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Wynne W Liu

Emerald Media

CEO

Fáilte Ireland’s Role in the Tourism Industry

WECHAT FOR BUSINESS 7th June 2018 by

Wynne W Liu | Emerald Media

A BOUT E ME R ALD MEDIA

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D I R EC T FLI G HT TO DUBLI N

• Est.140,000

visitors in 2018

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UNDERSTAND C HI NESE C ULTURE

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C O ST I S L ESS I M PO RTANT T HAN EX PERI ENC E

WHEN CONSIDERING OVERSEAS TRAVEL

DESTINATIONS AND TOURISTATTRACTIONS

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C HI NESE TO URI STS EX HI BITI NG STRO NG ER PURC

HASI NG P O WE R

CHINESE AND NON-CHINESE TOURISTS EXHIBIT OBVIOUS

DIFFERENCES IN THE TYPE OF SPENDING ON OVERSEAS TRIPS

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6 5 % O F C HI NESE TO URI STS U SED M O BI LE P AYM ENT PLATF

O RM S D U R ING O VE R S E ASTRAV EL.

CHINESE TOURISTS PRIMARILY USE MOBILE PAYMENTS FOR

SHOPPING, DINING AND VISITS TO TOURIST ATTRACTIONS WHEN

TRAVELING OVERSEAS.

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F E AT U R ES O F WEC HAT

& more...

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OVER 1BILLIONM O N T HLY A C T I V E U S E RS

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WeChat Experiment in ChinaTaxi

CoffeeHotel Check in Flight

check in Order Food

delivery Dinner

Train Tickets Taobao

shopping Cinema

Tickets

Claim Coupons/Vouchers

WeChat Membership Card

Cashless payment

WECHAT FOR BUSINESS KEYNOTES

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WeChat

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WeiXin≠

1.

• Types of Official Accounts

•Subscription (Personal)

Subscription (Enterprise)

Service (Enterprise)

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2.

WeChat Features

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3.

Translati on Services Voi

ce to Text

Confe rence cal l (1:1, 1:many) Vid

eo Cal l (1:1, 1:many)

Fi les/ D ocuments Sharing

Recal l message wi th in 2 mins Co

nte nts Sharing, etc .

WeC ha t O ne t o On e

3.1

- Group QR

- Group audio call

- Group push notification

- Group message forwarding

- Audio to Text function

- Instant Payment

- Documents/files sharing

- "@"function

WeC ha t G roup Cha t

3.2

- G a t he r f o l l o w e rs;

- S h are vi a mo me nt s;

- We C ha t Ana l yt i c s Rep o r t

- 8 a r t i c l e s p e r d a y

- C ust o mi se d

- Re d i re c t t o

- Re d i re c t t o

Me nu

a w eb si t e

e - c o mmerc e

WeChat

Subscript ion Account

3.3

WeChat Scan & Order Food

WeChat Scan & Follow

WeChat Scan & Pay

WeChat Scan & Receive Payment

WeChat Scan & find direction

WeChat Scan & Claim Voucher

WeChat Scan & join event

WeChat Scan & buy tickets

WeC ha t Q R Menu

3.4

Proven Way of Driving Chinese

tourists Traffic to your business

WeChat Voucher

3.5

- Order & Ship

- Order & Collect

- Registration/Enrolment

- Promotion and Offers -

- Group Buy

- Live Streaming

- Events/Conferences

Build in Store

Re-Direct to own store

3rd party platform

WeChatShop

3.6

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The End, ThankYou