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8/4/2019 WTTC Ecuador 2009
1/20
2009Ecuador
Travel & Tourismeconomic impacT
8/4/2019 WTTC Ecuador 2009
2/20
CHAIRMAN:
Georey J W Kent
Chairman & CEO
Abercrombie & Kent
VICE CHAIRMEN:
Edouard Ettedgui
Group Chie Executive
Mandarin Oriental Hotel Group
Maurice Flanagan CBE
Executive Vice Chairman
Emirates Airline & Group
Michael Frenzel
Chairman o the Executive Board
TUI AG
Mark Harms
Chairman & CEO
Global Leisure Partners LLP
Stephen P Holmes
Chairman & CEO
Wyndham Worldwide
Brett Tollman
President
The Travel Corporation
EXECUTIVE COMMITTEE:
Philippe Bourguignon
Vice Chairman & CEO
Revolution Places
Marilyn Carlson Nelson
Chairman
Carlson
Alex Christou
Managing Partner
Accenture
Je Clarke
President & CEO
Travelport
Andrew Cosslett
CEO
InterContinental Hotels
Group PLC
Gabriel Escarrer Jaume
Co-Vice Chairman & CEO
Sol Meli
Manuel Fernando Esprito Santo
Chairman
Esprito Santo Tourism
Edward P Gilligan
Vice Chairman
American Express Company
Pansy HoManaging Director
Shun Tak Holdings Limited
Hubert Joly
President & CEO
Carlson
Richard R Kelley
Chairman
Outrigger Enterprises Group
Gerald Lawless
Executive Chairman
Jumeirah Group
Manredi Leebvre dOvidio
Chairman
Silversea Cruises
J W Marriott, Jr
Chairman & CEO
Marriott International, Inc
Alan Parker CBE
Chie Executive
Whitbread plc
Gilles Plisson
CEO
Accor
Charles Petruccelli
President Global Travel Services
American Express Company
Christopher Rodrigues CBE
Chairman
VisitBritain
Jerey C RutledgePresident
AIG Travel, Inc
Jyotsna Suri
Chairperson & Managing Director
Bharat Hotels Ltd
Jonathan M Tisch
Chairman & CEO
Loews Hotels
Vincent A Wolfngton
Chairman
Global Alliance Advisors LLC
Immediate Past Chairman, WTTC
GLOBAL MEMBERS:
Talal Al Bahar
Chairman & Managing Director
IFA Hotels & Resorts
Mohammed Al Habbai
CEO
Dubailand
Eric Anderson
President & CEO
Space Adventures
Giovanni Angelini
Executive Director
Shangri-La Hotels & Resorts
Ted J Balestreri
Chairman & CEO
Cannery Row Company
Simn P Barcel
Chairman & CEO
Barcel Hotels & Resorts
Raymond Bickson
Managing Director
Taj Hotels, Resorts and Palaces
Giorgio Boscolo
CEO
Boscolo Group
Rattawadee Bualert
President
lebua Hotels & Resorts Co, Ltd
Gabriele Burgio
President & CEONH Hoteles
Chris J Cahill
Chie Operating Ocer
Fairmont Rafes Hotels
International
Jim Compton
Executve Vice President, Marketing
Continental Airlines
Tony Fernandes
Group Chie Executive Ocer
AirAsia
Frank Fiskers
President & CEO
Scandic Hotels
Mark P Frissora
Chairman and CEO
The Hertz Corporation
Naresh Goyal
Chairman
Jet Airways India Ltd
Arthur de Haast
Global Chie Executive Ocer
Jones Lang LaSalle Hotels
James Hogan
CEO
Etihad Airways
Raimund Hosch
President & CEO
Messe Berlin GmbH
Miltos KambouridesManaging Partner
Dolphin Capital Partners
Larry Kellner
Chairman & CEO
Continental Airlines
Gary L Kessler
President & CEO
Carey International Inc
Dara Khosrowshahi
President & CEO
Expedia Inc
Tom Klein
Group President
Sabre Travel Network and
Sabre AirlineExecutive Vice President
Sabre Holdings
Sir Nigel Knowles
Joint CEO
DLA Piper
Ali Kolaghassi
Vice Chairman & CEO
Saraya Holdings
RK Krishna Kumar
Vice Chairman
Taj Hotels, Resorts & Palaces
Michael Latimer
President & CEO
Oxord Properties Group
Jabu Mabuza
CEO
Tsogo Sun Group
Andr Martinez
Chairman, Global Lodging &
Managing Director
Morgan Stanley
Khater Massaad
Chairman
RAK Investment Authority
Geo Muirhead CBE
Group Chie Executive
The Manchester Airports Group
Christopher J Nassetta
President & CEOHilton Hotels Corporation
John M Noel
CEO
Noel Group
Chris ODonnell
Chie Executive Ocer
Nakheel
Deepak Ohri
Chie Executive Ocer
lebua Hotels & Resorts Co, Ltd
Frits D van Paasschen
President & CEO
Starwood Hotels & Resorts
Worldwide Inc
Jean Gabriel Prs
President & CEO
Mvenpick Hotels & Resorts
Dionsio Pestana
Chairman
Group Pestana
Fernando Pinto
CEO
TAP Portugal
Wolgang Prock-Schauer
Chie Executive Ocer
Jet Airways India Ltd
Bob Puccini
CEO
The Puccini Group
Duan QiangChairman
Beijing Tourism Group
David Radclie
Chie Executive
Hogg Robinson Group
Jay Rasulo
Chairman
Walt Disney Parks and Resorts
Marty Salen
General Manager
Global Travel &
Transportation Industry
IBM
Per Setterberg
CEOGlobal Reund Group
Joe Sita
CEO
Nakheel Hotels
David Stein
Chairman
Franklyn Hotels & Resorts
Khalid bin Sulayem
Director General
Dubai Department o Tourism
and Commerce Marketing
Daniel Sullivan
President
Collette Vacations
Hiromi Tagawa
President & CEO
JTB Corp
