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Fundraising is tough. Unless, as individuals and organisations we develop our creative thinking and innovation skills our fundraising will lag behind. Innovation isn’t about a genius working in isolation. Good ideas are formed from a series of previously unconnected connections. So how do you increase your chances of making those connections and developing ideas?
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Where do good fundraising ideas come
from? !
Lucy Gower !
today
• What is an idea • How to have good ideas • Have a go at idea generation
techniques • OK ideas vs good ideas • How to select the best ones • Do something different
“Part of what made the Macintosh great was that the people working on it were musicians, and poets, and ar9sts, and zoologists, and historians who also happened to be the best computer scien9sts in the world.” Steve Jobs
How are you setting yourself up to have good ideas?
What do you already do?
How are you getting out from behind your desk and making connections?
How can you adapt your environment for better idea generation?
“ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow”
Charles Brower
"If you always do what you've always done, you'll always get
what you've always got." Henry Ford
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“Insanity: doing the same thing over and over again and
expecting different results.” Albert Einstein
“Life moves pretty fast. If you don't stop and look around once
in a while, you could miss it.” Ferris Bueller
It’s more risky to be like everyone else
Innovation = Problem x Solution x Execution
Innovation
“What you need to do differently
to get to where you said
you would go”
Incremental
“If I had one hour to save the world, I would spend the first 55 minutes
analysing the problem and then 5 minutes on the solutions”
Einstein
“If I had asked people what they wanted they would have asked for a better
horse.” Henry Ford
Market trends
Haiti fundraising - farmville
How to have good ideas !
Ask ‘What if?’
Your challenge
You are marketers of mineral water. Find ways to sell more
Using What if? to get out of your existing mindset
Step 1. Choose an unwritten rule of toothpaste
Step 2. Decide your audience
Step 3. How will you sell more to them?
How to have good ideas
Where else in the world?
Choosing the best ideas
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Bad ideas……
“Innovation is saying no to 1,000 things”
Steve Jobs
INSIGHTS IDEAS OPPORTUNITY
& PROTOTYPE
PILOT LAUNCH FOCUS
A typical process…..
Criteria…….
• Addresses a strategic challenge • Based on insight • Income poten9al • Brand fit • Time to market • Poten9al to scale • Ease & simplicity • Gut feeling
Risk
“I have not failed. I've just found 10,000 ways that won't
work.” Thomas Edison
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"I think there is a world market for maybe five computers.” Thomas
Watson, chairman of IBM, 1943
What are you going to do Mr Edison - put one in every town in the country?! Congress to Edison
regarding the telephone
How to have good fundraising ideas • Generate ideas around a strategic need • Get good insight • Deliberately make connections • Take time to relax • Aim for lots and lots of ideas • Use creative thinking techniques • Use criteria to select the best ideas • Be brave • Do something
You are the Latest innovations in Fundraising
• You are the latest fundraising innova,ons – image – pioneers – trailblazers
You are the idea pioneers
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Do something • On your postcard write at least one new
thing that you are going to try • Tell the person next to you • Put your name, address and email on the
postcard • Give the postcard to Lucy • She will send and email it back to you to
remind you
Find out more www.sofii.org
Where good ideas come from Steven Johnson
Switch and Made to Stick Chip and Dan Heath
Sticky Wisdom ?What if! The Innovation Company
Business beyond the Box John O’Keefe
Linchpin and Purple Cow Seth Godin
Enchantment Guy Kawasaki
The Art of Woo G Richard Shell and Mario Moussa
Making ideas Happen Scott Berkun
Good to Great Jim Collins
Best fundraising blogs
• The Agitator theagitator.net • 101 fundraising 101fundraising.org • Mark Phillips queerideas.co.uk • Fundraising Detec9ve fundraisingdetec9ve.com • Beth’s blog bethkanter.org • Future Fundraising Now futurefundraisingnow.com • Jonathan Grapsas flatearthdirect.com/blog • The Penguin Blog boVomlineideas.wordpress.com • Katya’s blog nonprofitmarke9ngblog.com • Seth’s blog sethgodin.typepad.com
