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8/9/2019 Vietnam 2.37:T chc lp vit bo khoa hc thng mi ng trn tp
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T chc lp vit bo khoa hc thng mi ngtrn tp ch q!c t (7)
"#$althcar$ %anag$m$nt& 'inanc$(
)ha Thi *c*i hc + ,-c T. #/ 0h %inh 1im !c trng t2m vit bo khoa
hc b3ng
ting 4nh
http://www.chineseowl.idv.tw
5it Ting 4nh #c Th6t
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8/9/2019 Vietnam 2.37:T chc lp vit bo khoa hc thng mi ng trn tp
ch quc t (7)
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Ti7 89 c nh2n
)ha Thi *c "T$: )no;( < :; vit ting 4nh k=th6t trong cc
tr>ng i hc ? *@i Aoan hn haimi nmB Cng l@ tc giD cEa m>i b!n
c!n 8chvF vit ting 4nh k= th6t v@ ch;n nghiGpB Cng ng ihc + +np$i
/ng th>i cIng l@ giDng vin to@n th>igian ti tr>ngB Cng
< chJnh 89a trn KK&LLL b@ivit cho viGc ng bo nghin c khoa hc
tM nmNOPOB Cng l@ cIng nh@ bin t6p ting anh cho mHt 8!tp ch vF khoa
hc& k= th6t v@ ; hc cEa *@i AoanB
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8/9/2019 Vietnam 2.37:T chc lp vit bo khoa hc thng mi ng trn tp
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A. Nn tng (Background)Q Thit l!p c"c # $u%t nghi&n c'u
(etting o research proposal)R %S tD
mHt hng ph bin& pht tri7n hoUc hiGn t-ng trong lVnh vWc cEa
bn7 ng>i c cX th7 hi7 -c b!i cDnh m@ bn F Yt nghin c ang-c thWc
hiGn B
Q *%n # nghi&n c'u (+esearch pro,le-) R %S tD cc hn ch chnh
hoUcthYt bi cEa cc nghin c trc 2; hoUc cc phng php < nghin
c khi giDi q;t cc hng& pht tri7n hoUc hiGn t-ng < n BQ c
#i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u (6uantitative
speciication o research pro,le-)R *Znh l-ng hoUc a ra mHt v :[
vFvYn F nghin c -c trch :\n trong t@i liG tham khDo trc XB
Q T- 8uan tr9ng c5a v%n # nghi&n c'u (-portance o
research
pro,le-) R %S tD cc h6 qD vF mUt l] th;t v@ thWc t n khSng
giDiq;t vYn F nghin cB
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8/9/2019 Vietnam 2.37:T chc lp vit bo khoa hc thng mi ng trn tp
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B. Th;c hic ti&u nghi&n c'u (+esearch o,?ective) R %S tD
m[c ti cEa nghin
c F Yt cEa bn v@ bao g/m cc Uc i7m chnh ring biGt cEanghin c 7 t
-c m[c ti nghin c & iF m@ < khSng -cthWc hiGn trong nghin c
trc 2; " mHt c2 (
Q @h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u
(=ethodologC toachieve research o,?ective) R %S tD ba hoUc b!n bc
chnh 7 t
-c m[c ti nghin c cEa bn BQ Dt 8u d; kin ( Anticipated results)
R %S tD cc kt qD Znh l-ng
m@ bn h; vng 8^ t -c trong nghin c cEa bnB
Q Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn (Theoretical
andpractical contri,ution to ield) R %S tD cch thc phng php
hoUc
kt qD nghin c F Yt cEa bn 8^ Xng gXp vF mUt l] th;t tronglVnh
vWc nghin c& q; l6t v@ cIng Xng gXp thit thWc trong 8DnYt&
ng@nh cSng nghiGp :Zch v[B
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8/9/2019 Vietnam 2.37:T chc lp vit bo khoa hc thng mi ng trn tp
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*J d> K: Lealthcare =anage-ent
Thit l!p c"c # $u%t nghi&n c'u %$:ical an:
h$althcar$$p$n:itr$8 hav$ accont$: _or an incr$a8ing 8har$ o_
ho8$hol:con8mption in Tai`an in r$c$nt ;$ar8B n lin$ `ith thi8
tr$n:& th$$8tabli8hm$nt o_ local pharmaci$8 ha8 ri8$nB
*%n # nghi&n c'u hil$ conv$ntional _or$ca8t m$tho:8 r$l;
on
larg$ qantiti$8 o_ :ata to pr$:ict th$ nmb$r o_ an:
:$mographic8involving n$` pharmaci$8 in coming ;$ar8&
accmlating 8ch :ata i8$tr$m$l; :i__icltB
c #i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u4ccor:ing
to,$partm$nt o_ #$alth 8tati8tic8& local pharmaci$8 in Tai`an
incr$a8$:_rom &dOe to &OOL nit8 :ring th$ p$rio: NOOO to
fLLfB
T- 8uan tr9ng c5a v%n # nghi&n c'u Th$ inabilit; to
accrat$l;_or$ca8t th$ nmb$r o_ an: :$mographic8 involving local
pharmaci$8 tob$ $8tabli8h$: mak$8 it n$arl; impo88ibl$ _or manag$r8
to anal;$mark$t comp$tition pr$ci8$l; an: :$v$lop $__$ctiv$
8trat$gi$8B
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*J d> K (cont.)
