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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
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T chc lp vit bo khoa hc thng mi ng trntp ch q!c t (6)
"#inanc$% &$althcar$ 'anag$m$nt(
)ha Thi *c*i hc + ,-c T. &/ 0h 'inh 1im !c trng t2m vit bo
khoa hc b3ng ting
4nh
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5it Ting 4nh &c Th6t
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
ch quc t (6)
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Ti7 89 c nh2n
)ha Thi *c "T$: )no;( < :; vit ting 4nh k=th6t trong cc
tr>ng i hc ? *@i Aoan hn haimi nmB Cng l@ tc giD cEa m>i b!n
c!n 8chvF vit ting 4nh k= th6t v@ ch;n nghiGpB Cng ng ihc + +np$i
/ng th>i cIng l@ giDng vin to@n th>igian ti tr>ngB Cng
< chJnh 89a trn KK%LLL b@ivit cho viGc ng bo nghin c khoa hc tM
nmNOPOB Cng l@ cIng nh@ bin t6p ting anh cho mHt 8!tp ch vF khoa
hc% k= th6t v@ ; hc cEa *@i AoanB
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A. Nn tng (Background)Q Thit l!p c"c # $u%t nghi&n c'u
(etting o research proposal)R 'S tD
mHt hng ph bin% pht tri7n hoUc hiGn t-ng trong lVnh vWc cEa bn7
ng>i c cX th7 hi7 -c b!i cDnh m@ bn F Yt nghin c ang-c thWc hiGn
B
Q *%n # nghi&n c'u (+esearch pro,le-) R 'S tD cc hn ch chnh
hoUcthYt bi cEa cc nghin c trc 2; hoUc cc phng php < nghin
c khi giDi q;t cc hng% pht tri7n hoUc hiGn t-ng < n BQ c #i0-
k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u (uantitative
speciication o research pro,le-)R *Znh l-ng hoUc a ra mHt v :[
vFvYn F nghin c -c trch :\n trong t@i liG tham khDo trc XB
Q T7- 8uan tr9ng c5a v%n # nghi&n c'u (-portance o
research
pro,le-) R 'S tD cc h6 qD vF mUt l] th;t v@ thWc t n khSng
giDiq;t vYn F nghin cB
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
ch quc t (6)
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B. Th;c hic ti&u nghi&n c'u (+esearch o,?ective) R 'S tD
m[c ti cEa nghin
c F Yt cEa bn v@ bao g/m cc Uc i7m chnh ring biGt cEanghin c 7 t
-c m[c ti nghin c % iF m@ < khSng -cthWc hiGn trong nghin c trc
2; " mHt c2 (
Q @h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u
(=ethodologC toachieve research o,?ective) R 'S tD ba hoUc b!n bc
chnh 7 t
-c m[c ti nghin c cEa bn BQ Dt 8u d; kin ( Anticipated results)
R 'S tD cc kt qD Znh l-ng
m@ bn h; vng 8^ t -c trong nghin c cEa bnB
Q Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn (Theoretical
andpractical contri,ution to ield) R 'S tD cch thc phng php
hoUc
kt qD nghin c F Yt cEa bn 8^ Xng gXp vF mUt l] th;t tronglVnh
vWc nghin c% q; l6t v@ cIng Xng gXp thit thWc trong 8DnYt% ng@nh
cSng nghiGp :Zch v[B
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
ch quc t (6)
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*J d> K: Linance
Thit l!p c"c # $u%t nghi&n c'u 0r$:it car:8 ar$
8$:p$rva8iv$l; _orl:_i:$% $ncoraging con8m$r b$havior_hil$
all$viating 8$crit; conc$rn8 an: o``$ringconv$ni$nc$B 0r$:it car:
i88ing compani$8% r$tail$r8% th$r$c$iving bank an: cr$:it car:
ag$nci$8 hav$ b$com$ th$main8tr$am m$an8 o` 8oci$tal tran8action8B
n a ca8hl$88c$ntr;% cr$:it car:8 $ncorag$ con8m$ 8p$n:ing
b;borro_ing th$ ca8h `or a prcha8$ in a:vanc$B
*%n # nghi&n c'u 1iv$n rapi: chang$8 in con8m$r
tr$n:8% cr$:it car: i88ing compani$8 o`t$n lo8$
th$ircomp$titiv$n$88 o_ing to a high con8m$r trnov$r rat$B
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*J d> K (cont.)
