The Coca-Cola Corporation’s Market Analysis Report

组长 李欣亭 组员 徐露艳 赵雨帆 赵清华

The Coca-Cola Corporation's Product Sales

赵雨帆

• The coca-cola’s daily consumption has reached about one billion cup.(48%)

The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also

reached a same level (20%).

the tastethe packi ngthe famethe senti menthe functi on

Some main psychological factors for consumer’s purchasing

• The taste • 41% of people think

that good taste is the first primary factor.

• The packing • 10% of people consider

that the packing is very important.

The fame 21% of people think that the main factor leading them

to buy one product is the brand.

The emotionIt can bring good sentiment and high atmosphere.

The function The drinking has a variety of functions.

Thank you ！

The Taste

徐露艳

Classical

Unforgettable

Coca-Cola

Pepsi cola

The feelings

The gas The mood

Colorful designs

1. Be sweeter

2. Fragrance more durable

3. multi taste cola

Satisfy different customers

4.Add mineral substance

give more energytake happy home.

To Be NO.1

THANK YOU!

Innovative packaging design —— coca-cola

赵清华

Everything needs

nnovat on, especially for the

appearance

1. More humanized ， more comfortable feel

2.Constellation logo

3. More colorful,more beautiful

Thank you!

Product publicity

Official Website

People seldom try to know our products by the official website, our publicity means must be diverse.

1. Advertisement

2. Theme Pavilion

3. Theme Competition

1. Advertisement

2. Theme Pavilion

3. Theme Competition

An impressed advertisement makes people prefer to buy the product !

All-star Cast

Just so so

Whole profit

High Cost of Celebrity Endorsement

creative & humorous

1. Advertisement

2. Theme museum

3. Theme Competition

The propaganda about the corporate  culture will be more attractive.

Old-line

Absolute passion

vs

We should build the similar museums in most of first-tier cities to show our corporate culture.

1. Advertisement

2. Theme Pavilion

3. Theme Competition

★ Gives the corporation infusion of fresh blood

★ A good way to advertise itself

Thank you ！

• After this discussion, the defects have been presented. We should be braver to face the difficulty in the future. I believe we will lead the market!