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VISION 2023

Adex Group

P. K. MONDOL

2

VISION 2023

Abstract: Mission and vision is a strategic management tools for the

organization and more so to the experience of senior executives and

managers. State awareness of mission and vision statement of a company can

impact on behavior and attitude of employees.

All members share a common team mission and goals to win each challenge.

Business owners/manager will experience success in team building and

success in their business to the extent they:

Have clearly defined organizational mission, vision, values and goals.

Clearly articulate the mission, vision, values and goals to everyone

involved.

Mesh the business mission, vision, values and goals tightly into those of

each individual so that in achieving individual goals and visions, business goals

and vision are also achieved.

Introduction: Mission and vision statement have been accepted as a part of

strategic management process. It is widely believed that mission and vision

statements impact on strategy and most aspects of organizational performance.

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Vision statement -

We Are:

Adex provides complete Electrical poour solution in the field of -

INDUSTRIAL SOLUTIONS

- HV/LV Substation up to 132KV.

- Power Distribution using BBT

- Lighting Power Distribution using BBT

- Reactive Power Compensation & Industrial Control

- Power Management

- Metering, Protection & Industrial Automation system

COMMERCIAL AND RESIDENTIAL BUILDING SOLUTIONS

- SUB STATION

- Bus Bar system for Power distribution

- Power Management

- Iintelligent Lighting system Design & Control

- Building & Office Automation

UTILITY SOLUTIONS

- Circuit Breakers & disconnector Switches

- Instrument Transformers

- Power Transformers Auxiliaries

- Metal Clad or Compartmented MV Cubicle

- Harmonic compensation & Filtering

- Multifunction digital Units

- CTs, VTs & Lighting Arrestor

- Control & Protection Board

- Monitoring & Control Solution

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We Strive to:

Become the leading knowledge centre in our field by leveraging global

research partnerships on poour and energy field broaden the scope of

available energy technology in line with latest improvements in concept

and design.

Our goals-

To be the most admired and responsible integrated poour company with

international foot print , delivering sustainable value to all stakeholders.

The visionary goals are the lofty objectives that the Adex management

decides to pursue. This vision describes some milestone that we will reach

in the future and may require a decade or more to achieve. These

visionary goals are longer terms and more challenging than strategic or

tactical goals. There may be only a few percent chance of realizing the

vision, but we must believe that we can do so.

These goals are challenging enough so that we nearly gasps when we

learn of it and realize the effort that we would be require to reach it.

The visionary goals fall into one of the following categories.

Target

Quantitative goals such as sales target

Common enemy

Centered on overtaking specific firms

Role model:

To become a role model for different sector and market.

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International transformation

Especially appropriate for every large corporation.

Once the goals are reached we need to change the vision with time so

that we can achieve neour and higher success otherwise the growth may

not sustain. For that we have to asses our goals and the achievement of

target time to time in other words we need to monitor our growth curve

and the achievement curve.

Our Mission

Operating our assets at our benchmark levels.

Executing projects safely, with predictable benchmark quality, cost

and time.

Growing the Adex Group business, be it across the value chain or

across geographic, and also in allied or new businesses.

Driving Organizational Transformation that will make us has the

conviction and capabilities to deliver in our strategic intent.

Achieving our sustainability intent of “Leadership with care”, by

having leading and best practices on Care of the Environment, care

for the community, care for the customers and stakeholders, and

care for the country.

Our Values & Beliefs

Teamwork and Relationships Going beyond the individual encouraging boundary less

behavior.

Learning

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Nurturing active curiosity- to question, share and improve

Quality We will seek highest level of quality in our products and

services.

Respect for individual We will treat others with dignity, sensitivity and honor.

Entrepreneurship We seek opportunities they are everywhere.

Deliver the promise We value a deep sense of responsibility and self discipline,

to meet and surpass on commitments made.

Social responsibility Anticipating and meeting relevant and emerging needs of

society.

Act Like Owners Be accountable for our actions and inactions

Reward our people for taking risks and finding better ways to

solve problems

Learn from our outcomes -- what worked and what did

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Planning for Business Development

All business have five specific areas or divisions.

Marketing:

Getting customers for our products and services. The marketing division custom

most of management efforts and a take-any-sale attitude roles.

Marketing Goals: Increase sales to customers.