c #i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u48 i8
$8timat$:% th$ $conomi$8 o` 8cal$ `or th$ cr$:it car:i88ing 8$ctor
ar$ approimat$l; KLL%LLL cr$:it car:8B&o_$v$r% _ith th$
incr$a8ing nmb$r o` cr$:it car: i88ingcompani$8% that `igr$ _ill
incr$a8$ to LL%LLLB hil$Tai_an crr$ntl; ha8 Kd cr$:it car: i88ing
compani$8%`ort; o` tho8$ hav$ not achi$v$: $conomi$8 o` %
$plainingth$ `i$rc$ comp$tition in thi8 8$ctorB
T7- 8uan tr9ng c5a v%n # nghi&n c'u Th$ inabilit; o`
cr$:it car: i88ing compani$8 to $nhanc$ commnication_ith
con8m$r8 throgh $``$ctiv$ proc$:r$8 8ch a8int$grat$: mark$ting
commnication mak$8 it impo88ibl$ topromot$ th$ bran: r$cognition o`
th$ banking 8$ctor ini88ing cr$:it car:8B
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
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*J d> K (cont.)
=>c ti&u nghi&n c'u ea8$: on th$ abov$% _$ 8hol:
:$v$lop anint$grat$: mark$ting commnication "'0(fba8$: 8trat$g; `or
th$banking 8$ctor to r$:c$ ov$rh$a: co8t8 in mark$ting an:
$8tabli8h acl$ar $nt$rpri8$ bran: imag$ `or con8m$r8 to $a8il;
r$cogni$
@h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u To :o 8o%
th$optimal mark$ting r$8orc$ allocation mo:$l can b$ a:opt$: to
qantitativ$l; inv$8tigat$ th$ in`ormation o` nin$ cr$:it car:
i88$r8 inbank8 _ith r$8p$ct to th$ _a; in _hich th$; allocat$
r$8orc$8B Th$,$lphi t$chniq$ an: anal;tic hi$rarch; proc$88
"4&.( m$tho: can th$nb$ 8$: to anal;$ ho_ th$ Tai_an bank
8$ctor allocat$8 it8 mark$tingr$8orc$8B $t% a con8i8t$nc;
$amination can b$ p$r`orm$: to controlth$ accrac; o` r$8$arch
r$8lt8B 4::itionall;% a q$8tionnair$ 8rv$;can b$ 8$nt to banking
$p$rt8% along _ith an 4&.fba8$: 8rv$; 8$nt to
$p$rt8 in in:8tr;B ea8$: on tho8$ r$8lt8% a priorit; 8$q$nc$ `or
th$_$ight ration o` th$ optimal mark$ting r$8orc$ allocation mo:$l
can b$:$riv$: B 'or$ov$r% th$ r$l$vant _$ight ratio o` $ach l$v$l
an: priorit;can b$ anal;$:
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
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*J d> K (cont.)
Dt 8u d; kin 48 anticipat$:% th$ propo8$: '0fba8$:8trat$g; can
$nabl$ $nt$rpri8$8 to impl$m$nt '0fr$lat$:practic$8
$``ici$ntl;B
Eng gEp trong lFnh v;c lG thuCt vH th;c tiInmportantl;% th$
propo8$: '0 8trat$g; can a:opt optimal
mark$ting r$8orc$ allocation th$or; ba8$: on th$ 4&.m$tho:%
obtaining an ob$ctiv$ $p$rtj8 opinion% $ach `actor_$ight
:i8tribtion% th8 provi:ing a valabl$ r$`$r$nc$ `or:$ci8ion mak$r8
conc$rn$: _ith th$ $``ici$nt allocation o`mark$ting r$8orc$8B
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
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*J d> M: ealthcare =anage-ent
Thit l!p c"c # $u%t nghi&n c'u Th$ `$a8ibilit; o`
appl;ingkno_l$:g$ manag$m$nt to Tai_anj8 $m$rg$nc; m$:ical nit8
ha8r$c$iv$: incr$a8ing att$ntion% $8p$ciall; th$ rol$ o` kno_l$:g$
a88$t8 in$``$ctiv$l; managing th$ main r$8orc$8 o` 8ch nit8B
*%n # nghi&n c'u h$th$r an organiation can accmlat$
kno_l$:g$ 8kill8 $``ici$ntl; an: appl; th$m $``$ctiv$l;
larg$l;:$t$rmin$8 it8 comp$titiv$ 8tr$ngth% an ar$a _hich
kno_l$:g$manag$m$nt o` $m$rg$nc; m$:ical nit8 ha8 not ;$t b$$n
i:$nti`i$:B
c #i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u 48 i8
_$llkno_n% kno_l$:g$ manag$m$nt compri8$8 `or activiti$8
involvingkno_l$:g$R it8 circlation% cr$ation% accmlation an:
:i88$mination%
_hich onl; hav$ an $``ici$nc; o` abot % % dO an: K in$m$rg$nc;
m$:ical nit8% r$8p$ctiv$l;B
T7- 8uan tr9ng c5a v%n # nghi&n c'u 48 $ach organiation ha8
it8o_n niq$ `$atr$8% $m$rg$nc; m$:ical nit8 m8t i:$nti`;
_hichkno_l$:g$ manag$m$nt practic$8 ar$ th$ mo8t appropriat$B
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
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*J d> M (cont.)
