bezerra da silvafreud, einstein and darwin

product design e +

josé edição #1, ano 1

marconi, josécuritiba, brazil

Besides background in industrial and footwear design, my main expertise is on instructional illustrations, but I am also able to create expressive or artistic images (mixed media). My objective for the next years is to join my craft skills as illustrator (handrawn mainly) with my scientific knowledge on how to design effective graphic and cinemat-ographic instructions.Fifteen years experience as university lecturer including a short experience as teacher assistant at the Department of Typography & Graphic Communication (The University of Reading, UK). I have made presentations about the graphic representation of dynamic events in USA (Philadelphia and Atlanta) and UK (Wrexham, Cambridge, Greenwich and Reading), where my audience included technical com-municators, information designers and illustrators.

marconi2006@googlemail.comhttp://www.behance.net/jose-de-souza/frame

Edição 1, Ano 1, lançamento semestral.

PROJETO GRÁFICO E DIAGRAMAÇÃO

Karina de Sá

TEXTOS, IMAGENS E ILUSTRAÇÕES

José de Souza

www.jose-de-souza.prosite.com

Esta revista foi produzida e criada na disciplina de Gráfica 2,

do curso de Desenho Industrial, ministrada pela Prof. Heliana

Pacheco.

Impressão:

Copy Express

josé

04 ciênciafreud, einstein e darwin

Experimental techniques applied to portraits of famous scientists.

06 manuaiscollection of illustrated manuals

Collection of illustrated manuals that was developed during my PhD years at

Reading (UK).

07 pictogramaspictorial cards for alternative communication

Design of pictorial cards targeted to people with intellectual disabilities or

that can not communicate through spoken or written words

08 músicabezerra da silva

Bezerra da Silva is a popular Brazilian musician famous by his sambas and

lyrics about Rio de Janeiro’s shanty towns characters and their marginal life.

10 product designproduct design sketches

Sample of drawings used to develop design proposals.

sumário

The inspiration came from the concept of “digging in the dirt” of our (at least mine)

unconsciousness. Technique involved collage (creased and tear apart tissue paper)

and scratching (acrylic paint over a paraffin base).

Experiments on portrait illustration

Experimental techniques applied to portraits of famous

scientists: Freud, Darwin and Eisntein.

Freud, Darwin and Einstein

04 CIÊNCIA | JOSÉ

Einstein drawing was superimposed by a “starflight” picture

Einstein drawing as originally conceived. The technique was oil pastel (used as a mask for the white hair), indian ink (details) and guache (overcoat).

Darwin and his famous “Tree Diagram”.

Darwin’s beard was made using crumpled and torn paper and plaster.

“I continue to experiment techniques and materials, this time I have decided to homage famous scientists.”

JOSÉ | CIÊNCIA 05

Collection of illustrated manuals

Snapshot from one my presentations at Reading (15th

February 2007). Two important designers were part of my

audience: Gerard Unger and late Paul Stiff (just behind me).

Photo by Lia Monica.

A small sample of instructional volvelles about all sort of

subjects: geography, sewing machine features, Portuguese grammar, maths, birth control

and so on.

06 MANUAIS | JOSÉ

Collection of illustrated manuals that was developed during my PhD years at Reading (UK).

This is a small sample of my collection of more

than 300 illustrated manuals. The start point was

my PhD research, which has a chapter on “graphic

representations of motion for instructional purposes”.

Besides working as a source of ideas, the collection

became a topic of “show and tell” presentations at the

Department of Typography & Graphic Communication

(The University of Reading, United Kingdom) and

Department of Design (Federal University of Paraná,

Curitiba, Brazil).

Pictorial cards foralternative communication

JOSÉ | PICTOGRAMAS 07

Family members.

Professions are represented in accordance with their uniform

vests.

Facial expressions.

The ageing process of the basic character (the good guy).

Design of pictorial cards targeted to people with intellectual disabilities or that can not communicate through spoken or written words

These illustrations were developed for the project “Communis” sponsored by SENAI (Brazilian organisation that deals with industrial training). Communis is a graphic system formed by printed cards with images and text. It is targeted to industrial managers who has to deal with employees that have speech difficulties (e.g. brain damages, intellectual deficiency, autism). In graphic terms, there is an obvious influence from Otto Neurath and Gerd Arntz work for the Isotype. However, later on these drawings had to be changed in order to fit to the in-house designer’s style.

08 MÚSICA | JOSÉ

Bezerra da Silva, Rio’s Sambandit (2012)

Bezerra da Silva is a popular Brazilian musician famous by his sambas and lyrics about Rio de Janeiro’s shanty towns characters and their marginal life.

According to AllMusic website, Bezerra da Silva has com-posed and performed sambas full of the Carioca malice (malandragem) of the hills, with which he chronicles the hardships of the shanty town dwellers (and the violence/drugs scenario, even before gangsta rap). To know more about him visit AllMusic entry on him.

Product design sketches

Sample of drawings used to develop design proposals

Informative and conceptual drawings used to develop and express design proposals.

10 PRODUCT DESIGN | JOSÉ

jose-de-souza.prosite.com