Xay Dung Bsc

7/24/2019 Xay Dung Bsc

1/79


2/79

N I DUNG

Thnh phn ca BSC

c c p ng

Phng php xy dng BSC


3/79

Balanced Scoredcard l g ?

1

26

4


4/79

Balanced Scoredcard l g ?1. Chuyn chin lc thnh hnh ng

.

khng ti chnh.

v chin lc.

5. a ra cc gii php kp thi i vi cc

6. t c tm nhn ca tchc.


5/79

1. BSC chuyn chin lc thnh hnh ngM c tiu

kinh doanh

Chi

Cc C.lcti chnh

Tiahathphnbngcchtccamktdoanh thu&linhun trongnm

Doanhthu/Tn ChiphMrkt/Doanh

trngtimnngXYZ

nngkinhdoanh

trctip

lccungng

BSCmu

ucaBus

nlcKD

c

Cc C.lc

khchhng

Cc C.lciu hnh

Citin

hnh

nh

thng hiu

PhttrinccSnphm/Giiphpmi

Phttrinccchngtrnhtipthphhp vbn

th trngLinhuntrcthu

uTngkinhph (%)/v

hotngnghincuthtrng

Xphngv nhnnlc

m

anv

hon ho

Cc C.lcnhn s Thuhtnhns nnglc,k

n

ng

cn

thit,

to

s

a

dng

ha

T l phttrincaSPmiD.ThucaSPmi/Tngdoanhthu

Bn

chi

Un

itA

adngtoncuThnhcnggichnnhnvin

Cc C.thutti chnh

Cc C.thut

Nngcaokhnngsnccasnphm&gimchiphtnkho

Ti chnh

Doanh thu tcc ca hng% doanh thu trc tip

Tlthnh cng cc thng vi hisdng ti sn trc tipLi nhun/vn

T l ua vn tn kho

Dashboardm u

gmu

khch hng

Cc C.thutiu hnhhon ho

,

nngcaothamnkhchhngividchvhtr

phnkhcvSP/Gi

Thchinhthngchuyngiaogitrmigimchiph snxut

Cngc CMR/Hthngd liukhchhng

Khch

hng

Giao hng ng hnThi gian chTlhng trvChi ph cho DV khch hng/K.HngThi gian p ng/mi yu cu% doanh thu tkhch hng mi

Qu trnhchnh xc trong dboSln bo hnhh

hnh

UnitA

Cc C.thutnhn s

Thngbokpthivyccchngtrnho

to

mi

hnhLng chi ph vt nh mcTl% sa cha li

Nhnvin

Sgio tonh gi hiu qu o toTnh kp thi ca vic nh gi o toT% hon tt thi gian tuyn nhn sTlthay nhn vin nghvic

K

ho

c

aBu


6/79

Mc tiu chin lc KPI Ngi chutrch nhim

Hin trngnm 2010

Chtiunm 2015

Sng kin

% tng doanh thu% Gim chi ph snxut% L i nhu n/vn

Gkinh doanhGSn xut

GTi chnh

5 t45%

15%

Tng 50%Gim 10%

Tn 15%

Tip thonlineTQM

BSC

Ti chnh Li nhun

Chi ph thp Doanh thu

% T lgiao hng GSX/GKhch hng

M rngthphn

ng n% gi bn so vi ith cnh tranh

r ng

Gkinh doanh/SX Thp hn 15% Bng gi

n c qu r n

Phn tch chi ph

68% 75% Phn tch u trnh

ao ngng hn

Ga cnhtranh

Bn trong % Hiu qusdngTBSlng SP mi% sn phm sa cha

Trng phng BT

TP Thit kGsn xut

78%

2 SP/nm

85%

6SP/nm

TPM

QFD

Nng caonng sut

Sn phmmi

% Nhn vin a knng

Gnhn s 20% 70% o to a knng

a knng

o to


7/79


8/79

2.Cn bng gia mc tiu ti chnh phi tic n , c c c s ea ag

Mctiu&thangocngtyA&B spxptheoccch s Lead&Lag

Vin cnh Mc tiu A &B Thang o Lead Thang o Lag

C 1 Xy dng mi quan hthnthit khch hng

C 2 Pht trin hthng i l

C 3 Gim thiu giao hng tr

C 1 % phn hi cc yu cu khch hng trongvng 24 h

C 1 Thit lp v vn hnh tt hthng CRM

C 1 % sln thm ving khch hng 2 ln/thng

C 1 Mc hi lng khch hng : % Mc hi lngkhch hng khi tin hnh thm d

C 1% tng slng khch hng trung thnh.

