnever in the public eye for long enough. Even as a Pakistani film heroine,she always played second fiddle to the main heroine, the gregariousyounger sister or the supportive best friend.
Along came Bigg Boss 4 and it changed everything for Veena. She became the talk of thetown not just in Pakistan but also in – the supposed hallowed ground for the entirePakistani film fraternity – India. All it took were weekly histrionics on screen. Easy stuff,for Veena - she’d done it before. Flashing back to the earlier months of 2010, she hadwept crocodile tears on TV, blaming her ex-boyfriend cricketer Mohammad Asif forhaving stolen money from her. Then, later in the year when the Pakistani cricket teamwas accused of match-fixing, she had chipped in with her two cents’ worth, claiming thatAsif had told her that he was involved in the matter when they were together andheroically professing that she had broken up with Asif because of his wayward match-
This article is excerpts from Instep (The News) By Maliha Rehman
heroically professing that she had broken up with Asif because of his wayward match-fixing ways. The woman has always known how to make waves and isn’t afraid ofcontroversy. With her infamy as a drama queen, Veena was an ideal candidate for BiggBoss 4. After all, the show has always been notorious for its in-house cat fights andscandals. Last year, they had opted for the loud Indian item-girl Rakhi Sawant, this timethey decided upon Veena Malik.
And boy, did Veena fit the bill. When the show started off, hardly anybody in Indiaknew of her. But by the end of the first week, she had the audience agog. VeenaMalik knew that, as a Pakistani in India, she didn’t have a fan following like herother counterparts. So, she just made sure that she became the most talked aboutinmate in Bigg Boss’ house. She swooned over Bigg Boss’ voice and threw aridiculous, bizarre kiss in the voice’s direction. She appeared to fall in love withmodel and fellow house-member Hrishant Goswami. And once Hrishant wasousted, she moved on to actor Ashmit Patel, (or ‘Ash-mit’ as she insists on callinghim), openly fondling him on screen and sitting in secluded corners with himhaving long, intimate discussions. She pirouetted and preened on camera,proclaiming herself to be ‘beautiful, sexy and a good cook – ideal marriagematerial’. She sashayed around the house in short skirts and high heels while theother females resorted to slacks and T-shirts. She swam in the pool, flirtedoutrageously and had no problems getting touchy-feely with the male housemembers, shocking the Indian audience right out of their preconceived notions ofthe submissive Pakistani woman. She clambered onto the house’s dining table inhigh heels and gyrated to ‘Abhi Toh Mein Jawan Hoon’ leading to Bigg Bosspunishing her for having shown ‘disrespect’. She made sure that all attention wason her.
And while there were those who loved her and many who hated her, there was no doubt about it that everybody tuned in to theshow night after night to see what new stunt Veena would pull. Here in Pakistan we were also curious to see how a fellow countrywoman would fare in a house full of Indians. But even across the border, Veena more or less carried the show on her self-declared ‘sexy’ shoulders. Why would anyone want to watch an oversized, mute Khalli or a mundane Sameer Soni when you hada Veena Malik giving massages to a smirking Ash-mit and dancing in front of the washroom mirror? Aside from the foul-tonguedDolly Bindra, Veena proved herself to be the only other interesting member in the household. Which is the reason why that eventhough she had the largest number of nominations from her fellow inmates for being evicted from the house – seven, to be exact– she would always be magically saved by her ‘loyal’ fans. More likely, she was rescued by producers who were fast getting richby the ratings brought in through her crazy histrionics.
TWENTY SEVEN
Veena continues …
For even though Bigg Boss professes to be a show based on audience votes, it often appears to be completely scripted. ActorRahul Bhatt said as much in print once he had been booted out of the house, declaring that Veena had asked him to enact a fakelove affair with her, for the sake of gaining popularity. Rahul had allegedly refused and Veena had tenaciously moved on to themore susceptible Ash-mit. Bigg Boss’ voting process seems rather suspicious, on the whole. The insane, colorful household
Moving away from the ever-raucous
cyberspace, the Pakistani clergy has denouncedher to be a disgrace to Islam – that too, on Indiantelevision. Come to think of it, when was VeenaMalik ever a credit to Islam in the first place?Even before she went wild in Bigg Boss, she waswearing micro minis and gyrating in the rain,albeit on the Pakistani silver screen. Perhapsthen, our vigilant clergy has issues with her beingvulgar in India while within Pakistan, they maystill consider overlooking her antics with a kindlyeye?
As for Meera, she was appalled enough by Veenato undergo an uncharacteristic goody-two-shoepersonality turnabout and declare to an Indiandaily that “Veena is a cheap girl who showsPakistan in a bad light. I was asked to be part ofBigg Boss 4 but when I found out that Veena wasgoing to be part of the house’s inmates, Iimmediately opted out.” Meera hopes to now be apart of Bigg Boss’ fifth season where she will, itseems, somehow depict Pakistan in a good light.Hard to believe, yes, but let’s see how that turnsout.
more susceptible Ash-mit. Bigg Boss’ voting process seems rather suspicious, on the whole. The insane, colorful householdmembers are allowed prolonged stays while the less interesting ones are systematically kicked out. Abusive inmates like Dollywere supposedly voted back in through a ‘Wild Card’ while Pakistani Ali Saleem, more well-known in his Begum Nawazish Aliavatar, was very conveniently voted out in the early weeks when the Shiv Sena began protesting about the inclusion of Pakistanicelebrities. Popular Indian actors like Sarah Khan and Manoj Tiwari were excluded while a vivacious Pakistani Veena Malikstayed on. As the show drew close to its final weeks, though, the producers probably decided that it was time for Veena to leave.For while she was great for the ratings how could they, heaven forbid, cause an uproar by letting a Pakistani win the show?
