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2016
DMP
2017
Big Data
B.I. DMP
Q1 Q2 Q3 Q4
2.6% 19.0% 26.1% 52.3%
95%
2016
B.I. DMPQ4 95% 2016
B.I. DMP
Q1Q4B.I. DMP95%
NO.1 2016
22.1%
13.5%
10.6%
2 3
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
12B.I. DMP
B.I. DMP
B.I. DMP
2016Q4
B.I. DMP
MultiForce
B.I. DMP
Code
B.I. DMP Code
B.I. DMP
B.I. DMP
B.I. DMP
1.
2.
3.
B.I. DMP
Code
B.I. DMP B.I. DMP
Code
Code
B.I. DMP
()
()
B.I. DMP
Code
B.I. DMP
TA
CTR
TA
Banner 1 () Banner 2 () ()
+
()
+
()
+
()
CTR 0.29% 0.28% 7.54%
CTR()BannerCTR0.15%-0.18%CTR 5%
B.I. DMP
51%
79.91%
98
9
+=100%
TA
(
)
3C
Family
NO.1
NO.2
NO.3
NO.4
B.I. DMP
B.I. DMP
B.I. DMP
(
TA
)
..
()
B.I. DMP
(
)iconCode
B.I. DMP
(
)
(2-3)
TA(
)+
=
Code
DNAB.I. DMP
()
30-49
53%
4
69%
80%
()
01 02 03
/
/
/
() /Apps
3.63 /
Apps
NO.1
NO.2
NO.3
30-49
//
/
/
()
()
() 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
(%)
NO.1
NO.3
NO.2
()
DNA
DNA
DNA
15%
12%
8%
26%
21%
18%
20%
13%
19%
17%
11%
20%
12%
10%
25%
21%
17%
15%
16%
21%
11%
14%
20%
18%
DNA
DNA
30-59
78%
2-4
52% 55%
()
01 02 03 /
/
/
/Apps
3.68 /
Apps
NO.1
NO.2
/
/
3C
30
() 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
3C
3C
()
(%)
NO.1
NO.3
NO.2
3C
DNA
DNA
DNA
3C
28%
18%
16%
15%
12%
11%
16%
27%
6%
14%
19%
18%
23%
20%
19%
15%
12%
11%
15%
21%
13%
14%
20%
17%
DNA
DNA
20-39
57%
2-4
48%
()
98%
GM
P
/
01 02 03
/Apps
/
/
4.66 /
Apps
NO.1
NO.2
NO.3
Family
() 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Family
Family
Family
(%)
NO.1
NO.3 NO.2
DNA
DNA
DNA
Family
23%
20%
17%
16%
13%
11%
13%
20%
23%
10%
18%
16%
20%
19%
18%
15%
15%
13%
15%
26%
10%
13%
20%
16%
DNA
DNA
Apps
30-49
52%
3-4
48%
95%
01 02 03
/
/
(
)
/Apps
3.88 /
Apps
NO.1
NO.2
NO.3
/
/
/
CP
Family
CP
(
)
Family
() 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Family
10
(%)
NO.1
NO.3 NO.2
Family
DNA
DNA
DNA
28%
20%
17%
15%
12%
8%
21%
15%
17%
20%
14%
13%
Family
24%
20%
18%
16%
14%
8%
19%
6%
22%
21%
15%
17%
DNA
DNA
MORE
B.I. DMP
E-ICP
TA
Insight
B.I. DMP
..
123
B.I. DMP
QR Code
E-ICP
2000
E-ICP
CLT
FGI
18
()
New!
New!
(Eastern Online Co., Ltd)
1988
..
4000///////
E-ICP
E-ICP (E-ICP, Eastern Integrated Consumer Profile)
E-ICP 02-27064865#818 Professional Lifestyle & Market Research Consultant www.isurvey.com.tw 306 7F
T.I.P.Trend Insight Plus
2016
THANK YOU
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