=>c ti&u nghi&n c'u ea8$: on th$ abov$% _$
8hol::$v$lop a kno_l$:g$ manag$m$ntfba8$: m$tho: `or$m$rg$nc;
m$:ical nit8 to b$nchmark 8ta`` p$r`ormanc$8%ltimat$l; $nhancing
th$ qalit; o` m$:ical 8$rvic$8B
@h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u To :o8o%
attit:$8 to_ar:8 ho_ to incorporat$ kno_l$:g$manag$m$nt practic$8
in $m$rg$nc; m$:ical nit8 can b$8olicit$: via a q$8tionnair$ 8rv$;B
ea8$: on tho8$r$8lt8% principal compon$nt8 `or a kno_l$:g$
manag$m$ntfba8$: p$r`ormanc$j8 in:$ can b$
i:$nti`i$:B4ppropriat$ b$nchmark8 to a88$88 th$ p$r`ormanc$8
o`$m$rg$nc; nit 8ta`` can th$n b$ i:$nti`i$: b; 8inganal;tic
hi$rarch; proc$88 "4&.(B
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
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*J d> M (cont.)
Dt 8u d; kin 48 anticipat$:% th$ propo8$:
kno_l$:g$manag$m$ntfba8$: m$tho: `or $m$rg$nc; m$:ical nit8can
$nhanc$ ori$ntation training an: r$lat$: cont$nt8% a8_$ll :$t$rmin$
th$ appropriat$ `r$q$nc; o` 8ch trainingB0apabl$ o` $l$vating _ork
pro:ctivit; o` 8ta`` p$r8onn$l toPL% th$ propo8$: m$tho: can $n8r$
that th$ rat$ o`rapi:l; :iagno8ing th$ ailm$nt8 o` $m$rg$nc;
pati$nt8 canb$ incr$a8$: to OLB
Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn
mportantl;% $``$ctiv$n$88 o` th$ propo8$: m$tho: in rai8ingth$
qalit; o` $m$rg$nc; m$:ical 8$rvic$8 an: pgra:$ th$kno_l$:g$ 8kill8
o` m$:ical pro`$88ional8 can allo_ 8ta``p$r8onn$l to `ll; r$ali$
th$ir pot$ntial throgh kno_l$:g$8haringB
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*J d> O: Linance
Thit l!p c"c # $u%t nghi&n c'u Th$ incr$a8ingpoplarit; o`
cr$:it car:8 in Tai_an ha8 l$: to 8tring$ntcomp$tition
:om$8ticall;B eank8 $ncorag$ pro8p$ctiv$c8tom$r8 to hol: mltipl$
cr$:it car:8 b; r$laing approvalan: cr$:it r$`$r$nc$ proc$:r$8B
*%n # nghi&n c'u &o_$v$r% 8ch practic$8
hav$8igni`icantl; n:$rmin$: th$ cr$:it_orthin$88 o` i88ingbank8%
l$a:ing to incr$a8$: ot8tan:ing :$bt8 an: a high$rri8k o` :$`alt$:
loan8B ith thi8 r$8p$ct% pr$vio8 8t:i$8
hav$ 8$l:om att$mpt$: to m$a8r$ qantitativ$l; th$var;ing :$gr$$8
o` ri8k among pot$ntial cr$:it car:c8tom$r8 to i:$nti`; both
var;ing :$gr$$8 o` ri8k an:r$a8on8 `or cr$:it car: :$btB
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*J d> O (cont.)