However, with Veena gone, most regular watchers expect Bigg Boss’ house to take a turn for the dull. The remaining housemembers are all B-grade Indian celebrities and while they may have solid fan followings, their petty squabbles over food andhousehold chores can’t hold a torch to Veena’s lascivious antics. It is no wonder that the producers kept Veena on for as longas 80 days – the show would have sunk a long time ago if it wasn’t for her.
Veena, finally out of captivity, is all praises for the adulation she has gotten from ‘Hindustan’ and her undying love for Ash-mit,who she now claims is just a good friend – hey, with the show over for her, why should she continue on with the pretense ofromance? With her so-called new found Indian fan following, she is all set to make her career fly. Rumor has it that that PoojaBhatt is considering casting her opposite Ashmit Patel in the sequel to her once-upon-a-time hit Jism. And there will mostcertainly be Pakistani producers who will want to cash in on the Bigg Boss propaganda and cast her in their projects.But before she blazes forward with her career, past lurid rain dances and forgettable side-roles, Veena may just have to face abit of flak. She has Pakistan’s mullah brigade in a furor and even fellow actress and old foe Meera has declared her to be adiscredit to Pakistan. The internet is crowded with her detractors. She has even instigated boisterous online Pakistan vs. Indiabickering where Indian bloggers have wished her to be ‘thrown back into her terrorist nation’, automatically kindling a debate onPakistan’s long worn-out terrorist label!
In her defense, Veena remains unfazed as she explains, “The camera was scrutinizing the household members 24/7. I just actedthe way I normally do. Nobody could expect me to put up an act for 80 long days. This is how I am.” Simply explaining that withthe camera constantly upon her, she as well as the other inmates were just representing themselves rather than their country. Ifshe made herself a point of ridicule through her dramatics, it was really no big blot on Pakistani women but just an individualdeception of herself. A clever reply, really. But then again, Veena Malik is a very clever woman. She is an opportunist whorealized the chance provided to her by Bigg Boss and used it to the best of her abilities in order to gain fame. And while she mayhave teetered towards vulgarity in order to gain recognition, so what? Didn’t Karisma Kapoor act in a spate of outlandish DavidDhawan movies before she moved on to more meaty, acting-oriented roles? Then why can’t a Veena Malik act outrageously inBigg Boss in order to gain the necessary push that might just jumpstart her career? During her stay at Bigg Boss’ house, Veenaoccasionally refered to herself as a Pakistani superstar. And while this claim may seem rather delusional at the moment, younever know. With a toss of her unruly curls and a jilted boyfriend here, there and everywhere, Veena Malik just might sashay herway up to true superstardom.
TWENTY EIGHT
TGM Leaks !
Embarrassment over Indian ad withPakistan ex-air chiefIndian officials have apologised after a government advertisementincluded an image of a Pakistani ex-air force chief alongside prominentIndians. Tanvir Mahmood Ahmed was pictured with Indians such asPrime Minister Manmohan Singh and cricketer Kapil Dev in a campaignagainst female foeticide. The full-page newspaper ad was produced bythe women and child development ministry for National Girl Child Day.The government has ordered an inquiry into the error. Former Air ChiefMarshal Ahmed said the inclusion of his photograph in theadvertisement was probably an "innocent mistake". Shocked …
"The prime minister's office has noted with regret the inclusion of a foreign national's photograph in a government of Indiaadvertisement. While an internal inquiry has been instituted, the PMO apologises to the public for this lapse," the primeminister's media adviser Harish Khare said in a statement. The full-page advertisement appeared in Indian newspapers onSunday and had photos of Prime Minister Manmohan Singh, Congress party chief Sonia Gandhi and junior minister for womenand child development Krishna Tirath. The advertisement included photographs of two of India's cricketing heroes, Kapil Devand Virendra Sehwag, as well as musician Amjad Ali Khan. Many people in India were shocked to see that the advertisementalso included the photograph of Pakistan's former Air Chief Marshal Tanvir Ahmed. Mrs Tirath said she had set up a committeeto find out how the photograph appeared in the advertisement. "I have expressed regret and also sought an apology on behalfof the ministry over the lapses. We should be cautious so that such mistakes are not repeated in the future," she said. Theminister said the inquiry committee will give its report in a fortnight. "I wasn't aware about this... I was busy with a golf matchand didn't know about this development," the Press Trust of India news agency quoted the former air chief as saying. "I guessit's just one of those errors. It must be an innocent mistake," he said.
Leaked From: Leaked From: http://www.defence.pk/forums/world-affairs/45333-embarrassment-over-indian-ad-pakistan-ex-air-chief.html
WikiLeaks inspires sanitary pad ad in PakistanPakistani advertisers in the feminine hygiene business have harnessed the politicalnotoriety of WikiLeaks to tell women that while the US State Department might leak,they don't have to. Advertising sanitary pads on selected billboards in Pakistan'sfinancial capital Karachi, the latest catchphrase is: "WikiLeaks... Butterfly doesn't".Leaked American diplomatic cables turned the Internet whistleblower into a householdname in Pakistan, fascinating and appalling members of the public over reported innerdealings of their political and military elite. Pakistani advertisers usually avoid thedivisive world of politics but advertisers said the commercial had attractedconsiderable attention. "We have received a huge response from the public andeveryone has commended us on it," said Syed Amjad Hussain, head of businessdevelopment at RG Blue Communications, which pitched the advertisement tomanufacturers Butterfly. "It could have been yet another ad showing a girl promotingthe sanitary pad, but we made it different, completely different," art director MunirBhatti told AFP. Hussain said the response had been "great" although a fully-fledgedmedia campaign had yet to start. Coverage of the leaked American cables highlightedWestern concerns about the safety of Pakistan's nuclear arms and politicians' privatesupport for US drone attacks on al-Qaida and the Taliban in the country's tribal belt.They also revealed that the Pakistani army considered forcing out President Asif AliZardari, who made contingency plans for his assassination.