Add new products to product basket

Review our pricing policies

Develop a promotional campaign for our newest products

Operations:

what we do for our customers. As orders start to roll in, the focus must shift

from marketing from operations, which means production and service

delivery.

Operational goals: Reduce our product processing time

Reduce our error rate

Reduce our wastage

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Human Resources: recruiting, developing, supporting and compensating our

staffs.

As per our quick business growth it may outgrow the capability of existing staff or

place unreasonable demands on individuals.

Human Resources Goals Reduce voluntary staff turnover

Develop a training plan for entry level employees

Review current staff benefit

Finance:

More that financial statements that will make our business to proceed possible.

A growing business also needs cash to pay suppliers, employees and other

overhead it needs cash to finance equipment so it can increase capacity. If sales

are growing faster the cash flows becomes a cash trickle and finance needs

more attention.

Financial goals: Reduce our collection period

Provide plan to actual reports to all senior staffs

Review the entire management information system.

Research and Development:

For any business to grow quickly and to sustain the growth it needs a

continuations development in it’s products and services. Henceforth, R&D plays

a vital role in the growth and stability of the company.

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Research and Development: Ensure product quality

New product innovation

Market competitive product

Competitor analysis

The challenges:

o Political instability

o Underdeveloped infrastructure

o Corruption

o Challenge occurs when the five divisions of the company grows

at different rates.

o Absence of consciousness in customers regarding quality

products which we are trying to mitigate.

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Corporate Strategy:

Whatever we do, as an organizaiton and as a team we need to adopt useful

strategy for the desired result we strive for.

1. A Picture’s Worth 1,000 Words

our prospective customers want to know one thing: will they be satisfied, or

even thrilled, when the job is done? We can persuade them with photographs.

Here’s how: Ask our happy clients and their colleagues to pose in front of the

completed project and, as they smile widely, snap away. After obtaining their

written permission, we could place these photos in a presentation album,

complete with friendly captions. Then, as we negotiate new contracts, show

this album to prospects, making sure to speak fondly of our former customers.

This simple act says we value customer satisfaction—and have delivered it

repeatedly. Best of all, this strategy works for all kinds of clients, from

homeowners to large commercial enterprises.

2. Make Our Office Sell

our prospective customers want to know one thing: will they be satisfied, or

even thrilled, when the job is done? We can persuade them with photographs.

Here’s how: Ask our happy clients and their colleagues to pose in front of the

completed project and, as they smile widely, snap away. After obtaining their

written permission, we could place these photos in a presentation album,

complete with friendly captions. Then, as we negotiate new contracts, show

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this album to prospects, making sure to speak fondly of our former customers.

This simple act says we value customer satisfaction—and have delivered it

repeatedly. Best of all, this strategy works for all kinds of clients, from

homeowners to large commercial enterprises.

3. Give a Portrait As a Gift and Enduring Reminder

When the project is complete and we’ve been fully paid, we shouldn’t just walk

away. We should select one of the photographs we’ve taken for Strategy 1,

have it enlarged, professionally framed, and inscribed. Then present it to our

clients.

Profits in Action: Such a portrait can be cherished and displayed for years in

the home

or corporate lobby, where it will remind clients of our work and could generate

repeat and referral business for us.

4. Manage the Customer’s Expectations

If a customer relationship sours, it’s almost always because the customer’s

expectation

differed from what we delivered. So we should always try to “under sell, over

deliver.” Setting customer expectations just below what we know we can

deliver is especially valuable when planning schedule milestones. For

example, we can tell our clients that schedules will probably change due to

bad weather, out of stock items, etc. Also, we should communicate constantly

throughout the job, making sure customers know what to expect at every turn.

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Profits in Action: we should Include a Critical Path Management (CPM)

schedule from Contractor with every invoice to remind customers of the

current schedule and anticipated completion date. The schedule also includes

billings as well as upcoming decision points, further reminding customers of

their contract obligations. one schedule Can be for our staff and another one

for our clients.

5. Promise 100 Percent, Deliver 110 Percent

Picking up where Strategy 4 leaves off, the surest way to satisfy customers is

to supply a little extra on each project. The best extra to deliver is service. If

done efficiently, the cost can be very low; in fact, it could make money. If we

can Supply extra service on each project, customers will think of us first

whenever they need help and they will refer us to their friends and associates

—the least expensive way to acquire new clients.