Yassin K Talhouni
CEO
Zara Investment Holding Co Ltd
Jaume Tpies
President
Relais & Chteaux
Robin Tauck
President
R Tauck & Partners LLC
Kathleen Taylor
President & Chie
Operating OcerFour Seasons Hotels
& Resorts
Jos Antonio Tazn
Chairman o the Board
Amadeus IT Group SA
John Ueberroth
Chairman & CEO
Preerrred Hotel Group
Matthew D Upchurch
CEO
Virtuoso
Willie Walsh
Chie Executive
British Airways plc
Philip Wol
CEO
PhoCusWright, Inc
Mei Yunxin
Vice Chairman
Beijing Tourism Group
Tim Zagat
Co-Founder, Co-Chair & CEO
Zagat Survey LLC
Sarmad Zok
Chie Executive Ocer
Kingdom Hotel Investments
HONORARY MEMBERS:
Andr Jordan
Chairman
Andr Jordan Group
Jonathan S Linen
Adviser to the Chairman
American Express Company
Lord Marshall o Knightsbridge
Chairman
Pirelli UK plc
Sir Frank Moore, AO
Chairman
FT Moore P/L
Frank Olson
Chairman o the Board
The Hertz Corporation
Grard PlissonCo-Chairman, Supervisory Board
Accor
Carl Ruderman
Chairman
Universal Media
Tommaso Zanzotto
President
TZ Associates Ltd
CHAIRMAN EMERITUS:
James D Robinson III
General Partner
RRE Ventures
WTTC Chairman (1990-1994)
IMMEDIATE PAST
CHAIRMAN:
Vincent A Wolfngton
Chairman
Global Alliance Advisors LLC
WTTC Chairman (2004-2007)
FORMER CHAIRMEN:
Sir Ian Prosser
Retired Chairman
InterContinental Hotels Group plc
WTTC Chairman (2001-2003)
Harvey Golub
Retired Chairman & CEO
American Express Company
WTTC Chairman (1996-2001)
Robert H Burns
Chairman
Robert H Burns Holdings
Limited
WTTC Chairman (1994-1996)
PRESIDENT & CEO:
Jean-Claude Baumgarten
1 March 2009
8/4/2019 WTTC Ecuador 2009
3/20
THe WorlD Travel & Tourism council (WTTc), WHicHis THe Business leaDers Forum For Travel & Tourism,
Has spenT 20 Years DevelopinG iTs economic impacT
researcH For THe BeneFiT oF Travel & Tourism Decision-
maKers WHeTHer in THe privaTe or puBlic secTor. THis
compreHensive researcH, WHicH DraWs From manY
DiFFerenT sources anD represenTs a consiDeraBle
invesTmenT over Time, uses THe FrameWorK oF Travel &
Tourism saTelliTe accounTs (Tsas).
F Tsa tk y y t d, WTTc bjt dg th
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Th 2009 h, dd wth t oxd e, th t T & T 181
t. it dg T & T by hhd, b, gt d g t, d t
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o th t t, d bdg th h th t 20 y, w dghtd t w y t
th 2009 dt WTTc The Economic Impact of Travel & Tourism.
Jean-Claude Baumgarten
President & CEO
World Travel & Tourism Council
Geoffrey J W Kent
Chairman, World Travel & Tourism Council and
Chairman & CEO, Abercrombie & Kent
8/4/2019 WTTC Ecuador 2009
4/20
CONTENTS
Ky Ft t G 3
sy e it d r Gwth 4
T & T e it 6
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ct & stt 8
T & T stt at
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eyt 11
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stt at Tb 14
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THe economic impacT oF Travel & Tourism
use oF maTerial is auTHoriseD, proviDeD source is acKnoWleDGeD
1-2 Queen Victoria terrace, SoVereign court, London e1W 3Ha, uK
TeL: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. emaiL: [email protected]. www.wtt.g
8/4/2019 WTTC Ecuador 2009
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2009 10-year
trendGross Domestic Product (GDP)
7.0%
Employment5.9%
Growth-9.7%
Exports12.4%
World ranking (out of 181 countries)
77 68ABSOLUTE GROWTH
size forecast
Ranking in Latin America (out of 19 countries)8 3
ABSOLUTE GROWTHsize forecast
Direct Industry T&T Economy as a whole Direct Industry T&T Economy as a whole
1-2 QUEEN VICTORIA TERRACE, SOVEREIGN COURT, LONDON E1W 3HA, UNITED KINGDOM
TEL: +44 (0) 20 7481 8007 or +44 (0) 207 481 8007 . FAX: +44 (0) 20 7488 1008 488 1008 . [email protected] . www.wttc.org
ECUADOR
Travel & Tourism Employment
ECUADOR
RELATIVEcontribution to national economy
Export earnings from international visitors and tourism goods are expected to
generate 12.4% of total exports (US$1,943.8 mn) in 2009, growing (nominal terms)
to US$4,446.4 mn (11.9% of total) in 2019.
2009 World Travel & Tourism Council
(2000 constant US$ mn)
RAISE AWARENESS OF THE IMPORTANCE OF THE WORLD'S LARGEST GENERATOR OF WEALTH AND JOBS
('000 jobs)
THE WORLD TRAVEL & TOURISM COUNCIL (WTTC) IS THE BUSINESS LEADERS' FORUM FOR TRAVEL & TOURISM WORKING WITH GOVERNMENTS TO
The contribution of the Travel & Tourism Economy to employment is expected to
rise from 375,000 jobs in 2009, 5.9% of total employment, or 1 in every 16.8 jobs to
559,000 jobs, 6.8% of total employment or 1 in every 14.7 jobs by 2019.