Leaked From:http://www.koolstuffs.net/2006/06/15/coca-cola-pakistan-ad-made-by-india/
Click: www.kamzkirz.co.nrAsk: +92-332-3515450
TWENTY NINE
Leaks continues …
Pakistanis Rely on Indian Talent & Faces toPromote Their ProductsIndian faces and Indian talent is being increasingly used when making ads forPakistan. Some people have pointed out as to why local talent is not used. Onwhy Indian faces are creeping into Pakistani ads when it has local talent, acreative manager says that this is not a new phenomenon. He says that Indiancrew has been used in the past. Surf (Unilever) and Always (P&G) have shotwith Indian teams. Clear Shampoo (Unilever) hired an Indian crew to record thePakistani version of Fear Factor. Coke and Pepsi started this trend in theirearly days and still do it. The Coca Cola “Kha Ley Pi Ley Jee Ley” campaignused Indian talent both on and off camera.
Remember the very touching Everyday (Nestle) ad where the husband offers tomake tea with the “Banay hai ek dosray kay liyay” tagline? He is Indian and sois the girl who plays his wife. Kashmir Banaspati has used Indian faces andcrew for the “Bus Yehi Hai Achi Zindagi” campaign. Initial ads of Talkshawk(Telenor) fall in this category. The launch campaign of Telenor Easy Paisa“Zindagi Asaan Huee” is entirely “Made in India” down to the location, castand production team. Jazz (Mobilink) “Apna hai” campaign used a face somemay recognize from the Star Plus serial Santaan. While there are more ads inpipeline from Mobilink that are being shot in India. A few years ago, Lux(Unilever) shot a campaign with Aishwarya that was used in both India andPakistan. More recently, they have used Katrina on our billboards.
Alokozay tea with a streamer campaign. Firdaus textile launched its Summer Collection featuring Kareena Kapoor which hasstirred as much debate in India as it has here. Shot in a foreign location, the campaign cashes in on the Bollywood mania that isrampant in Pakistan. Gul Ahmed had only just launched its prestigious Summer Prints Issue with Giselle, one of the leading
`our choices are carefully thought out and well researched to make sure that the messagewill strike a nerve with the target audience. If the audience responds to a foreign face, thereis no reason to go against the tide. At the same time, using foreign talent in no way impliesthat local talent is not good enough. One has to look at availabilities to work according tothe timelines and demands of the clients. We have few known directors and even fewerDOPs both of which are important when producing a TVC. Clients are often pressed fortime. Companies in the FMCG and Telecom sector, some of which air more than 5commercials per quarter, cannot wait for the good directors’ schedules to clear up andtherefore prefer to explore options elsewhere. Our industry is small and unable to meet thedemand of the clients in terms of talent as well. For years, we are seeing the same faceswalk the ramp and do the commercials. The actors that are on TV have been around for along time and they have all been used by some company or the other.’
Iman has been featured in umpteenth commercials. Shahid Afridi is the brand ambassadorfor at least three big names. Someone as selective as Shaan has also done severalcommercials – Mobilink, Pampers, Ronaq Masala to name a few. Our industry needs aresource injection. More directors and assistant directors, set designers and productioncrew would make it easier for companies to choose from local variety. Fresh faces are alsonot common. With modeling still being a cultural taboo, not many new faces come up.
Leaked From: http://alaiwah.wordpress.com/2010/05/17/pakistanis-rely-on-indian-talent-faces-to-promote-their-products/
rampant in Pakistan. Gul Ahmed had only just launched its prestigious Summer Prints Issue with Giselle, one of the leadingladies opposite Saif Ali Khan from the movie Love Aaj Kal. Clearly hiring Indian crew is a rising trend these days. We havediscussed before about the technical, professional and working differences of both side of borders, we thought of asking anotherprofessional on “why companies are contacting Indian production houses and models for their ads?”.One ad specialist defended this trend by saying that
Click: www.kamzkirz.co.nr
Ask: +92-332-3515450
THIRTYKarachi became 3D
A long red carpet led the way for all those invited to
the exclusive launch of the Atrium 3D digital cinema inSaddar. Movie enthusiast Mariam Azmi said she haswatched every trailer on the project website and hasscheduled her entertainment calendar for the next month.“We have no real entertainment in the city which is whythis is just what we need right now,” she said, whiletesting the popcorn, which for her is “an equallyessential” part of the movie experience. “Good, fresh”she commented, munching the kernels. Display screensabove and on the ticket counter listed the movies playingat the cinema as well as the prices (different for regularand 3D cinemas). The launch scheduled for all will playHollywood blockbuster and Oscar-winning Avatar in 3Dat a price of Rs500 with an additional Rs150 for thereusable 3D glasses, which you can take home. Regularmovies such as the Indian Tees Maar Khan will cost thecinemagoers Rs300. The third movie on the launch list isChronicles of Narnia: The Voyage of the Dawn
Treader.The Express Tribune caught up with a few peopleat the soft launch on their previous 3D experiences, thefuture of the cinema and film industry in Pakistan as wellas entertainment culture and taxing the sector.
Director for Mandviwalla Entertainment Nawab Hasan Siddiqui said this project will definitely encourage the cinema industry.Not disclosing the investment made, he said recovery will take some time but the company is “very confident” that the projectwould succeed. The man behind the project, Nadeem Mandviwalla, watched his first 3D movie in 1983 but it wasn’t until he
By Kiran Jawaid (Content Director – TGM)
would succeed. The man behind the project, Nadeem Mandviwalla, watched his first 3D movie in 1983 but it wasn’t until hewatched James Cameron’s 3D digital Avatar that he knew he “must bring this technology to Pakistan.” Supporting her son-in-law Nadeem Mandviwalla was Mrs Nasim Shaikh, who was excited about watching her first 3D movie. She hoped that soongood Indian and Pakistani movies will also be shown in 3D with “some great songs and most importantly well-choreographeddances.” “It is crucial for cinema culture to be revived and for the film industry to get a desperately needed boost,” saidPakistan film star Nadeem Baig. He added that the public craves good, clean entertainment and they deserve to get it.