C 2 Slng i l c chp thun

hng

th

trong vng 2 tun

C 2 Sln tchc hi tho gii thiu SP

C 3 Sln thm ving gii thiu SP ti cc siuth

cng ty.

C 3 % tlgiao hng ng hn, slng

C 4 % Lng hng ha tiu thti cc siu thTPHCM

F 1 Tng doanh thu F 1m bo ngn sch cho cc hot ng qun F -2 Ti u ha li nhun: % li nhun/doanh thu

Ti chnh F 2 Ti a ha li nhun b, ti p ththeo k hoch marketing

Qu trnh

ni b

I 1 Ci tin nng sut

I 2 Nng cao hiu quhotng sn xut, kho vn

I 1 Ci tin nng sut: Hon chnh hthng QLCL

I 2 Trao i thng tin vi cng ng: S lng,hnh thc, tn s

I 1 Ci tin nng sut: % thnh phm/nguyn vt liusdng

I 2 Nng cao hiu quSX, kho vn: % nng cao hiusut sdng my, % gim thiu thi gian hon tt SP

,

Hc hi

L 1 Nng cao qun l thng tinL 2 Nng cao knng nhnvin

L 3 Thit lp c khng khtch cc trong nhn vin

L 1 Cshtng IT: thc hin hthng cngnghthng tin trong ton cng ty

L 2 Nng cao knng: Xc nh cc knng ctli /ch trng ti cc bphn/phng quan trng(chin lc)

L 3 Gn lin mc tiu nhn vin vi mc tiu cng

L 2 Cc kt qupht trin nng lc: Bng chng thhin knng trong cng vic

L 3 Tuyn dng nhn vin/gichn nhn vin: %Tl/thi gian tuyn dng thnh cng; ci tin tlnhnvin nghvic

L-3 Tl% nhn vin c o to cc phng phpy: o o v p r n ng ng p g n n smng cng ty

c n n ng su


9/79

3. Gn kt mc tiu tng c nhn vi tchcv c n c

XY DNG CHIN LC Khochkinhdoanh

Phntch

ngnh

Ccs kinth trng

K.Hng

Phntch

Mhnh Giih

KHhnhngchitit

K hochtichnh

K hochnhns

KHkhchhn

K hoch

lc

K.Doan

HthngKPIsi

H thngKPIs/Targetiviqutrnh

H thngKPIs/Target

iviti

H thngKPIs/Target

i vi

H thngKPIs/Target

ivi

H thngKPI/target

itc

H thngKPIvtargettngngchinlc

v igi i

php v nhnh

c n

nhns

K hoch

BSC

QunlnnglcPerformanceManagement

Chinlccngty,khi,

tngnv

thchincctargets


10/79

PuertoRico ConstructionClusterTruynscmnh,imi,vtoiukinhptc todnggitr.

K ho ch hnh n chin l c

4. V nhn thy trc tip kt quthc hin cng vic

Mc tiu Sng kinTrch

nhimThang o Chtiu Hin ti

Ngy hon

thnh

Ngn

sch

Pht trin Website An % hon thnh 100% 10% 5.2011 1.200Xy dng bn tin An Sbn tin gi i 4 0 Mi qu 300Lm Brochure An Slng 500 0 08.2011 TBD

Nhn thc

vthnghiu

Lm bng rn An S lng 1 0 4.2011 $250

Hon chnh bi trnh by vthng hiu Bnh Sbi 1 100% 4.2011 100

Gii thiu n cc hip hi dt may, gia dy Bnh Slng 3 0 9.2011 N/AGii thiu n cc vin/trngi hc Bnh Slng 2 0 10.2011 $100

Gii thiu n cc tnh min Trung Bnh Slng 2 0 11.2011 $100

Gii thiu n hip hi quan trng Bnh Slng 2 0 12.2011 N/A

Ti trcuc thi sng ki n ca sinh vin Bnh % hon thnh 100% 0% 12.2011 5000

Tchc cc cuc hp Tun % cc Gtham d 80% 85% 03.2011 $700

Htrcc nhm lm vic Tun Snhm lm vic tch cc 4 2 03.2011 TBD

Xy dng khoch chin lc Tun % hon thnh 100% 50% 10.2010 N/A

Xy dng ngn sch Tun % hon thnh 100% 100% 3.2011 N/ALp bo co ti chnh hng qu Huyn Sbo co 4 1 03.2011 N/A

Qu trnh

bn trong

y ng c c t ang o t c n uy n o n t n .