Real GDP growth for the Travel & Tourism Economy is expected to be -9.7% in
2009 and to average 4.9% per annum over the coming 10 years.
Travel & Tourism Gross Domestic Product
125
11
RELATIVEcontribution to national economy
ECUADOR
KEY FACTS AT A GLANCETHE 2009 TRAVEL & TOURISM ECONOMIC RESEARCH
The contribution of Travel & Tourism to Gross Domestic Product (GDP) is
expected to rise from 7% (US$4,109.9 mn) in 2009 to 8.0% (US$8,740.4 mn) by
2019.
0
100
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300
400
500
600
2004 2005 2006 2007 2008 2009 2014 2019
0
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1
2
2
3
3
2004 2005 2006 2007 2008 2009 2014 2019
8/4/2019 WTTC Ecuador 2009
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US$ 912 mn 87,000jobs representing 1.4% of total employment
equivalent to 1.5% of total GDP
US$ 4,110 mn 375,000jobs representing 5.9% of total employment
equivalent to 7.0% of total GDP
US$ 1,944 mn US$ 1,604 mn
equivalent to 12.4% of total exports equivalent to 12.4% of total investment
US$ 250 mn
equivalent to a 3.8% share
Exports, Services & Merchandise Capital Investment
Government Expenditure
ECONOMIC IMPACT
Direct Industry Employment
Economy GDP Economy Employment
IN 2009 ECUADOR'S TRAVEL & TOURISM IS EXPECTED TO GENERATE
US$4,110 MN OF ECONOMIC ACTIVITY (GDP). THE INDUSTRY'S DIRECT
IMPACT INCLUDES:
HOWEVER, SINCE TRAVEL & TOURISM TOUCHES ALL SECTORS OF THE
ECONOMY, ITS REAL IMPACT IS EVEN GREATER. ECUADOR'S TRAVEL &
TOURISM ECONOMY DIRECTLY AND INDIRECTLY ACCOUNTS FOR:
Direct Industry GDP
4
8/4/2019 WTTC Ecuador 2009
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REAL GROWTH
-1.9 % -1.9 %
-9.7 % -9.5 %
5.0 % 4.2 %
4.9 % 4.1 %
4.8 % 5.7 %
3.6 % 4.5 %to US$3,022 mn in 2019 to US$510 mn in 2019
OVER THE NEXT TEN YEARS, ECUADOR'S TRAVEL & TOURISM ISEXPECTED TO ACHIEVE ANNUALISED REAL GROWTH OF:
to US$8,740 mn in 2019 to 559,000 jobs in 2019
to US$12,439 mn in 2019 to US$1,686 mn in 2019
to US$1,961 mn in 2019 to 130,414 jobs in 2019
Demand - Travel & Tourism
IN 2009, TRAVEL & TOURISM IN ECUADOR IS FORECAST TO SEE REAL
DECLINE OF:
Capital Investment - Travel & Tourism
Economy GDP Economy Employment
Direct Industry GDP Direct Industry Employment
Economy GDP Economy Employment
Direct Industry GDP Direct Industry Employment
to US$912 mn to 87,000 jobs
to US$4,110 mn to 375,000 jobs
Visitor Exports - Travel & Tourism
Government Expenditure - Travel & Tourism
5
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ECONOMIC IMPACTTRAVEL & TOURISM (T&T) ENCOMPASSING TRANSPORT, ACCOMMODATION,
CATERING, RECREATION AND SERVICES FOR VISITORS IS ONE OF THE
WORLDS HIGHEST PRIORITY INDUSTRIES AND EMPLOYERS.
GDP DEMAND
Ecuador - The Travel &Tourism Industry is expected to contributedirectly 1.5% to Gross Domestic Product (GDP) in 2009 (US$912.5 mn),
rising in nominal terms to US$1,960.6 mn (1.8% of total) by 2019.
Ecuador - In 2009, Travel & Tourism is expected to post US$5,895.9 mnof economic activity (Total Demand), growing to US$12,438.9 mn by
2019.
The T&T Economy contribution (% of total) should rise from 7.0%
(US$4,109.9 mn) to 8.0% (US$8,740.4 mn) in this same period.
Latin America - Travel & Tourism Demand is expected to reachUS$238,237.0 mn in 2009, growing to US$457,258.0 mn in 2019.
Latin America - The Travel & Tourism Industry is expected to post adirect GDP contribution of 2.4% in 2009, while the Travel & Tourism
Economy contribution will be 6.6%.
Worldwide - In 2009, it is expected to post US$7,339,990 mn ofeconomic activity (Total Demand) and this is forecast to grow to
US$14,381,500 mn by 2019.
Worldwide - In 2009, the Travel & Tourism Industry should contribute3.2% directly to worldwide GDP. The broader Travel & Tourism
Economy should contribute 9.4% to world GDP in 2009. VISITOR EXPORTS
GROWTH
Ecuador - Exports make up a very important share of Travel & Tourism'scontribution to GDP.
Ecuador - The Travel & Tourism Economy is expected to grow by 4.9%per annum in real terms between 2010 and 2019.
Of Ecuador's total exports, Travel & Tourism is expected to generate
12.4% (US$1,943.8 mn) in 2009, increasing to US$4,446.4 mn (11.9% of
total), in 2019.
Latin America - The Travel & Tourism Economy is expected to postaverage annualised gains of 4.3% between 2010 and 2019.
Latin America - Travel & Tourism exports are expected to represent8.9% of total exports in 2009.