Another big name of the silver screen, Mustafa Qureshi said, “Even though our films are not in 3D we still need cinema housesof this calibre to encourage moviegoers. Our movies are currently not worthy of being on these screens but I hope we will soonmove in the right direction and make some world-class movies.” Qureshi suggested such new projects should be exemptedfrom taxes. A former television producer, Nofil Naqvi, was “very excited” about the city’s new technology. “You get a verydefinitive perception of depth plus we needed cinemas where the hall seat doesn’t break in the middle of the movie,” he saidrecalling an experience with his friend at another cinema in Karachi. Chief guest at the event federal minister for culture AftabShah Gillani said the government is doing all it can to support the cinema and film industry. Speaking to The Express Tribune,he said that the government plans to support the industry by giving them a processing lab for film which will be set up inLahore in a year.
"Munni Badnaam Hui Darling Tere Liye" from the Bollywood film "Dabangg" might have legions of fans but not the real
life Munni, a mother of two in this Pakistani city, who has been harassed so much that she has shut her small shop. Munni, afairly common name in the subcontinent, is ruing the day the song became a hit. Her store is located at her home and she hasbeen unable to open it since the song became popular. "Every now and then someone will come to my store and say ' Munnibadnaam hui Darling tere liye ' in front of my customers. First I didn't pay much attention and tried to ignore it, but then itbecame a routine event and I started to get irritated, " Express Tribune quoted Munni as saying. "Even sober and reservedpeople have sung this song loudly while passing by my store. I have scolded many of them but they just laugh and run away."Finally, I couldn't take this behaviour any more and closed my shop for several days. Now it's been two months and either Idon't open my store or if I do open it, then I don't sit at the counter myself.“ A mother of two, Munni said the song has alsoimpacted on her personal life. "On seeing me, boys in my neighbourhood would start singing this song at full volume. Manytimes they play it on tape to tease me. This song has really become a nightmare for me.“ This Munni is not the only one to faceproblems, another Munni, a school principal, is too facing harassment. Shahida Munni, principal of a school in this city, hadbeen given the nickname Munni by her Family and friends. "While walking in my neighbourhood, I am always scared thatsomeone will start to sing the song. Most of the time my fears become reality as many boys either sing the song loudly or playit on the stereo, " Shahida said. She said that it has now become a painful routine. "They do it for fun. I don't understand howteasing someone can be Fun for people. I am sick of this now and want this to come to an end."
Calls of Pakistani Munnis
THIRTY ONE
Few years back a cyclone named Katrina ruined the coastal areas of USA, but recently from the last few years The World of
Advertising clashed with namesake i.e. Katrina Kaif. In India Katrina Kaif is one of the top female brand ambassadors involvedin endorsing the 12 leading brands of market which includes Nakshatra, Spice Telecom, Pantene, Godrej Renew, Slice
Aamsutra, Veet etc. She has been fifth on the list of endorsement of maximum brands in the country. Shahrukh Khan endorsesutmost brands followed by Mahender Singh Dhoni, Hrithik Roshan, Saif Ali Khan and Katrina Kaif resided at the fifthposition. Katrina Kaif also made an unexpected replacement of Aishwarya Rai in Nakshatra Diamonds and Sushmita Sen inPantene. She also usurped Priyanka Chopra in the Spice Telecom ad.
In the year 2003, Katrina Kaif made her first bold & seductive debutant under the Hollywood produced Bollywood film "Boom", In this movieshe blatantly displayed herself in semi-stripped appearance. Suddenly a news that conundrum every ones mind with astonishment is therelationship edifice with Bollywood Style man Salman Khan. With this "Girl Friend" label, Katrina got some how a kind of esteem in differentfilm based magazines as well as gossips based TV channels. Kaif was born in Hong Kong. Her father is an Indian Kashmiri named MohammedKaif, and mother is an English named as Suzanne Turquotte, both are recognized as the British citizens. Her parents divorced when she wasvery young. Kaif has seven siblings. Kaif experienced moderate success with the release of 2005 film Sarkar, where she played a roleof Abhishek Bachchan's girlfriend, and Maine Pyaar Kyun Kiya (2005), where she was paired opposite Salman Khan. Afterward movies likeNasmate London, Welcome, Partner, Singh is King, New York and Race proved herself within the bollywood industry and compelled them tocount her among the renowned super stars of bollywood film industry. While in 2010, she declared herself as a Bollywood Queen, on accountof her one of the finest performance in Rajneeti, in which she did a role of Politician look-a-like Sonia Gandhi. Her last release Tees Mar Khankept herself in tittle-tattle via "Shiela Ki Jawani“. Spaced out her Bollywood struggles, she was quite thriving like Aishwerya Rai or SushmitaSen in modeling career as well. This made Katrina the first choice of major brands. In her modeling career, She was raised in Hawaii and latermoved to her mother's home country, England. Kaif began her modeling career at the age of fourteen; her first job was for a jewelry campaign.She continued to do modeling in London under a contract with the Models 1 Agency and did a number of campaigns such as La Senza andArcadius, and even depicted herself elegantly in fashion walks incorporated at the London Fashion Week. Kaif's modeling career led her to asilver screen career when she was discovered by a London-based filmmaker Kaizad Gustad, who gave her a role in his film namelyBoom (2003). She then moved to Mumbai where she was offered a number of modeling assignments. However, filmmakers were initiallyhesitated to sign her in their different projects because she could not speak Hindi as it should be.