=>c ti&u nghi&n c'u a8$: on th$ abov$& `$ 8hol:
:$v$lop a _$a8ibl$_or$ca8ting m$tho: to $8timat$ th$ gro`th o_
m$:ical an: h$alth car$$p$n:itr$8 a8 `$ll a8 pharmac$tical nit8 in
Tai`anB
@h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u To :o
8o& m$:ical an:h$alth car$ $p$n:itr$r$lat$: :ata :ring th$
p$rio: NOOO to fLLf can b$obtain$: _rom th$ 0$ntral j$gion __ic$ o_
th$ :g$t& 4cconting an:tati8tic8& $ctiv$ +anB ,ata on
pharmac$tical nit8 can th$n b$
obtain$: _rom th$ fLLd 4nnal j$port o_ th$ ,$partm$nt o_ #$althB
a8$:on :ata _rom tho8$ 8orc$8& 1% "N& ( mo:$l o_ th$ 1r$;
th$or; can b$8$: _or _or$ca8ting prpo8$8B
Dt 8u d; kin 48 anticipat$:& th$ propo8$: _or$ca8ting m$tho:
canpr$ci8$l; $8timat$ m$:ical an: h$alth car$ $p$n:itr$8 a8 `$ll a8
th$nmb$r o_ pharmaci$8 _rom fLLd to fLLKB
Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn j$8lt8 o_ thi8 8t:;
canprovi:$ a valabl$ r$_$r$nc$ _or both gov$rnm$ntal athoriti$8 in
_ormlatingpolici$8 an: pharmac$tical manag$r8 in :$v$loping
comp$titiv$ mark$ting8trat$gi$8B
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*J d> M: Lealthcare =anage-ent
Thit l!p c"c # $u%t nghi&n c'u Tai`an8 m$:ical mark$t
8$ctorha8 b$com$ int$n8iv$l; comp$titiv$& larg$l; 8prr$: b;
th$incr$a8ing poplarit; o_ nt$rn$t comm$rc$B #o8pital8 m8t
th8$__$ctiv$l; $ploit th$ 8$ o_ th$ nt$rn$t to attract n$`
pati$nt8B
*%n # nghi&n c'u #o`$v$r& th$ r$lativ$l; _$` approach$8
thathav$ a::r$88$: mark$ting practic$8 in th$ m$:ical 8$ctor hav$
not_oc8$: on th$ nt$rn$t8 impactB
c #i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u
nlin$prcha8$8 incr$a8$: b; N&OLL&LLL&LLL _rom NOO to
NOOP&r$_l$cting th$ n$$: _or th$ m$:ical 8$ctor to _oc8 on th$
con8m$r
prcha8ing po`$r in t$rm8 o_ $comm$rc$BT- 8uan tr9ng c5a v%n #
nghi&n c'u Th$ inabilit; o_ ho8pital8to $__$ctiv$l; $ploit th$
8$ o_ th$ nt$rn$t not onl; mak$8 itimpo88ibl$ to lo`$r ov$rh$a:
co8t8& bt al8o 8$v$r$l; limit8 anorganiation8
comp$titiv$n$88B
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*J d> M (cont.)
