Tunay Na Kulturang Pinoy

8/15/2019 Tunay Na Kulturang Pinoy

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“OPERATION: TUNAY NA

KULTURANG PINOY”

BUILDING BETTER CULTURALBUILDING BETTER CULTURAL

PRODUCTS IN THE REGIONSPRODUCTS IN THE REGIONS

FOR PHILIPPINE TOURISMFOR PHILIPPINE TOURISM

AUTHORED BY:AUTHORED BY:

R. ROMULO A. DE LOS REYESR. ROMULO A. DE LOS REYES

Director IVDirector IV

BITP / Special Project O!!iceBITP / Special Project O!!ice

Project Director" OT#PProject Director" OT#P

PRESENTED BY:PRESENTED BY:

LEONILO $. A%USTINLEONILO $. A%USTIN

$o&'lta&t$o&'lta&t

Special Project O!!iceSpecial Project O!!ice

Project Ma&a(er" OT#PProject Ma&a(er" OT#P


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HO) *AR HAVE $ULTURAL *ESTIVALSHO) *AR HAVE $ULTURAL *ESTIVALS

%ONE IN THE PHILIPPINES+%ONE IN THE PHILIPPINES+

A. In terms of number, the Philippines beats any country in the

world! It celebrates more than 1,000 festivals in a year!

B. Nowadays, the tourism factor is the number 1 reason for holdina festival, seconded by reliion or tradition, the rest is because of

trade and aricultural promotion


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. "any festivals have become bi income earners li#ePanabena, or Ati$atihan or "ass%ara

&. ultural festivals however are a bi vehicle to promote theleendary 'ilipino hospitality and is also an avenue topromote closer #inships and family ties


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HO) )ILL THE DOT RESOLVE THIS BASI$HO) )ILL THE DOT RESOLVE THIS BASI$

$ULTURAL PROBLEM+$ULTURAL PROBLEM+

A. (e$ orient the sta#eholders on the value and

sinificance of culturally$correct and historically$

accurate festivalsB. Promote the basic need for cultural research

,,OPERATION:OPERATION: TUNAY NA KULTURANG PINOY”TUNAY NA KULTURANG PINOY”


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. )rain festival trainors and practitioners*choreoraphers, artistic directors, etc.+

&. ive incentives to -s and institutions that will

uphold the new orientation towards Philippine cultural

festivals


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)HAT ARE THE OB-E$TIVES O* OT#P+)HAT ARE THE OB-E$TIVES O* OT#P+

A. &evelop correct and historically accurate cultural

festivals and events in the reions based on researchB. "a#e these cultural prorams part of tourist products

pac#ae to be promoted both here and abroad


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/ Tourist Destinations

/ Cultural Festivals

/ Encounter with Nature

. Assist the -s develop a stron tourism industry

based on natural tourism products


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/ Historical Sites

/ Native Products & Souvenir Items

/ Filipino Cuisine


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&. Build a stron -)( ' PIN2 )(I3" or

advocatin the campain, P3N )(I3",&I4AN PI-IPIN

. reate an effective networ#in with cultural

institutions for a continuin collaborative proram on

the preservation and promotion of our cultural

attractions and heritae sites


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)HAT ARE THE $OMPONENTS O* OT#P+)HAT ARE THE $OMPONENTS O* OT#P+

A. ultural (esearch

-ocal historians and local cultural leaders, throuh the help of

institutions li#e NA, P, P and local centers of cultural studies,

will be tapped to assist in a thorouh research on culture, history,

traditions and arts as a root or basis of a festival

B. linics and 4or#shops

5perts uide local artistic directors and choreoraphers on the

correct music, dance steps, costumes and props in developin streetdance festivals


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. ulture of Pinoy )ourismBaranays are trained to be the preservers of culturalheritae and traditions, the protectors of the environment andthe promoters of local tourism

&. onsultative Proram on reative "ar#etin

)he -s are trained to be mar#etin e5perts in their own

rihts


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. onsultative )ourism Plannin Proram for the -s 6

)he #ind of tourism plannin that )%P will do will center on'ilipino culture as the overridin theme of the local tourism industry.nder this proram, -s will be tauht to develop7

$ 8culturali9ed: homestay facilities

$ orient hotel front liners on 'ilipino culture

$ create a special 8culturali9ed: standard for tourist services


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)HAT DO )E EPE$T TO SEE AND)HAT DO )E EPE$T TO SEE AND

EPERIEN$E OUT O* OT#P+EPERIEN$E OUT O* OT#P+

A. 'ilipinos appreciatin their own arts and culture

B. )he community becomin the vanuard and

protector of their local cultural traditions, heritae

sites and their surroundins

. )he real 'ilipino culture is bein promoted for tourism

&. )he proram, once completed, will ma#e the entirecountry a ()I'I&7 P(&-2 PIN2

&3)INA)IN!


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IN SUMMARY" THE DOT $ONTINUES TO IN SUMMARY" THE DOT $ONTINUES TO

A. Believe in the intrinsic value of culture in the life of the

'ilipino people

B. phold the basic notion that culture must be preserved

but must be relevant to the chanin times

. Be uided in the policy that culture can be used topromote tourism but with reater sensitivity


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THAN# YOUTHAN# YOU

a&0a&0MABUHAY1MABUHAY1

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Tunay Na Kulturang Pinoy