In today’s disruptive media environment, it’s essential for content creators, film and television producers, brand promoters and corporate communicators to master the art of storytelling across multiple platforms in order to reach the largest possible audience and engage fans.

This matrix has been created to serve as a reference and guidebook for the ever-changing world of transmedia. And — in keeping with the theme itself — offers multiple areas of interactivity and collaboration.

Visit us online at TransmediaCoalition.com

Visit us in person at the TransVergence Summit August 7-8 in Hollywood - createasphere.com/tvs

Visit us online at TransmediaCoalition.com

Visit us in person at the TransVergence Summit August 7-8 in Hollywood - createasphere.com/tvs

AbouT The AuThorMichael Jay Moon operates GISTICS, an innovation think-tank in Oakland California. He advises companies around the world on how to align customer engagement capabilities with the new requirements for social discovery, transmedia narratives, and collaborative selling. He has delivered more than 400 keynotes, presentations, executive seminars, workshops, and Web-based Webinars and written the book, Firebrands: Building Brand Loyalty in the Internet Age, available 13 languages. He has lectured at UC Berkeley, Stanford University, San Francisco State University, California State University—East Bay, Fielding Institute, and St. Pölten University (AT). Currently he is writing a new book, Connected Imaginations: The Secrets Behind Insanely Great Brands, Products, Organizations, and Transforma-tional Art that explores the transmediation of creative intent and entrepreneurship into epic brand experiences and fan bases.

AbouT CreATeASphereCreateasphere is a world where entertainment technology and creative vision converge. As the premier business development partner for technology-enabled entertainment, marketing and communications orga-nizations, Createasphere advances careers and technologies by connecting world-class professionals globally online and in person. Founded in 2001, Createasphere has grown into a company with a worldwide reach, producing multiple events each year and maintaining five content-rich web sites. Our audience consists of content creators, content managers, technology leaders and top creative professionals. We are a creative team of dedicated, high-level professionals. We love what we do and always strive to take that extra step that makes the difference. Our commitment and forward-thinking attitude enhances the value of the services we provide to the communities we serve.

TrAnSVergenCe SummiTThe rise of multiple screens, cross platform and over-the-top television has fragmented audiences and given birth to new ways of storytelling, branding and fan engagement. What skills and technologies do you need to work in this disruptive environment? At the TransVergence Summit, you’ll meet the experts who are successfully navigating this new world.

You’ll see essential sessions covering such vital topics as immersive media, publishing, branded con-tent, live experience and multiscreen, along with frequent opportunities to connect with the influencers who can advance your career or greenlight your next big idea!

Sessions include:• The Future of Content — Transmedia and Cross-Platform Storytelling • Branded Content and Entertainment — The Art of Integrating Story and Brands• PGA — The Transmedia Producer• Second, Third, Fourth, Captive Screens, OTT and Beyond…?

register for the TransVergence Summit at www.transvergencesummit.com.

The TrAnSmediA CoAliTionThe media, entertainment and advertising industries are changing rapidly. Innovative advances in tech-nologies and methods of distribution are disrupting traditional models. From analytics and big data to software and hardware, and from user experiences, audience, fan and customer engagement, the way we design and share our stories and content is evolving and expanding across the distribution landscape at dizzying rates. As we seek to understand this phenomenon, terms such as transmedia, cross platform, cross media, over-the-top television, second screen, interactive, story worlds and franchises -- to name a few -- have arisen in the lexicon as we attempt to define and create strategies to address this expansive digital reality emerging around how we create and share our stories and media. Industry professionals them-selves are also looking for concrete definitions of the methodologies and expertise needed to work and produce in this space. In response, we created the Transmedia Coalition, bringing together a diverse group of professionals with a range of expertise who have been actively participating in the creation of -- or observing trends in -- the field of Transmedia. The Transmedia Coalition can be accessed 24/7 at www.transmediacoalition.com.

Transmedia Coalition