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What does it take to be an award winning company?
Prof Ray Wills
Director and PartnerDuda&Wills
Adjunct ProfessorThe University of Western Australia
Chief AdviserSustainable Energy Association of Australia
Build a green business
Is that a business delivering green services Or is it a business wanting them? (Which is harder?) The first can be specialist within an area – energy
audits, appliance installation, retrofits, plumbing, roofing, windows, macintoshes, (sorry)
The second may be harder – also means building a green business reputation – a green business brand needs evidence!– one that knows the triple bottom line, one that knows sustainability is about health, and profitability and workforce training, and more …
Build a green business
Environmental Sustainability. Social Sustainability. Organizational Sustainability.
Build a green business
Environmental Sustainability: – improving your operations environmental footprint – reduce reuse recycle – operations, staff – direct, indirect (staff travel, staff at home) offset.
Your products – life cycle analysis– energy conservation, – operations and supply chain efficiencies, – end of life – cradle to grave is cradle to cradle.
Build a green business
Social Sustainability: – improving the community in which you work and sell your product – give back, pay forward, – support your employees, – deliver from your company ,– some regions better than others.
Build a green business
Organizational Sustainability: – achieving the right work-life balance for employees, – managing safety, – reducing employee churn, – increasing productivity, – word of mouth, – dealing with shareholder expectations.
Build a green business on evidence
Business Advantage On A Warming Planet Jonathan Lash World Resources Institute
Our approach Duda&Wills uses a three-phase approach based on our
extensive experience, developed knowledge and understanding of Government and business.
We work with you to understand your organisation, your enterprise, your project, and your objectives.
We will assemble the evidence, identify decision-makers and influencers and consider attitudes impacting on Government perceptions of your project or issue.
Once we understand those facts we work with you to develop and implement evidence-based strategies that achieve your objectives and determine what is possible and practical.
DIAGNOSTIC STRATEGY DEVELOPMENT IMPLEMENTATION
Economic risk of change
Sector Level
Company Level
Products / Technology
Litigation Reputation / Brand
Political / Regulatory
Supply Chain
Physical Risk
Staff
ClimateRisk
Technology diffusion
Will electric cars be dishwashers or VCRs?
(Will there ever be any more dishwashers??)
Build a green business
A brand isn’t a brand to you until it develops an emotional connection with you
Brands are not concrete; they are the thoughts, feelings, and psychological relationships between a business and a customer.
Build a brand on evidence
Build a green business
Brand- be genuine (be transparent)- be socially savvy,- be evidence-based
Don’t assume- that all people who buy green products are green- (they want a lecture when you discover they aren’t)
Do assume they want to feel good, know they are getting value for money, know that it will work, they can win it sometimes, its mainstream, its not going to leave a stain (marketing basics)
Don't fight battles you can’t win
Duda&Wills services
Extensive understanding of Australia’s business environment and government policy and objectives.
Duda&Wills offers a range of services including: Political and policy analysis, Strategic advice and direction on policy issues, Stakeholder relationship management, Stakeholder identification and engagement, Relationship building, Strategy development, Messaging, communication and engagement
We offer our services to many leading Australian and international companies and organisations across all industry sectors.