Son tho quy trnh tip nhn gii quyt xut Hnh % hon thnh 100% 100% 12.2010 N/A

Lp cc nhm lm vic mi Hnh Snhm lm vic mi 2 2 12.2010 N/A

Xin trcp Thu Sn xin 2 2 03.2010 N/A

501 (c) (3) Application Thu % hon thnh 100% 80% 12.2010 N/A

Theo di bi thng ca PRIDCO Thu % hon thnh 100% 75% 12.2010 N/A

p c c n v n ng a u cu c g p .

Hon ho vsn phm

Thu thp kin ca cc thnh vin vcc dn mi Thu S kin 10 8 3.2011 N/A

Tchc kho st cc thnh vin Thu Strli 80% 75% 03.2011 N/A

Xc nh khnng/trnh chuyn mn ca cc thnh vin Thu Scuc gp vi cc thnhvin

10 7 12.2010 $200

Xy dng thang o cho cc nhm lm vic nng ng Thu Skt qu 1 1 03.2011 N/A

vic

.

Xy dng chng trnh thc tp Thu Sthc tp sinh 6 2 03.2011 N/A

Nng cao

kin thcCc thnh vin hp bn vcc chquan tm Thanh Slng 4 3 03.2011 $400

Tng tnhcnh tranh

Thit lp cc lin kt vi cc nhm khc Thanh Scuc hp vi cc nhmkhc

4 1 03.2011 N/A


11/79

5. Chnh v vy cn Thc hin hnh ngkp thi i vi cc khu vc c v n


12/79

6.V th, cui cng th tchc cng st c t m nhn ca mnh


13/79

7.V hcng sc khen thng v than n t a ng

Ccgitr

Smng

Xy dngchnh sch

Mc tiu K hochhnh ng

Chtiu R

Cu tuyn bTba nbn mc

Tba nbn gii Kt quc

thv oNgi

chu trchC ct c t cc n

lc

ku gi chung

sc

tiu lncn tc

trng htrmi mc

tiu

c tmi gii

php

nhimchnh

thc hin

Mhnhcat chc

Ccqutrnh&

nnglc BalancedScoredcard

K hochcnhn

Trch nhim gii trnh Thang o Chtiu

Phm vi trch nhimbao gm cc gii phpt ph cng vi cng

vic thng l

Khoch hnh ngcng vi cc chsolng chnh i vi kt

qucng vic

u ra cthv olng c

Ccbinphp ng

vin


14/79

Ti sao BSC c xem nhmt cng c

Cntr v tmnhnNhngngictrchnhimthchinchinlckhnghiuchinlcvchi nlckhngcchuy nthnhccmctiu

Cntr v qunlHthngqunlcthitkkimsothotngv chiph,ngn

sch

chkhng

phi

thc

hin

chinlc

Cntr v hotngCcqutrnhchnhkhngcthitlpthcyvicthchin

chinlc

Chi n

lc

Cntr v conngi

Mc

tiu

c

nhn,

ki n

thc

v

n

ng

lc

khnggnktvivicthcthichinlc


15/79

Cc thnh hn ca BSCTmnhn,S mng,Ccgitr

VincnhGiiphp

Thnhphnca

Balanced

Scoredcard

MctiuchinlcCh tiu

CcKPIs


16/79

S MNG

L do tn ti ca tchc

cho khch hng.

o, cp qun l v nhn vin) bit mc ch chnh tchc c thit lp

Ni cho khch hng v cc bn c hng li bitnhng li ch ct li m hkvng ni tchc


17/79

Walt DisneyCquan ph

Gii quyt ccvn nan

gii thng quassn to

Bo ton vci thin i

sng conn i

em hnhphc n vi

con ngi

Levis Strauss

Chng ti ara thtrngnhng loi

tran hc c

trch tremSingapore

Mang li strgip v

hnh phc cho

nhu cu nhiunht v csdng rng

ri nht trn thgii

nhng tremang cn n


18/79

V dvSmng1. Tmnhn S mnh Hoibo Bnscvnha

a. Tmnhn

,

cho

nh

u

tv

iu

kin

sng

tt

nht

cho

conngi.

emnnhngtinch,hini,sangtrngv

thmmchocngng,xhi.

. m n

TrthnhmttrongnhngcngtyhnguChu cbitnbith trn n iav

c. Hoibo

d. Bnscvnhaquct

N nv n, caogi tr conng i,c ungtayvcngng,xhi.


