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  • X LifeStyle

    2016

  • DMP

    2017

    Big Data

  • B.I. DMP

  • Q1 Q2 Q3 Q4

    2.6% 19.0% 26.1% 52.3%

    95%

    2016

    B.I. DMPQ4 95% 2016

    B.I. DMP

    Q1Q4B.I. DMP95%

  • NO.1 2016

    22.1%

    13.5%

    10.6%

    2 3

    0.0%

    5.0%

    10.0%

    15.0%

    20.0%

    25.0%

    12B.I. DMP

  • B.I. DMP

  • B.I. DMP

  • 2016Q4

    B.I. DMP

    MultiForce

    B.I. DMP

  • Code

    B.I. DMP Code

    B.I. DMP

    B.I. DMP

    B.I. DMP

    1.

    2.

    3.

  • B.I. DMP

    Code

    B.I. DMP B.I. DMP

    Code

    Code

    B.I. DMP

    ()

    ()

    B.I. DMP

    Code

  • B.I. DMP

    TA

  • CTR

    TA

    Banner 1 () Banner 2 () ()

    +

    ()

    +

    ()

    +

    ()

    CTR 0.29% 0.28% 7.54%

    CTR()BannerCTR0.15%-0.18%CTR 5%

  • B.I. DMP

    51%

    79.91%

    98

    9

    +=100%

    TA

    (

    )

  • 3C

    Family

    NO.1

    NO.2

    NO.3

    NO.4

    B.I. DMP

    B.I. DMP

    B.I. DMP

    (

    TA

    )

  • ..

  • ()

  • B.I. DMP

    (

    )iconCode

    B.I. DMP

    (

    )

    (2-3)

    TA(

    )+

    =

    Code

  • DNAB.I. DMP

  • ()

    facebook

    30-49

    53%

    4

    69%

    80%

  • ()

    01 02 03

    /

    /

    /

  • () /Apps

    3.63 /

    Apps

    NO.1

    NO.2

    NO.3

    30-49

    //

    /

    /

  • ()

  • ()

    () 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

  • (%)

    NO.1

    NO.3

    NO.2

    ()

    DNA

  • DNA

    DNA

    15%

    12%

    8%

    26%

    21%

    18%

    20%

    13%

    19%

    17%

    11%

    20%

  • 12%

    10%

    25%

    21%

    17%

    15%

    16%

    21%

    11%

    14%

    20%

    18%

    DNA

    DNA

  • 30-59

    78%

    2-4

    52% 55%

    ()

  • 01 02 03 /

    /

    /

  • /Apps

    3.68 /

    Apps

    NO.1

    NO.2

    /

    /

  • 3C

  • 30

    () 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

    3C

    3C

    ()

  • (%)

    NO.1

    NO.3

    NO.2

    3C

    DNA

  • DNA

    DNA

    3C

    28%

    18%

    16%

    15%

    12%

    11%

    16%

    27%

    6%

    14%

    19%

    18%

  • 23%

    20%

    19%

    15%

    12%

    11%

    15%

    21%

    13%

    14%

    20%

    17%

    DNA

    DNA

  • 20-39

    57%

    2-4

    48%

    ()

    98%

  • GM

    P

    /

    01 02 03

  • /Apps

    /

    /

    4.66 /

    Apps

    NO.1

    NO.2

    NO.3

  • Family

  • () 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

    Family

    Family

  • Family

    (%)

    NO.1

    NO.3 NO.2

    DNA

  • DNA

    DNA

    Family

    23%

    20%

    17%

    16%

    13%

    11%

    13%

    20%

    23%

    10%

    18%

    16%

  • 20%

    19%

    18%

    15%

    15%

    13%

    15%

    26%

    10%

    13%

    20%

    16%

    DNA

    DNA

  • Apps

    30-49

    52%

    3-4

    48%

    95%

  • 01 02 03

    /

    /

    (

    )

  • /Apps

    3.88 /

    Apps

    NO.1

    NO.2

    NO.3

    /

    /

    /

  • CP

    Family

    CP

  • (

    )

    Family

    () 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

    Family

    10

  • (%)

    NO.1

    NO.3 NO.2

    Family

    DNA

  • DNA

    DNA

    28%

    20%

    17%

    15%

    12%

    8%

    21%

    15%

    17%

    20%

    14%

    13%

  • Family

    24%

    20%

    18%

    16%

    14%

    8%

    19%

    6%

    22%

    21%

    15%

    17%

    DNA

    DNA

  • MORE

    B.I. DMP

    E-ICP

  • TA

    Insight

    B.I. DMP

    ..

  • 123

  • B.I. DMP

    QR Code

  • E-ICP

    2000

    E-ICP

    CLT

    FGI

    18

    ()

    New!

    New!

    (Eastern Online Co., Ltd)

    1988

    ..

    4000///////

    E-ICP

    E-ICP (E-ICP, Eastern Integrated Consumer Profile)

    E-ICP 02-27064865#818 Professional Lifestyle & Market Research Consultant www.isurvey.com.tw 306 7F

  • [email protected]#265

    T.I.P.Trend Insight Plus

    2016

    THANK YOU

    mailto:[email protected]://www.clickforce.com.tw/news_4_detail.php?id=291https://www.facebook.com/pages/TIP-Trend-Insight-Plus/699954133367208https://www.facebook.com/pages/TIP-Trend-Insight-Plus/699954133367208https://www.facebook.com/pages/TIP-Trend-Insight-Plus/699954133367208