Profits in Action: Obtaining a new customer is generally much costlier than

reselling services to current ones, so we should do our best to retain our

customers for future work.

6. Negotiate an Early Completion Bonus

After the customer has agreed to our contract amount, try to negotiate an early

completion bonus. If we’ve followed Strategy 4, our contractual completion

date should leave us room for finishing the project early—and many customers

are happy to pay for the privilege. This bonus could be a percentage of the

customer’s carrying costs, for which an earlier start date translates directly into

a quicker return on the customer’s investment. Such customers may be willing

to reward we with a portion of their savings.

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Profits in Action: we can use this payment as an incentive for our crew and

subcontractors, rewarding them if they complete the work sooner than

scheduled. Completing the job ahead of schedule helps save expenses and

frees us to take on other work.

7. Make Sure Clients Appreciate the Quality of Our Work

it’s the perception of quality that really matters. Customers cannot value

quality, or willingly pay for it, if they don’t know it exists. Much of the quality we

build

into every project is hidden from our clients; our job is to reveal it. To Show our

customers around the job site and point out how we’re delivering a quality

project. Even simply meeting local building code requirements is an

opportunity to inform clients about the important safety features built into their

projects.

We need to remember to sell quality, not price, throughout the job.

8. Impress Prospects with Professional Customer Documents

We must be sure to show prospective clients examples of professional

schedules, change orders, and billing documents and explain in detail how

they will get bills and schedule updates throughout the job. Establishing a high

level of professionalism could help us negotiate higher billing rates and to get

paid sooner once the project is underway.

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9. Become a Community Leader

Our Management should spend some time every week on business clubs and

join one or more business action clubs in our sector. We need to use these

opportunities to network with potential prospects.

Profits in Action: Being recognized as a business leader could have a direct

impact on

our success. We may attract better employees and more-profitable

customers. At the same time, improving our community makes it more likely

that local business will be remodeled—which, not coincidentally, can help

improve our business.

10. Enlist our Current Customers to Find New Ones

The best way to get referral business is quite simple: Ask for it! When our job

is complete and we’ve given our clients a portrait, we may ask them to spread

the

word among friends and associates. Hand out stacks of our business cards

and brochures.

Customer referrals are a wonderful source of new business—and repeat

business from the same customer is even better. This strategy works well

because people who hire contractors usually know other people who might

hire contractors.

Profits in Action: Our happy customers will sell us to their friends if we give

them the Opportunity and the tools to do so.

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11. Stay in Touch

We should stay in touch with former customers to tap one of the biggest

sources

of referral business available to us. We should Try this: Pay a personal visit to

the project three months, six months, and one year after the date of

completion; use this opportunity to re-establish a friendly relationship and fix

any problems that may have developed. If appropriate, send a personal card

on special occasions

12. Create a Clear Vision Statement for our Business

we can’t be great at everything, so learning our strengths, communicating

them clearly to the world, and staying focused is critical to our success. A well-

defined vision statement will help us make day-to-day business decisions and

give us credibility with prospects and customers. Review this statement

annually, at least, to see if it still tells our story. Revise as necessary.

13. Learn to Manage Complaints

Dealing effectively with customer complaints—and no matter how exceptional

our business, there will be complaints—removes one of the most important

roadblocks to a profitable business. We can train ourself and our employees

to manage an unhappy customer.it is not as difficult as it might seem. We can

Try following these steps:

• First we should ask for a minute to write down the complaint, noting we

want to avoid this situation in the future. This should take the heat off us and

force our customers to think about what they are saying.

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• Repeat the complaint, so customers are assured of being heard and

there’s no room for misunderstanding.

• we should ask for more details—as well as other problems. Flush out

every gripe we can.

• we need to thank the customers and show empathy for their plight.

• we need to ask them what they think we should do to resolve the

situation.

• Commit to a next step and follow through on it.

Profits in Action: Customers who point out valid problems can actually help

usimprove

our business. More good news: when we successfully manage unhappy

clients, they are often transformed into excellent references.

14. Use Custom Binders to Make Every Proposal Special

After we’ve finished an accurate takeoff of the project, conclude our marketing

effort

by creating a custom binder. We need to be sure to include the customer’s

name and type of project on the cover. Include photos of similar, successfully

completed projects with letters of recommendation from happy customers.