Worldwide - Travel & Tourism is a high-growth activity, which isforecast to increase its total economic activity by 4.% worldwide in real
terms over the next ten years.
Worldwide - Travel & Tourism is a major exporter, with inboundvisitors injecting foreign exchange directly into the economy.
EMPLOYMENT CAPITAL INVESTMENT
Ecuador - Travel &Tourism Economy employment is estimated at375,000 jobs in 2009, 5.9% of total employment, or 1 in every 16.8 jobs.
By 2019, this should total 559,000 jobs, 6.8% of total employment or 1 in
every 14.7 jobs.
Ecuador - Travel & Tourism Capital Investment is estimated atUS$1,603.8 mn or 12.4% of total investment in year 2009. By 2019, this
should reach US$3,022.2 mn or 11.8% of total.
The 87,000 T&T Direct Industry jobs account for 1.4% of total
employment in 2007 and are forecast to total 130,000 jobs or 1.6% of the
total by 2019.
Latin America - Travel & Tourism Capital Investment is estimated tototal US$44,549.2 mn in 2009, or 8.3% of total regional capital
investment.
Worldwide - Travel & Tourism is a catalyst for construction andmanufacturing. In 2009, the public and private sectors combined are
expected to spend US$1,220,100.0 mn worldwide -
9.4% of total investment, rising to US$2,589,660.0 mn or 9.3% of the total, in
2019.
Worldwide - Travel & Tourism is human resource intensive, creatingquality jobs across the full employment spectrum. In 2009, one in 13.1
jobs will be generated by the Travel & Tourism Economy. GOVERNMENT
The Travel & Tourism Economy accounts for 7.6% of global
employment.
Latin America - Government Travel & Tourism operating expendituresare estimated to total US$13,305.4 mn in 2009, or a 2.9% share.
Worldwide - Travel & Tourism is both a generator and receiver ofgovernment funds. Globally, in 2009, Travel & Tourism is expected to
garner US$404,183.0 mn of government expenditures, or 3.9% of total
expenditures.
By 2019, government spending on Travel & Tourism should increase to
US$709,336.0 mn - 4.0% of total government expenditure.
Latin America - The Travel & Tourism Industry is expected to generatedirectly 4,795,000 jobs in 2009 (2.5% of total employment), while the
broader Travel & Tourism Economy will account for 12,421,000 jobs
(6.4% of total employment).
Ecuador - Government Travel & Tourism operating expenditures inEcuador in 2009 are expected to total US$249.7 mn, or 3.8% of totalgovernment spending.
Today there are 77.3 million Travel & Tourism Direct Industry jobs and
219.8 million jobs in the Travel & Tourism Economy, and these will rise
to 97.8 million Travel & Tourism Direct Industry jobs and 275.7 million
Travel & Tourism Economy jobs by 2019.
6
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SUMMARY TABLES
ESTIMATES AND FORECASTS
2009
US$ mn US$ mn
Personal Travel & Tourism 1,585.9 4.3 5.4 3,465.1 4.9 5.2
Business Travel 512.7 0.9 -1.5 994.9 0.9 3.9
Government Expenditures 249.7 3.8 5.6 510.3 3.9 4.5
Capital Investment 1,603.8 12.4 2.0 3,022.2 11.8 3.6
Visitor Exports 729.8 4.6 -3.3 1,685.6 4.5 5.7
Other Exports 1,213.9 7.7 -28.4 2,760.9 7.4 5.6
T&T Demand 5,895.9 7.4 -6.2 12,438.9 8.4 4.8
Direct Industry GDP 912.5 1.5 -1.9 1,960.6 1.8 5.0
T&T Economy GDP 4,109.9 7.0 -9.7 8,740.4 8.0 4.9
Direct Industry Employment3
86.6 1.4 -1.9 130.4 1.6 4.2T&T Economy Employment
3375.0 5.9 -9.5 559.2 6.8 4.1
12009 real growth adjusted for inflation (%);
22010-2019 annualised real growth adjusted for inflation (%);
3'000 jobs
US$ mn US$ mn
Personal Travel & Tourism 88.9 5.3 -0.9 170.7 8.9 4.6
Business Travel 38.4 1.4 -1.4 70.0 1.3 4.1
Government Expenditures 13.3 2.9 5.1 22.8 4.0 3.4
Capital Investment 44.5 8.3 -4.1 87.9 9.3 4.9
Visitor Exports 30.2 5.1 -0.4 61.5 5.0 5.7
Other Exports 22.9 3.9 -9.2 44.4 3.6 5.2
T&T Demand 238.2 7.3 -2.1 457.3 9.5 4.7
Direct Industry GDP 64.6 2.4 -1.1 118.7 3.1 4.2
T&T Economy GDP 176.9 6.6 -3.0 328.7 9.5 4.3
Direct Industry Employment3
4,794.7 2.5 -0.3 6,232.4 3.0 2.7
T&T Economy Employment3
12,420.6 6.4 -1.6 16,291.2 8.4 2.7
12009 real growth adjusted for inflation (%);
22010-2019 annualised real growth adjusted for inflation (%);
3'000 jobs
WORLDWIDE US$ mn US$ mn
Personal Travel & Tourism 2,990 8.6 -2.9 5,575 8.9 3.8Business Travel 745 1.3 -7.2 1,376 1.3 3.6
Government Expenditures 404 3.9 3.3 709 4.0 3.2
Capital Investment 1,220 9.4 -5.3 2,590 9.3 4.7
Visitor Exports 1,079 6.0 -4.5 2,131 5.0 4.7
Other Exports 901 5.0 -5.4 2,001 4.7 6.0
T&T Demand 7,340 9.6 -4.0 14,382 9.5 4.3
Direct Industry GDP 1,870 3.2 -3.5 3,396 3.1 3.6
T&T Economy GDP 5,474 9.4 -3.5 10,478 9.5 4.0
Direct Industry Employment3
77,276 2.7 -1.9 97,784 3.0 2.4
T&T Economy Employment3
219,810 7.6 -2.8 275,688 8.4 2.3
12009 real growth adjusted for inflation (%);
22010-2019 annualised real growth adjusted for inflation (%);
3'000 jobs
ECUADOR % of Total
LATIN AMERICA
2009
2009
% of Total
2019
2019
% of TotalGrowth1
% of Total Growth1
2019
Growth2
% of Total
% of Total
Growth1
Growth2
Growth2
7
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CONCEPTS & STRUCTURE
DEMAND-SIDE ACCOUNTSUS$ mn
PERSONAL TRAVEL & TOURISM 1,585.9
More formally known as Travel & Tourism Personal Consumption, this
category includes all personal spending by an economy's residents on
Travel & Tourism services (lodging, transportation, entertainment, meals,
financial services, etc) and goods (durable and non-durable) used for
Travel & Tourism activites. Spending may occur before, during or after a
trip. Spending covers all Travel & Tourism, outbound and domestic.
