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    www.greenpacket.com

    WHITEPAPER

    Operator

    sCanSave$14

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    early

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    DataOf

    oading

    ATCOSt

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    Abstract

    Of late, network congestion is one of the most talked about topic in the telecoms industry has is

    attributed to the overwhelming growth in data consumption. According to Cisco, all around the

    world, mobile data traffic is expected to double every year through 2014. With such massivedemands for data, industry stakeholders are looking at various measures to cope with the increase

    and mitigate congestion issues.

    There is an assortment of solutions to combat congestion, ranging from high investment to

    cost-effective and short-term to long-term. In this paper, Greenpacket puts forth a cost-effective,

    immediate and long-term solution to network congestion data offloading. We examine a typical

    cellular operators network structure, congestion points and total cost of ownership (TCO) and next,

    outline a calculation model (based on an Asia Pacific cellular operator) to demonstrate how muchoperators can save by offloading data to a secondary network such as WiFi. Data offloading directly

    impacts 36.5% of a networks TCO. As such, operators can potentially* save USD 14.4 million/year

    or USD 72 million over 5 years through data offloading.

    *Cost savings suggested in this paper are based on a network of 7,000 Node Bs.

    By Jonathan Ang | July 2010

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    Contents

    Can Somebody Define Network Congestion? 01

    Where Network Congestion Occurs? 04Network Upgrade: Total Cost of Ownership (TCO) Breakdown 11

    Data Offloading: TCO Study and Calculation 13

    Cost (OPEX) Savings 20

    Find Out How Much You Can Save Through Data Offloading! 22

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    01

    Can Somebody Define Network Congestion?

    Network congestion is at the top of everyones mind in the telecommunications industry as it impacts stakeholders in

    different ways. Operators fear it, users complain about it, governing bodies hold meetings over it, while telecom vendors

    introduce new solutions to deal with it. On the contrary, infrastructure vendors cannot get any happier as network

    congestion provides the dais for increasing revenue.

    With so much drones over this issue, can anyone define network congestion? How does one benchmark a network to

    be congested Industry experts relate network congestion to the increase in global data consumption which will rise

    100-fold over the next four years! Meanwhile, some industry groups blame the proliferation of mobile broadband devices

    such as smartphones and embedded devices, while some say that unlimited data business models are the cause.

    While data consumption increases exponentially, it is also fair to relate this increase to the tremendous adoption of

    broadband among users over the past three years. In simple math, more users lead to more data usage. Of course there

    is no doubt that users use more data today also thanks to buffet pricing plans and mobile devices that enable access to

    data anytime, anywhere. However, this does not give a clear picture of network congestion. Can it be attributed to the

    number of subscribers operators have?

    Probably not, instead, it drills down to the efficiency of network planning. For example, Operator X with 100,000

    subscribers running on a 21.1 HSPA+ network built from 10,000 base stations may not face network congestion as

    opposed to Operator Y with 50,000 subscribers on a 3.6Mbps HSDPA network built from 10,000 base stations.

    Aside from network planning, user profiles play a vital role as well. How much data traffic deteriorates the network quality

    and upsets a user? Does a user on 256kbps speed have the case to declare a network as congested just because video

    streaming is slow? Would complaints be justified when the users neighbor, also a subscriber to the same network,

    enjoys uninterrupted instant messaging sessions with his girlfriend overseas?

    While network congestion is very much related to a network with high traffic loads but limited bandwidth capacity, it

    ultimately boils down to user expectations. One user might define minimum broadband speeds to be at 256Kbps while

    another sets it at 2Mbps.

    Network Planning When Coverage Compensates Capacity

    The task of network planning can never be too precise or complete. For a Greenfield operator, network planning can be

    as simple as focusing on coverage and establishing network sites in areas with large population the number of cellsand base stations required for the area can be easily defined just by considering the propagation model and path loss.

    However, it gets complicated when the network matures and capacity becomes an issue rather than coverage. At this

    point, the network load exceeds capacity level thus requiring additional cells and network sites to be added. There are

    many factors that can affect a networks stability and this phenomenon cannot be forecasted for preventive action.

    Network deployments in areas with ongoing development can suddenly face congestion. For example, a new high

    density residential project or university can cause a radical change in population, leading to higher consumption

    of bandwidth and result in congested networks.

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    02

    As such, Operators need to continuously re-design and optimize their infrastructure to handle different traffic patterns

    for example a college area would generate high traffic as gaming, video streaming and social networking are associated

    with students lifestyle. On the contrary, an industrial area demands less traffic as the internet would be used primarily for

    email correspondence and web browsing.

    Network Planning Reverse Engineering

    Network planning is not as easy as building one site for every 1km radius. A rural area of 10km2 may only require three

    sites, but on the contrary, a dense urban area might demand 30 sites. Meanwhile, the site requirements can differ even

    for urban areas with similar number of users.

