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Vinay 's Presentation

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MISSION 

GOAL 

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INTRODUCTION 1 COMPANY PROFILE

•ESTABLISHMENT

•JOINT VENTURE

•INDUSTRIAL RELATIONS 

• AWARDS

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SWOT ANALYSIS OF MARUTI SUZUKI 

STRENGTH 

WEAKNESS 

OPPORTUNITY 

THREATS 

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Identify Vision as a concept central totheir theory of leadership. "To choose adirection, a leader must first develop a

mental image of a possible and desirablefuture state of the organization. Thisimage, which we call vision, may be asvague as a dream or as precise as a goalstatement.The critical point is that Vision articulatesa credible, realistic attractive future for

the organization

". 

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An organizational mission is an organization'sreason for existence. It often reflects the values

and beliefs of top managers in an organization. Amission statement is the broad definition of theorganizational mission. It is sometimes referred toas a creed, purpose, or statement of corporatephilosophy and values. A good mission statement

inspires employees and provides a focus anddirection for setting lower level objectives. Itshould guide employees in making decisions andestablish what the organization does. Mission

statements are crucial for organizations to prosperand row

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Organisational goals explain how anorganisation intends to go about achieving itsmission. or where the business wants to go

in the future,. It is a statement of purpose,e.g. we want to grow the business intoEurope. and a car manufacturer mightidentify its mission as increasing market

share and making a profit. Establishing goalsof introducing a new model of car each yearand providing the highest-quality spare partsto customers will enable it to achieve thatmission.

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OBJECTIVES OF GOAL 

Facilitates Administration

. Facilitates Growth and Diversification 

Permits optimum use of Resources 

Stimulate Creativity 

Encourages Humanistic Approach 

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Determination of Objectives

Identification and Grouping of Activities

Allotment of Duties

Developing Relationships

Integration of these Groups of  Activities 

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 Visions of any company are those values on which company works. As theMUL is started by Governmental initiatives it tends to be more consumeroriented and hence cost effective, but on the other hand Suzuki’sparticipation ensures not only need of the profit, but of the need of 

maximum profit. The only way for this Nora’s dilemma of selectingprincipals for company’s working vision ,was to maximize profit andreducing cost by maximizing output and sales Hence MUL declared itsVision as-

 “The Leader in the Indian Automobile Industry, Creating Customer Delight1 and Shareholder's Wealth2; eventually become a pride of India”  Customer Delight1 is making sure that performance, after sales service and customer support are best and beyond expectation. Shareholder’swealth2 is the prime concern for running business smoothly.MUL knowsthis and understands “customer is king”, he can change the fortune of anycompany, hence goes company’s brand line: COUNT ON US! 

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- Modernization of the Indian Automobile Industry.

- Developing cars faster and selling them for less.

- Production of fuel-efficient vehicles to conservescarce resources.

- Production of large number of motor vehicles which

was necessary for economic growth.- Market Penetration , Market Development Similarly

Product Development and Diversification.

- Partner relationship management  , Value chain, Value

deliver network .

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REASEARCH AND METHODOLOGY

OBJECTIVE OF STUDY 

DATA COLLECTION METHOD 

PRIMARY SOURCES:-

SECONDARY SOURCES:- 

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MARKET SHARE OF MARUTI SUZUKI 

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Through that analysis we find thatthe market share of maruti isgreater because due to the better

establishment of goal, and bettermission is in the maruti Suzukicompany 

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CHAPTER – 5 SUGGESTIONS AND

CONCLUSION 

1 SUGGESTIONS 

The goals mission and vision according to

the nature of the market 

The maruti suzuki should have clear

goals and objectives

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CONCLUSION 

Most of customers are highlysatisfied with Maruti suzuki’s valuesand objectives 

Maruti suzuki is providing the cutomersatisfaction not only selling the cars, andit want to beat their competitors .

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