USPS University Train-the-Trainer and Seminar Overview

USPS UniversityUSPS University

Train-the-Trainerand

Train-the-Trainerand

Seminar OverviewSeminar Overview


What’s Unique about Seminars?What’s Unique about Seminars?

Self-contained One-shot at audience

Beginning, middle, & end in 2 hours

Must adapt style Attuned to audience Interactive Upbeat Time conscious Answer their needs

Self-contained One-shot at audience

Beginning, middle, & end in 2 hours

Must adapt style Attuned to audience Interactive Upbeat Time conscious Answer their needs


Advantages to SeminarsAdvantages to Seminars

Quality, proven material Complete and tested Interesting topics

Easy to deliver Fun experience Proven to impress potential members Great recruiting tools Great member involvement tools Teasers for further study

Quality, proven material Complete and tested Interesting topics

Easy to deliver Fun experience Proven to impress potential members Great recruiting tools Great member involvement tools Teasers for further study


Seminar StructureSeminar Structure

Designed for 1- ½ hours of presentation Allows time for interaction

Structured into topics Transitions between topics

Quality companion take-away guide Quick guides with many Books with others

Designed for 1- ½ hours of presentation Allows time for interaction

Structured into topics Transitions between topics

Quality companion take-away guide Quick guides with many Books with others


Selling SeminarsSelling Seminars

Virtually no competition Boaters can not get elsewhere

Pricing Do not give them away

Perceived value is as you price it

Deliver the entire package Seminar without takeaways has reduced

value We rely upon ‘goodwill’ created by

experience

Virtually no competition Boaters can not get elsewhere

Pricing Do not give them away

Perceived value is as you price it

Deliver the entire package Seminar without takeaways has reduced

value We rely upon ‘goodwill’ created by

experience


Marketing StrategyMarketing Strategy

Consider… Pre-schedule seminars

Regular schedule, e.g., monthly Same location(s) or rotate

Advertise heavily Get people accustomed to availability

Consider… Pre-schedule seminars

Regular schedule, e.g., monthly Same location(s) or rotate

Advertise heavily Get people accustomed to availability


Preparing for the SeminarPreparing for the Seminar

Advertising, promotional plan Partnering

Try to tap local marine dealers Source attendees Support seminar Provide space or funding

The team Proctors to work with attendees

Material Seminar kits and recruiting material

Advertising, promotional plan Partnering

Try to tap local marine dealers Source attendees Support seminar Provide space or funding

The team Proctors to work with attendees

Material Seminar kits and recruiting material


Before the SeminarBefore the Seminar

Localized PowerPoint loop Showcase “fun” activities of

squadron Run as people are arriving

Welcome newcomers at door Pre-discovery of interests, needs

Sign-in attendees Issue materials Collect information for certificates

Localized PowerPoint loop Showcase “fun” activities of

squadron Run as people are arriving

Welcome newcomers at door Pre-discovery of interests, needs

Sign-in attendees Issue materials Collect information for certificates


Preparation of InstructorPreparation of Instructor

Read the Instructor Notes Annotate

Read the companion guide or book Also read up on related material

Search on internet Other books

Make notes

Customize the PowerPoint Adapt to expected audience, localize

Practice delivery

Read the Instructor Notes Annotate

Read the companion guide or book Also read up on related material

Search on internet Other books

Make notes

Customize the PowerPoint Adapt to expected audience, localize

Practice delivery


Delivery ApproachDelivery Approach

Discovery How many are non-members? What’s their boating experience? What are they looking for?

Intro to USPS Brief overview: USPS & Squadron “If you like what you see, take more”

Adapt as needed…

Discovery How many are non-members? What’s their boating experience? What are they looking for?

Intro to USPS Brief overview: USPS & Squadron “If you like what you see, take more”

Adapt as needed…


AudienceAudience

Experience level Do they have one already?

Or, are they looking to be informed buyers

Are they looking to learn how to use it? What applications are they looking for?

The seminars are adaptable to a wide range of audiences

Experience level Do they have one already?

Or, are they looking to be informed buyers

Are they looking to learn how to use it? What applications are they looking for?