    Lets assume that there are two different sites one a university and the other a residential area, both 3km apart and have

    100 active subscribers. The traffic in the university area could be higher by 10-fold as compared to the residential area

    due to different types of internet activities that contribute to the levels of network congestion. To overcome this problem,

    an operator might try to increase the number of sites surrounding the university. Yet, bandwidth will be consumed

    thoroughly and subscribers will remain unsatisfied. Hence, how many sites would be enough? There is never a perfect

    solution in network planning. What matters is to deliver a throughput level justifiable to subscribers and a data rate which

    is sufficient to satisfy subscriber usage.

    To conduct network planning through reverse engineering, an operator would need to embark on the following:

    1. Understand the population demographics and internet usage patterns.

    2. Decide on the intended throughput per user.

    3. Based on projected subscriber base and intended throughput per user, the operator has to work backwards to

    determine the number of sites and infrastructure capacity required.

    Intended throughput per user is not a straight-forward figure and is subject to environmental conditions and interference.

    The following table outlines the average throughput a user would gain (intended throughput) according to different

    network capacities.

    *Estimated to be about 60% of theoretical speed in view of environmental conditions and interference that affects network speed.

    **Infrastructure vendors define a range of 48-64 users/cell as bottleneck of an HSxPA base station.

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    3.6Mbps

    7.2Mbps

    14.4Mbps

    21.1Mbps

    28.8Mbps

    2.16Mbps

    4.32Mbps

    8.64Mbps

    12.66Mbps

    17.28Mbps

    60** 36Mbps

    72Mbps

    144Mbps

    211Mbps

    288Mbps

    HSDPA

    HSPA+

    Average Throughput/User

    (Intended Speed)

    Maximum

    Users/cell

    Actual Speed*

    per cell

    Theoretical Speed

    per cell

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    03

    Hence, depending on the intended bandwidth operators wish to extend to their subscribers, the network deployment

    has to be planned accordingly. For example, if an operator intends to offer a bandwidth of 256Kbps/user, a HSPA+

    21.1Mbps site has to be deployed (on assumption that the cell hosts a maximum capacity of 60 users). Alternatively,

    i. Operators can reduce the forecast of intended active users/cell to 30 and

    ii. Double the number of cells to cater for that traffic or

    iii. Increase the number of sectors per base station for similar throughput. Theoretically, this means that the operator can

    deploy either method:

    a. HSPA+ 21.1Mbps via S1/1/1

    b. HSPA 14.4Mbps via S2/2/2

    c. HSDPA 7.2Mbps via S2/2/2/2/2/2

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    04

    Where Network Congestion Occurs?

    To help understand where network congestion occurs, lets examine a typical HSxPA network as shown in Figure 1. A

    HSPA network is often divided into two parts Radio Access Network (RAN) and Core Network (CN) and each level

    within has varying bandwidth capabilities.

    Congestion can occur at anywhere from RAN (RNC, Node B) to CN (from SGSN to GGSN), as well as at all transmissionpoints connecting each access point. Todays CN is able to support high capacities of between 10-40Gbps while RNC

    is able to take up 2-8Gbps (depending on infrastructure vendors) and Node B (30-50Mbps). In saying this, any

    throughput will never be enough to cater to the demands of users. Bottleneck can occur anywhere within the network,

    but more often happens at the RAN (specifically on the Node B) level. Transmission is another congestion prone area and

    this is a concern as approximately 25-30% of base stations in the world are using E1/T1 (this is further explained in the

    section below, Transmission (Backhaul) Congestion).

    Hence this paper focuses on congestion at RAN, particularly Transmission (Backhaul) and Node B, and how to ease

    congestion at this level.

    Source: Greenpacket

    Figure 1: A typical HSxPA network diagram

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    RAN CN

    HLR/AUC

    SMS

    SCESCP

    BG

    GGSNSGSN

    RNC

    RNC

    CG

    MSC/VLR GMSC

    Node B

    E1

    Node B

    E1

    Node B

    E1

    Node B

    E1

    Node B

    E1

    Node B

    E1

    Node B

    E1

    Node B

    E1

    Node B

    E1

    Node BE1

    Node B

    E1

    Node B

    E1

    PSTNISDN

    SS7

    Internet,Intranet

    OtherPLMN

    GPRSbackbone

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    05

    Transmission (Backhaul) Congestion

    Tranmission (Point B as shown in Figure 1) or sometimes referred to as backhaul plays an important role in transporting

    data packets from one point to another. However, it is limited in terms of total bandwidth it can support and is often the

    area of worry for telecoms network specialists. In a study conducted by Ovum, respondents said that transmission

    (backhaul) poses a pressing concern and places a restraint on mobile services (Figure 2).

