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IOCL – DEALER CONFERENCE
MUMBAI,
23rd AUG, 2016
WIPE – THE WIPER PEOPLE
WIPE- The West India Power
Equipments (P) Ltd. is a
manufacturing company which
serves 100% dedicated OEMs
requirement of automobile
accessories. It is
headquartered at Lucknow.
WIPE’s Product Profile has a
range of Wiper Systems,
Metallic and non-metallic
automobile components and
their Aggregates, Gen Set
starter assemblies, mud flaps
and floor mats , Wind-screen
washer fluid etc.
WIPE’s plants are certified to all
National, International and
OEMs quality systems.
WIPE’s ASSOCATION WITH MAJOR AUTOMOBILE BRANDS
WIPE INDIA – THE MANAGEMENT PROFILE
Mr. Kamlesh Prasad MD & CEO
Mr. Paresh Prasad TD & COO
Mr. Shivesh Prasad Director
Capital Rs. 1.80Cr.
Assets Rs. 30 Cr.
Sales Turnover Rs. 180 Cr.
People Employed 779
Manufacturing Units Jagdishpur – U.P. (3) Chakan – Maharashtra (1) Kanchipuram – TN (1)
WIPE’s ENTRY INTO RETAIL
• WIPE has decided to expand its presence in the retail space by launching it’s product ClearWipe
• It has chosen Indian Oil Corporation Limited as a partner to launch its products
• As a launch platform WIPE will conduct promotional activities at 10 IOCL Retail outlets in Mumbai for its brand ClearWipe
• WIPE has also associated with esteemed personalities in the Oil sector for launching it’s product nationally
WIPE’S WINDSCREEN WASHER FLUID
• WIPE manufactures Wind Screen Washer Fluid for OEMs. This is supplied in Bulk as well as in sachets of different sizes
• OEMs have given their own Spare part No. to the this product
• Some OEMs mention the WIPE address where the product is manufactured while others sell under their own brand name
Dirty Windshield Clear Windshield
TAKE YOUR PICK
OUR CONSUMER
• He/she likes NEAT AND TIDY atmosphere and wants to move in fast cars, wishes to dance and dine in parties, clubs or hotels
• He/she does not like to touch a dirty or DUSTY WINDSCREEN with dry leaves, hydrocarbon film or bird dropping or dead insects on it
• He does not like WIPER SCRATCHES on the wind screen or screeching wiper noise
• He is STATUS CONSCIOUS and like to maintain his car with CLEAR WINDSCREEN ever ready to move
• He wants STRESS FREE, COMFORTABLE AND SAFE DRIVING
• He prefers the windscreen to be CLEANED DRY AUTOMATICALLY in a short time instead of cleaning by water
THE SEASONS OF NEED
Rainy Season Water mist/dust which blocks the vision
Dry/Hot Season Dust/Deposit/Hydro- carbons blocks vision
Cold Season Fog/Frost/Mist gets deposited
WIPE’s ClearWipe FOR ALL SEASONS
For all seasons A revolutionary solution, which works well for all seasons, ensuring stress free and comfortable driving.
WIPE’s ClearWipe FOR ALL SEASONS
• ClearWipe WindShield washer Fluid pouch is easy to use and handle
• Cut the 50 ml pouch and pour into the washer tank and pour 1 litre clean water
• It instantly clears your Windscreen in just five wiper blade movements, enhancing
your windscreen visibility
WIPE’s ClearWipe PACKAGING
Specially designed sachet for the modern consumer
Front Back
WIPE’s ClearWipe RETAIL PROMOTION
Uniform of WIPE’s trained promotion crew, for the activity
T-Shirts Caps
WIPE’s ClearWipe RETAIL PROMOTION
WIPE’s ClearWipe Promotion material
Leaflet
Standee
WIPE’s ClearWipe RETAIL PROMOTION
WIPE’s ClearWipe Promotion material
Backdrop
PROMOTIONAL PRICING
• MRP: Rs. 20/- per pouch
• Spl. Promotional Offer for the campaign: Rs. 180/- for 10 pouches
• WIPE’s promotional team will be on-field to assist the dealers
LETS BEGIN THIS WIN-WIN PARTNERSHIP