In Indian media, numerous female actors made their mark in their modeling career but unlike Katrina Kaif they are never proficient enough toget fame in the brand endorsements likewise Shahrukh Khan who get recognition in this field among poles apart male actors of industry.Katrina Kaif trembles the peoples’ mind & turn out to be a News Breaker in Pakistani Advertising industry by endorsing several leadingbrands in Pakistan. If we talk about the early projects of Katrina Kaif's in Pakistan then how can we forget to recall her first manifestation forthe commercial of VEET's along with its Print ads in 2009 and even now she was spell-bounded in several other projects of the state. Katrinais the first renowned face who is ruling on the hearts of Advertising industry in Pakistan. Earlier than Katrina, more than a few Indian facesemerged on Pakistani screens.
For instance, PTV's Nostalgic TVC ofStillman's Bleach Cream starringSonali Bandre projected as PIA AirHostess was on-aired in Zia's Era,when, Pakistani Media was confinedinto isolated cage. But I would like to
VEET's TVC doesn't magnify its magic in Pakistani Advertising World, becauseVEET usually rely their foreign ads in Pakistani region, but how can one besaved from her magical impact, that’s right!! When Katrina became BrandAmbassador for SLICE endorsement, then definitely many ADerz are shaken upand depicted their incongruous response by sarcastically raised eye brows andforehead frowns.
By KamranJawaid (MD, KamzKirz MMG)
into isolated cage. But I would like toreveal certain astonishing specifics,at that time no one was familiar withSonali Bandre but when she put ontrack her first debut in Bollywood,PTV was approached & solicitedStillman's in order to produce its newTV commercial. But on the other side,Katrina's face was introduced intoPakistani market after becoming aneminent face of Bollywood industry.
forehead frowns.
Once again there was no tittle-tattle in the air regarding her endorsements. Andnow the real Katrina cyclone hit the shore of Pakistani Advertising coast, whenLUX revealed her face in Pakistani region as well. WHY Katrina, why not homecelebs!!! This dilemma is in question because the association between Lux andlocal film industry is perceived as the stone mark sign from years.
In Pakistan, Lux constantly signed the lollywood faces fromPakistani Film Industry like Babra Shareef, Reema, Meera,Neeli and Shakila Qureshi. After that the drastic downfall ofPakistani Films compelled Lux to approach and employ facesfrom Television and Fashion world like Iman Ali and AminaHaq. In this way its not wrong to say that Lux is not limitedonly with lollywood faces but they also move toward theforeign faces in order to endorse them fully.
It’s not the story of today but also in late 80s,LUX televised their TVC by signing Nazan (ATurkish Film Actress) in order to endorsetheir brand in Pakistani Region via foreignface. Consequently even today, it is not a bigdeal to market their one of the mostappealing brand (Lux) with Katrina Kaif.Because nowadays in Pakistan, Bollywoodmovies screened officially in all leadingcinemas and multiplex. On the other hand,Pakistani Film Industry faced a drasticdecline in terms of Quality Standards andalso there is a starvation of recognized facesfrom Television and Fashion industry exceptfor Iman Ali. Lux is looking for arevolutionized bang with current official andlegal popularity of Karina Kaif.
CONTINUES ON NEXT …
SLAVES OF KATRINA KAIF CONTINUES …
THIRTY TWO
Afterward, Pentene showcased Shilpa Shetty as their Brand Ambassador
but abruptly Katrina Kaif also coupled with Shilpa Shetty. Nowadays the trendof endorsement via foreign faces on behalf of local brands in Pakistan is notan exceptional case as it can be evident by TVCs of Clear, Head n' Shoulder,etc. As we don’t want to ponder anywhere, we are talking about Katrina Kaif.Therefore story still continues, after endorsing Pentene, Katrina Kaif's awe-inspiring impact is splendid with Loreal, then Alokozay and now ItehadAirways and recently for Olay and Panasonic. For Katrina Kaif the counting ofIndian Brands are countless, and now in Pakistan, every brand givesprecedence to Katrina, can say industry are now transformed into theSLAVES OF KATRINA KAIF ! We are looking forward that when local NihariRestaurants, and Haleem Houses too will turn out to be the SLAVES OFKATRINA KAIF ! The Big Q is "ARE WE DOING RIGHT ?" .....
"IT'S GLOBALIZATION !" replied one of the SLAVES OF KATRINA KAIF!
Nowadays the Reality Shows gain much more popularity
among the viewers as compare to Daily Soaps according tothe data accumulated from different media buying houses.And now Pakistan also plays a vital role in Such Indian RealityShows and the most astonishing aspect about Indian Media isits International level Recognitions, it can be evident whenPamela Anderson (Bay Watch well-known American Actress)unexpectedly made her appealing appearance at Bigg Boss.On the other hand Pakistani patented reality show "Nachlay"
PAKISTANI PRESENCE IN INDIAN REALITY SHOWS CONTINUES …
"IT'S GLOBALIZATION !" replied one of the SLAVES OF KATRINA KAIF!
Her strategy for invading numerous brands in Pakistan is likewise thestrategy adopted by historical icon Cleopatra who ruled the entire politicalworld for years and maximize the numbers of slaves .... This story will neverend and Brands + Ad World keep on becoming the SLAVES OF KATRINAKAIF !
On the other hand Pakistani patented reality show "Nachlay"doesn't have such International Recognition but only the localgratitude. This can be apparent when we click and hit on anyinternational websites, online Articles, Magazines orelectronic Newspapers, where without efforts we cancheckout the news regarding Bigg Boss but hard to find aboutNachlay.
Art is parasitic on life, just as criticism is parasitic onart. Decades ago we have sight noticeable scrutiny for Reemaand Atiqa Odho in Antakshri and the most recently ChotayPakistani Ustads and for Veena Malik in Bigg Boss 4. Beforeto enunciate any wrapping up lines, we should be reminiscenta famous Urdu Proverb “Jaisa Desh Vaisa Bhais”. If wescrutinized the etiquettes of Veena Malik and PakistaniParticipants of Chotay Ustad then it can be say that If theydidn’t follow the Indian ethnicity, subsequently they werenever be able to get such encouraging responses from theside of Indian Media. As a matter of fact Pakistani mediaindustry need owned platform which have InternationalExposure as well, this option is no doubt much better thanIndian Platform and simultaneously this platform also requirefurther improvements in terms of Strategies, Policies,Academics and Trainings. Up till now, we have to be gratefulto our neighboring media which contributes in supporting ourpromising talents.