The seminars are adaptable to a wide range of audiences


DeliveryDelivery

Focus on what the audience wants Application of what you are providing Avoid extraneous details Avoid trying to impress with your depth

of knowledge (focus on how they can use the material)

Customize, personalize with experiences Just keep short, relevant to application Let them share experiences

Focus on what the audience wants Application of what you are providing Avoid extraneous details Avoid trying to impress with your depth

of knowledge (focus on how they can use the material)

Customize, personalize with experiences Just keep short, relevant to application Let them share experiences


During the SeminarDuring the Seminar

Welcome questions and comments Attendees like the sense of sharing

experiences, participating You are the team leader, not the

teacher

Control the flow Keep it moving, look for “nodders”

Pause at each change of topic Review what we just covered Check audience for questions before

moving on

Welcome questions and comments Attendees like the sense of sharing

experiences, participating You are the team leader, not the

teacher

Control the flow Keep it moving, look for “nodders”

Pause at each change of topic Review what we just covered Check audience for questions before

moving on


Experienced AudienceExperienced Audience

Experienced audiences want information Want background to support experience Open to new ideas that expand

knowledge

Use the seminar as a forum Let the audience participate

Share their experiences and observations Use that to raise questions They will like what they heard, since they

said it!

Experienced audiences want information Want background to support experience Open to new ideas that expand

knowledge

Use the seminar as a forum Let the audience participate

Share their experiences and observations Use that to raise questions They will like what they heard, since they

said it!


“Newbies”“Newbies”

Stick closer to script This is what they get to take home

Avoid too much detail Don’t expand beyond surface topics Recommend courses and seminars to fill in

Don’t lose them Try to bring them along Spend more time reviewing points Help them prepare to acquire, use what

covered

Stick closer to script This is what they get to take home

Avoid too much detail Don’t expand beyond surface topics Recommend courses and seminars to fill in

Don’t lose them Try to bring them along Spend more time reviewing points Help them prepare to acquire, use what

covered


Mixed AudienceMixed Audience

Focus on each subgroup Make sure cover the basics Defer detailed discussions to after Set up newbies with proctors

afterward Consider splitting the group if you

can

Focus on each subgroup Make sure cover the basics Defer detailed discussions to after Set up newbies with proctors

afterward Consider splitting the group if you

can


Following the SeminarFollowing the Seminar

Follow-up with attendees Invite them to a squadron event

Submit information to HQ Workbook

Recap with team What worked, what didn’t Adapt for future Send recommendations to

committee

Follow-up with attendees Invite them to a squadron event

Submit information to HQ Workbook

Recap with team What worked, what didn’t Adapt for future Send recommendations to

committee


Current SeminarsCurrent Seminars

GPS VHF/DSC Charts Weather Anchoring Sail Trim Boat Handling Marine Radar

GPS VHF/DSC Charts Weather Anchoring Sail Trim Boat Handling Marine Radar

top seller, basic DSC simulator, Rescue 21 basic good intro to weather broad audiences, solid

info solid sail info basic to intermediate middle to advanced

top seller, basic DSC simulator, Rescue 21 basic good intro to weather broad audiences, solid

info solid sail info basic to intermediate middle to advanced


Current SeminarsCurrent Seminars

Paddle Smart® Trailering Hurricanes Knots Advanced PB

Handling Rules of Road Predicted Log Anchoring

Paddle Smart® Trailering Hurricanes Knots Advanced PB

Handling Rules of Road Predicted Log Anchoring

basic, high risk boating basic to intermediate, book good info, short, low-cost basic to intermediate,

hands-on intermediate to advanced,

solid background to visualize intermediate to advanced guide, no seminar essential, complete info

basic, high risk boating basic to intermediate, book good info, short, low-cost basic to intermediate,

hands-on intermediate to advanced,

solid background to visualize intermediate to advanced guide, no seminar essential, complete info


In the WorksIn the Works

Marine Compass

Partner in Command

Heavy Wx Sailing

Emergencies Diesel Engine Maint Series Mech Sys Series Chartplotting

Marine Compass

Partner in Command

Heavy Wx Sailing

Emergencies Diesel Engine Maint Series Mech Sys Series Chartplotting

Nearly ready, basic to advanced

Nearly ready, basic for spouse and crew

Heavy seas To be completed To be completed To be completed To be completed To be completed

Nearly ready, basic to advanced

Nearly ready, basic for spouse and crew

Heavy seas To be completed To be completed To be completed To be completed To be completed


Now, What Seminars?Now, What Seminars?

What would you like to hear? What would you like to hear?

Documents

USPS University Train-the-Trainer and Seminar Overview