19/79

Nhng g m tchc mun tt ccc bn lin quan (chdoanh nghip, ban qun l, nhn vin, khch hng, cngng v m n rong ng a .

Nhng g khin cho cc bn lin quan hnh din v c

gn kt vi tchc Thng tin cho cc cp qun l v nhn vin

c m/mc tiu/kt qu: To cm hng hlm vic tch cc hn Lm cho mi ngi hnh din v c lin quan n tchc

.


20/79

C uan h trch tr

L ni c kinh nghimnht thgii vnh hngphc vmn n nhanh.

Plurotech International

Hnh thnh lin minhchin lc v cung cp

dch vtch hp thng qua

em Singapore

L mt tchc i utrong vic nng cao hnh

phc ca tr

ngha phc vc chtlng vt tri, sch s,gi tr, chng ti em n

ci n vi mi khchhn khi n bt k nh

t ng mng m tca cho cc i tc kinhdoanh hng hi v xa btrong khu vc Chu

hng no.


21/79

1. Tmnhn S mnh Hoibo Bnscvnhaa. Tmnhn

,chonh

ut

vi

uki

ns

ngt

tnh

tchoconngi.

emnnhngtinch,hini,sangtrngv

thmmchocngng,xhi.

. m n

TrthnhmttrongnhngcngtyhnguChu cbitnbith trn n iav

c. Hoibo

d. Bnscvnhaquct

N nv n, caogi tr conng i,c ungtayvcngng,xhi.


22/79

nh ngha:

,cp qun l, v nhn vin sdng trong cng vic phi hp vi nhau v vicc bn lin quan bn ngoi trong thc hin cng vic

Din t nim tin ct li ca c nhn hay mt nhm p ng p m v n n c a m ng rong c c ng c:

Ln nhau Vi khch hng Cc bn lin quan khc:

Cquan lut php i thcnh tranh

Cc bn tha hng li ch Nh cung cp sn phm Nh cung cp dch v


23/79

Merk

(V) cng ng Tng th/bao qut

Hon ho vhc thut

em Singapore

Scm thng

Chm sc

Cam kt

Thnh tchTrch nhim

Tn trng Trung thc

Chuyn nghipChuyn nghip

Chnh trc

Sn sng Thay i

Trung thc

Minh bch


24/79

2.Tritlkinhdoanh

a. Lun lng nghe, hc hi, sng to, ci tin mang li li ch ln nht cho khch hng.

b. Minh bch, lim chnh, uy tn trong qun l &

kinh doanh.c. Mi trng lm vic chuyn nghip to sgn

b lu di cho CBCNV.

d. Quan tm c trch nhim ti cngng.


25/79

3.Thi

a. i vi khch hng:Chu nn hi trun th c v nhitnh

b. i vi cng vic:

, , , kh khn

c. v ng ng p:Tn trng, on kt, hp tc, thng thn, trungth c h c hi cn ht trin n hn hi


26/79

So snh cc thuc tnh ca tuyn bTm

n n, mng, v tr

1. c o2. Ngn gn nhng

1. Sao chp li2. Di, mang tnh chung chung

3. Kh nh.

4. n tng lu

5. To thch thc v t ra yu cu

6. To cm hng

4. Kcc

5. Ddng t c

6. Nhm chn7. Xc thc & khthi

8. Da trn sng thun rng ri

9. mi ngi tun th

7. Khng khthi, ho huyn

8. Do st quyt nh

9. t ngi tun th


27/79

Vin cnh, Mc tiu, KPI, Thang o, Chtiu, v

ng n Vin cnh: Cc gc nh: Ti chnh, Khch hng, Qu trnh ni b, &

Hc hi v pht trin

Chin lc: Cch thc chng ta t n tm nhn t ra KPI: Cch thc nm bt tin kt uth c hi n

Lead Indicator: Thc o u vo v cc qu trnh nhm t u ranhmong mun

, , ,ha ca mt tchc.

Chtiu:ch cn t c i vi mi KPI

ng n: n c n c n n mt c cc chtiu


28/79

Mt lot cc ginh gip tchc

chuyn dch tvtr hin ti n mt vtr nhmong mun.

, VD: Nu ti mun t c mc

ch.., th ti phi . a ance core car c uy n c n cthnh hnh ng

Bn phi c nh hng chin lc

trc khi xy dng BSC


29/79

Vttrimtnidungdnnthnhcngtrongthngtrng

n ng ngsaon ng a n ungc n

Thn thi t vi khchDn u vsn hm

C cht lng hp lvi gi c cnh tranh

Tp trung vo hiu

hng

Vt tri v quan tmv dch v khch hng.Cung cp sn phm v

y mnh tnh sngto v qung bthng hiu.

qu , c c qu r n v nhnh tri chy, qun lchui phn phi, khngquan liu, khi lng

ln.