=>c ti&u nghi&n c'u a8$: on th$ abov$& `$ 8hol:
:$v$lop a nov$lpr$:iction mo:$l to i:$nti_; th$ trnov$r rat$ o_
c8tom$r8 in th$ m$:ical 8$ctoran: :$t$rmin$ ho` to r$tain th$mB
@h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u To :o
8o& a :ataba8$containing p$rtin$nt ho8pital pati$nt :ata can b$
tili$: throgh 8$ o_ a :atamining m$tho: to i:$nti_; th$ _actor8
a88ociat$: `ith c8tom$r trnov$r rat$B
.$rtin$nt lit$ratr$ can b$ r$vi$`$: to con_irm th$ r$liabilit;
o_ variabl$8 in th$:ataba8$B $t& q$8tionnair$8 can b$ 8$nt to
ho8pital a:mini8trator8 r$gar:ingth$ l$v$l o_ c8tom$r
8ati8_action& `ith tho8$ r$8lt8 8b8$q$ntl; anal;$:B
Dt 8u d; kin 48 anticipat$:& th$ propo8$: pr$:iction mo:$l
can b$ a:opt$:to :$8ign an: impl$m$nt pr$cationar; m$a8r$8 to`ar:8
c8tom$r trnov$rrat$8 in r$lat$: _i$l:8B n a::ition to i:$nti_;ing
th$ masor _actor8 n:$rl;ingc8tom$r trnov$r rat$& th$ propo8$:
mo:$l can o__$r _$a8ibl$ 8trat$gi$8 to cop$`ith thi8 :il$mma an:
achi$v$ manag$m$nt goal8B
Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn %or$ov$r& th$
propo8$:mo:$l can contribt$ to $__ort8 to maintain c8tom$r8 in th$
highl; comp$titiv$m$:ical mark$t 8$ctor a8 `$ll a8 provi:$ a
valabl$ r$_$r$nc$ _or h$althcar$manag$r8 in $nhancing c8tom$r
r$lation8B
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*J d> : Lealthcare =anage-ent
Thit l!p c"c # $u%t nghi&n c'u Tai`an8 gro`ing $l:$rl;
poplation ha8incr$a8$: th$ :$man: _or longt$rm h$althcar$
_aciliti$8 an: 8$rvic$8B hil$_or$ca8ting th$ m$:ical mark$t tr$n:8
"both in 8ppl; an: :$man:( i8 a_n:am$ntal a8p$ct o_ _$a8ibilit;
anal;8i8& both gov$rnm$ntal polic;mak$r8 o_ 8ocial`$l_ar$
tr$n:8 an: comm$rcial inv$8tor8 h$avil; r$l; on _or$ca8ting r$port8
tor$main abr$a8t o_ r$glation8 gov$rning h$alth _inanc$ polici$8
an: to :$v$lop n$`inv$ntor; pros$ct8B
*%n # nghi&n c'u h$r$a8 th$ mo:$ling m$tho: ha8 8$l:om b$$n
a:opt$: to_or$ca8t mark$t tr$n:8 in longt$rm car$ in Tai`an&
mo8t 8t:i$8 _oc8 mainl; onvario8 con8m$r in:$$8 8$: to _or$ca8t th$
mark$t 8ppl; an: :$man: ;$tn$gl$ct tho8$ mark$t an: natral _actor8
that ar$ corr$lat$: to th$ longt$rmh$althcar$ 8$ctorB
c #i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u 'or
in8tanc$& accor:ing
to 4nik$$__ "NOOO(& on$ particlar variabl$& iB$B th$
variation o_ th$ poplation ov$r PK;$ar8 ol:& i8 highl;
corr$lat$: `ith th$ longt$rm h$althcar$ mark$tB
T- 8uan tr9ng c5a v%n # nghi&n c'u Th$ inabilit; to $8timat$
tho8$ mark$tan: natral _actor8 that ar$ corr$lat$: to th$ longt$rm
h$althcar$ 8$ctor mak$8 it:i__iclt not onl; int$rpr$t vario8
_or$ca8ting r$port8& bt al8o to :$ci:$ `hatpolici$8 or
inv$ntor; pros$ct8 8hol: b$ impl$m$nt$:B
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*J d> (cont.)
=>c ti&u nghi&n c'u a8$: on th$ abov$& `$ 8hol:
:$v$lopt`o _or$ca8ting mo:$l8 to $8timat$ th$ mark$t :$man: o_
th$$l:$rl; poplation in Tai`an `ith r$8p$ct to th$
availabl$r$8orc$8 in th$ longt$rm h$althcar$ 8$ctorB
@h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u To :o
8o& a
mltir$gr$88ion mo:$l can b$ :$v$lop$: to m$a8r$ an:_or$ca8t not
onl; th$ qantit; o_ $arl; :$man:& bt al8o th$r$lation8hip
b$t`$$n th$ :$man: an: critical _actor8 b;accmlating a 8igni_icant
amont o_ :ata an: i:$nti_;ing 8ch_actor8B Th$ :ata can th$n b$
coll$ct$: via a q$8tionnair$& `ithth$ _actor8 qantitativ$l;
m$a8r$: ba8$: on a m$tho: _on: in
lit$ratr$ r$vi$`B $t& a 1% "N& N( mo:$l ba8$: on th$
1r$;Th$or; can b$ :$v$lop$: to accrat$l; _or$ca8t th$ 8ppl;
o_availabl$ long t$rm h$althcar$ r$8orc$8 b; 8ing :ata acqir$:_rom
th$ `$b8it$ o_ Tai`an8 %ini8tr; o_ nt$riorB
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*J d> (cont.)
