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MEDIA KIT
Introduction01
Data of Our Platform 02
Previous Event03
Portfolio 04
目 录 CONTENTS
01PARTIntroduction
• About Us • Ethnicity in Toronto
• Demographics • Our Platform
+关于我们 About us
The Chinese media scene in Toronto is very narrow and Toronto Diary is a one of the largest Toronto lifestylechannel in the Chinese community with a focus on restaurants, travels, events and deals. Toronto Diarystrive on providing the most comprehensive guides forour readers and share our love for this wonderful citywe call home.
“多倫多吃喝玩樂”是一個提供華人一些生活在多倫多的有效資訊，如飲食、購物、活動等。也是多倫多最具影響力的華人新媒體之一
4
+
5
Ethnicity in Toronto
Toronto Diary’s Readers： 66% of Chinese
Nu
mb
er
of
Pe
op
le
Ethnicity28% 25% 24.8% 21%
+ 粉丝的人群和性别Demographics of Followers
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International Student: 76%Canadian Citizen: 22%Visitor and other: 2%
Female: 75%Male: 25%
18-24岁：44%
用户群体/ ethnic group
我們的平台 Our Platform
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1.新浪微博Weibo
2.公眾微信Wechat
3.Instagram
• 130K+ 粉丝 (followers)• 17000以上每日阅读量
(total view per day)• 200+每日被用户转发量
(total repost per day)• 100+每日用户评论数
(total comments per day)
• 100K+ 多粉丝(followers)
• 20000+每日阅读量(total view per day)
注意：微信只在周一三五更新。
• 14K+多粉丝(followers)• 每个帖子有：• 4千以上阅读量(total
view per post)• 100+点赞(total like per
post)
Data of Our Platform02PART
Weibo 微博
9
+ About Sina Weibo & Why use Sina Weibo
10
Sina Weibo is a very popular microblogging platform similar to Twitter among the Chinese audience. A1 2017 results highlight the platform has 340 million active monthly users.
+Toronto Diary’s Sina Weibo
11
Toronto Diary began posting on Weiboin 2011. we reached over 130,000 followers on Sina Weibo byFebruary ,2018, meaning over one third of the Chinese population in Toronto follows Toronto Diary on Sina Weibo.
http://www.weibo.com/lifeinca?refer_flag=1001030103_&is_hot=1
+Toronto Diary’s Sina Weibo
• 每一张贴的平均阅读量有2万多
• The averge views of each post is over 2K
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+
• 30 days statistics
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Toronto Diary’s Sina Weibo
Total Views in One Month
View Like Comment Repost
Wechat 微信
14
+About WeChat
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WeChat is a free messaging & calling app that allows you to easily connect with family & friends across countries. It is similar to Whatsapp. WeChat has a unique feature called Official Accounts, through which leading brands like Holt Renfrew, Yorkdale Mall, L’Oreal use to connect with their fans using WeChat. WeChat’s unique APIs and capability to provide richer content through a private chat interface, brands today are able to provide wide variety of social content, CRM and location based experiences to their fans on WeChat.
+
Why you should promote on WeChat
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• 899 Million UsersMonth Active Users Q4 2016
• 10 Million Official AccountsLast Official Number (Real Number Almost Certainly Much More)
• 200,000 WeChat Developers
+ Toronto Diary’s WeChat
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• Toronto Diary began posting on WeChat in 2014. We reached over 100,000 followers on Toronto Diary’s official account by April ,2018.
+Toronto Diary’s WeChat Statistics
• Toronto Diary’s statistics from 2018.1.4 - 1.29
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Reach Impressions
NOTE:•Impressions: The total number of times 6 posts of the same day has been seen.•Reach: The number of unique accounts who saw 6 posts of the same day.
+WeChat User Genders and Languages
• WeChat User attribute data (updated on 2017/6/7)
19
Gender Amount Percentage
Female 56, 862 67.49%
Male26, 794 31.80%
Unknown 598 0.71%
Language Amount Percentage
Simplified Chinese 58, 403 69.32%
English 22, 429 26.62%
Traditional Chinese 1,765 2.09%
Unknown 1,657 1.97%
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+Toronto Diary’s Instagram
• Toronto Diary now has over
14,000 followers.
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Started venturing into Instagram on April 2016
+Toronto Diary’s Instagram
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• Toronto Diary’s Instagram movie posts averagely reach 4000+ people and 7000+ impressions.