Tp trung vo QLquan h khch hng,giao hng ng hn,

vt mong i ca

t trng tm voNghin cu & Phttrin, kim sot r i ro,thit k, thu li cao

trong thi gian ngn,

cho khch hng, nghnh cng khch hng


30/79

thnh cng Vin cnh ti chnh

BSCtonntngchuynchinlcthnhhnhng

vmt tichnh, chng ta

cn thhin thno trc cccng ca

mnh ?

Mc tiu Thc o Chtiu Gii php

Hmqua

t c

tm nhn,chn ta nn

Vin cnh Khch hng


tha mn

cc cng &khch hng,

Vin cnh Qu trnh ni b

Mc tiu Thc o Chtiu Gii phpTmnhn& Hmna

Vin cnh h c hi & ht trin

thhin thno trc

khch hng

ca mnh ?

qu trnh kinh

doanh no phithc hin tt?

n c

t c tm

nhn, chng ta nnduy tr khnngthay i v cithin thno ?

Mc tiu Thc o Chtiu Gii php Ngymai


31/79

cbitchnVincnhHchivPhttr n

Khch hng

Ni b Ti chnh

Hc hi &Pht trin

Phnhayb saolngnhttrongquntr chinlc


32/79

Phihp

t chc

Ngunlcthngtin

Ngunlcnhnlc


33/79

vin

Nnglc

Kinthc


34/79

C s dliu

C s htngcngThngtinng


35/79

Lnh

o

Qunltrithc

Ngunvn

Vnha

c c

S thngnht/ngthuntrongNV

Lmvicnhm


36/79

BSC sd n lm ?1 Hthngchuynchinlcthnhhnhng

2 Knhtruyntithngtin

C ngc ngp t ay i

4 Phngtingipchomctiucanhnvin,phng banvcatchc

cthngnht

5 PhngtinlmrmiquanhNhn Qu

6 Phngtinolngmctcmctiucacnhnvt

7 Cncthanhn&nhgi nnglcnhnvin


37/79

Sdng Balanced Scoredcard

tmnhn&chinlc

Balanced

Scoredcard

Phnhichinlc

vhc

hi

Thngtin&nikt

Hochnh&Thit

lpcc

ch tiu

Ngun:KaplanandNorton,TheBalancedScoredcard


38/79

Nhng sai lm dmc trong qun l dn


39/79

Nh

n sail

md

m

ctron ba iaio nsau

Hochnh Thitk Thcthi


40/79

Nh

n sail

md

m

ctron Ho chnh

iuhnh

d n Cngvic

Tnhhungkinhdoanh

c th


41/79

iuhnhdn

Cngvicchunb

Tnh

hungkinh

doanh

c th

Thiunimtinvothnhcngcadnvthiulnhonhm

ThiukinthchochiusaivBSC

Lnh okhn dnhthi ianchod n Khng xydngnhmchcnngcho Nhmdnkhngcotovthitk vthchin

nhgithpvthigianvngunlcihiividn


42/79

iuhnhdn

Cngvicchunb

Tnh

hungkinh

doanh

c th

catchc

Khngnhgimcphnkhngcatchcivisthayi.

Thiuhoccctuynbvtmnhn,smng,gitrcnyu.

doanh


43/79

iuhnhdn

Cngvicchunb

Tnh

hungkinh

doanh

c th

lnhocpcaolsphctptrongvicthchinv

xcsut

thnh

cng

ca

dn.

KhngchothycscnigianhngthunlivbtliiviBSC


44/79

Nhn ai l m m c tr n thi t k BSC

Ngi

thitk Bn Hiuv Btrthi

ian


45/79

Ngi BnHiu v B tr

t t

lc

BSC thigian

Chmtstngithamgia

lc


46/79

Ngi BnHiu v B tr

t t

lc

BSC thigian

Khngcbn chinlc

Chsaochpmtcchssivchpnhnmtbnchinlcchungchung

t mm t n c n c o n o CqunhiuhocqutKPIs Phthucqunhiuvoccthcomangtnhchquanvnhtnh

KhngtrinkhaiBSCxungcpthptrongtchcnh:ccgimst,vnhngnhnvincpthpnht.