Make our presentation clearly say, “I offer professional services that are well

worth the price.”

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15. Find a Market Niche and Fill It

Research our local area to determine which construction specialties are in

demand but have only a few practitioners. Choose the market niche of

greatest interest to us, then examine those businesses to learn how we can

improve on them in some important way.

Profits in Action: Specialists command higher rates and, with less

competition, can more easily leverage an excellent reputation.

16. Stay Up to Date to Stay Ahead

Learn as much as we can about our portion of the industry. We need to talk to

our suppliers and visit the manufacturers of the products we install. Keep

abreast of changes in our market, tools,and products. We need to find out

which new products can improve our production efficiency. We need to read

trade journals and attend industry group meetings.

Profits in Action: If we constantly look for ways to be more productive, we

could start

seeing more profit in every job.

17. Guarantee our Work

Guaranteeing our work helps assure our prospective clients of our

commitment to quality.

This in turn could encourage prospects to choose to work with us, and it

promotes a

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respectful relationship. To limitour exposure, however, guarantee our

workmanship only, not materials. Because guarantees have significant legal

implications, we can consult with an attorney before making this offer

18. Reward Performance, Not Effort

Before we can reward performance, we have to measure it. One way is to ask

our

employees to agree to complete all work in feour hours than we’ve estimated

and reward them with a bonus if they do. Giving managers an annual bonus

based on company profit can also be a great motivator. It rewards exactly the

behavior we want to foster: profit for the company.

19. Take Steps to Prevent On-Site Accidents

Few things can stop our business faster and colder than a serious accident.

Make accident prevention a top priority if we want to continue being profitable

—or just stay in business.

We can Assign one employee on every job to be the safety engineer. Hold

regular safety meetings and ensure our safety training is up to date.

20. Let Go of Unprofitable Employees When Necessary

When employees are unable to meet minimum productivity standards after

repeated coaching, the best thing we can do is replace them. Carelessness,

accidents, and shoddy workmanship will adversely affect company morale and

profitability.

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21. Teach Our Employees to Be More Productive

We should spend a little time every week coaching each of our employees.

Most employees want to work efficiently, but many simply do not know how or

believe they are constrained by conditions they cannot control. One of the best

ways to help employees achieve higher productivity is simply to ask them how

they think they could work smarter or more effectively.

Then add our own observations and, together, develop simple tactics they can

use every day to improve job site productivity.

Profits in Action: Even small productivity improvements can have huge effects

when

maintained over time. And when employees produce the same or greater

results in less time, we could pay less in base wages, payroll taxes, workers’

compensation, and other benefits.

22. Learn From our Employees How to Be Productive

When poor management or planning interferes with productivity, it’s important

our employees have a way to easily communicate the breakdowns to us. One

method is to add an area on daily timecards for reporting production

slowdowns, such as “Production was slowed today because ___________.”

This could help us spot opportunities to improve production through

better communication and planning.

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23. Hire Professional Office Staff

With progress billings, pre-lien notices, lien waivers, union reporting, payroll

taxes, certified payroll, change orders, and more to manage, an effective office

staff and accounting system is a must, not a luxury. If we’ve gone from being a

hired hand to running our own business, we may feel we ought to be involved

in every office detail. Fight that urge.

Profits in Action: One of the fastest ways to go broke, particularly in

commercial

construction, is to become overwhelmed by our office procedures.

24. Invest in Training for Field and Office Staff

Train ourr staff to handle new products, materials, technologies, and

techniques; this helps reduce waste, limit accidents, and increase productivity

over time.

Profits in Action: Without proper employee training, all the new products (and

materials, etc.) in the world won’t help our business become more profitable.

25. Read our Contracts Carefully

Before going through all the trouble of bidding a job, be sure to read the

contract we will haveto sign. Look for onerous conditions that will make it

difficult for we to be profitable or collect our money. This is especially true for

subcontractors, who typically have little or no control over the contract

wording. Better yet, consider creating our own contract template and try using

it whenever possible.

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Profits in Action: It’s less costly to walk away before bidding the job than

after we’ve

invested a lot of time and effort in the estimating process.

