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UnionPay-The Great Opportunity
AGM of Northwest Territories TourismNovember 2015
1 What’s UnionPay?
3 | Presentation Title | Client Name | XX Month Year
2011年01月01日
China UnionPay
• China UnionPay is the leading bankcard association in the world
• The only national network in Mainland China established in 2002 and headquartered in Shanghai
• Member of EMV Co.
• A shareholding financial service institution invested by over 80 financial institutions
4 | Presentation Title | Client Name | XX Month Year
2011年01月01日Source: Nilson Report
UnionPay Highlights #1 in Global Cards in Circulation at 5 billion worldwide
#1 in Transaction Volume Processed at $6.88 trillion
Acceptance: 150 countries and regions
Issuance: 400 member banks in 40 countries & regions
Avg. purchase transaction: $397 UnionPay, $60 Visa, $66 MasterCard
5 | Presentation Title | Client Name | XX Month Year
2011年01月01日
UnionPay Card
ISO BIN starting with 62
CUP new logo with UnionPay for global recognition
Credit Card with Hologram Temple of Heaven, not necessary for Debit Card
5 Billion Issued Cards - 90% Debit & 10% Credit
6 | Presentation Title | Client Name | XX Month Year
2011年01月01日
Global Acceptance
Merchant acceptance
26,000,000
ATM acceptance
1,840,000
150 countries/regions accept UnionPay cards • China acceptance at 8+ million merchants & 100% ATMs• Canada acceptance at 35,000 merchants & 85% ATMs• US acceptance at 5+ million merchants & 90% ATMs
7 | Presentation Title | Client Name | XX Month Year
2011年01月01日
UnionPay Card Type
UnionPay Signature Credit Card – 1.5%
UnionPay PIN Credit Card –4.5%
UnionPay PIN Debit Card – 90%
5 billion cards issued90% Debit Card10% Credit Card
Co-brand credit card - 4%
Visa/UnionPay
MC/ UnionPayAmEx/UnionPay
2 Why Accept UnionPay?
9 | Presentation Title | Client Name | XX Month Year
2011年01月01日
20153rd destination2014
Chinese visitors are the 2nd largest contributor oftourism dollars to the Canadian economy i
• Compared with 5 billion UnionPay card, the issuance of Visa, MasterCard and AmEx is still quite limited in China.• Providing UnionPay acceptance will greatly facilitate payment of Chinese customers and enhance their shopping experiences.
I Tourism Industry Association of Canada ii Canadian Tourism Commissioniii Chinese National Tourism Administration iv The Globe and Mail
$1699.79CAD
In 2014, nearly half a million Chinese visitors travelled to Canada, average spending $1699.79 per visitor ii
Chinese visitors ranked Canada as their 3rd
most favourable travel destination in the world iii
In January 2015, Chinese applications for visas to Canada climbed 51 per cent compared to January 2014 iv
10 | Presentation Title | Client Name | XX Month Year
2011年01月01日
How Travelers spend
Snapshot on Chinese travelers and students
77%
RETAIL
8%
DINING
8%
OTHERS
7%
LODGING
DID YOU KNOW?
Chinese students are the largest group of international students in Canada
95,16030%
* Foreign Affairs, Trade and Development Canada
In 2013, Chinese students contributedapprox. $2.4 billion in economic activity in Canada*.
2013
11 | Presentation Title | Client Name | XX Month Year
2011年01月01日
Without UnionPay acceptance, then…
When above less than 4% of UnionPay cards be used on POS without UnionPay acceptance
• Customers pay currency conversion fee (2-3% of the price).• Merchants also pay extra processing fee.
5 billion issuance
Less than 4% of UnionPay cards can be accepted
Did you know?
UnionPay Card
POS Without UnionPay Acceptance failed
12 | Presentation Title | Client Name | XX Month Year
2011年01月01日
Setup UnionPay Acceptance
Low interchangePIN
AmazingDebit1.2%
PIN Authorization
Support large transaction
For Merchants For CardholderSaving processing fee• Compared with other networks, 1% saving on transaction volume
No currency conversion fee• 2-3% saving on pricing
Lower chargeback ratio• PIN transaction
Direct access RMB account• Convert from CAD to RMB directly
Upselling• encourage customers to buy more• provide excellent payment experience
Infinite shopping experience• No credit or transaction limit for debit card
13 | Presentation Title | Client Name | XX Month Year
2011年01月01日
Strong RMB make cardholder eager for shopping
the best payment method for Chinese while shopping overseas
Secure Saving Convenience
CAD/CNY Exchange Rate 5 Year Trend
14 | Presentation Title | Client Name | XX Month Year
2011年01月01日
Are you ready for Chinese market?
Chinese Market
And future opportunity for joint promotion
3 Where to get UnionPayacceptance?
16 | Presentation Title | Client Name | XX Month Year
2011年01月01日
Our Canadian processor partners since 2009
2009 2014 2015
If you are using one of above payment processors, please contact customer service to inquire about UnionPay acceptance.
17 | Presentation Title | Client Name | XX Month Year
2011年01月01日
Difference between UnionPay and other payment networks?
Lower Interchange Rate• 1.2%
interchange• One flat rate
Lower Chargeback Ratio• Online PIN
authorization
Support Large Amount Transaction• No limit on
debit card
Future Opportunity with UnionPay
4
19 | Presentation Title | Client Name | XX Month Year
2011年01月01日
2014 Q1 Q2 Q3 Q4
Super Shop Campaign World’s TOP 60 International Airport Duty Free
World’s TOP 40 Shopping Districts
World’s TOP 20 Travel Destination Campaign
• Where strategically relevant, UnionPay works with acquirers and merchants to create joint promotions to drive UnionPay cardholders to merchant physical locations and ecommerce sites
Marketing opportunities with UnionPay
20 | Presentation Title | Client Name | XX Month Year
2011年01月01日
Current Global Campaign @ Vancouver
Our backlight advertising at YVR international arrival
Q/A4
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