Khngxtxemcththuthpdliutngvsdngphnmmt

occb

ngthngtintheodi gipchovi

cthuth

pvth hi

ndliucddngvtincyhn


47/79

Ngi BnHiu v B tr

t t

lc

BSC thigian

LnlngiaCSF(nhntthnhcngctli)vccMctiuchinlc

Mctiuchinlctkhngngvivincnh Khnghocthiunhtqungiaccmctiuchinlc Hiukhngrvmctiuchinlc,hchivphttrin. ChnlaccKPIkmhiuquhockhngthct

Thiucn

igia

cc

thc

oti

chnh

v

phi

ti

chnh,

gia

cc

ch

Indicators) KhngthchinttvicmtccKPIs.(dictionary) Khn xcnh cxemKPIthu ctrchnhi mcab h nno.

KhnglinktccKPIscacccnhnvibnmtcngviccah Khngcsngkinhtrchinlc

h hi l i h


48/79

ngnhmchinlcviccnhnt

c n n nt n c ng CSF Nhntthnhcngctlilthnhtcnthittcccktqumong

mu n

Chinlclhnhngthngquangitacthsdngccnhntthnhcngctli.

C d kh bit i CSF


49/79

Ccvd v s khcbitgiaCSFv

C i n c Vd :ccCSF itu n uc iavontkt

tiWorldCuplg? Cuthtinng Tinhthnngicao Gitptrungvbnhtnhtrcplc Hunluynvinnibt Ckhnngtranhbngtt

: n c v ot t t g Tuynchn,otovtongcthiuivinhngcuthgiinhtcaquc

gia.

ChottccuthhcYoga Tmhunluynvinttnhtthgiiphhpvingnsch Thamdvxemlinhngtrnucaccithmctiuvnhngcuthtrct

.


50/79

Ngi BnHiu v B tr

t t

lc

BSC thigian

Thigianthitkmtqutrnhqudi

Thigianthitkqungn.


51/79

Nhn sailmdmctron utrnhth chi nBSC

Phnb

ngunlc Conngi Traoi Hnhng Nhm

n


52/79

Phnb ngunlc

Conngi Traoithngtin

Usefullness Nhm

d n

Thiungunlcvk thuttrinkhaichodn. ungu n c c n r n a m c c c

tr mtslnccKPIs


53/79

Phnb ngunlc

Conngi Traoithngtin

Usefullness Nhm

d n

Thayibanlnho ucam c an nv n

Thayithnhvinnhmdn

tiutrahockhngpngchtiutra.


54/79

Phnb ngunlc

Conngi Traoithngtin

Usefullness Nhm

d n

Ccbphncatchcthiutraoithngtinhochiumpmvm cchvl ichcaBSC

Khngniquahocotoccbphnkhccchthcthamgiavohocsdngbnchinlc.

Khngthngtinchotchcvictcccmctiuchinlctrongbnchinlchcthtrctipnmbttin tccc


55/79

Phnb ngunlc

Conngi Traoithngtin

Usefullness Nhm

d n

KhnglinktBSCvihthngnhgiktquthchin

SdngBSCthaychovicnhgiktquthchincng

vic ChsdngBSCkimsotktquthchincngvic


56/79

Phnb ngunlc

Conngi Traoithngtin

Usefullness Nhm

d n

Munhonttbnchinlcchtrongm builmvic Sdngcngmtnhmngithchinkhosttrongnhiuln.

Khngkimtratnhhiulcvtincycadliuthuthpc Khngphntchxuhngcadliuthuthpc Khngtchcccbuixemxtccvnmch thcaccKPIsgpphikhithuthp

d li u Khngctnhuynchuyn:khngchuthayiccthnhphncaBSC(vd:ccKPIs) Hthngtiliulinquannccquytrnhthchindnvccthayictchc

khngtt.

L TRNH XY DNG BSC


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LTRNH XY DNG BSC

1. Thnh lp ban iu hnh BSC v nhm dn. ,

nhn,gi trct li).4. Xy dng schin lc

.6. Xy dng gii php thc hin

8. Khen thng v tha nhn

Tuyn b Tm nhn S mng v Gi tr


58/79

Tuyn bTm nhn, Smng, v Gi tr

ca t chc ca bn

Smng:

Gitr:

PHN TCH SWOT


59/79

PHN TCH SWOT1.IM MNH 2.IM YU

L cc thun li m t chc

ang s hu to iu kin t

c v n , uy rong

tchc, iu ny gii hn khnng tn ti v pht trin

. L cc s kin, hon cnhtrong mi trng to c hi t

.L cc s kin, hon cnhtrong mi trng gim thiu c

chc tng doanh thu hoc gimchi ph hi ca t chc tng doanh thuhoc gim chi ph

Trang 19

Biu mu s dng xy dng mc tiu


60/79

Biu mu sdng xy dng mc tiu

chi n lcVin cnh im mnh im yu Chi Thch thc

Khch hng

Qu trnh ni

Hc hi & Phttrin

Ti chnh

___________

XY DNG CC MC TIU CHIN LC


61/79

thnh cng Vin cnh ti chnhvmt ti

chnh, chng ta

cn thhin th

no trc cccng camnh ?