Article (Movie “Love Off the Cuff”)link:https://instagram.com/p/BTKwaxcAZNU/
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Miaopai
+
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About Miaopai
Miaopai is a Chinese video sharing and live streaming service with 70 million daily active users. According to a research report from QuestMobile, a data service firm, Miaopaihas over 310 million active users now, placing it at the top of the video app heap.
+ Toronto Diary’s Miaopai
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Started venturing into Miaopai on December 2016
• Toronto Diary now has over
130,000 followers.
http://www.miaopai.com/u/paike_8at8pa3me9
+
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秒拍视频Link：http://www.miaopai.com/show/1Tq-1bwBNPkDRnnrf~jXXmUIab3PpYHesd~5vA__.htm__.htm
Toronto Diary’s Video Channel
Views: 94K+
Like: 1324
• Toronto Diary’s Miaopai posts averagely reach 90K+
Data: Previous Event03PART
+ Weibo Post
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Interview with Guillermo del Toro in Tiff 2017Link：https://weibo.com/2007388957/FmmaZqdUA
?from=page_1005052007388957_profile&wvr
=6&mod=weibotime&type=comment
• View：33,000First Souffle Pancake store in TorontoLink：https://weibo.com/2007388957/GiGqe
n87X?from=page_1005052007388957_
profile&wvr=6&mod=weibotime&type
=comment#_rnd1529996774676
View：50,000
+ Wechat Post
29
• Interviewed with Chef David Rocco• Title：和谢霆锋一决高下的加拿大名
厨David Rocco 告诉你多伦多有什么美食
• Link：https://goo.gl/g63kvu• Reach:108,382• View: 10,454
• Sponsor ads by Holt Renfrew(Estee Lauder)
• Title：听说有人一次买250瓶？夏季
小仙女们梳妆台上底妆后宫最受宠的竟然是这只（文末有HR独家彩妆活动信息）
• Link：https://goo.gl/HYFXQo• Reach:108,594• View: 5,794
• Sponsor ads by Formocha• Title：台湾排队3小时才喝到的无敌
黑糖波霸来多伦多 3层口感的饮料界邪恶霸主！
• Link：https://goo.gl/3rfkqf• Reach:107,556• View: 6,388
+ Miaopai Video
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• Interviewed with Chef Nobu Matsuhis• Link：
http://www.miaopai.com/show/k2-uuu~XUCWzTZdswkwaKsJyp9ZZxK0B33brxg__.htm
• View: 130,000
• Interviewed with singer David Tao• Link：
http://www.miaopai.com/show/UIoiuZNG1C~JQzXC4zlbI-CnaBWqy2vkWBnh-g__.htm
• View: 520,000
• Janpanese Restaurant: Mochi Pancake• Link：
http://www.miaopai.com/show/e9tueGpKgexzbo2wLLAnsdxwsOBoriToRRH5rA__.htm
• View: 260,000
+ IG Story & Weibo Story
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• Restaurant
• Designer Manolo Blahnik
• Interviewed with ChefGraham Elliot• Toronto Fashion Week
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• Interviewed with Chef Nobu Matsuhis• Link：
https://www.instagram.com/p/Bj2S0j9g15Z/?taken-by=toronto_diary
• View: 5,232
• Interviewed with Chef Nobu Matsuhis• Link：
https://www.instagram.com/p/BjvlIKTA6XA/?taken-by=toronto_diary
• View: 7,174
• Interviewed with Chef Nobu Matsuhis• Link：
https://www.instagram.com/p/Bfv9td8HSb2/?taken-by=toronto_diary
• View: 7,152
Porfortlio04PART
Be invited to Diner en Blanc,
Hamilton Beach’s exclusive new
product preview media event and
so on.
Became one of the Chinese
Media in Tiff.
Interviewed with many famous people
such as Susur Lee,Guillermo del Toro,
Bing Xu,Doug Jones and so on
Be invited to White Cashmere
Collection Fashion Show ,Toronto
Women's Fashion Week and so
on. 。
Promoting many concerts such
as Big Bang Tae-Yang's Concert,
Eason Chan's mini Concert and
so on. 。
Blogger Event/Media Event Interview Fashion Show Concert
Activities in Last Year
+Restaurant/Food
35
+Entertainment
36
+ Corporate
37
THANK YOUContact Us: [email protected]
