The world’s most beautiful tanning system. world’s most beautiful tanning system. As seen from the bottom line. Rx A t HEX,we are so fiercely dedicated to quality that we design

The world’s most beautiful tanning system.

As seen from the bottom line.

Rx

At HEX, we are so fiercely dedicated to quality that we

design our vertical systems to outperform all

others in tanning, business reliability, engineering and, of

course, profitability.

Though its exterior reveals graceful lines, the true

beauty is deep inside, in the engineering. Because

ultimately that’s what sends your client home with a

smile, feeling beautiful. The results are clearly reflected

in your bottom line. And from that perspective, your

HEX is one beautiful machine.

The inside story on usWe began in 1979, which means we can claim what no

other company can: We were the first tanning

manufacturer in the U. S. and we

introduced the world’s first

standup system. Although HEX

has inspired many imitators

since then, there is so much

more to our pedigree than

simply being first.

Before HEX, RxPrior to creating the HEX

concept, we were designing and

manufacturing phototherapy

equipment for the medical profession. The American

Academy of Dermatology requested our medical light

therapy systems be exhibited at conferences. We

investigated ways in which our technology and

experience could benefit the wider public – and the

HEX vertical tanning concept was born.

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2 basic truths about tanningMore is less. At least with tanning lamps. “More” usually means more lamps, more watts, more

glitz. However, there is an optimum number of lamps

to use in a piece of tanning

equipment – no more, no

less. At best, an overabun-

dance of lamps is a profit

drain. At worst, it subjects

your clients to heat and

discomfort without giving

them a better or faster tan. You and your client get

less for your money.

Reflectors need room to reflect.A tanning lamp needs enough space to

do its job. Reflectors, for instance, need

a specific amount of space around

them or their efficiency declines. When

lamps are too close together, the entire

unit generates and retains heat, and

lamp life can decrease.

The number and type of lamps in

our HEX units is determined by

engineering studies that optimize a

variety of factors: how to get the most

effective performance and efficiency

from each lamp, for your client and

for your business. Our goal is a

beautiful tan for your clients

matched by a beautiful

bottom line for your business.

1 basic truth about HEX The more you look into HEX, the more there is to see

– and the better it looks to a smart business person.

Every aspect, from small construction details to

profitability to the marketing and promotional sup-

port we give our customers, shows our commitment

to your business success. Consider a few details:

WiringPeople look at surfaces

when considering a

purchase. It’s natural.

However, look inside the

walls of a HEX and you’ll see

we care deeply about your

business. Our workmanship is extraordinary

in every detail. All wiring is in conduit, all

ballasts are in Neema boxes. There are

no exposed wires. Lamps are accessible

and easy to replace, saving you time

and manpower.

Corners and edgesAll corners and edges are finished. They’re

curved, they’re beveled, they reflect the care with

which we design and manufacture.

ReliabilityHEX systems we built in 1979 are still earning profits

for their owners.

ProfitabilityNo tanning system is more profitable than HEX. Period.

A “smart” system We tan each part of the body appropriately with our

own HEX Smart Lamps. Be sure to read about our

Smart Lamp technology elsewhere in this publication.

UL Listed (required in many states), CULListed, CSA and CE CompliantFor safety assurance and because we care about

being the best.

Serious engineering for serious profits since 1979

www.hextanning.com • 1-800-556-3201

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Style and amenities that set HEX apartTanning should be a special experience. That’s why

we put so much more into our HEX than you’ll find in

any other stand up system. Our attached dressing

room is comfortable, private and convenient. It also

allows you to place HEX units in open areas where

they attract attention and stimulate business.

That means no

construction, no

build out.

HEX comes in more

than 150 styles – you

can order your own custom styles, as

well. Talk to us about your décor and

we’ll help you choose a HEX style

uniquely suited to your business.

Cool performance— A powerful,

quiet and efficient cooling system

creates a pleasant circulation of air

that makes for a very comfortable

tanning session.

A cozy dressing roomHEX pampers your clients with a convenient seat for

dressing and applying lotions, thoughtfully placed

fixtures to hold clothing, shelving for their personal

items, attractive, flattering lighting, a high-quality

beveled mirror for checking appearance and pleasing

upscale fixtures and trim.

Virtually no maintenance— Except for the occasional

relamping, HEX requires virtually no attention from

you or your employees.

HEX II Our most popular UV system, the HEX II imparts a

deep, rich tan during a quick efficient session,

especially when used with Smart Lamps. Our

HEX II owners are consistently pleased by its

profit-earning performance.

Our fastest system• 8- to 10-minute sessions

• 46 200- watt Reflector lamps

• Remote timer – T-Max Compatible

• Attached dressing room (optional)

• Over 150 styles, plus custom finishes

• UL Listed (required in many states)

• CUL Listed, CSA and CE Compliant

• Cooling system for tanning comfort

Best-designed and engineered system in the industry

• 2 Jensen 90-watt speakers in ceiling

• Custom made, hand crafted, built one at a time

• Quick, easy clean up

• Reflective material behind lamps, floor and ceiling

• Ceiling handles for convenience

• Marketing plans provided for promoting your HEX

• Financing available

Hex II DimensionsHeight: 7’3”

Width and depth:• 4’ x 4’ without dressing

room (50” peak to peak with the unit roof)

• 4’ x 7’ with attached dressing room

Black FauxMarble

Mahogany Light Oak White Onyx Black White PewterBrush

LabradorGranite

Wild Cherry

Travertine

Do you dream in color? We do – more than 150 of them.If you have your own dreamy ideas for matching HEX to your business décor, let us know. We’re always happy to fulfill dreams.

