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Toyota LandCrusier AdGame is based on

current website interface. Questions, clues

and links are reverse-engineered out of

existing contents, with seamless AdGame

components added where necessary.

Game interplay requires the viewing of

ALL pages / sections, and answering

questions that demonstrate player’s grasp

of vehicle history, variation, capabilities,

uses and use in real-life situations.

1

Campaign extends to television, radio,

print, iphone, cellphone, display, transit, etc.

Clues are also contained in these formats,

may require players to interface via

website. Dreamographic information is

captured with the knowledge & permis-

sion of players during ‘registration’, and

through dynamic ‘Inference Algorithms’

during play. Data is viewable in real-time

through the 4Ci System, and in data-

reports etc. Information on request.

2

Passive ‘Brand Loyalty’ program becomes

an active ‘Brand Obsession’ where each

potential customer connects to products &

services they desire through an entertain-

ing & informative format... with a high

chance of winning items and/or earn

discounts on first- time and regular

purchases etc.

Rapport is established, trust is built, and an

ongoing DIALOGUE cements relationships

that support purchase of desired items.

3

DreamographicsPermission-based data capture

system providing 4D blueprint of users profile, emotional/psycho- logical features, preferences and

most importantly, style & manner of response plus prize-selection

Scoring & Prizes Metapoints are earned based on

participation, toward specific or

brand-related products / services.

Awards, discounts, offers to winners

are redeemed through web-based

network and national dealers etc.

PRODUCT SPECIFIC

• Toyota accessories

• 3rd party auto items

• Toyota merchandise

PRODUCT RELATED

• camping gear

• outdoor items

• recreational

• theme-related

print mobile devicestelevision

Animated 2D or 3D website ADgame – clues are found throughout sponsor’s content

Grand Prize:1 vehicle per week given away!

ADgame for Toyota LandCrusier

ADgames + Engagement + Rewards= brand obsession / viral expression