    Source: Ovum, South East Asia COM Conference, July 2010

    Figure 2: Respondents thoughts on backhaul capacity

    Figure 3: Simplified network diagram of a HSxPA network with emphasis on Transmission

    Figure 3 depicts a simplified HSxPA network diagram emphasizing transmission paths. A typical transmission can appear

    more complicated than shown here (possible looping from one Node B to another in a star, tree or ring topology,

    conversion from TDM to IP, going through aggregation points or hub base station). However, for the purpose of

    examining congestion at transmission level, we will consider transmission from an interface point of view,

    encompassing Iub, Iur, Iu-CS and Iu-PS.

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    Currently a restraint on mobile services

    Will be a restraint on mobile services inthe next 12 months

    Won't be a restraint on mobile servicesfor the foreseeable future

    Don't know

    34%

    17%

    33%

    16%

    Do you think backhaul capacity is...

    SGSN MSC

    Core Network

    RNC

    Node B Node B

    Iub

    Iu-PS

    Iur

    Iu-CS

    Iub

    RNS

    RNC

    Node B Node B

    Iub Iub

    RNS

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    The routing of voice using Adaptive Multi-Rate (AMR) flows from Iub to Iu-CS, accessing the Media Gateway (MGW/MSC)

    and possibly terminates at a PSTN or another mobile network. Since voice service is measured at 12.2kbps and does not

    consume much bandwidth (in comparison to data), we can easily discard the routing of lu-CS in this TCO calculation.

    The primary concern is focused on data that routes from Iub, Iu-PS and possibly Iur. While data travels predominantly on

    the Iu-PS interface, most Iu-PS channels today are equipped with STM-1, STM-4 or FE/GE which are well able to support

    the capacity of hundreds of Mbps. Unfortunately, this is not the case with Iub as a significant number of Node Bs today

    still uses E1 or T1 (in US) and STM-1, whereas less than 5% of operators have migrated to a full FE configuration. E1/T1

    channels emerge as bottlenecks when the HSPA network grows from 3.6Mbps to 14.4Mbps onwards, resulting in

    congestion issues.

    Transmission Cost

    It is common for a HSxPA operator to initially embark deployment using E1/T1 with a 2Mbps/line. In rural areas, two to

    three E1s are needed in a 3.6Mbps per cell, three cell configuration site. On the other hand, an urban location with a

    similar cell setup would require four to five E1s per site. As the network matures with more active users, operators are

    required to add more E1/T1 of their own or rent them. Transmission rental differs significantly from one country to another

    and normally can consume as much as 20-30% of total cost of ownership.

    Today, base stations support a maximum of 8E1 IMA, which has a capacity of 16Mbps. If this is insufficient, an upgrade

    to fiber transmission (STM-1) is necessary. As the network gets upgraded to HSPA+ network using IP, operators may

    then need to convert their Iub transmission to Ethernet (FE/GE) as similar approach done by operators such as Etisalat,

    E-Mobile and Starhub.

    Node B (RAN) Congestion

    In the same research conducted by Ovum on radio access network (RAN) capacity, respondents also believe that RAN

    is also a roadblock. 64% believe that RAN is currently or will put a constraint on mobile services over the next 12 months,

    as shown in Figure 4 below.

    Source: Ovum, South East Asia COM Conference, July 2010

    Figure 4: Respondents thoughts on RAN capacity

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    Currently a restraint on mobile services

    Will be a restraint on mobile services inthe next 12 months

    Won't be a restraint on mobile servicesfor the foreseeable future

    Don't know

    36%

    15%

    28%

    21%

    Do you think radio access network capacity is...

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    07

    During the early stages of network planning, the task of forecasting CAPEX on Node B based on the number of sites is

    straightforward. However, the actual cost of Node B does not end here, instead it will undergo constant upgrades and

    over the next 5 years, the cost spent on upgrades might exceed the cost of purchasing the Node B itself. The prime

    reasons for these upgrades are contributed by an increase in capacity requirements and in some extreme situations,

    congestion.

    When does a Node B experience congestion and demand an upgrade?

    Network upgrades can be conducted using two methods:

    i. Base station capacity upgrade (involves channel element, power transmit, multi-carrier and HSPA codes)

    ii. Network upgrade (by increasing sites)

    Method #1 - Base Station Capacity Upgrade

    When it comes to network improvement, a more cost-effective alternative for operators is to upgrade their existing base

    stations in terms of throughput per cell, for example from 3.6Mbps to 7.2Mbps or 14.4Mbps.

