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WVRCC - LRA Coop Ad Opportunity in Where To Guide
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WHERETOGUIDE–Distribution250,000• AllStateofNHWelcomeCentersandover400locationsthroughouttheLakesRegion• Directmailtoover20,000prioryearinquiries,travelagents,AAAoffices,travel
writersandtouroperators,summercamps,prepschoolsandmediathroughoutNewEngland
• Ongoinginquiriesfromourannual$75,000NationalAdvertisingCampaign• Internationally–Canada,UnitedKingdom,Ireland,Germany• AllVacationPacketinquiriesgeneratedviathewebsite,nationalad&tollfreenumber• Domestic&Internationaltrade&consumershows
NotonlyaretheseguidesdistributedTHEYAREBACKEDUPbyourextensivemarketingprogram:WebMarketing
Dedicatedtoreaching:Visitors–Domestic&International,Year‐round,seasonalpromotion;GroupMarkets–GroupTours,Meetings&Conventions,Reunions,Weddings;Media&TravelWriters
DomesticandInternational(Europe/Canada)Marketing
Advertising• Domestic:MidwestLiving,BetterHomes&Gardens,USAToday,FamilyCircle,SouthernLiving,NH
Guidebook,Parents.com,Comcast.net,VisitNH.gov• International:AmericaJournal,DiscoverNewEnglandGuidebook,EssentiallyAmerica
Tradeshows–ConsumerandTravelIndustryProfessionals
• AAATravelShow,BostonTravelShow,EasternStatesExhibition,DiscoverNewEnglandSummit,InternationalPowWow,TorontoGolf&TravelShow,DublinHolidayWorld,ManchesterUKHolidayShow
Sales&TrainingMissions
• Canada,UnitedKingdom,France,GermanyDeadline:February7,2011LakesRegionAssociationofNHWatervilleValleyRegionChamberofCommerce
ORDERFORM–WhereToGuideCoopPages–20112012Business___________________________________________________ContactName____________________________________MailingAddress________________________________________________City_______________________Zip______________Phone_________________________________Email__________________________________________________________________WheretoAdSize(specify)__________________________________________ChamberMemberRate$_____________PaymentInformationPaymentinfullmustaccompanyorder:CheckEnclosed_________________IampayingbyCharge:Mastercard___________________Visa____________________Discover________________Nameasitappearsoncard______________________________________________________________________________________CardNumber___________________________________________________________ExpirationDate___________/________Signature________________________________________________________________Date____________________________________
Where To! Lakes Region Distribution 250,000
Cooperative Advertising Rates
TheLakesRegionAssociationandtheWatervilleValleyRegionChamberofCommercehavepartneredtoprovideWVRCCmemberswithmarketingexposurein‐state,out‐of‐stateandinternationally.
RegularPriceCostWVRCCMemberRate
Dimensions
½page $1,460 $1,150 4.5”wx8.25”d2.1875”wx4.0625”d
¼page $1,095 $850 4.5”wx1.9687”d2.1875”wx4.0625”d
1/8page $625 $450 2.1875”wx1.9687”d
LayoutSample–NottoScale