Dt 8u d; kin 48 anticipat$:& in a::ition to
i:$nti_;ingr$l$vant _actor8 that a__$ct th$ qantit; o_ :$man:&
th$propo8$: _or$ca8ting mo:$l8 can al8o m$a8r$ pr$ci8$l;th$ qantit;
o_ :$man: an: 8ppl; o_ longt$rm h$althcar$r$8orc$8 in Tai`anB
Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn j$8lt8o_ thi8 8t:;
can provi:$ a valabl$ r$_$r$nc$ _or h$alth car$polic; mak$r8&
inv$8tor8 in th$ m$:ical 8$ctor&a:mini8trator8 an: aca:$mic8
`h$n :$vi8ing p r$l$vantpolici$8 an: 8trat$gi$8B
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*J d> O: Pinance
Thit l!p c"c # $u%t nghi&n c'u oth th$ incr$a8ing poplarit;
o_ cr$:itcar: 8$ an: gro`ing nmb$r o_ nt$rn$tba8$: promotional
activiti$8 inTai`an ha8 $nabl$: banking in8tittion8 to acqir$
$t$n8iv$ c8tom$r:ataB n a::ition to h$lping banking in8tittion8 to
$$ct$ c8tom$rmanag$m$nt an: 8$rvic$ manag$m$nt $__ici$ntl;&
thoroghl; anal;ing8ch :ata can optimi$ mark$ting manag$m$nt
practic$8B 0orporat$
8rvival in th$ _tr$ hing$8 on th$ abilit; to kno` an: tr$at
c8tom$r8 `$llthrogh anal;8i8 o_ p$rtin$nt :ataB
*%n # nghi&n c'u #o`$v$r& :i__$r$ntiat$: mark$ting
practic$8 in Tai`anar$ in8__ici$nt& `ith conv$ntional m$tho:8
o_ ranking c8tom$r8 normall;ba8$: on th$ bank accont balanc$ _or
$ach acconting p$rio:B Thi8 ba8i8alon$ :o$8 not provi:$ a compl$t$
c8tom$r pro_il$& an: 8$l:om
incorporat$8 8trat$gi$8 that anal;$ th$ comm$rcial tran8action
:ata o_c8tom$r8B n8__ici$nt in_ormation o_ niq$ c8tom$r
charact$ri8tic8 canobvio8l; not provi:$ 8p$ciali$: 8$rvic$8 _or
in:ivi:al8B Th8& th$ inabilit;to int$ract compatibl; `ith
c8tom$r8 `ill ca8$ compani$8 to lo8$ th$ir_oc8 on th$ pro:ct
:$v$lopm$nt an: promotional 8trat$gi$8B
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*J d> O (cont.)