    How does this work? Lets assume that Operator A launches a HSPA network with three cells, each with a throughput

    of 3.6Mbps as shown in Figure 5. Due to environmental constraints and inteference between users, Greenpacket

    estimates that the average throughput per cell is at 60% of the theoretical value i.e. 2.16Mbps. During peak hours with

    10 active users, each user gets approximately 220kbps speed.

    However, as subscribers grow to 20 active users, each user will only obtain a mean speed of 100kbps. It is important to

    note that a HSPA network can support 48-64 users per cell as the number of users per cell increase, average speed

    per user decreases and this calls for an upgrade.

    Figure 5: HSDPA S/1/1/1 Network Site

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    Assuming this is a HSDPA S1/1/1 network site

    Bandwidth capacity = 3.6 Mbps(practically, ~ 2 Mbps/sector)

    Planned subscribers/sector = 10

    Actual subscribers/sector = 20

    Result = Congestion

    Node B

    3.6Mbps

    3.6Mbps

    3.6Mbps

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    08WHITEPAPER

    A base station upgrade generally involves several areas channel element, code, power, and multi carrier as shown in

    Figure 6.

    Figure 6: RAN upgrade involving Node B

    Transmission Code

    Figure 7 shows the Orthogonal Variable Spreading Factor (OVSF) code tree. At SF=16, 15 HS=PDSCH codes can be

    used for HSDPA purposes. As HS-PDSCH codes can range from 1 to 15, the remaining codes will be utilized by R99

    and AMR. Different applications will accept different spreading, for example for voice AMR, the codes can be further

    spread to SF=256.

    Figure 7: Orthogonal Variable Spreading Factor (OVSR) code tree

    NODE B

    Channel Element (CE)

    Code

    Power

    New Site

    Carrier

    Iub Congestion

    Transmission

    AMR

    12.2kbps

    15 HS-PDSCH Codes

    SF = 1

    SF = 2

    SF = 4

    SF = 8

    SF = 16

    SF = 32

    SF = 64

    SF = 128

    SF = 256

    X - blocked by lower code in tree

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    Channel Element (CE)

    While code, power and carrier are similar among infrastructure vendors, channel element (CE) deployment differs

    significantly. In general, one CE is used for one AMR 12.2kbps user. However, this may not be applicable for R99 and

    HSPA usage. Due to CEs proprietary technology, some vendors may require eight and 16 CEs for PS144 and PS384,

    while another may need four to eight CEs.This applies to HSDPA and HSUPA where some vendors may need CE for

    every user while others may not. Because of this, the price of CE may vary between vendors to offset differences in the

    number of CEs supplied. When subscriber base increases in an area, voice and R99 may increase as well, leading to

    higher demand for CE from operators as well as CE congestion if not handled properly.

    Channel element is software supported by the base station's baseband and it can be upgraded up to the maximum level

    allowed by the hardware.

    The vicious cycle of network congestion may not take place in the above-mentioned order as subscriber usage habits

    differ. An example situation iswhereby power insufficiency due to cell edge may be resolved by adding more MRU,

    without increasing codes or CE. Similarly, additional five to 10 codes may be sufficient without adding carriers.

    Though most operators would prefer to upgrade the base station as it is fast, the cost of upgrading may not be justified

    when compared to the TCO. It could be cheaper to purchase a base station with higher capacity and more advanced

    configuration. Network planning is not easy,but done as accurately as possible, it could save an operator millions.

    Method #2 Network Upgrade (By Increasing Sites)

    While base station upgrade remains the quickest option in terms of deployment, there is a limitation to the amount of

    upgrades. Sometimes a base station can only hold a maximum of six carriers and subsequently any additional carrier

    requires a new base station. Similarly, in situations where CE demands exceed the base stations baseband

    configuration, an additional base station is required.

    Another advantage of upgrading sites is its long-term positive impact on the network. For example, adding more power

    to support cell edge users will not yield similar performanceas opposed to adding a new site at the cell edge or within

    the vicinity.

    Apart from better performance, operators need to compare the cost of upgrading versus the cost of adding a new base

    station. Though both their effect on the network may be similar, a newer base station requires lower maintenance and

    provides a full range warranty period. The disadvantage to a new base station,however, is that new site acquisition is

    needed and this could be a long process.

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    Network Upgrade: Total Cost of Ownership (TCO)

    Breakdown

    The earlier section explored network improvement mechanisms such as base station upgrades and the addition of new

    sites which were not considered during the initial network planning stage. How much do network improvements

    contribute to the total network cost over a long period of time, say five years? First, a networks total cost or TCO has to

    be understood.

    A networks total cost comprises of both the capital expenditure (CAPEX) and operation expenditure (OPEX). The cost of

    a network does not stop just after it is rolled out. Instead, it is actually the beginning of many reoccurring costs such as

    maintenance cost, upgrade cost, site and bandwidth rental, manpower, power supply and others which fall under

    operations cost (OPEX).