c #i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'uTo ill8trat$
th$ 8$v$rit; o` thi8 probl$m% Tai_an ha8 anav$rag$ o` BP
car:hol:$r8 `rom th$ crr$ntl; %N cr$:itcar:8 availabl$
:om$8ticall;% _ith cr$:it car: :$bt r$achingdB
T7- 8uan tr9ng c5a v%n # nghi&n c'u Th$ inabilit;
to:i8criminat$ b$t_$$n var;ing :$gr$$8 o` ri8k amongpot$ntial
c8tom$r8 _ill onl; `rth$r $ac$rbat$ th$ cr$:itcar: :$bt cri8i8B
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*J d> O (cont.)
=>c ti&u nghi&n c'u ea8$: on th$ abov$% _$
8hol::$v$lop a nov$l $valation m$tho: to i:$nti`; targ$t cr$:itcar:
c8tom$r8 in _hich th$ charact$ri8tic8 a88ociat$: _ithth$ li`$8t;l$8
o` 8ch c8tom$r8 an: `actor8 that contribt$to $a8il; incrr$: :$bt8
ar$ incorporat$:B
@h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u To :o8o%
p$rtin$nt lit$ratr$ can b$ r$vi$_$: to i:$nti`; th$charact$ri8tic8
o` cr$:it car: c8tom$r8 an: ho_ th$irli`$8t;l$8 a``$ct th$ir
prcha8ing b$haviorB $8tionnair$8can th$n b$ 8$nt to c8tom$r8 to
:$t$rmin$ th$ir p$r8onalit;charact$ri8tic8 an: li`$8t;l$ in
r$lation to th$ir prcha8ingb$haviorB $t% ba8$: on tho8$ r$8lt8%
cl8t$r anal;8i8 canb$ p$r`orm$: to cla88i`; cr$:it car: c8tom$r8
into :i``$r$ntcat$gori$8B
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*J d> O (cont.)
Dt 8u d; kin 48 anticipat$:% th$ propo8$: $valationm$tho: can
provi:$ a valabl$ r$`$r$nc$ `or bankingin8tittion8 att$mpting to
i:$nti`; :$8irabl$ cr$:it car:c8tom$r8%
Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn $v$ntall;
l$a:ing not onl; to th$ :$v$lopm$nt o` a mark$ting 8trat$g;to
attract 8ch targ$t c8tom$r8% bt al8o to th$ lo_$ring o`op$rating
co8t8 in bank8 an: cr$:it ri8k8B
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
ch quc t (6)
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*J d> P: Linance
Thit l!p c"c # $u%t nghi&n c'u ith th$ global $conom; moving
intoth$ in`ormation ag$% kno_l$:g$ i8 th$ mo8t `n:am$ntal
intangibl$ capitala88$t an: _ill incr$a8ingl; :ominat$ $``ort8 to
cr$at$ a comp$titiv$ $:g$an: g$n$rat$ _$althB 4lthogh tangibl$
a88$t8 8ch a8 prop$rt;% `aciliti$8%an: $qipm$nt contin$ to pla; a
vital rol$ in man`actring pro:ct8 an:provi:ing 8$rvic$8% th$ir
r$lativ$ importanc$ ha8 :$clin$: _ith th$
incr$a8ing importanc$ o` int$ll$ctal capitalB nt$ll$ctal capital
tak$8 th$`orm o` inv$ntion8% i:$a8% g$n$ral kno_fho_% :$8ign
approach$8% compt$rprogram8% proc$88$8 an: pblication8B
*%n # nghi&n c'u 4lthogh capabl$ o` m$a8ring th$ val$ o`
tangibl$a88$t8 that can b$ qanti`i$: in a compan;% conv$ntional
accontingm$tho:8 :o not incl:$ int$ll$ctal capital% 8b8$q$ntl;
in:cing an
n:$rrating o` a compan;8 val$B Th$r$`or$ $actl; ho_ an
organiationa88$88$8 it8 int$ll$ctal comp$t$nc; i8 o` priorit;
conc$rnB 4::itionall;%8ci$nti`ic an: t$chnological a:vanc$8 hav$
h$ight$n$: th$ importanc$ o`int$ll$ctal capital% a8 $vi:$nc$: b;
th$ nm$ro8 compani$8 that r$l;almo8t compl$t$l; on int$ll$ctal
a88$t8 `or g$n$rating r$v$n$B
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*J d> P (cont.)
