Articulo as WTTC Comision de Viajes y Turismo Internac

8/4/2019 Articulo as WTTC Comision de Viajes y Turismo Internac

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TRAVEL & TOURISMECONOMIC IMPACTPeru

201

0


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CHAIRMAN:

Geoffrey J W Kent

Chairman & CEO

Abercrombie & Kent

Tom Klein

Group President

Sabre Travel Network &

Sabre Airline

Executive Vice President

Sabre Holdings

Gerald Lawless

Executive Chairman

Jumeirah Group

J W Marriott, Jr

Chairman & CEO

Marriott International, Inc

Alan Parker CBE

Chief Executive

Whitbread plc

Gilles Plisson

CEO

Accor

Charles Petruccelli

President Global Travel Services

American Express Company

Christopher Rodrigues CBE

Chairman

VisitBritain

Jeffrey C Rutledge

Chairman & CEO

Travel Guard Worldwide, Inc

Jyotsna Suri

Chairperson & Managing Director

Bharat Hotels Ltd

Jonathan M Tisch

Chairman & CEO

Loews Hotels

Jim Compton

Executive Vice President, Marketing

Continental Airlines

Tony Fernandes

Group Chief Executive Officer

AirAsia

Frank Fiskers

President & CEOScandic Hotels

Mark P Frissora

Chairman and CEO

The Hertz Corporation

Naresh Goyal

Chairman

Jet Airways India Ltd

Arthur de Haast

Global Chief Executive Officer

Jones Lang LaSalle Hotels

James Hogan

CEO

Etihad Airways

Raimund Hosch

President & CEO

Messe Berlin GmbH

Miltos Kambourides

Managing Partner

Dolphin Capital Partners

Gary L Kessler

President & CEO

Carey International Inc

Dara Khosrowshahi

President & CEO

Expedia Inc

Sir Nigel Knowles

Joint CEODLA Piper

Ali Kolaghassi

Vice Chairman & CEO

Saraya Holdings

RK Krishna Kumar

Vice Chairman

Taj Hotels, Resorts & Palaces

Jabu Mabuza

CEO

Tsogo Sun Group

Luis Maroto

Deputy CEO

Amadeus IT Group SA

Yunxin Mei

President

Beijing Tourism Group

Richard Mortimore

Managing Director

Reed Travel Exhibitions

Geoff Muirhead CBE

Group Chief Executive

The Manchester Airports Group

Hamza Mustafa

CEO

Istithmar Hospitality & Real

Estate Business

Christopher J NassettaPresident & CEO

Hilton Worldwide

Jerry Noonan

Consultant

Spencer Stuart

Deepak Ohri

Chief Executive Officer

lebua Hotels & Resorts Co, Ltd

Frits D van Paasschen

President & CEO

Starwood Hotels & Resorts

Worldwide Inc

Andy PayneManaging Director

Wilderness Safaris

Jean Gabriel Prs

President & CEO

Mvenpick Hotels & Resorts

Dionsio Pestana

Chairman

Group Pestana

Fernando Pinto

CEO

TAP Portugal

Bob Puccini

CEO

The Puccini Group

David Radcliffe

Chief Executive

Hogg Robinson Group

Jay Rasulo

Chairman

Walt Disney Parks and Resorts

Marty Salfen

General Manager

Global Travel &

Transportation Industry

IBM

Per Setterberg

CEO

Global Refund Group

Jasminder Singh

Chairman & CEO

Radisson Edwardian Hotels

Jeff Smisek

Chairman, President & CEO

Continental Airlines

Khalid A bin Sulayem

Director General

Dubai Department of Tourism and

Commerce Marketing

Hiromi Tagawa

President & CEO

JTB Corp

Yassin K Talhouni

CEO

Zara Investment Holding Co Ltd

Jaume Tpies

President

Relais & Chteaux

Robin Tauck

President

R Tauck & Partners LLC

Matthew D Upchurch

CEO

Virtuoso

Michel Vauclair

Senior Vice President

Global Asset Management

Oxford Properties Group

Philip Wolf

President & CEO

PhoCusWright, Inc

Valdimir Yakushev

Managing Partner

S-Group Capital Management

Tim Zagat

Co-Founder, Co-Chair & CEO

Zagat Survey LLC

VICE CHAIRMEN:

Edouard Ettedgui

Group Chief Executive

Mandarin Oriental Hotel Group

Maurice Flanagan CBE

Executive Vice Chairman

Emirates Airline & Group

Michael Frenzel

Chairman of the Executive Board

TUI AG

Mark Harms

Chairman & CEO

Global Leisure Partners LLP

Stephen P Holmes

Chairman, President & CEO

Wyndham Worldwide

Manfredi Lefebvre DOvidio

Chairman

Silversea Cruises

Brett Tollman

President

The Travel Corporation

HONORARY MEMBERS:

Andr Jordan

Chairman

Andr Jordan Group

Jonathan S Linen

Adviser to the Chairman


Lord Marshall of Knightsbridge

Chairman

Pirelli UK plc

Sir Frank Moore, AO

Chairman

FT Moore P/L

Frank Olson

Retired Chairman of the Board

The Hertz Corporation

Grard Plisson

Co-Chairman, Supervisory Board

Accor

Carl Ruderman

Chairman

Universal Media

Tommaso Zanzotto

President

TZ Associates LtdEXECUTIVE COMMITTEE:

Marilyn Carlson Nelson

Chairman

Carlson

Alex Christou

Managing Partner

Accenture

Jeff Clarke

President & CEO

Travelport

Andrew Cosslett

CEO

InterContinental Hotels

Group PLC

Qiang Duan

Chairman

Beijing Tourism Group

Sebastin Escarrer

Vice Chairman & CEO

Sol Meli

Manuel Fernando Esprito Santo

Chairman

Esprito Santo Tourism

Edward P Gilligan

Vice Chairman


Pansy Ho

Managing Director

Shun Tak Holdings Limited

Hubert JolyPresident & CEO

Carlson

Richard R Kelley

Chairman

Outrigger Enterprises Group

GLOBAL MEMBERS:

Talal Al Bahar

Chairman & Managing Director

IFA Hotels & Resorts

Mohammed Al Habbai

CEO

Dubailand

Ted J Balestreri

Chairman & CEO

Cannery Row Company

Fabio Barbosa

CEO

Grupo Santander Brazil

Simn P Barcel

Chairman & CEO

Barcel Hotels & Resorts

Raymond Bickson

Managing Director

Taj Hotels, Resorts and Palaces

Giorgio Boscolo

CEO

Boscolo Group

Rattawadee Bualert

President

lebua Hotels & Resorts Co, Ltd

Gabriele Burgio

President & CEONH Hoteles

Chris J Cahill

COO

Fairmont Raffles Hotels

International

CHAIRMAN EMERITUS:

James D Robinson III

General Partner

RRE Ventures

WTTC Chairman (1990-1994)

IMMEDIATE PAST CHAIRMAN:

Vincent A Wolfington

Chairman

Global Alliance Advisors LLC


FORMER CHAIRMEN:

Sir Ian Prosser

Retired Chairman

InterContinental Hotels

Group PLC


Harvey Golub

Non-Executive Chairman

AIG Inc


Robert H Burns

Chairman

Robert H Burns Holdings Limited


PRESIDENT & CEO:

Jean-Claude Baumgarten

9 February 2010


3/16

THE WORLD TRAVEL & TOURISM COUNCIL (WTTC), WHICHIS THE BUSINESS LEADERS FORUM FOR TRAVEL & TOURISM,

HAS SPENT 20 YEARS DEVELOPING ITS ECONOMIC IMPACT

RESEARCH FOR THE BENEFIT OF TRAVEL & TOURISM DECISION-

MAKERS WHETHER IN THE PRIVATE OR PUBLIC SECTOR.

THIS COMPREHENSIVE RESEARCH USES THE FRAMEWORK OF

TOURISM SATELLITE ACCOUNTS.

Since full Tourism Satellite Accounts (TSAs) take considerable time and resources todevelop,WTTC produces simulated TSAs on an annual basis, covering 181 countries, in order toprovidereliable and comparable information to assess Travel & Tourisms current and likelyfuturecontribution to economic activity and employment. Timeliness is one of the mainstrengths ofour research. In the critical post-crisis recovery phase currently underway, it can informand helpdrive urgent policy-making and investmentdecisions.

Our 2010 research, again produced in co-operation with Oxford Economics, assesses the economicimpact ofTravel & Tourism for the 181 countries, as well as for the world overall. It measures spending on Travel& Tourismby households, businesses, governments, overnight and same-day visitors, in order to capture fully theeconomiccontribution of both domestic and international tourism, thereby quantifying Travel & Tourismscontribution togross domestic product (GDP) and employment.

In line with the trend in other sectors in 2009, Travel & Tourism activity was hit hard by the credit andhousingmarket collapses experienced in many countries, with households cutting back on leisure travel andcorporationsreducing business travel budgets.The impact on Travel & Tourism investment was also significant.Yeteven thoughTravel & Tourism activity was so depressed, it still employed over 235 million people across the worldlast year,generating 9.4% of global GDP.

Although there are signs that the global economy has moved into a recovery phase, we are expectingthe pick-upin developed economies a key source of Travel & Tourism Demand in the short term to be gradual,with bothcorporations and households continuing to reconsider travel plans and to limitexpenditure.Nevertheless, despite the current blip in growth trends, our research confirms that prospects for the

longer termremain positive. Over the next ten years, Travel & Tourism will continue to grow in importance as one oftheworlds highest-priority sectors and employers.