    Most operators are concerned about CAPEX but fail to realize that in the long run (for example, five years), more is spent

    on OPEX. Moreover, OPEX costs such as manpower and electricity are always increasing , but CAPEX costs decreases

    as prices of infrastructure equipment usually declines as its technology matures.

    Figure 8 gives an overview of network TCO according to In-Stat, where 27% is spent on CAPEX and 73% on OPEX.

    While the TCO shows a CAPEX to OPEX ratio (percentage) of 73:27, Greenpacket believes that the ratio will eventually

    change to approximately 80:20 due to the reasons mentioned earlier.

    Network TCO The Components

    For operators, CAPEX constitutes the purchase of infrastructure and transmission equipment, as well as antenna and

    other supporting accessories, while deployment cost involves site acquisition, equipment installation and civil works.

    On the other hand, OPEX encompasses site rental, power consumption, leased line rental as well as software and

    hardware costs. Meanwhile, maintenance costs cover the networks upkeep and manpower.

    It is interesting to note that leased line and site rental forms the largest chunk of network TCO with a combined total of

    43.8%. Leased line refers to the rental of E1 (though some operators may opt to construct their own backhaul, making

    it a cost that falls under CAPEX) and site rental refers to the rental operators have to pay for all their sites. Both leased

    line and site rental expenditures are closely related to network congestion that requires upgrades. Operators usually fret

    about millions being spent on equipment, but in actual fact, this component is only 5.4% of the total network cost.

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    Source: In-Stat, June 08

    Figure 8: Network TCO, outlining CAPEX and OPEX

    Is There A Cheaper Alternative?

    Though the growth in data usage may seem to be a boon to many operators, its rapid growth can be detrimental to an

    operators bottomline due to its associated CAPEX and OPEX costs caused by network congestion.

    Therefore, operators must place together a strategy to combat network congestion. There are various congestion

    management methods available on the market, and this includes policy control, data traffic offload, infrastructure

    investment and network optimization2. From these methods, data offloading is the most preferred as it presents a more

    immediate and cost-effective approach. This is supported by same study conducted by Ovum and Telecom Asia,

    whereby respondents were asked what is the most effective solution to deal with traffic growth besides upgrading

    network infrastructure and 41% favored data offloading, as shown in Figure 9 below.

    Source: Ovum/Telecom Asia

    Figure 9: Data offloading is the prefered choice for network congestion management

    2Bridgewater Systems

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    Excluding installing more capacity, what is the most effective solution to deal with traffic growth?

    Wi-Fi and offloading traffic of the macro network

    Other traffic management techniques such as

    throttling and use of policy controlNew charging schemes (QoS, SLA, etc)

    Femto cells

    Others

    21.8%

    12.6%

    5.7%

    41.0%18.9%

    NETWORK TCO

    CAPEX (27%)

    Purchasing (14%) Deployment (13%) Operations (60%) Maintainance (13%)

    OPEX (73%)

    Maintenance 11.0%

    Man Power 3.7%

    Equipment 5.4%

    Transmission 1.4%Equipment

    Accessory 5.4%

    Antenna 1.4%

    Site Rental 21.9%

    Power 7.3%Consumption

    Leased Line 21.9%

    Hardware & 7.3%Software

    Site Acquisition 2.7%

    Installation 2.7%

    Civil Works 8.1%

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    With its Seamless Mobility advantage, ICMP doubles up as a

    cost-effective, hassle-free and immediate data offloading

    tool. Based on preset profiles, Operators can determine the

    priority of network connection corresponding to the

    surrounding environment. Hence, ICMP intelligently monitors

    the network environment - if it detects that a user is using

    data services on a cellular network (such as 3G) and if there

    is less congested alternative network (such as WiFi, WiMAX,

    DSL) available in the same vicinity, ICMP transfers the user

    from 3G to WiFi without interruption to connectivity.

    Data Offloading: TCO Study and Calculation

    Data Offloading Tool

    Data offloading is done via Greenpackets Intouch Connection Management Platform (ICMP), an easy-to-use,

    single-client connection management solution, innovatively conceptualized from Mobile IP technology.

    Figure 10: Greenpackets Intouch Connection ManagementPlatform (ICMP)

    Components Impacted Through Data Offloading

    Network deployment to improve coverage is a continuous CAPEX. Greenpacket believes that data offloading has a direct

    impact on the OPEX (operations cost) which tantamounts to 36.5% of the total TCO. While it is not possible to totally

    eliminate this cost, operators can significantly reduce it through data offloading to WiFi networks.