THIRTY THREE
Lollypops in Kids’ Hands
The Pakistan film industry witnessed its
worst year with only 12 Movies, includingregional language films, produced in 2010. Ofthe 12, only three were in Urdu, while the restwere in Punjabi, including "Virsa", the firstIndia-Pakistan joint venture that wasexempted from entertainment tax. No moviewas produced in Pashto, spoken in thenorthwestern Khyber Pakhtoonkhwaprovince, Sindhi or other regional languages.
"The record (books) of the film producers 'association shows that six Movies were madein Pashto, but it does not correspond with theground situation, " the report said. Seven ofthe 12 Movies were released betweenSeptember and November on the occasion ofEid and other religious festivals. "It meansthat several other months, particularly thefirst half of the year, were mostly barren forthe industry, " said the report.
In 2009, only 14 Movies were produced. Thelast decade has seen the industry decliningwith hardly a handful of Movies beingproduced every year. The best year was 2001when 48 Movies were made. In last 10 years,
By Kirishma Jawaid (Creative Director – TGM)
when 48 Movies were made. In last 10 years,The Situation has gone from bad to worse.During this period, cinema halls werereplaced by shopping malls because peoplehad stopped coming to the theaters.
The poor law and order situation in thecountry has also contributed to the decline infilm production and The Situation is showingno signs of improvement in the near future.The entertainment-starved people have beenrelying on Indian movies. In 2007, thePakistan government lifted ban on thescreening of Indian films and this helped inbringing the masses back to theaters. Newcinema halls are now being constructed.
Though ticket prices for Indian Movies are higher than the Pakistani films, still the Hindi Movies manage to do Good businessat the box-office. Cinema-owner Zoraiz Lashari said: "Pakistani Movies lack the requisite quality that can fetch people to thetheatres. Indian Movies have always been liked in Pakistan and the permission for official screening has kept the cinemaculture alive."
THIRTY FOUR
Media Icon of Aaj k …
When a media icon like Mohammad Ahmed Zuberi bows out, is it
important when he was born or where he was born. That’s the firstthought that came to me when The Express Tribune asked me to writethe obituary of the veteran journalist. An institution unto himself, at 90he was running a vibrant institution that manages Business
Recorderand Aaj. Zuberi Sahib, as he was respectfully referred to inthe media community, had joined Dawn in Delhi before partition ofIndia. He used to proudly tell his juniors that he was asked by theQuaid-i-Azam himself to go and join Dawn which was then the officialnewspaper of the Muslim League. The year was 1945. There is aninteresting story behind this episode which changed Zuberi Sahib’scareer path. Before joining Dawn he was working for the British Armywhere he came across a confidential document regarding preparationof plans by the extremist parties of majority community to attack theMuslim areas. According to Zuberi Sahib he leaked the letter to Quaid-i-Azam, who then confronted the British authorities and many Muslimlives were saved. But in the process he lost his job because thegovernment found out that he was the one who had leaked theinformation.
He came to Pakistan and joined Dawn as Assistant Editor. According to his contemporary journalists, Zuberi Sahib was oneof the closest to the legendary Altaf Hussain, the then editor of Dawn. But then in mid-sixties the two developed somedifferences and Zuberi Sahib left Dawn to set up Pakistan’s first financial and business daily – Business Recorder. Manyeminent journalists of yesteryear — Qazi Abrar, Abul Akhyar, Zamir Niazi, Jamil Zuberi joined him in the formative phaseof Business Recorder and remained with the newspaper until retirement. All passed away before he did.Under hisstewardship Business Recorder became a highly influential business media vehicle. In fact there was a time when BR usedto set the economic and financial news agenda in the country. Later along with the able team of his three sons – Wamiq,to set the economic and financial news agenda in the country. Later along with the able team of his three sons – Wamiq,Arshad and Asif – he branched out in electronic media with the launch ofAaj channel which still leads the media in economicand financial news coverage. Lately because of age Zuberi Sahib could not give much time to the media house he hadcreated from scratch. However, his sons have been managing things quite well up front.
During my four-year stint with Business Recorder, I found Zuberi Sahib a good teacher of business and economic reporting.He was the only editor, as a matter of fact perhaps the last one, who used to hold meetings of his reporters and assistanteditors in the morning. I cannot forget his pet question in the meeting to the reporters: “So what is your bloody means oflivelihood today.” Once replying to his question I proudly mentioned my exclusive lead story which was printed on that day.Zuberi Sahib said: “In journalism young man that is history, now I am asking you what you are working on for today?” Thatwas my lesson in reporting and since then I have always felt that the morning meetings I used to hate were in fact keepingus on our toes. He would also guide us where to go for additional information for the story we were working on. One of themajor issues discussed these days is that news reports have too much of reporters’ opinion. Once I did that in a story,Zuberi Sahib corrected me, saying if I want to write my opinion I should write editorials to which I readily agreed and wasgiven additional allowance.
He had a knack for developing close contacts with the finance minister of the day. Many of his detractors used to criticisehim for this. But editorially I must say he would take an independent position no matter how close the finance minister wasto him. And most of the time the government would take Business Recorder’sviews seriously. He was the champion of freemarket economy since mid sixties when he launched the paper and remained so till his last. Zuberi Sahib has followed hisloving wife who died only a month back. He loved his wife and children – three sons and two daughters. And perhaps morethan anybody else, he lovedBusiness Recorder. M. A. Zuberi the editor is dead, but I am sureBusiness Recorder and Aaj willlive long! His funeral prayers will be held in Masjid Noorul Islam, Zamzama Park, Clifton after Zohar prayers on Monday. Hewill be buried in the compound at Abdullah Shah Ghazi Mazaar.