Emerging economies will of course be the main engines of our forecast growth, both in terms ofdomestic andinternational Travel & Tourism. But an increasing focus on leisure in developed economies shouldstimulatetravel demand, even in mature markets, boosted by industry innovation in creating new sustainableproducts andservices.

In anticipation of these better times ahead, we are delighted to present you with the 2010 ExecutiveSummaryof WTTCs Travel & Tourism: Economic Impact.


President & CEO

World Travel & Tourism Council

Geoffrey J W Kent

Chairman, World Travel & Tourism Council and

Chairman & CEO, Abercrombie & Kent

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CONTENTS

THE ECONOMIC IMPACT OF TRAVEL & TOURISM

Key Facts at a Glance

Summary Economic Impact and Real Growth

Summary Tables

Concepts & Structure

Travel & Tourism Satellite Account

Gross Domestic Product

Employment

Satellite Account Tables

Ranking and Range

General Macroeconomic Indicators

3

4

6

7

8

9

10

12

12

USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED

2

1-2 Queen Victoria terrace, SoVereign court, London e1W 3Ha, uK

TeL: +44 (0) 20 7481 8007. Fax: +44 (0) 20 7488 1008. EmaiL: [email protected]. www.wttc.org


5/16

PERU

KEY FACTS AT A GLANCE

2010 TRAVEL & TOURISM ECONOMIC RESEARCH

2010

Gross Domestic Product (GDP)

10-year

trend

The contribution of Travel & Tourism to Gross Domestic Product (GDP) is

expected to rise from 7.4% (PEN30.8bn or US$9,819.1mn) in 2010 to 8.0%

(PEN67.2bn or US$17,956.6mn) by 2020.

7.4%

Growth

-0.6%

6.8%

Real GDP growth for the Travel & Tourism Economy is expected to be -0.6% in

2010 and to average 5.3% per annum over the coming 10 years.

Employment

The contribution of the Travel & Tourism Economy to employment is expected to

rise from 6.8% of total employment, 911,000 jobs or 1 in every 14.7 jobs in 2010, to

7.4% of total employment, 1,224,000 jobs, or 1 in every 13.5 jobs by 2020.

Visitor Exports

7.9% Export earnings from international visitors are expected to generate 7.9% oftotalexports (PEN7.9bn or US$2,523.0mn) in 2010, growing (nominal terms) to

PEN21.4bn or US$5,721.9mn (9.0% of total) in 2020.

Investment

9.3% Travel & Tourism investment is estimated at PEN9.9bn, US$3,155.9mn or 9.3% oftotal investment in 2010. By 2020, this should reach PEN20.0bn, US$5,336.9mn

or 9.7% of total investment.

World ranking (out of 181 countries)

54

ABSOLUTEsize

113

RELATIVEcontribution to national economy

67

GROWTHforecast

Ranking in Latin America (out of 20 countries)

5

ABSOLUTEsize

PERU

Travel & Tourism Gross Domestic Product

(2000 constant US$mn)

12

10

8

10

RELATIVEcontribution to national economy

PERU

5

GROWTHforecast

Travel & Tourism Employment

('000 jobs)

1,400

1,200

1,000

800

6600

4

2

0

2005 2006 2007 2008 2009 2010 2015 2020

400

200

0

2005 2006 2007 2008 2009 2010 2015 2020

Direct Industry T&T Economy as a whole Direct Industry T&T Economy as a whole

2010 World Travel & Tourism Council

1-2 QUEEN VICTORIA TERRACE, SOVEREIGN COURT, LONDON E1W 3HA, UK

TEL: +44 (0) 20 7481 8007 . FAX: +44 (0) 20 7488 1008 . [email protected] . www.wttc.org

3


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ECONOMIC IMPACTIN 2010 PERU'S TRAVEL & TOURISM IS EXPECTED TO GENERATE PEN31BN

(US$9,819MN) OF ECONOMIC ACTIVITY (GDP). THE INDUSTRY'S DIRECT

IMPACT INCLUDES:

Direct Industry GDP

PEN

Direct Industry Employment

bn12(US$3,756mn)

equivalent to 2.8% of total GDP

364,000jobs, representing 2.7%

of total employment

HOWEVER, SINCE TRAVEL & TOURISM TOUCHES ALL SECTORS OF THE

ECONOMY, ITS REAL IMPACT IS EVEN GREATER. PERU'S TRAVEL &

TOURISM ECONOMY DIRECTLY AND INDIRECTLY ACCOUNTS FOR:

Economy GDP

PEN

Economy Employment

bn31(US$9,819mn)

equivalent to 7.4% of total GDP

911,000jobs, representing 6.8%

of total employment

Exports, Services & Merchandise

PEN

Capital Investment

bn PEN9(US$2,798mn)

equivalent to 8.8% of total exports

10(US$3,156mn)

equivalent to 9.3% of total investment

bn

Government Expenditure

PEN 1(US$308mn)

equivalent to a 2.7% share

bn

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7/16

REAL GROWTHIN 2010, TRAVEL & TOURISM IN PERU IS FORECAST TO SEE REAL

DECLINE/GROWTH OF:

Direct Industry GDP Direct Industry Employment

1.7

Economy GDP

% -0.7

to 364,000 jobs

%

to PEN12bn (US$3,756mn)

Economy Employment

-0.6 % -2.7to 911,000 jobs

%

to PEN31bn (US$9,819mn)

OVER THE NEXT TEN YEARS, PERU'S TRAVEL & TOURISM IS EXPECTED

TO ACHIEVE ANNUALISED REAL GROWTH OF:

Direct Industry GDP Direct Industry Employment

5.7

Economy GDP

% 3.3

3.0

7.6

5.1

%

to PEN27bn (US$7,125mn) in 2020 to 506,028 jobs in 2020

Economy Employment

5.3

5.7

4.5

% %

to PEN67bn (US$17,957mn) in 2020 to 1,224,000 jobs in 2020

Demand - Travel & Tourism Visitor Exports - Travel & Tourism

% %

to PEN90bn (US$23,913mn) in 2020 to PEN21,429bn (US$5,722mn) in 2020

Capital Investment - Travel & Tourism Government Expenditure - Travel & Tourism

% %

to PEN19,987bn (US$5,337mn) in 2020 to PEN2,068bn (US$552mn) in 2020

5


8/16

SUMMARY TABLES

ESTIMATES AND FORECASTS

2010

PERU

Personal Travel & Tourism

Business Travel

Government Expenditures

Capital Investment

Visitor Exports

Other Exports

T&T Demand

Direct Industry GDP

T&T Economy GDP


T&T Economy Employment

1

2020

Growth

4.8

-2.3

2.2

-5.4

5.9

11.0

1.3

1.7

-0.6

-0.7

-2.7

1PENbn

14.4

5.6

1.0

9.9

7.9

0.9

39.7

11.8

30.8

3

% of total

5.5

1.4

2.7

9.3

7.9

0.9

7.9

2.8

7.4

2.7

6.8

PENbn

32.0

12.1

2.1

20.0

21.4

1.9

89.6

26.7

67.2

506.0

1,223.8

% of total

6.1

1.4

2.8

9.7

9.0

0.8

8.5

3.2

8.0

3.1

7.4

Growth2

5.5

5.2

5.1

4.5

7.6

5.6

5.7

5.7

5.3

3.3

3.0

364.2

910.53

2010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%); 3'000 jobs

2010

LATIN AMERICA


Business Travel


Capital Investment

Visitor Exports

Other Exports

T&T Demand

Direct Industry GDP

T&T Economy GDP

Direct Industry Employment3

2020

Growth

2.3

0.0

2.9

0.8

1.9

12.1

2.4

0.4

1.4

0.2

0.5

1US$bn

106.9

39.0

16.8

48.3

29.3

20.9

261.2

75.3

200.2

4,617.2

11,814.2

% of total

5.3

1.2

2.9

7.6

5.3

3.8

7.0

2.3

6.2

2.4

6.0

US$bn

188.0

67.4

25.1

110.7

65.5

44.1

500.9

125.6

361.5

6,108.0

16,335.6

% of total

5.9

1.3

3.0

9.4

5.2

3.5

7.8

2.4

7.0

2.5

6.7

Growth2

5.2

4.5

3.4

7.4

7.2

6.0

5.8

4.5

5.1

2.8

3.3T&T Economy Employment3


2010

WORLDWIDE


Business Travel


Capital Investment

Visitor Exports

Other Exports

T&T Demand

Direct Industry GDP

T&T Economy GDP

Direct Industry Employment3

2020

Growth

1.6

-1.8

2.6

-1.7

0.9

5.9

1.1

0.7

0.5

-0.1

-0.3

1US$bn

3,111

819

436

1,241

1,086

850

7,543

1,986

5,751

81,913

235,758

% of total

8.4

1.3

3.8

9.2

6.1

4.8

9.4

3.2

9.2

2.8

8.1

US$bn

5,793

1,589

744

2,757

2,160

1,908

14,950

3,650

11,151

104,740

303,019

% of total

8.8

1.4

4.0

9.4

5.2

4.5

9.5

3.2

9.6

3.2

9.2

Growth2

4.1

4.3

3.1

5.3

5.2

6.5

4.7

4.0

4.4

2.5

2.5T&T Economy Employment3


6


9/16

In order to quantify the economic impact of Travel & Tourism, we use the framework of a Tourism SatelliteAccount(TSA). Our estimates are based on demand-side analysis of Travel & Tourism's impact on economic activity,sincethe sector does not produce or supply a homogeneous product or service like traditional industries (agriculture,electronics,steel, etc).