c #i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u #orin8tanc$%
onflin$ gaming compani$8 $mpha8i$ th$ o_n$r8hipo` intangibl$
capital rath$r than tangibl$ a88$t8B nlin$ gamingrank8 at th$ top
o` th$ gaming in:8tr;% _ith g$n$rat$:r$v$n$8 o` N billion s ,ollar8
in NOOO 8k;rock$ting to
billion s :ollar8 in LLB 4ccor:ing to th$ nt$rnational
,ata0orporation "LL(% in LL% th$ onflin$ gaming mark$t 8cal$_a8
K%LLL%LLL in th$ 48ian .aci`ic r$gion% _ith soth )or$aan: Tai_an
l$a:ing th$ _a; b; acconting `or Kd an: %r$8p$ctiv$l;B
T7- 8uan tr9ng c5a v%n # nghi&n c'u Th$ inabilit; tom$a8r$
th$ val$ o` compani$8 _ithot incorporatingint$ll$ctal capital _ill
not onl; l$a: to an n:$rrating o` th$irval$% bt al8o mak$ it
impo88ibl$ to n:$r8tan: ho_int$ll$ctal capital impact8 th$ onflin$
gaming mark$tB
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*J d> P (cont.)
=>c ti&u nghi&n c'u ea8$: on th$ abov$% _$ 8hol:
:$v$lop a nov$lin:$ ba8$: on anal;8i8 hi$rarch; proc$88 "4&.(
to m$a8r$ th$int$ll$ctal capital val$ o` onflin$ gaming
compani$8B
@h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u To :o 8o%
cont$ntanal;8i8 can b$ 8$: to :$vi8$ q$8tionnair$8 ba8$: on
int$ll$ctal capital
compon$nt8B $8tionnair$8 can th$n b$ 8$nt to th$ manag$r8 o`
onflin$gaming compani$8 an: bank8 on _hich `actor8 8hol: b$
con8i:$ring_h$n m$a8ring intangibl$ capital o` th$ir compani$8B $t%
4&. can b$p$r`orm$: to n:$r8tan: _hich `actor8 that th$
manag$r8 o` onflin$gaming compani$8 an: bank8 :$$m th$ mo8t
important to th$ int$ll$ctalcapital o` onflin$ gaming compani$8B
8ing 4&.% th$ _$ight "iB$B% r$lativ$importanc$( o` $ach
int$ll$ctal capital variabl$ can b$ $valat$: ba8$: on
th$ p$rc$ption o` manag$r8 o` onflin$ gaming compani$8 an:
bank8B4::itionall;% tho8$ r$8lt8 can b$ compar$: _ith th$ crit$ria
a:opt$: b;bank8 in m$a8ring th$ int$ll$ctal capital o` a b8in$88B
'or$ov$r%$actl; ho_ bank8 an: onflin$ gam$ compani$8 :i``$r _h$n
m$a8ringint$ll$ctal capital can b$ :$t$rmin$: 8ing .rincipal
0ompon$nt 4nal;8i8B
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*J d> P (cont.)
Dt 8u d; kin 48 anticipat$:% th$ propo8$: in:$ can provi:$
onflin$ gaming compani$8 _ith crit$ria to m$a8r$ th$ir int$ll$ctal
capitalthat _ol: provi:$ a valabl$ r$`$r$nc$ `or bank8 _h$n
:$t$rmining_h$th$r to grant comm$rcial loan8B Th$ abilit; to m$a8r$
th$ actalval$ o` an onflin$ gaming compan;8 _ill 8igni`icantl;
r$:c$ th$lik$lihoo: o` :$`alt$: loan8B 4::itionall;% onflin$ gaming
compani$8_ill hav$ a cl$ar gi:$lin$ a8 to ho_ bank8 m$a8r$
int$ll$ctal capitalcrit$ria to $nhanc$ a compan;8 comp$titiv$n$88%
th8 `illing in th$ gapb$t_$$n onflin$ gaming compani$8 an:
bank8B
Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn 'or$ov$r%
th$propo8$: in:$ `or m$a8ring th$ int$ll$ctal capital o` thi8
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
ch quc t (6)
20/21
T@i liG tham khDo
)no;% T "LL( Writing Effective WorkProposalsB Taip$iR +ang 0hih
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8/9/2019 Vietnam 2.36:T chc lp vit bo khoa hc thng mi ng trn tp
ch quc t (6)
21/21