    Data offloading has a direct impact on the following components of the OPEX TCO:

    i. Hardware and software upgrade Since data is being offloaded, there will befewer users accessing the HSPA

    network. Therefore, network upgrades such as (but not limited to) channel element, power, carrier and codes are

    reduced.

    ii. Leased line Operators often have to upgrade the backhaul especially for the Iub interface to add more E1 channels

    or migrate to STM-1 and FE/GE. By offloading, existing backhaul can be maintained or requires fewer upgrades.

    iii. Power consumption When fewer users group on the HSPA network, lower power is required for tranmission.Eventually, the base station will consume less power.

    iv. Site rental In situations where data is offloaded to WiFi networks, the number of sites can be minimized. This

    contributes to savings on site rental, civil works and CAPEX expenditure related to site acquisition.

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    14

    Source: Greenpacket

    Figure 11: TCO breakdown of an Asia Pacific 3G Operator

    Network Dimensioning

    In this study, the following areas are considered for costs calculation. Transmission will have an impact on Iub, Iu-PS and

    Iur, but to simplify the calculation, only Iub transmission savings will be considered. RAN upgrades will have an impact on

    both Node B and RNC, but again for handling simpler illustration, we will calculate Node Bs cost only.

    Our dimensioning tools were used to study an operator in Asia Pacific and these data were obtained:

    i. The operators network scale (migration path from HSPA to HSPA+) over the next 5 years

    ii. Traffic profiles such as user habits and peak hours

    iii. Total number of Node Bs expected over five years

    iv. Equipment vendor (as equipment dimensioning from one vendor to another differs)*

    From the dimensioning tools, traffic that will occur during peak hours and its cost over the next five years is generated.

    Monetary savings are then calculated comparing the traffic and costs against offloading to a WiFi network.

    *Name and details of infrastructure vendor withheld to protect its interests

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    NETWORK TCO

    CAPEX (27%)

    Purchasing (14%) Deployment (13%) Operations (60%) Maintainance (13%)

    OPEX (73%)

    Maintenance 11.0%

    Man Power 3.7%

    Equipment 5.4%

    Transmission 1.4%Equipment

    Accessory 5.4%

    Antenna 1.4%

    Site Rental 21.9%

    Power 7.3%Consumption

    Leased Line 21.9%

    Hardware & 7.3%Software

    Site Acquisition 2.7%

    Installation 2.7%

    Civil Works 8.1%

    0

    20

    40

    60

    80

    100

    ~14%

    ~13%

    ~60% ~13%

    Purchasing Deployment Operation Maintenance TOTAL

    Data offloading directlyimpacts 36.5% of TCO

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    15

    Source: Greenpacket

    Figure 12: Network factors considered by Greenpacket for data offloading calculation

    Operators Network Data

    In this section, we will examine the following input parameters used to perform the calculation.

    Source: Greenpacket

    Figure 13: Input parameters for data offloading calculation

    HSPA Evolution

    The selected cellular operator has a five year network evolution plan, moving from 3G (3.6Mbps) to HSPA (7.2Mbps) and

    eventually to HSPA+ as shown in Figure 14.

    WHITEPAPER

    Input

    Network Scale &

    Node B Distribution

    Trafc Prole

    WiFi Network

    HSPA Evolution

    Subscriber Prole

    Equipment Vendor

    Price of Upgrade

    Iu-CS

    Iu-PS

    PS Signaling

    PS Trafc

    CS Signalling

    CS Trafc

    Iur

    Iub

    CE

    Codes

    Carrier

    Power

    Assumptions

    Output

    RNC

    Transmission

    Output

    SGSN BG,

    DNS,

    DHCP,

    Firewall,

    Router...

    GGSN

    CG

    Node B

    MSC Server

    MGW

    HLR

    UTRAN

    CS CN

    PS CN

    Input

    Network Scale & Node B Distribution

    Trafc Prole WiFi NetworkHSPA Evolution

    Subscriber Prole

    Equipment Vendor

    Price of Upgrade Assumptions

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    Figure 14: Network evolution of the selected operator

    Network Scale and Node B Distribution

    Figure 15: Distribution of sites by dense urban, urban and rural areas

    Traffic Profile

    Site Configuration

    Figure 16: Site configuration over 5 years

    WHITEPAPER

    0

    5000

    4000

    3000

    2000

    1000

    6000

    Dense Urban Urban Rural Total Sites

    7000

    2008

    2009

    2010

    2011

    2012

    Initial Deployment

    Phase 1 Node B 3.6Mbps

    with priority on R99 (10 codes)

    HSPA Stage

    7.2Mbps on Hotspots, migration to STM-1,

    3.6Mbps on less congested area

    HSPA+ Stage

    Maintain old Node B to support HSPA,

    new Node B deploy on HSPA+

    3G (R99+HSPA)

    7.2Mbps (R99 + HSPA on single carrier)