CONCEPTS & STRUCTURE

PERU

Peru's

Travel & Tourism Demand of

PEN39.7bn in 2010

Travel & Tourism Demand in 2010

less imported goods and services

(including Travel & Tourism

spending abroad) of PEN8.9bn...

Personal T&T - 36.36%

Gov't Expenditures - 2.43%

Visitor Exports - 19.94%

Business T&T - 14.14%

Capital Investment - 24.95%

Other Exports - 2.18%

...equalsTravel & Tourism Economy

GDP of PEN30.8bn...

PERU

Travel & Tourism Economy GDP in 2010

Direct industry GDP T&T Economy GDP

PERU

...and supports 911,000 jobs

across Peru

Travel & Tourism Employment in 2010

Direct industry Employment T&T Economy Employment

7


10/16

GROSS DOMESTIC PRODUCT

Peru's T&T Direct Industry is expected to contribute 2.8% to Gross Domestic Product (GDP) in 2010 (PEN11.8bn or

US$3,755.8mn), rising in nominal terms to PEN26.7bn or US$7,125.1mn (3.2% of total) by 2020. The T&T Economy

contribution (% of total) should rise from 7.4% (PEN30.8bn or US$9,819.1mn) to 8.0% (PEN67.2bn orUS$17,956.6mn)in this same period.

TRAVEL &

TOURISMSATELLITE

ACCOUNT

PERUTravel & Tourism Gross Domestic Product

(2000 constant US$mn)

7

6

PERUTravel & Tourism Economy GDP

(real growth, %)

20

15

10

5

0

-5

2005 2006 2007 2008 2009 2010

COUNTRY5

4

3

2

1

0

-10

1990 1995 2000 2005 2010 2015 2020

Direct Industry GDP T&T Economy GDP

LATIN AMERICATravel & Tourism Gross Domestic Product

(2000 constant US$bn)

140

120

20

10

0

-1060

40

20

0

2005 2006 2007 2008 2009 2010

-20

-30

-40

1990

PERU v REGIONTravel & Tourism Economy GDP

(real growth variance, %)

REGION 100

80

1995 2000 2005 2010 2015 2020

Direct Industry GDP T&T Economy GDP

WORLDWIDETravel & Tourism Gross Domestic Product

(2000 constant US$bn)

4,500

4,000

3,500

15

10

5

0

-5

-10

-15

2005 2006 2007 2008 2009 2010 1990

PERU v WORLDWIDETravel & Tourism Economy GDP


WORLD 3,000

2,500

2,000

1,500

1,000500

0

1995 2000 2005 2010 2015 2020

Direct Industry GDP

WTTC League Table Extract

Travel & Tourism Economy GDP

1

2

3

4

5

6

7

8

9

10

52

103

105

107

113

117

123

143

146

178

Mexico

Ecuador

Guatemala

Uruguay

Peru

Argentina

Venezuela

Brazil

Paraguay

Chile

T&T Economy GDP

2010

% of total GDP

12.7

7.7

7.7

7.6

7.4

7.3

7.1

5.9

5.7

3.4


Travel & Tourism Economy GDP

51

58

67

68

73

83

116

121

129

138

Uruguay

Brazil

Peru

Chile

Mexico

Argentina

Ecuador

Guatemala

Paraguay

Venezuela

10-Yr Real Growth

Annualised, %

5.7

5.6

5.3

5.3

5.1

5.0

4.4

4.2

4.1

3.8

8


11/16

EMPLOYMENT

Peru's 364,000 T&T Direct Industry jobs account for 2.7% of total employment in 2010 and are forecast to total506,000jobs or 3.1% of the total by 2020.The contribution of the Travel & Tourism Economy to employment is expected torisefrom 6.8% of total employment, 911,000 jobs or 1 in every 14.7 jobs in 2010, to 7.4% of total employment,1,224,000

jobs, or 1 in every 13.5 jobs by 2020.

PERUTravel & Tourism Employment

('000 Jobs)

1,000

900

700

600

500

400

300

200

100

02005 2006 2007 2008 2009 2010

-5

0

5

10

800

20

PERUTravel & Tourism Economy Employment

(real growth, %)

1990 1995 2000 2005 2010 2015 2020

Direct Industry jobs T&T Economy jobs

LATIN AMERICATravel & Tourism Employment

('000 Jobs)

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

2005 2006 2007 2008 2009 2010

20

15

PERU v REGIONTravel & Tourism Economy Employment


5

0

-5

-10

-15

1990 1995 2000 2005 2010 2015 2020

Direct Industry jobs T&T Economy jobs

WORLDWIDETravel & Tourism Employment

('000 Jobs)