Hmqua

t ctm nhn,

chn ta nn

Vin cnh Khch hngMc tiu Thc o Chtiu Gii php

tha mncc cng &

khch hng,

Vin cnh Qu trnh ni bMc tiu Thc o Chtiu Gii php

Tmnhn

&

Hmna

Vin cnh h c hi & ht trin

thhin thno trc

khch hng

ca mnh ?

qu trnh kinh

doanh no phithc hin tt?

t c tmnhn, chng ta nn

duy tr khnngthay i v cithin thno ?


Ngymai

Bn chin l c mu


62/79

Bn chinl cmuTm nhn

Bn chin lc ca cng ty sn xut


63/79

Bn chin lc ca cng ty sn xut

nh

S1- Tng li nhunsn xut

Tic

S2-Tng doanh thu S1- Tng gi trsn phm

S4- Qun lchi ph

S5 y mnhCSR

-hng

- g ana ra thtrng

sn phm & tincy

- m c c ngngh

- c v chng

C5- Gi cnh tranh

Khch

Hthng qun l cht lng Pht trin sn phm Htrkhch hng Chi ph hiu qu

i

b

P1- Chun haqu trnh

P4- Pht trin khnng cng ngh

I5- Pht trin snphm miP2- Ccu CSR

P3- Hthngqun l chtlng/Lean

P6- Gim thi gianquay vng snphm

P7- Gim cc lngph

P8- Sdng hiu qunh cung ng

Qutrnhn

Xy dng tchc hiu qucao, vui vv thn thin

L1- Pht trin vnha chtl n /Lean

L2- Pht trin knng &nng lc kthut

L3- Pht trin inglnh o

L4- Mi trnglm vic thnthin

chi&

ttrin

92

Hp

Smng:


64/79

nh

ncnhtich

Tmnhn:Gi tr:

Vi

hkhch

Vincn

hng

qutrnhni

hi

Vin

cn

b

Vin

cnhhc

&ph

ttrin

Nh t t hi l


65/79

Nhn c n tr n m t n chi n l c

3 6Vincnh

5 30KPIs


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vic.Thng thng th hin di dng (s lng, t l%, gi tr hoc thi gian). Lu trnh nhm ln giaKPI v ch tiu hoc nhm ln ngun d liu tnh


67/79

KPI xut Nhn xt

95% cc yu cu khch hng v k thut

c tr li trong vng 2 ngy lm vic

Sai. y l ch tiu, khng phi KPI.

chnh li thnh KPI, cniu chnh li nhsau:

T l % cc yu cu khch hng v k

thut c tr li trong vng 2 ngy lm

T chc thc hin thm d kin khchng qu

Sai.y l phng php thu thp v tnhton cc d liu KPI. trthnh KPI cn

nh gi hng qu mc hi lng cakhch hng

% tng doanh thu so vi nm trc ng.y l KPI


68/79

a ra sng kin c ngha l thc hin iu mi. Nu bn tip tc nhng cng vic nh

Sng kin l mt dn mang li gi trc ngha i vi tchc. Trong phm vi dn c thc nhng dn nhhoc cc cng vic.

Sng kin phi c khung thi gian, thi im bt u v kt thc Mc ch ca dn l lm thno t c cc chtiu cth nhl nn t lthn d

ti chnh, gim thi gian/ch ph giao hng) Ta ci tin ca bn c nhng ng tnh:

Thit k/thit kli

Cu trc/Ti cu trc T chc/T chc li To/Thit lp/Chuyn i/Lm thay i/Bi/Hy b Cp li/Chnh/Trin khai li/Di di Tng ha/Sdng tay chn/Gia cng ngoi D n d t/Xem xt/Ki m tra/i u tra/Thanh tra/nh gi