    Evolve to 14.4Mbps Dual Carrier

    HSPA+ 21Mbps CPC and CELLFACH

    100%

    0%

    0%

    0%

    60%

    40%

    0%

    0%

    20%

    80%

    0%

    0%

    0%

    20%

    30%

    50%

    0%

    0%

    0%

    100%

    HSDPA 3.6Mbps/cell Single Carrier

    HSDPA 7.2Mbps/cell Single Carrier

    HSDPA 14.4Mbps Dual Carrier

    HSPA+ 21Mbps Dual Carrier

    2011201020092008Site Configuration 2012

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    17

    Population Breakdown

    Figure 17: Breakdown of population in dense urban, urban and rural areas

    Subscriber Profile

    Current and Projected 3G Active Subscribers

    Figure 18: Number of current and projected 3G active subscribers

    Network Usage Patterns

    Figure 19: Network usage patterns over 5 years

    WHITEPAPER

    0%

    100%

    80%

    60%

    40%

    20%

    1 2 3 4 5

    Dense Urban

    Urban

    Rural

    0

    2,500,000

    2,000,000

    1,500,000

    1,000,000

    500,000

    3,000,000

    Dense Urban Urban Rural Total

    3,500,000

    2008

    2009

    2010

    2011

    2012

    75%

    10%

    15%

    60%

    10%

    30%

    50%

    10%

    40%

    40%

    5%

    55%

    30%

    5%

    65%

    AMR12.2

    R99 PS

    HSDPA

    2011201020092008Usage 2012

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    18WHITEPAPER

    Dense Urban

    Urban

    Rural

    53%

    35%

    12%

    WiFi Network

    Figure 20: WiFi networks in dense urban, urban and rural areas

    Price of Upgrade

    Transmission cost in Asia Cost of New Codes, Carriers and Sites

    Figure 21: Transmission Cost in Asia (in USD) Figure 22: Costs of new codes, carriers and sites

    Network Assumptions

    For this TCO study and calculation, the following network assumptions are made:

    1. Transmission is rented, hence it falls under OPEX.

    2. Site increment is based on 1,000 sites/year to improve coverage and capacity (90% coverage of 300,000km2

    area).

    3. Subscriber growthis projected at 50% per year.

    4. Network is based on UMTS2100.

    0

    25,000

    20,000

    15,000

    10,000

    5,000

    30,000

    5 codes 1 carrier New Site$0

    $1,000

    $800

    $600

    $400

    $200

    $1,200

    $1,400

    $1,600

    E1(2Mbps)

    STM-1(10Mbps)

    GE(2Mbps)

    GE(4Mbps)

    GE(10Mbps)

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    19

    5. E1 is used to provide 3.6Mbps; STM-1 for 7.2Mbps, FE for 14.4Mbps and 21.1Mbps.

    6. All Node Bs can support 2 IMA groups (16E1) and capacity is ready.

    7. All Node Bs comprises 3 sectors.

    8. 7.2Mbps is single carrier (1 HSPA+ and 1 R99), 14.4Mbps dual carrier (1 HSPA, 1 for R99)

    9. Maximum deployment of 2 carriers.

    10. Transmission is calculated based on DL traffic only.

    11. 20% transmission buffer is allowed for Capacity Planning.

    12. WiFi offload for HSPA + R99 PS only.

    13. All Node Bs are upgradable to HSPA 14.4Mbps (15 codes, 64QAM, 2 carrier) but not upgradeable to HSPA+ (which

    requires Enhanced CELL_FACH, CPC (Continues Packet Connectivity).

    14. MBMS and HSUPA are not considered within 5 years roadmap (to simplify calculation of CE).

    15. All Node Bs purchased supports HSPA+ Phase I 21.1Mbps (not HSPA+ Phase II 28.8Mbps).

    16. HSDPA does not consume CE.

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    20

    Cost (OPEX) Savings

    IUB (Transmission) Savings

    In a five-year period and using Greenpackets ICMP to facilitate data offload to WiFi, only USD95 million is spent on IUB

    transmission as opposed to USD105.83 million if no data offloading was carried out. Hence, within five years, USD28.22

    million is saved for 7000 Node Bs.

    Figure 23: IUB transmission TCO over 5 years Figure 24: IUB transmission savings over 5 years

    Node B Savings

    For Node B, Greenpacket calculated the price difference for SF Codes, Transmission Power and Channel Element (CE).