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HEX ClassicAnyone who believes good things don’t

last has never owned a HEX Classic.

Like all HEX products, it’s designed to

deliver top performance for a long, long

time. A 40-lamp alternative to the 46-lamp

HEX II and HEX Maximus, it’s built with the

same quality and integrity right down to the smallest

details and features.

• 12- to 15-minute sessions

• 40 160-watt VHO lamps






• Cooling System

• Best-designed and engineered tanning system in the industry




• Reflective material behind the lamps, floor and ceiling



HEX Classic dimensionsHeight: 7’3”

Width and depth:

• 4’ x 4’ without dressing room (50” peak to peak with the unit roof)


2-meter lamp systemHEX MaximusWe named it Maximus because we created it to maxi-

mize the effectiveness of 2-meter lamps by integrating

them with HEX engineering and tanning technology.

The extra tall lamps, and the HEX

configuration, create a unique and

rewarding tanning experience.

• 8- to 10-minute session

• 46 200-watt 2-meter Reflector lamps






• Cooling System

• Best-designed and engineered tanning system in the industry




• Reflective material behind the lamps, floor and ceiling



HEX Maximus dimensionsHeight: 7’9”

Width and depth:• 4’ x 4’ without dressing room (50” peak to peak

with the unit roof)



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From big ideas in lamps,to small parts & accessories, we can help.Lamps for any tanning systemKnowledge, price, selection, trust, you’ll

find them all right here. Just call and give

us a try. We supply lamps for any tanning

system and our prices are highly compet-

itive. So try HEX first and you’ll be glad you did.

3 times smarter than the average lampYou could choose no better lamp than our own HEX

Smart Lamp, no matter what tanning system you’re

using. Here’s why: anyone who tans knows that the lower

legs are the slowest and most difficult area to tan. The

HEX Smart Lamp solves that problem because it is three

lamps in one. It directs the optimal amount of UV energy

to face, midsection and legs so all three areas tan at an

equal rate for spectacularly natural-looking color.

Smart Lamp, Trutan, Wolff, Voltarc and more

HEX Smart Lamp II Reflector

HEX Smart Lamp I VHO

Trutan

Wolff Solarium XLR 160

Voltarc

We are happy to provide

for all your tanning needs,

including lamps that

optimize your HEX. After

all, who knows your HEX

better than we do.

We also maintain a huge

inventory and amazingly

low prices on the best

lamps for all your tanning

equipment. Try us!

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Parts, accessories & moreWith our huge inventory, HEX should be your first

call – for parts, accessories and just about anything else

a tanning business could need. We carry everything

from a variety of eye protection, to a complete range of

professional products for your tanning business needs.

HEX vertical tanning lotionsBotanicals & business senseVertical tanning increases lotion

sales opportunities. Skin doesn’t

come in contact with acrylic

surfaces, so applying an accelerator, for instance, feels

good and is more comfortable. That means clients are

more apt to buy product to use during a session.

The botanical extracts, exotic oils and anti-oxidants in

HEX lotions were chosen to enhance the advantages of

vertical tanning and can help nurture and protect a tan.

HEX FIRMING ACCELERATORJump start a session with this accelerator. It speeds the

tanning process while giving skin a firmer appearance

HEX BRONZING BLENDUsing HEX bronzer is a powerful way to take skin to a

new level of dark tanning.

HEX SELF TANNERSometimes a client’s schedule is too busy for a session,

or they’re away on a trip. With HEX Self Tanner, they’re

still tanning with you, no matter where they are.

HEX TAN EXTENDER (Moisturizer)Tanning is most effective – and lasts longer – when skin

is properly moisturized. Help your clients maintain the

soft, youthful look of their skin while extending the tan

you’ve helped them achieve.

HEX Firming Accelerator, Bronzing Blend and Self Tanner

come in 8 oz. and 2 oz. tubes.Tan Extender is available in

a 19 oz. pump bottle and 2 oz. tube. (A 2 oz. tube yields

2 to 3 applications.)

Creative advertising, marketingand promotional supportWe have the know-how and the materials to maximize

your HEX tanning profits. Why not let us share them

with you? We’d be happy to guide you in the many

options available, from guerrilla marketing on a

shoestring budget to relationship marketing tactics to

radio scripts and newspaper ads.

Our marketing plans outline the most productive

techniques for increasing business from your current

customers, attracting their friends and families, reaching

new sources of business – and more. And with today’s

technology there are new, exciting ways to get the word

out about your HEX tanning, from electronic to

traditional media. So use us; your clients will think

you’ve hired an ad agency.

A few words about your HEX experienceAll of us at HEX consider it a matter of

pride to provide the best service in the

business. Perhaps because of this we have

many loyal customers. (Although it

probably doesn’t hurt that we provide

great products, too.) We pledge that we

will always do everything we can to make

your experience with us the best in the

tanning industry.

Give us a call today and see for yourself!© International Tanning Equipment

Printed in U. S. A.

6MMVI


7

HEX Tanning

International Tanning Equipment

2201 South Michigan AvenueSaginaw, Michigan 48602

1-800-556-3201

989-792-6119

Fax: 989-792-2491

e-mail: [email protected]

www.hextanning.com

© International Tanning Equipment

Printed in U. S. A.

6MMVI

Documents

The world’s most beautiful tanning system. world’s most beautiful tanning system. As seen from the bottom line. Rx A t HEX,we are so fiercely dedicated to quality that we design