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UX PRO AUSTRIAsession 3
Warp-Innovation – wie bestehende Unternehmen und Start-Ups im Bereich Co-Creation
zusammenarbeiten können
5/31/2016 © www.warp-innovation.com 1
Alles in Ordnung ...nix is‘ geschehen – sind nur ...
5/31/2016 © www.warp-innovation.com 2
zu risiko-scheu
zu „unter-würfig“
zu ...
Start-up Szenen in Europa
5/31/2016 © www.warp-innovation.com 3
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Start-up Szene Berlin - Wien
5/31/2016 © www.warp-innovation.com 4
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Start-up Szene in Wien
5/31/2016 © www.warp-innovation.com 5
https://www.wien.gv.at/arbeit-wirtschaft/start-up-studie.html
Vergleiche dazu https://www.trendingtopics.at/start-up-standort-wien-studie-roland-berger-pioneers/
2013
2016
Startup-Fonds, Startup-Campus, §§, Junge Wissenschaftler => Gründer,unproduktives Kapital mobilisieren
Was sind Boost Camps?!
5/31/2016 © www.warp-innovation.com 7
3d 2d
+ 3 months
+ 6 months
http://www.warp-innovation.eu
Was sind Boost Camps?!
5/31/2016 © www.warp-innovation.com 8
You will be given a kick-start on your innovative start-up idea! Enthusiastic experts will elaborate
your business idea, the market approach and target-group specific pitches the business models
and financial plan with you.
1 2 3 4 54-6 weeks
Party
Was sind Boost Camps?!
5/31/2016 © www.warp-innovation.com 9
Fokus auf Kundenwerte und –nutzen ... UXAls Einstieg in ein Camp!!! Manche Geschäftsideen kommen da schon ins Schwitzen
Was sind Boost Camps?!
5/31/2016 © www.warp-innovation.com 10
Das Eintrittsticket in ein ‚Accelerator Program‘ darauf ausgerichteter Organisationen bzw. in
Großunternehmungen
Ökosystem
5/31/2016 © www.warp-innovation.com 11
LE
large
research
univ.
support org.
service provider
f u n d i n g
Siehe Aufstellung
E & e - collaboration models
• Internal program 0 beobachten
• Strategic partnership 1 verschränken
• Startup program 2 innovieren
• Incubator/Accelerator & SU 3 hervorbringen
• Open Innovation – OI 4 einladen
• Joint Venture 5 riskieren
• Join SU efforts abroad 6 entsenden
• ... 7 ?!?
5/31/2016 © www.warp-innovation.com 14
Flow chart
5/31/2016 © www.warp-innovation.com 23
Culture change
(internal)
Source of IPR/competen
cy
Networked company
Internal
Extend relations
Prod/Srvccentric
Experience/BMcentric
Strategic partners
Customer initimacy
Wh
at p
rob
lem
are
yo
u t
ryin
g to
so
lve?
Hypothesis Increasing resources and time
1
1. Strategic partnership2. Startup program3. Incubator/Accelerator & SU4. Open Innovation – OI5. Joint Venture6. Join SU efforts abroad
2
3
4
5
6
0
0
0
5
Accelerator Programbuilding blocks
5/31/2016 © www.warp-innovation.com 24
accelerator program (AP)
business incubator
‘inner circle’ members
further members
AP members
equity partnercontr. partner
! !
! - - -
virtual network
physical center
AP sponsor
AP operator
layer
Collaboration structure
5/31/2016 © www.warp-innovation.com 25
protected
‘inner circle’
‚public‘
own professionals on enterprise payroll only
cooperation partners
(shareholding ev. preferred)
suppliers and partners