26. Bill Early, Bill Often

Bill as soon as possible, and often, to help set our customers’ payment

expectations

and demonstrate our professionalism. More frequent billing results in smaller

invoices,

which makes it easier for our customers to write checks. We’ll also find out

sooner if our

customers are having financial problems or are dissatisfied with our work. And

our cash flow should improve, which could in turn help we take advantage of

early pay vendor discounts .

27. Pay Early, Pay Often

Pay our bills weekly to take advantage of early pay discounts, to please our

vendors with prompt payment, and to maximize our cash flow. Because we’re

also billing early and often we could have increased cash flow to pay vendors

on time, which, not coincidentally, could also get we the best service possible

from materials suppliers and subcontractors.

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28. Remind Our Customers to Pay

Our cash flow depends on getting paid in a timely manner, so we should not

be shy about asking for the money that’s due to us. Many contractors worry

they’ll damage customer relations by asking too assertively to get paid. But a

friendly reminder can be a help to both parties. An end-of-month statement

summarizing outstanding amounts is a good way to gently remind our

customers of their obligation.

29. Collect the Money That Is Owed to us

In addition to reminding our customers to pay, we need to develop regular

(weekly) procedures for monitoring and collecting our accounts receivable.

Begin investigating as soon as invoices become past due. Many customers,

rather than telling us about a problem they’re having with our work, simply

don’t pay—and the older an invoice gets, the harder it is to collect. Be certain

to document all conversations with customers and project managers regarding

past due invoices.

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ROAD TO VISION 2023

As like as every human, every organization proceeds with its business

keeping one goal in mind. The business wants to create its own legacy which

it wants to be keep alive for the coming generations also. The profit and

growth is only the logical outcome of this venture.

Being Adexians, I also have a dream that Adex group will have it’s own

legacy in this country and I want to have my own contribution in marching

towards that road.

To be able to achieve this feet we need to set our plan and act according to

those strategic planning. if we can maintain a steady growth rate of 30% per

year, which is possible with the current market standing of Adex Group, we

can achieve the business volume of 3000 crore or more.

The following data reverberate these assumptions.

Considering 30% Growth per year

  2014 2015 2016 2017 2018 2019 2020 2021 2022 2023                     

ACL 150 195 254 330 428 557 724 941 1224 1591

AEL 100 130 169 220 286 371 483 627 816 1060

Utility 35 46 59 77 100 130 169 220 286 371

Lighting

15 20 25 33 43 56 72 94 122 159

TOTAL VOLUME OF BUSINESS 2023 (IN CRORE) 3181

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The graphical presentation of the above data is:

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

0 200 400 600 800 1000 1200 1400 1600 1800

LightingUtilityAELACL

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To sustain this growth rate we need to have some strategic planning with our

product use. To support our current projects we need to purchase lot of raw

materials from external sources, but to be competitive we can use some new

business wings which will not only meet our internal demands but also we can

use these products to achieve the market share of those raw materials. there

is a tremendous probability to succeed in these fields.

The following data can be used for the assessment of the proposal.

New Business Wings

As per our present internal consumption.

      Internal

consumsion

    Estimated

market volum

    Targe

t

valu

e

      In Crore     In Crore    

Cable     1.5     5000     1% 50

Copper strips     2.5     100     5% 5

Copper Bar     3     100     5% 5

Supper

enamel wire

    1     300     2% 6

Total 66

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  2015

2016

2017 2018 2019 2020 2021 2022 2023

                   

Cable 60 78 101 132 171 223 290 376 489

Copper strips 8 10 14 18 23 30 39 50 65

Copper Bar 8 10 14 18 23 30 39 50 65

Supper enamel wire

9 12 15 20 26 33 43 56 73

                   

TOTAL VOLUME (IN CRORE) BDT   693

The graphical representation should be like this.

2015

2016

2017

2018

2019

2020

2021

2022

2023

0 100 200 300 400 500 600

Supper enamel wireCopper BarCopper stripsCable

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In an increasingly global, digital and multi-channel business environment,

delivering a consistent and exceptional business growth across all channels and

customer touch points has become more essential and more difficult than ever.

Companies who take a strategic approach to the design of their business touch

points, one that aligns business strategies, customer needs and well designed

products and services, can build competitive advantage.

As a member of Adex Group it is my dream to see the Adex to touch the height

of the pinnacle through which our next vision will be to be a world leader from

this part of the world.

We are proud to be an Adexians…