BUSINESS TRAVEL 512.7
Formally known as Intermediate Consumption of Travel & Tourism or
more simply business travel, this category of expenditures by government
and industry includes spending on goods and services (transportation,
accommodation, meals, entertainment, etc) for employee business travel
purposes.
GOVERNMENT EXPENDITURES - Individual 75.7
Formally known as Non-Market Services (Individual), this category
includes expenditures (transfers or subsidies) made by government
agencies to provide Travel & Tourism services directly linked to individual
visitors such as cultural (eg art museums), recreational (eg national park)
or clearance (eg immigration/customs) etc to visitors.
VISITOR EXPORTS 729.8
Expenditures by international visitors on goods and services within the
resident economy. 2,904.2
GOVERNMENT EXPENDITURES - Collective 174.0
Formally known as Non-Market Services (Collective), this category
includes operating expenditures made by government agencies on
services associated with Travel & Tourism, but not directly linked to any
individual visitor, instead these expenditures are generally made on
behalf of the 'community at large', such as tourism promotion, aviation,
administration, security services and resort area sanitation services, etc.
CAPITAL INVESTMENT 1,603.8Formally known as Capital Formation, this category includes capital
expenditures by direct Travel & Tourism industry service providers and
government agencies to provide facilities, equipment and infrastructure to
visitors.
The nominal aggregate of tourism
activity in the resident economy.
OTHER EXPORTS 1,213.9
5,895.9
In order to quantify the economic impact of Travel & Tourism, we use the framework of a simulated
Tourism Satellite Account. The Travel & Tourism Satellite Account is based on a demand-side
Consumer goods (such as clothing, electronics or petrol) exported for
ultimate sale to visitors, or capital goods (such as aircraft or cruise ships)
exported for use by Travel & Tourism industry providers.
TRAVEL & TOURISMCONSUMPTION
Total Travel & Tourism expenditures
made by and on behalf of visitors
(goods and services) in the resident
economy.
TRAVEL & TOURISMDEMAND
economic activity, because the industry does not produce or supply a homogeneous product orservice as traditional industries (agriculture, electronics, steel, etc) do.
8
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SUPPLY-SIDE ACCOUNTSUS$ mn
912.5 TRAVEL & TOURISM INDUSTRY GDP (Direct)'000 jobs
86.6
Direct Gross Domestic Product (also know as Value-Added) and
Employment associated with Travel & Tourism Consumption. This is the
explicitly defined Supply-side Industry contribution of Travel & Tourismthat can be compared one-for-one with the GDP and Employment
contribution of other industries in the economy. Establishment in this
category include traditional Travel & Tourism providers such as airlines,
hotels, car rental companies, etc.
696.5 TRAVEL & TOURISM INDUSTRY GDP (Indirect)Indirect Gross Domestic Product associated with Travel & Tourism
Consumption. This is the upstream resident economy contribution which
comes about from suppliers to the traditional Travel & Tourism industry.Establishments in this category include fuel and catering companies,
laundry services, accounting firms, etc.
1,295.2 TRAVEL & TOURISM INDUSTRY IMPORTSThe value of goods imported by direct and indirect Travel & Tourism
Industry establishments.
2,904.2
4,109.9
TRAVEL & TOURISM ECONOMY GDP(Direct and Indirect)
TRAVEL & TOURISMECONOMY SUPPLY
'000 jobs
375.0
Direct and Indirect Gross Domestic Product (also know as Value-Added)
and Employment associated with Travel & Tourism Demand. This is the
broadest measure of Travel & Tourism's contribution to the resident
economy. Establishments in this category include those described
above as well as manufacturing, construction, government, etc. that are
associated with Capital Investment, Government Services and Non-
Visitor Exports.
1,786.0 TRAVEL & TOURISM ECONOMY IMPORTSThe value of goods imported by direct and indirect Travel & Tourism
Economy establishments.
5,895.9
TRAVEL & TOURISMINDUSTRY SUPPLY
Instead, Travel & Tourism is an industrial activity defined by the diverse collection of products
(durables and non-durables) and services (transportation, accommodation, food and beverage,
Industry and the Travel & Tourism Economy. The first captures the explicitly defined production-side
industry contribution (ie direct impact only), for comparison with all other industries, while the
modelling separately (large arrows) to these two aggregates, the Satellite Account is able to produce
two different and complementary aggregates of Travel & Tourism Supply: the Travel & Tourism
entertainment, government services, etc) that are delivered to visitors. There are two basic aggregates
of demand (Travel & Tourism Consumption and Total Demand) and, by employing input/output
second captures the broader economy-wide impact, direct and indirect, of Travel & Tourism.