c #i0- k1 thu!t #2nh l34ng c5a v%n # nghi&n c'u 'or
in8tanc$&conv$ntional bank 8$rvic$8 _ail to provi:$ conv$ni$nt
8$rvic$8 to c8tom$r8$__ici$ntl;B am$l;& althogh th$ mailor:$r
:ivi8ion o_ a compan; 8$n:8 it8promotional mat$rial8 to it8
c8tom$r8& onl; NL o_ tho8$ c8tom$r88b8$q$ntl; prcha8$: tho8$
a:v$rti8$: pro:ct8B Th$ inabilit; to i:$nti_; tho8$NL pot$ntial
c8tom$r8 ar$ in a:vanc$ mak$8 it impo88ibl$ not onl; to 8av$
th$r$maining OL ov$rh$a: co8t8 o_ th$ promotional mat$rial8& bt
al8o to pr$v$ntth$ 8al$8 :ivi8ion _rom conc$ntrating on pot$ntial
c8tom$r8 to $nhanc$ `orkpro:ctivit; b; provi:ing pgra:$: pro:ct8
an: 8$rvic$8B
T- 8uan tr9ng c5a v%n # nghi&n c'u 0on8$q$ntl;&
conv$ntional c8tom$rranking m$tho:8 ma; ca8$ :$ci8ion mak$r8 to
8$l$ct inappropriat$ mark$t8trat$gi$8B 4::itionall;& th$ lack
o_ a :i__$r$ntiat$: mark$ting 8trat$g; `ill l$a: toin$__ici$nc; an:
high ov$rh$a: co8t8B ith an incr$a8ingl; h$t$rog$n$o8
poplation in Tai`an an: broa:$ning 8$n8$ o_ in:ivi:ali8m i8lan:
`i:$ making itincr$a8ingl; :i__iclt to charact$ri$ th$ prcha8ing
habit8 o_ con8m$r8& bankingin8tittion8 can not impl$m$nt
promotional 8trat$gi$8 $__$ctiv$l; o`ing to th$inabilit; not onl;
to provi:$ r$liabl$ 8$rvic$8& bt al8o to a:opt
:i__$r$ntiat$:mark$ting practic$8B %or$ov$r& th$ inabilit; to
i:$nti_; c8tom$r n$$:8 rapi:l; `illl$a: to a high c8tom$r trnov$r
rat$ an: $v$ntal lo88 o_ comp$titiv$n$88B
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*J d> O (cont.)
=>c ti&u nghi&n c'u a8$: on th$ abov$& `$ 8hol:
:$v$lop a c8tom$rranking mo:$l b; anal;ing th$ :;namic prcha8ing
b$havior o_ c8tom$r8an: i:$nti_;ing th$ pot$ntial on$8 `ho can
g$n$rat$ bank r$v$n$8B Tho8$b$havioral r$8lt8 can b$ 8$: to :$vi8$
:iv$r8$ promotional 8trat$gi$8 orc8tomi$ pro:ct8 or 8$rvic$8
accor:ing to con8m$r n$$:8& th8 achi$vingmark$t :i__$r$ntiation
an: $__$ctiv$ manag$m$nt o_ c8tom$r r$lation8B
@h3ng ph"p #0 #t #34c ->c ti&u nghi&n c'u To :o
8o& ba8$: onnm$ro8 c8tom$r :ata availabl$& a :ata mining
m$tho:& iB$B& 0j.,%&can b$ a:opt$:& `hich combin$8
th$ conv$ntional m$an8 o_ :ata $ploration`ith t`o math$matical
calclation8 ":$ci8ion tr$$ an: cat$gor; n$rv$( to:$t$rmin$ ho`
vario8 prcha8ing activiti$8 ar$ r$lat$: an: ho` man;_actor8 can
rank th$ val$ o_ a c8tom$r8 r$lation8hipB 4mong th$8$ _actor8incl:$
th$ t;p$8 o_ pro:ct8 prcha8$:& th$ir qantit;& th$ir n$t
int$r$8t o_margin an: th$ir co8t o_ acqi8ition an: 8$rvicingB
'actor8 a88ociat$: `ithc8tom$r r$lation8 an: c8tom$r li_$ c;cl$ can
th$n b$ combin$: to con8trctan $nhanc$: manag$m$nt mo:$lB $t&
_actor8 o_ th$ ranking mo:l$ _orth$ propo8$: mo:$l can b$ v$ri_i$:
an: a:s8t$: to $n8r$ that a compan;contino8l; provi:$8 qalit;
8$rvic$8B
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*J d> O (cont.)
Dt 8u d; kin 48 anticipat$:& `hil$ th$ c8tom$r8val$ in th$
c8tom$r r$lation8hip manag$m$nt can b$:$t$rmin$:& th$ propo8$:
mo:$l 8igni_icantl; $nhanc$8 th$abilit; to attract n$`
c8tom$r8B
Eng gEp trong lFnh v;c lG thuCt vH th;c tiIn'rth$rmor$& th$
propo8$: mo:$l can b$ 8$: in oth$rb8in$88 8$ctor8 to $nhanc$ th$
abilit; to i:$nti_;& acqir$an: r$main lo;al an: pro_itabl$
c8tom$r8B
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T@i liG tham khDo
)no;& T "fLLf( Writing Effective WorkProposalsB Taip$iR +ang
0hih .bli8hing
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'rth$r :$tail8 can b$ _on: at
httpRuu```Bchin$8$o`lBi:vBt`
http://www.chineseowl.idv.tw/http://www.chineseowl.idv.tw/