300,000

250,000

200,000

150,000

100,000

50,000

0

2005 2006 2007 2008 2009 2010

20

15

10

5

0

-5

-10

PERU v WORLDWIDETravel & Tourism Economy Employment


1990 1995 2000 2005 2010 2015 2020

Direct Industry jobs


Travel & Tourism Economy Employment

44

88

93

110

114

115

131

132

147

171

Mexico

Argentina

Uruguay

Peru

Guatemala

Ecuador

Brazil

Venezuela

Paraguay

Chile

T&T Economy jobs

2010

% of total emp

13.7

8.6

8.2

6.8

6.6

6.6

5.6

5.6

5.0

3.6


Travel & Tourism Economy Employment

10

21

46

47

52

68

69

114

118

120

Guatemala

Brazil

Peru

Paraguay

Argentina

Uruguay

Ecuador

Venezuela

Mexico

Chile

10-Yr Real Growth

Annualised, %

4.5

3.9

3.0

3.0

2.9

2.7

2.6

2.0

1.9

1.9

WORLD

REGION10

COUNTRY15

TRAVEL &

TOURISMSATELLITE

ACCOUNT

9


12/16

SATELLITE ACCOUNT TABLESPERU

Travel & Tourism - PENbn


Business Travel & Tourism

Corporate

Government

Government Expenditures - Individual

Visitor Exports

Travel & Tourism Consumption

Government Expenditures - Collective

Capital Investment

Other Exports

Travel & Tourism Demand

Travel & Tourism Direct Industry

Employment ('000)


Travel & Tourism Economy

Employment ('000)


821.0

18.9

846.5

21.7

899.2

25.0

910.7

28.7

936.1

30.2

910.5

30.8

1,223.8

67.2

349.1

7.7

352.7

8.7

369.3

9.8

354.4

10.7

367.0

11.3

364.2

11.8

506.0

26.7

2005

9.8

3.9

3.6

0.3

0.2

4.7

18.7

0.5

4.9

0.6

24.6

2006

10.5

4.4

4.0

0.3

0.2

5.8

21.0

0.5

6.1

0.7

28.3

2007

11.8

5.0

4.7

0.4

0.2

7.0

24.1

0.6

7.5

0.8

32.9

2008

13.2

5.8

5.4

0.4

0.3

7.0

26.2

0.6

10.2

0.9

38.0

2009E

13.4

5.6

5.2

0.4

0.3

7.3

26.6

0.6

10.2

0.8

38.2

2010F

14.4

5.6

5.3

0.4

0.3

7.9

28.3

0.7

9.9

0.9

39.7

2020F

32.0

12.1

11.2

0.9

0.6

21.4

66.2

1.4

20.0

1.9

89.6

Travel & Tourism Accounts

as % of National Accounts



Capital Investment

Visitor & Other Exports

Travel &Tourism Imports


Employment



Employment


Travel & Tourism Real Growth

(per annum except 2020 =

10-year annualised)




Capital Investment

Visitor Exports

Other Exports




Employment



EmploymentGross Domestic Product

2005

5.7

2.7

10.2

8.3

11.5

2006

5.6

2.7

10.4

7.5

11.0

2007

5.7

2.7

10.2

7.9

10.5

2008

5.5

2.7

10.3

7.7

9.3

2009E

5.5

2.7

10.0

9.1

10.6

2010F

5.5

2.7

9.3

8.8

9.8

2020F

6.1

2.8

9.7

9.8

10.2

2.8

3.0

2.8

2.9

2.8

2.9

2.7

2.9

2.8

2.9

2.7

2.8

3.1

3.2

6.7

7

6.6

7.2

6.8

7.4

7.0

7.7

7.2

7.8

6.8

7.4

7.4

8.0

2005

3.9

8.7

8.0

7.0

9.1

10.5

6.2

6.5

2006

0.7

3.6

2.9

16.9

15.2

8.9

5.0

7.4

2007

9.8

12.9

4.6

20.3

16.5

6.0

12.2

13.7

2008

10.1

13.4

9.1

35.0

-0.3

16.7

7.8

14.2

2009E

-0.8

-5.8

-1.2

-3.0

1.0

-18.6

-1.4

-2.2

2010F

4.8

-2.3

2.2

-5.4

5.9

11.0

3.6

1.3

2020F

5.5

5.2

5.1

4.5

7.6

5.6

6.1

5.7

0.3

4.3

1.0

5.2

4.7

10.9

-4.0

7.0

3.5

3.1

-0.7

1.7

3.3

5.7

0.64.7

3.17.6

6.212.7

1.313.5

2.82.3

-2.7-0.6

3.05.3

E - Estimate; F - Forecast

10


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SATELLITE ACCOUNT TABLESPERU

Travel & Tourism - US$ mn



Corporate

Government


Visitor Exports



Capital Investment

Other Exports



Employment ('000)



Employment ('000)