    Figure 25: Price difference for code and power upgrade Figure 26: Price difference for channel element

    WHITEPAPER

    Price Difference for CEPrice Difference for Code and Power Upgrade

    SavingsIUB transmission - 5 years TCO

    $2

    $0

    $4

    $6

    $8

    $10

    $12

    Year 1 Year 2 Year 4 Year 5Year 3

    USD (mil)

    Without WiFi

    With WiFi Offload USD 95 million

    USD 105.83 million

    USD (mil)

    $90 $95 $105 $110$100

    $5

    $0

    $10

    $15

    $20

    $25

    $30

    $35

    $40

    $45

    Year 1 Year 2 Year 4 Year 5Year 3

    USD (mil)

    $1

    $0

    $2

    $3

    $4

    $5

    $6

    $7

    USD (mil)

    Year 1 Year 2 Year 4 Year 5Year 3

    Difference

    Total Savings (Code, Power & CE) of ~43.78 mil over 5 years for 7000 Node Bs

    Total Savings of ~28.22mil over 5 years for 7000 Node Bs

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    21

    Total Savings

    WHITEPAPER

    Total SavingsSavings of 16% (of OPEX) or 2.9% (of TCO)

    With a operational expenditure of USD 300 million/year,

    an operator can save USD 8.7 million/year through data offloading

    IUB Transmission

    Savings of 12% (of OPEX)or 2.6% (of TCO)

    Node B (Codes, Power & CE)

    Savings of 4% (of OPEX)or 0.3% (of TCO)

    NETWORK TCO

    CAPEX (27%)

    Purchasing (14%) Deployment (13%) Operations (60%) Maintainance (13%)

    OPEX (73%)

    Maintenance 11.0%

    Man Power 3.7%

    Equipment 5.4%

    Transmission 1.4%Equipment

    Accessory 5.4%

    Antenna 1.4%

    Site Rental 21.9%

    Power 7.3%Consumption

    Leased Line 21.9%

    Hardware & 7.3%Software

    Site Acquisition 2.7%

    Installation 2.7%

    Civil Works 8.1%

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    22WHITEPAPER

    Find Out How Much You Can Save Through Data Offloading!

    Greenpacket welcomes you to embark on the offloading journey today and enjoy tremendous cost savings on your

    network operations. At Greenpacket, we understand the demands placed on Operators like you. That is why our

    solutions are designed to give you the capacity to constantly deliver cutting-edge offerings without exhausting your

    capital and operating expenditures.

    With Greenpacket, limitless freedom begins now!

    Free Consultation

    If you would l ike a free consultation on how you can start saving network cost through data offloading, feel free to contact

    us at [email protected] quote the reference code, WP0710DL when you contact us. As part of the

    consultation, we will be happy to walk-through your networks TCO and determine how much savings you would gain by

    offloading data.

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    23

    References

    1. Telecoms: At the starting line The race to mobile broadband by Gareth Jenkins and Jussi Uskola, Deutsche Bank.

    2. Towards a Profitable Mobile Data Business Model by Bridgewater Systems

    3. Sharing the Load by Bridgewater Systems

    4. Mobile Broadband: Still Growing But Realism Sinks In by Telecom Asia (January/February 2010)

    5. Mobile Communications 2008: Green Thinking Beyond TCO Consideration, Kevin Li, In-Stat

    WHITEPAPER

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    About Green Packet

    Greenpacket is the international arm of the Green Packet Berhad group of companies which is listed on the Main Board

    of the Malaysian Bourse. Founded in San Franciscos Silicon Valley in 2000 and now headquartered in Kuala Lumpur,

    Malaysia, Greenpacket has a presence in 9 countries and is continuously expanding to be near its customers and in

    readiness for new markets.

    We are a leading developer of Next Generation Mobile Broadband and Networking Solutions for Telecommunications

    Operators across the globe. Our mission is to provide seamless and unified platforms for the delivery of user-centric

    multimedia communications services regardless of the nature and availability of backbone infrastructures.

    At Greenpacket, we pride ourselves on being constantly at the forefront of technology. Our leading carrier-grade

    solutions and award-winning consumer devices help Telecommunications Operators open new avenues, meet new

    demands, and enrich the lifestyles of their subscribers, while forging new relationships. We see a future of limitless

    freedom in wireless communications and continuously commit to meeting the needs of our customers with leading edge

    solutions.

    With product development centers in USA, Shanghai, and Taiwan, we are on the cutting edge of new developments in

    4G (particularly WiMAX and LTE), as well as in software advancement. Our leadership position in the Telco industry is

    further enhanced by our strategic alliances with leading industry players.

    Additionally, our award-winning WiMAX modems have successfully completed interoperability tests with major WiMAX

    players and are being used by the worlds largest WiMAX Operators. We are also the leading carrier solutions provider

    in APAC catering to both 4G and 3G networks and aim to be No. 1 globally by the end of 2010.

    For more information, visit: www.greenpacket.com.

    San Francisco Kual a Lumpur Singapore Shanghai Taiwan Sydney Bahra in Bangkok Hong Kong