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GROSS DOMESTIC PRODUCT
ECUADOR ECUADOR
Travel & Tourism Gross Domestic Product Travel & Tourism Economy GDP
(2000 constant US$ mn) (real growth, %)
LATIN AMERICA ECUADOR v REGION
Travel & Tourism Gross Domestic Product Travel & Tourism Economy GDP
(2000 constant US$ bn) (real growth variance, %)
WORLDWIDE ECUADOR v WORLDWIDETravel & Tourism Gross Domestic Product Travel & Tourism Economy GDP
(2000 constant US$ bn) (real growth variance, %)
WTTC League Table Extract 2009 WTTC League Table Extract 10-Yr Real Growth
Travel & Tourism Economy GDP % of total GDP Travel & Tourism Economy GDP Annualised, %
1 46 Costa Rica 14.0 68 Ecuador 4.9
2 49 Mexico 13.3 76 Mexico 4.8
3 95 Argentina 8.5 86 Peru 4.6
4 111 Peru 7.4 91 Brazil 4.5
5 123 Guatemala 7.0 93 Argentina 4.5
6 125 Ecuador 7.0 108 Costa Rica 4.0
7 131 Venezuela 6.6 114 Chile 3.9
8 141 Brazil 6.2 122 Colombia 3.8
9 151 Colombia 5.7 125 Guatemala 3.7
10 164 Chile 4.4 126 Venezuela 3.7
TR
AVEL&TOUR
ISMSATELLIT
EACCOUNT
Direct Industry GDP T&T Economy GDP
WORLD
Direct Industry GDP T&T Economy GDP
Direct Industry GDP T&T Economy GDP
Ecuador's T&T Direct Industry is expected to contribute 1.5% to Gross Domestic Product (GDP) in 2009 (US$912.5 mn),
rising in nominal terms to US$1,960.6 mn (1.8% of total) by 2019. The T&T Economy contribution (% of total) should rise
from 7.0% (US$4,109.9 mn) to 8.0% (US$8,740.4 mn) in this same period.
COUNTRY
REGION
-20
-10
0
10
20
30
40
50
60
1990 1995 2000 2005 2010 2015
-20
-15
-10
-5
0
5
10
15
20
25
1990 1995 2000 2005 2010 2015
-20
-10
0
10
20
30
40
50
1990 1995 2000 2005 2010 2015
0
0
0
1
1
1
1
1
2
2
2
2004 2005 2006 2007 2008 2009
0
20
40
60
80
100
120
140
160
2004 2005 2006 2007 2008 2009
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2004 2005 2006 2007 2008 2009
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EMPLOYMENT
ECUADOR ECUADOR
Travel & Tourism Employment Travel & Tourism Economy Employment
('000 Jobs) (real growth, %)
LATIN AMERICA ECUADOR v REGION
Travel & Tourism Employment Travel & Tourism Economy Employment
('000 Jobs) (real growth variance, %)
WORLDWIDE ECUADOR v WORLDWIDETravel & Tourism Employment Travel & Tourism Economy Employment
('000 Jobs) (real growth variance, %)
WTTC League Table Extract 2009 WTTC League Table Extract 10-Yr Real Growth
Travel & Tourism Economy Employment % of total emp Travel & Tourism Economy Employment Annualised, %
51 Costa Rica 13.6 12 Ecuador 4.1
54 Mexico 12.9 33 Brazil 3.0
71 Argentina 10.1 37 Guatemala 2.9
110 Peru 6.8 52 Peru 2.6
121 Venezuela 6.1 67 Costa Rica 2.4
123 Guatemala 6.1 69 Argentina 2.4
125 Ecuador 5.9 72 Colombia 2.3
127 Brazil 5.9 76 Venezuela 2.3
147 Colombia 5.1 93 Mexico 2.0
155 Chile 4.6 140 Chile 0.9
TRA
VEL&TOUR
ISMSATELLIT
EACCOUNT
COUNTRY
REGION
WORLD
Direct Industry jobs T&T Economy jobs
Ecuador's 87,000 T&T Direct Industry jobs account for 1.4% of total employment in 2009 and are forecast to total
130,000 jobs or 1.6% of the total by 2019.The contribution of the Travel & Tourism Economy to employment is
expected to rise from 375,000 jobs in 2009, 5.9% of total employment, or 1 in every 16.8 jobs to 559,000 jobs, 6.8% of
total employment or 1 in every 14.7 jobs by 2019.
Direct Industry jobs T&T Economy jobs
Direct Industry jobs T&T Economy jobs
0
50
100
150
200
250
300
350
400
450
2004 2005 2006 2007 2008 2009
-20
-10
0
10
20
30
40
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60
1990 1995 2000 2005 2010 2015
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
2004 2005 2006 2007 2008 2009
-20
-10
0
10
20
30
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50
1990 1995 2000 2005 2010 2015
0
50,000
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2004 2005 2006 2007 2008 2009-20
-10
0
10
20
30
40
50
1990 1995 2000 2005 2010 2015
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TOTAL DEMAND
ECUADOR ECUADOR
Total Demand 2009 Travel & Tourism Total Demand
(real growth, %)
ECUADOR ECUADOR v REGION
MARKET SHARE OF LATIN AMERICA Travel & Tourism Total Demand
Total Demand 2009 (real growth variance, %)
WORLDWIDE ECUADOR v WORLDWIDETotal Demand 2009 Travel & Tourism Total Demand
(real growth variance, %)
WTTC League Table Extract 2009 WTTC League Table Extract 10-Yr Real Growth
Travel & Tourism Total Demand Real Growth % Travel & Tourism Total Demand Annualised, %
1 56 Brazil 0.6 51 Chile 5.4
2 62 Mexico 0.0 63 Mexico 5.0
3 66 Colombia -0.3 68 Brazil 4.9
4 72 Peru -0.7 73 Argentina 4.9
5 101 Argentina -3.0 76 Peru 4.8
6 116 Guatemala -4.2 80 Ecuador 4.8
7 123 Costa Rica -4.6 96 Costa Rica 4.3
8 126 Chile -4.9 104 Venezuela 4.2
9 139 Ecuador -6.2 111 Colombia 4.1
10 168 Venezuela -10.2 147 Guatemala 3.3
TR
AVEL&TOUR
ISMSATELLIT
EACCOUNT
WORLD
Ecuador Travel & Tourism is expected to generate US$5,895.9 mn of economic activity (Total Demand) in 2009, growing
(nominal terms) to US$12,438.9 mn by 2019. Total Demand is expected to decline by -6.2% in 2009 and by 4.8% per
annum, in real terms, between 2010 and 2019. 2009 Total Demand represents 0.05% of world market share.
