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Making Sense of CSR Activites Sharon Jackson Founder and Director The European Sustainability Academy Crete. www. EuroSustainability.org. Engaging other people to act. Understanding THEIR Sensemaking and interpretation- what matters to them - PowerPoint PPT Presentation
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Making Sense of CSR Activites
Sharon JacksonFounder and Director
The European Sustainability Academy Cretewww. EuroSustainability.org
Engaging other people to act Understanding THEIR Sensemaking and
interpretation- what matters to them
Noticing YOUR Sensegiving – what did you say/what did they hear
Harnessing the phenomenon of Social Identity
2 stories of engaging people…
The anchor of identity• Organisational culture/identity• Sub group culture/identity• Individual identity
• DIFFERENT WORLD VIEWS- work with them
• Equifinality- does it matter WHY excess lights are turned off?
‘Mind the Gap: Making Sense of Sustainability from a Business Manager’s Perspective’ Jackson 2010
Engaging people in organisations… the same…• Find the ‘ambassadors’- popular people – the
super networkers• Allow time and space for the social identity
phenomenon to happen• Go to the managers OWN WORLD of
sensemaking – in THEIR space • Identify what are they noticing – what do
they deselect. EG. texts, fb chat, emails – HONE YOUR RADAR
• Accept that you may not get everyone on board
Avoid gimmicks and insincere jargon eg. ‘Green Jam’ - Be honest and transparent
Accept that there are sub cultures and different world views in each sub culture in the organisation – WORK WITH THAT not against it – PUSH GETS SHOVE !
Allow informal, emergence of creativity to enable engagement and ownership (don’t be to rigid or inflexible)
Allow people their time and their interpretation
And finally… Volunteering should be… voluntary MAKE SURE IT IS FUN and not an added
burden
Thank you