821.0

5,727.0

846.5

6,630.2

899.2

7,993.8

910.7

9,815.1

936.1

10,034.2

910.5

9,819.1

1,223.8

17,956.6

349.1

2,343.7

352.7

2,653.0

369.3

3,148.3

354.4

3,642.2

367.0

3,753.6

364.2

3,755.8

506.0

7,125.1

2005

2,966.7

1,195.1

1,102.9

92.2

64.3

1,438.0

5,664.1

147.4

1,478.8

184.5

7,474.7

2006

3,216.0

1,332.2

1,234.2

98.0

71.1

1,782.0

6,401.4

163.2

1,859.9

216.2

8,640.6

2007

3,777.6

1,610.3

1,497.0

113.3

79.7

2,222.0

7,689.6

182.7

2,393.9

245.4

10,511.5

2008

4,496.7

1,975.1

1,843.7

131.4

94.1

2,396.0

8,961.9

215.6

3,493.7

309.7

12,980.9

2009E

4,460.6

1,859.5

1,741.0

118.5

92.9

2,420.1

8,833.1

212.9

3,389.4

252.0

12,687.4

2010F

4,599.5

1,788.7

1,676.7

112.0

93.4

2,523.0

9,004.6

214.2

3,155.9

275.5

12,650.1

2020F

8,555.9

3,230.5

3,003.4

227.1

167.7

5,721.9

17,676.0

384.5

5,336.9

515.6

23,913.0

Travel & Tourism

2000 Constant US$ mn




Visitor Exports



Capital Investment

Other Exports



Travel & Tourism Industry


2005

2,437.4

981.9

52.8

1,181.5

4,653.6

121.1

1,214.9

151.6

6,141.2

2006

2,455.3

1,017.1

54.3

1,360.5

4,887.3

124.6

1,420.0

165.1

6,597.0

2007

2,695.0

1,148.8

56.8

1,585.2

5,485.9

130.3

1,707.9

175.0

7,499.1

2008

2,966.6

1,303.1

62.1

1,580.7

5,912.5

142.2

2,304.9

204.3

8,564.0

2009E

2,943.6

1,227.1

61.3

1,597.0

5,829.0

140.5

2,236.7

166.3

8,372.5

2010F

3,083.7

1,199.2

62.6

1,691.5

6,037.1

143.6

2,115.9

184.7

8,481.3

2020F

5,278.0

1,992.8

103.5

3,529.7

10,904.0

237.2

3,292.3

318.1

14,751.5

1,925.6

4,705

2,025.5

5,062.0

2,246.1

5,703.0

2,402.9

6,475.3

2,477.1

6,621.6

2,518.1

6,583.2

4,395.4

11,077.1

E - Estimate; F - Forecast

Methodological Note

Recent years have provided a clear demonstration of the complex environment in which Travel & Tourism operates, confirming the critical

importance of timely information for policy- and decision-makers. And future developments will no doubt serve to reinforce this argument. This

explains why the economic impact research developed by WTTC and its partner Oxford Economics, which was designed to adapt to the changing

needs of the Travel & Tourism industry and government leaders in the light of the fast-changing operating environment, is therefore an

essential tool whether for private- or public-sector decision-makers.

This comprehensive and comparative measure of the economic impact of Travel & Tourism developed by WTTC, which is highlighted in the

Executive Summary and in the accompanying 181 individual country reports, is based on simulated Tourism Satellite Accounting (TSA)

methodology. The methodology is analogous to that used for the production of national income accounts, following the key concepts of

Tourism Satellite Accounting contained in the latest (2008) United Nations' Recommended Methodological Framework (RMF).

The RMFs Tourism Direct Gross Domestic Product (TDGDP) measure is broadly equivalent to the Travel & Tourism Direct Industry measures

given by WTTC/Oxford Economics. Adding to this direct industry measure the value-added created indirectly in the industry's supply chain,

plus investment and collective government and non-visitor export spending, one arrives at the broadest measure of the economic impact of

Travel & Tourism Travel & Tourism Economy GDP.

11


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RANKING AND RANGE

Year 2010 country rankings for Peru within world countries' list

2010

Peru

Personal Travel & TourismBusiness Travel


Capital Investment

Visitor Exports

Other Exports


Direct Industry GDP

T&T Economy GDP


T&T Economy Employment

1 2

2020Growth 1

43110

106

138

24

32

68

66

104

94

127

Absolute Size

5048

73

52

62

86

59

52

54

35

36

Relative Size

105---

121

106

99

145

---

92

113

92

110

Absolute Size

5553

76

57

58

86

64

50

62

31

33

Relative Size

106---

121

106

91

142

---

87

108

89

104

Growth 2

5546

47

99

25

76

54

47

67

39

46

TRAVEL &

TOURISMSATELLITE

ACCOUNT

2010 real growth adjusted for inflation (%); 2011-2020 annualised real growth adjusted for inflation (%)

Total 181 countries or 13 regions (largest/highest/best is number 1; smallest/lowest/worst is number 181 or 13; 0 is aggregate region no ranking

GENERAL MACROECONOMIC INDICATORS

The following charts illustrate how Travel & Tourism growth follows or varies from general macroeconomic growth

for various indicators. The bottom three charts illustrate information related to international visitorarrivals.