Published in The Express Tribune, December 13th, 2010.
1st May, 2011Exhibition &Brand Walks
AtExpo Center
11-12 March, 2011Training
WorkshopAt
Arena Club
THIRTY FIVE
Blood on Dance Floor !
ONE SIDE VIEW OF MIRROR KARACHI: Capital City Police Officer (CCPO) KarachiFayaz Ahmed Leghari on Thursday said a comprehensivesecurity plan has been devised for the New Year night,adding in this regard police officers and copes have beenput on high alert in the city. He said that extra contingentsof police are being deployed in sensitive parts speciallyfocusing on SeaView, Hawks Bay and other recreationalplaces of the metropolitan. Police patrolling, snapchecking and intelligence system have also beenenhanced, he added. All Town SPs, SPOs and SHOs wouldsupervise the law and order situation in their respectiveareas.
CCPO Karachi said that aerial firing, carrying weapon isprohibited in city, adding violators would be taken to taskaccording to law. Meanwhile, Deputy Inspector General(DIG) South Zone Iqbal Mehmood chalked out securityplan for New Year night, when a large number of youthvisit Sea View beach. DIG south zone directed relevantpolice officers to maintain security on the occasion of NewYear night. He said police should arrest any person whodisplays weapons, ride on bikes without silencers andcreate nuisance. According to security plan, trafficcoming from Shahrah-e-Faisal would be diverted toShahrah-e-Iran, Three Swords underpass, Two Swords,Park Tower, Abdullah Shah Ghazi Mazar, 26th Street,Khayaban-e-Shamsheer, MacDonald to Sea View Clifton,while all markets, petrol pumps, hotels and shops would
KARACHI: The number of wounded persons includingchildren and women has surpassed 70 amid gunfireincidents related to new-year celebrations in separateareas here in metropolis on Friday night, Geo Newsreported. Firing continued more than 2 hours. Accordingto sources, though Sindh Home Ministry had imposedSection 144, banning carrying and display of arms in cityeven then hundreds of thousands of merry-makers andrevelers welcomed in the year 2011 by resorting to aerialfiring in almost every part here. Over 70 personssustained bullet-inflicted injuries as the firing lasted over2 hours, police sources told Geo News. Police andrangers personnel kept on patrolling across the city whilefiring was on, but could only manage to play role ofonlookers whereas many youths continued ridingmotorcycles without silencers, witnesses told Geo News.Injured persons have been admitted to Civil Hospital,Abbasi Shaheed Hospital, Jinnah Medical Institute andmany others for medical attainment, hospital sourcestold Geo News, ascertaining that there was no causality.
ANOTHER VIEW OF MIRROR
while all markets, petrol pumps, hotels and shops wouldbe closed after 8pm on this route on New Year night. Thereturn route would be through Khyaban-e-Ittehad andKorangi Road. The Rangers and police would be patrollingand snap checking all routes while the bomb disposablesquad would clear the routes. More than two thousandpolice constables would be deployed of these routes.
THIRTY SIX
Rahat Rules Bollywood
While Bollywood films dominate local
cinemas, Pakistani singers andmusicians continue to make waves inIndia. As Atif Aslam and Jal remainedmajor concert attractions across theborder, singers like Rahat Fateh Ali andFuzon’s former frontman ShafqatAmanat Ali ruled Bollywood’s musiccharts of the year.
2010 offered a wide range of Bollywoodsongs. While raunchy numbers like“Munni Badnaam Hui” kept theadrenaline pumping, the Sufi track“Sajda” spelt bliss for music lovers.
The most popular songs of 2010: “DilToh Bachcha Hai Jee” : It was amelodious beginning to the year with theromantic number from Ishqiya. RahatFateh Ali Khan sang the song thatinstantly struck a chord with thelisteners.
“Sajda” Once again sung by Rahat Fateh Ali Khan along with Shankar Mahadevan and Richa Sharma, My Name Is Khan’s
Sufi number tugged at one’s heartstrings. The sounds of tablas and dholaks helped the song become a chart buster andstay on top for a long time.stay on top for a long time.
“Aap Ka Kya Hoga (Dhanno)” The remix was packed into the Housefull album by Shankar-Ehsaan-Loy. Sung by Mika Singh,Sunidhi Chauhan and Sajid Khan, it revisited Amitabh Bachchan’s popular song “Apni To Jaise Taise” from the 1981superhit Lawaaris. It was a winner all the way and made everyone dance to its funky beat.
“Bin Tere” The song from I Hate Luv Storys managed to bring out the hidden romantic in all of us. The simple lyrics wererendered by Shafqat Amanat Ali.
“Pee Loon” The soft love ballad from the crime thriller Once Upon A Time In Mumbaai still occupies air time on most of theradio channels. Pritam Chakroborty’s composition and Mohit Chauhan’s voice have spelt magic for the song. Its Sufielements add edge to the song.
“Gal Mithi Mithi” This track is an amazing folk outing by Tochi Raina and is not like any run-of-the-mill Punjabi number.Composed by Amit Trivedi of Dev D fame for Aisha, the fast number instantly made its mark because of the unpredictableorchestration and the fun element woven together intelligently.
“Munni Badnaam Hui” One of the most popular item numbers of the year, Dabangg’s “Munni Badnaam Hui” was anadaptation of “Larka Badnaam Hua” from an old Lollywood film Mr Charlie. The fast-paced, catchy song with a rustic flavourcreated sensation in India and abroad.
“Tere Mast Mast Do Nain” Dabangg gave another hit in “Tere Mast…”. Rahat Fateh Ali Khan crooned the moderately pacedromantic track with such expertise that it made people sit up and take notice.