COUNTRY
REGION
Personal T&T - 26.90% Business T&T - 8.70%
Gov't Expenditures - 4.24% Capital Investment - 27.20%
Visitor Exports - 12.38% Other Exports - 20.59%
Ecuador - 1.35%
Rest of Region - 98.65%
Ecuador - 0.05% Rest of World - 99.95%
-15-10-5
05
10152025303540
1990 1995 2000 2005 2010 2015
-20
-15
-10
-5
0
5
10
15
20
1990 1995 2000 2005 2010 2015
-20
-15
-10
-5
0
5
10
15
20
25
30
35
1990 1995 2000 2005 2010 2015
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VISITOR & OTHER EXPORT EARNINGS
ECUADOR ECUADOR
Travel & Tourism Exports Travel & Tourism Visitor Exports
(2000 constant US$ mn) (real growth, %)
LATIN AMERICA ECUADOR v REGION
Travel & Tourism Exports Travel & Tourism Visitor Exports
(2000 constant US$ mn) (real growth variance, %)
WORLDWIDE ECUADOR v WORLDWIDETravel & Tourism Exports Travel & Tourism Visitor Exports
(2000 constant US$ mn) (real growth variance, %)
WTTC League Table Extract 2009 WTTC League Table Extract 10-Yr Real Growth
Travel & Tourism Visitor Exports % of total exports Travel & Tourism Visitor Exports Annualised, %
53 Costa Rica 17.5 8 Venezuela 7.9
79 Guatemala 11.3 13 Chile 7.6
101 Argentina 7.0 15 Argentina 7.5
104 Peru 6.9 56 Ecuador 5.7
109 Colombia 5.8 81 Mexico 5.1
118 Mexico 5.1 93 Peru 4.9
124 Ecuador 4.6 109 Brazil 4.5
147 Brazil 3.0 113 Costa Rica 4.4
149 Chile 2.9 143 Guatemala 3.6
168 Venezuela 1.4 146 Colombia 3.5
Visitor Exports Other Exports
Visitor Exports play an important development role for the resident Travel & Tourism Economy. Ecuador's Travel &
Tourism is expected to generate 12.4% of total exports (US$1,943.8 mn) in 2009, growing (nominal terms) to US$4,446.4
mn (11.9% of total) in 2019.
Visitor Exports Other Exports
Visitor Exports Other Exports
TR
AVEL&TOUR
ISMSATELLIT
EACCOUNT
COUNTRY
REGION
WORLD
0
50,000
100,000
150,000
200,000
250,000
2004 2005 2006 2007 2008 2009
0
0
0
1
1
1
1
2004 2005 2006 2007 2008 2009
-30
-20
-10
0
10
20
30
40
50
60
1990 1995 2000 2005 2010 2015
0
5
10
15
20
25
30
35
40
45
2004 2005 2006 2007 2008 2009
-40
-30
-20
-10
0
10
20
30
40
50
1990 1995 2000 2005 2010 2015
-30
-20
-10
0
10
20
30
40
50
1990 1995 2000 2005 2010 2015
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SATELLITE ACCOUNT TABLESECUADOR
Travel & Tourism - US$ mn 2004 2005 2006 2007 2008E 2009F 2019F
Personal Travel & Tourism 945.2 1,059.5 1,163.3 1,230.4 1,439.1 1,585.9 3,465.1
Business Travel & Tourism 292.8 317.4 378.9 435.4 498.0 512.7 994.9
Corporate 267.7 290.7 347.3 398.6 459.1 473.2 905.6
Government 25.1 26.7 31.6 36.8 38.9 39.6 89.3
Government Expenditures - Individual 41.8 46.9 52.5 59.4 68.7 75.7 154.7
Visitor Exports 464.0 488.0 492.0 626.0 721.5 729.8 1,685.6
Travel & Tourism Consumption 1,743.8 1,911.7 2,086.7 2,351.1 2,727.3 2,904.2 6,300.2
Government Expenditures - Collective 96.3 107.5 120.5 136.3 157.5 174.0 355.6
Capital Investment 944.7 1,102.2 1,242.9 1,344.1 1,504.2 1,603.8 3,022.2
Other Exports 649.5 896.1 1,097.7 1,227.0 1,622.1 1,213.9 2,760.9
Travel & Tourism Demand 3,434.3 4,017.5 4,547.9 5,058.6 6,011.1 5,895.9 12,438.9
Travel & Tourism Direct Industry
Employment ('000) 87.4 85.3 84.6 93.1 88.2 86.6 130.4
Gross Domestic Product 585.0 625.9 678.5 793.1 889.7 912.5 1,960.6
Travel & Tourism Economy
Employment ('000) 363.2 384.3 398.3 421.3 414.3 375.0 559.2
Gross Domestic Product 2,526.0 2,937.0 3,328.8 3,738.4 4,353.8 4,109.9 8,740.4
Travel & Tourism Accounts
as % of National Accounts 2004 2005 2006 2007 2008E 2009F 2019F
Personal Travel & Tourism 4.3 4.3 4.3 4.2 4.3 4.3 4.9
Government Expenditures 3.7 3.7 3.8 3.8 3.8 3.8 3.9
Capital Investment 13.4 13.5 13.4 13.3 12.9 12.4 11.8
Visitor & Other Exports 12.4 12.1 11.2 11.5 11.0 12.4 11.9
Travel &Tourism Imports 9.4 9.1 8.9 8.5 8.2 8.5 9.7
Travel & Tourism Direct Industry
Employment 1.6 1.5 1.4 1.5 1.4 1.4 1.6
Gross Domestic Product 1.8 1.7 1.6 1.7 1.6 1.5 1.8
Travel & Tourism Economy
Employment 6.6 6.7 6.8 6.9 6.7 5.9 6.8