PERU

Gross Domestic Product (US$mn)

PERU

Employment ('000 of jobs)

PERU

Exports (US$mn)7000

6000

5000

4000

3000

2000

1000

20000

18000

16000

14000

12000

10000

8000

6000

4000

2000

250000

200000

150000

100000

50000

1400

1200

1000

800

600

400

200

18000

16000

14000

12000

10000

8000

6000

4000

2000

70000

60000

50000

40000

30000

20000

10000

00

1988 1992 1996 2000 2004 2008 2012 2016 2020

T&T Economy GDP Total GDP

00

1988 1992 1996 2000 2004 2008 2012 2016 2020

T&T Employment Total Employment

00

1988 1992 1996 2000 2004 2008 2012 2016 2020

T&T Exports Total Exports

PERU

9000

8000

7000

6000

5000

4000

3000

2000

1000

60000

40000

200001000

PERU

160000

140000

120000

100000

80000

4000

3000

2000

40000

30000

20000

10000

400

300

6000

5000

PERU

60000

50000

600

500

Personal Consumption (US$mn) Capital Investment (US$mn) Government Expenditure (US$mn) 25000

20000

15000

10000

200

100

0

5000

000

1988 1992 1996 2000 2004 2008 2012 2016 2020

T&T Personal

Consumption

Total Personal

Consumption

00

1988 1992 1996 2000 2004 2008 2012 2016 2020

T&T Capital Investment Total Capital Investment

1988 1992 1996 2000 2004 2008 2012 2016 2020

T&T Government Total Government

Expenditure Expenditure

PERU

350

300

250

200

150

100

50

01988 1992 1996 2000 2004 2008 2012 2016 2020

PERU

4500

4000

3500

3000

2500

2000

1500

1000

500

0

1988 1992 1996 2000 2004 2008 2012 2016 2020

PERU

International Visitor Average Spend (US$)1400

1200

1000

800

600

400

200

0

1988 1992 1996 2000 2004 2008 2012 2016 2020

Visitor Markets Index (1988=100) International Visitor Arrivals ('000)

12


15/16

WTTC CONTACTS


President & CEO

[email protected]

The World Travel & Tourism Council is the forum for

business leaders in the Travel & Tourism industry.

With the Chairs and Chief Executives of the 100 foremost Travel &

Tourism companies as its Members, WTTC has a unique mandate and

overview on all matters related to Travel &Tourism.

WTTC works to raise awareness of Travel & Tourism as one of theworldslargest industries, employing over 235 million people and generating

9.4% of global GDP in 2009.

Together with its research partner, Oxford Economics, WTTC produces

comprehensive reports on an annual basis with updates whenever

required to quantify, compare and forecast the economic impact of

Travel & Tourism on 181 economies around the world. It alsopublishesan Executive Summary highlighting global trends. To download one-pagesummaries, the full reports or spreadsheets, visitwww.wttc.org

Ufi Ibrahim

Chief Operations Officer

[email protected]

Eva Aimable

Policy Analyst

[email protected]

Sarieu Caramba-CokerOffice Manager

[email protected]

Nancy Cockerell

Adviser, Policy and Research

[email protected]

201

0

Susann Kruegel

Manager, e-Strategy and

Tourism for Tomorrow Awards

[email protected]

Jason Norman

Director, Finance & Company Secretary

[email protected]

Alison Osborne

Manager, Council Membership

[email protected]

Pamela PriestExecutive Assistant

[email protected]

Paulina Tomczyk

Membership Assistant

[email protected]

Zheng Yan

China Marketing Representative

[email protected]

WTTC India Initiative

[email protected]

Anja Eckervogt

Communications Co-ordinator

[email protected]

Assisting WTTC to provide tools for analysis, benchmarking,

forecasting and planning

Over the last 25 years Oxford Economics has built a diverse and loyal

client base of over 300 organisations worldwide, includinginternationalorganisations, governments, central banks, and both large and small

businesses. Headquartered in Oxford, England, with offices in London,

Belfast, Paris, the UAE, Singapore, Philadelphia and New York, Oxford

Economics employs over 70 full-time, highly qualified economists and

data specialists, while maintaining links with a network of economistsinuniversities worldwide.

For more information please take advantage of a free trial on ourwebsite,www.oxfordeconomics.com, or contact John Gaster, OxfordEconomics,Abbey House, 121 St Aldates, Oxford, OX1 1HB, UK.

Tel: +44 (0) 1865 268900; email:[email protected]

2010 World Travel & Tourism Council


16/16

1-2 Queen Victoria terrace

SoVereign court

London e1W 3Ha, uK

teL: +44 (0) 20 7481 8007

Fax: +44 (0) 20 7488 1008

emaiL: [email protected]

www.wttc.org

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