“Zor Ka Jhatka” Even though the film failed to take off at the box office, this song from Action Replayy flew higher andhigher on popularity charts. Sung by Daler Mehndi, Richa Sharma and Master Salim, Pritam’s composition was appreciatedfor its quirky lyrics and unusual orchestration.
“Sheila Ki Jawaani” As they say the best is always reserved for the last, this song from Tees Maar Khan appeared almost atthe end of the year and was an instant hit thanks to its urban appeal and a raunchy feel. It’s giving competition to “MunniBadnaam Hui” for the best item number crown.
SOURCE: IANSPublished in The Express Tribune, January 3rd, 2011.
Every thing is possible in blanketDance can be made on dinning table
Hi-heels doesn't need party floorTwo eggs must per day
Dacoits are well mannered tooHugs & Kisses are pre-requisite for all tasks
40+ women prefer teddy bears to playArguments needs funny acts & soundsWomen can propose two men at a time
Confused relation converts into brother-shipCaptain should be backbiter for maintaining environment
Best revenge is to provoke your enemyDance well for converting your failure into "what you want"
Fake means you are crystal clearGreat people eat too much
Don't argue with over weight woman and long heighted manSalt and pepper must be added in each messageSalt and pepper must be added in each message
Pretend to sacrifice for being greatDiplomacy saves you and push others
Dish-washing is the eligibility for evictionBe close with others to jealous your loved one
Add "Great" as your name prefix & be greatBe a translator of American despite of weak English
Talking into Camera is better than to discussNever be shy even in washing other's underwear
Always speak when ask to speakCreping is necessary to put you on news
Mirror is the best friendFlirt with voice also can be happened
Be patriotic otherwise there is penalty on speaking ENGLISH !Say NISHKASHIT instead of DELETE !
Say ULANGHAN instead of VIOLATION !
THIRTY NINE
Mr. Malik … Ad Film to FilmSaqib Malik is one of the most established
directors in Pakistan, known primarily for his avant-garde music videos and commercials. He hasdirected numerous successful music videos formany Pakistani pop acts, the more notable amongthem being Fuzon's Khamaj, Ali Azmat's Na Re Naand Ali Zafar's Dekha.
Born in 1966, Saqib grew up in Lahore, Pakistanwhere he received his earlier education. Later hemoved abroad to study for a degree in MassCommunications from UAE. At the completion of hisgraduation, he shifted to his home city in 1988amidst the sectarian riots that would devastate thecity's state later. This didn't stop him from achievinghis goal of becoming a director and he worked withan advertisement agency on a normal nine-to-fivebasis.
Working for almost seven years in the advertisement business, he took upon direction as afreelance director making commercials for various brands. 1990s brought a revival in thePakistani music industry where young stars were emerging almost always in dire need ofexposure. Saqib chose to work with Asim Reza on various projects that led them intodirecting music videos for these very artists. As a director duo, their first break came withthe video for the hit single Mr Fraudiyey by the band Awaz. The video would later root thecareers of the band Awaz, Aminah Haq and Tariq Amin.
Saqib later worked for three years with Asim Reza after they decided to split and go theirseparate ways. But while it seemed the nation was headed towards a new revolution in musicseparate ways. But while it seemed the nation was headed towards a new revolution in musicand media in general, Saqib clinged on to making advertisement commercials rather thanmaking more music videos. His inhibitions led him to believe that his art hadn't beenproperly furnished. His work with Asim Reza was mostly shadowed by the powerfulcharisma that Asim had and he lacked. He went his way making commercials for the sake ofimproving his stronghold over these very inhibitions and proving to himself that he excelledat what he did.
In 2001, Saqib served an experimental new-wave band named Rushk to come up with amusic video for their song Behti Naar. The video depicted various taboos of the Pakistaniculture like homosexual relationships, BDSM, etc., and portrayed them in a mild manner. Thevideo became a cult classic, albeit the censor board ruled against the airing of the video onmusic channels. The controversy surrounding the video gave his career a further boost. Hisrecent endeavours included videos for the band Fuzon's song Khamaaj which stood neck-to-neck with Asim Reza's video for Mahi Ve sung by Faakhir Mehmood at the nominations forthe Best Music Video at the 2004 Lux Style Awards (LSA) held in 2005. His video for AliAzmat's song Na Re Na gained him an award at the LSA - Lux Style Awards.
After the success of Khamaaj, Fuzon selected Saqib on their next big project – a videofeaturing Urmila Matondkar from Bollywood beyond the border. Saqib worked with PraladKakar (a director from India) on the video and was since then attributed with being the firstmusic video director to have worked with an Indian star. His next such venture would be avideo for Salman Ahmad's song Ghoom Taana featuring Nandita Das, another Bollywoodstar. Ghoom Taana was written by both Saqib Malik and Asim Reza.
Malik's film debut is in pre-production since 2005. Reportedly, Shaan, Ali Zafar, SaminaPeerzada, Tooba Siddiqui and Nadeem were the original cast of the film. In 2008, Malik hasstated that he is making changes in the script, actors and producers of the film. The script iswritten by Sarmad Sultan Khoosat and the soundtrack is composed by Shanee (a newcomposer in Pakistan). Malik has confirmed, "The music will be a great taste for theaudience, it would most determingly leave the audience singing for years, I'm really lookingforward it it. Title song, item numbers, romance songs, action songs and a full-thriller." Healso said in a interview with Dawn news, "Ajnabee Shehr Mein is a commercial Urdu film withlots of songs and dances to cater to the mass appeal. It’s something I am extremely excitedabout. The film is a suspense thriller set in Karachi, a city which is perfectly suited for thistheme because it has a dark edge of mystery and uncertainty to it."
Excerpts from Wikipedia.com
November 27-28, 2010
March 11-12, 2011
May 1, 2011
June 25, 2011