Gross Domestic Product 8 7.9 8.0 8.2 7.9 7.0 8.0
Travel & Tourism Real Growth
(per annum except 2019 =
10-year annualised) 2004 2005 2006 2007 2008E 2009F 2019F
Personal Travel & Tourism 7.7 4.3 1.6 -1.1 3.6 5.4 5.2
Business Travel & Tourism -2.1 0.9 10.4 7.4 1.3 -1.5 3.9
Government Expenditures 6.9 4.0 3.7 5.7 2.4 5.6 4.5
Capital Investment 10.7 8.6 4.3 1.1 -0.9 2.0 3.6
Visitor Exports 7.7 -2.1 -6.7 18.9 2.0 -3.3 5.7
Other Exports 30.1 28.4 13.3 4.5 17.0 -28.4 5.6
Travel & Tourism Consumption 5.9 2.0 1.0 5.3 2.7 1.8 5.1
Travel & Tourism Demand 11.2 8.9 4.7 4.0 5.2 -6.2 4.8
Travel & Tourism Direct Industry
Employment 2.3 -2.4 -0.8 10.0 -5.2 -1.9 4.2
Gross Domestic Product 3.7 -0.4 0.3 9.3 -0.7 -1.9 5.0
Travel & Tourism Economy
Employment 9.2 5.8 3.6 5.8 -1.7 -9.5 4.1Gross Domestic Product 11.0 8.2 4.8 5.0 3.1 -9.7 4.9
E - Estimate; F - Forecast
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RANKING AND RANGE
Year 2009 country rankings for Ecuador within world countries' list
2009 2019
Ecuador Absolute Size Relative Size Growth1
Absolute Size Relative Size Growth2
Personal Travel & Tourism 76 136 40 77 130 62
Business Travel 78 --- 89 82 --- 86
Government Expenditures 75 85 53 76 84 70
Capital Investment 68 71 47 68 77 93
Visitor Exports 100 124 64 99 125 56
Other Exports 62 18 167 60 18 58
Travel & Tourism Demand 78 --- 139 74 --- 80
Direct Industry GDP 86 148 73 87 133 74
T&T Economy GDP 77 125 159 72 111 68
Direct Industry Employment 74 150 65 70 143 19
T&T Economy Employment 63 125 163 54 116 12
12009 real growth adjusted for inflation (%);
22010-2019 annualised real growth adjusted for inflation (%)
Total 181 countries or 13 regions (largest/highest/best is number 1; smallest/lowest/worst is number 181 or 13; 0 i s aggregate region no ranking
GENERAL MACROECONOMIC INDICATORS
The following charts illustrate how Travel & Tourism growth follows or varies from general macroeconomic growth
for various indicators. The bottom three charts illustrate information related to international visitor arrivals.
T&T Eco no my GDP Total GDP T&T Employ me nt Total Emp lo ymen t T&T Exp or ts Total Expo rts
T&T Personal Total Personal T&T Government Total Government
Consumption Consumption T&T Capital Investment Total Capital Investment Expenditure Expenditure
TR
AVEL&TOUR
ISMSATELLIT
EACCOUNT
ECUADOR
Exports (US$ mn)
ECUADOR
Personal Consumption (US$ mn) Capital Investment (US$ mn)
ECUADOR
Gross Domestic Product (US$ mn)
ECUADOR
Employment ('000 of jobs)
ECUADOR ECUADOR ECUADOR
Government Expenditure (US$ mn)
ECUADOR ECUADOR
International Visitor Average Spend (US$)Visitor Markets Index (1988=100) International Visitor Arrivals ('000)
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
1988 1992 1996 2000 2004 2008 2012 2016
0
20000
40000
60000
80000
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120000
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1988 1992 1996 2000 2004 2008 2012 2016
0
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9000
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1988 1992 1996 2000 2004 2008 2012 2016
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1988 1992 1996 2000 2004 2008 2012 2016
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1988 1992 1996 2000 2004 2008 2012 2016
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1988 1992 1996 2000 2004 2008 2012 2016
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1 988 1 99 2 19 96 2 00 0 2 004 2 00 8 20 12 2 01 6
0
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1400
1600
19 88 1 99 2 1 99 6 2 00 0 2 004 20 08 2 01 2 2 01 6
0
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1 98 8 19 92 1 99 6 2 00 0 2 00 4 2 008 20 12 2 01 6
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1-2 Queen Victoria terrace
SoVereign
court
London e1W 3Ha, uK
teL: +44 (0) 20 7481 8007Fax: +44 (0) 20 7488 1008emaiL: [email protected]