Nhp khu/Xut khu m nhn/Pht ng/Bt u/Ngng Lm tng/Thm vo/Gim/Nhn rng/Chia nh


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1. Tn sng kin:2. Cc KPIs lin k t: Sng ki n ny lin k t vi KPI _____3. Thm tn KPI:_____________________4. Cc chtiu lin kt: Sng kin ny lin kt vi chtiu xxx. Thm tn

. ______ ___ ___2015

5. Csl lun ca sng kin

6. Mc phc tp ca vic thc thi sng kin( ) n gin, VD: trong phm vi nng lc ct li ca nhm dn( ) va phi, i hi o to thm i vi nhm dn( ) phc tp, VD: i hi nhng knng cp chuyn gia m khnng ca

Nu phc tp, gii thch ti sao:


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7. Cc ho t n chnh/Cc bc8. Thi gian yu cu thc hin dn t hn 3 thn

( ) t4 n 6 thng

( ) t7 n 12 thng( ) _____thng

9. Lch trnh c lng ca dn trong thhincc hng mc chnh:


71/79

11. Yu cu thm vnhn lc. u c u m v rang , n c

( ) Di $ 10.000

( ) t$ 10.001 n $ 25.000 Trn $ 25.000

13. a ra bng chi tit chi ph don14. C nhn chnh chu trch nhim gii trnh vvic thc thi sng kin

Tn:

15. Cc phng/ban/bphn khc c thlin quan:Ngi gi: Ngy:Ngi duyt: Ngy:

Ghi ch: Mu ny chsdng ln u khi sng kin c a ra. Nu sng kin ny

c lp li th khng cn gi l 1 sng kin na, khi n trthnh mt phnca thc hin theo tiu chun. Khng cn duyt khi thc hin li ln 2


72/79

Mc tiu chin lc KPI Ngi chutrch nhim

Hin trngnm 2010

Chtiunm 2015

Sng kin

% tng doanh thu

% Gim chi ph snxut% L i nhu n/vn

Gkinh doanh

GSn xut

GTi chnh

5 t

45%

15%

Tng 50%

Gim 10%

Tn 15%

Tip thonline

TQM

BSC

Ti chnh Li nhun

Chi ph thp Doanh thu

% T lgiao hng GSX/GKhch hng

M rngthphn

ng n% gi bn so vi ith cnh tranh

r ng

Gkinh doanh/SX Thp hn 15% Bng gi

n c qu r n

Phn tch chi ph

68% 75% Phn tch u trnh

ao ngng hn

Ga cnhtranh

Bn trong % Hiu qusdng

TBSlng SP mi% sn phm sa cha

Trng phng BT

TP Thit kGsn xut

78%

2 SP/nm

85%

6SP/nm

TPM

QFD

Nng cao

nng sut

Sn phm

mi

% Nhn vin a knng

Gnhn s 20% 70% o to a knng

a knng

o to

Trnh by cc KPIs, Chtiu, Bphn/Ngi thit lp v


73/79

c c s ng n v v n c n c nMc tiu chin lc KPI Ngi chu

trch nhimHin trngnm 2010

Chtiunm 2015

Sng kin

Tng doanh thu % tng doanh

thu

Gim c kinh

doanh

5 t Tng 50% Tip thonline



74/79

c c s ng n v v n c n c ngMc tiu chin lc KPI Ngi chu


Chtiunm 2015

Sng kin

Nng cao mc

Hi lng khch hng

% Nng cao

mc hi lngkhch hng

Gim c kinhdoanh

75% hilng

85% hilng

p dng CRM



75/79

c c s ng n v v n c n qu r n n rongMc tiu chin lc KPI Ngi chu


Chtiunm 2015

Sng kin

Tng nng sut % sn phm/s

ngy cng

Gim c

Sn xut

65% 80% p dng h

thng ci tinNS



76/79

c c s ng n v v n c n c v p r nMc tiu chin lc KPI Ngi chu


Chtiunm 2015

Sng kin

Nng cao cht lng

ngun nhn lc

% tlcng

nhn ng mya knng

Gim cnhn s

70 % 95% p dngchng trnho to a k

nng

Mt vi hng dn sau cng xy dng


77/79

v t c n mt BSC Nu r rng v nht qun tm nhn v chin lc kinh doanh Xc nh cc loi hnh nng lc ph hp nh t lin quan n t m nhn kinh

doanh v chin lc t c kt qu(Vd: Nng lc ti chnh, tc

nghip, i mi, nhn vin) Thit l cc m c tiu htr tm nhn v chin l c kinh doanh. Pht trin thc o v cc chun mc c ngha, thit lp cc ct mc thc

thi ngn hn v cc chtiu di hn. m bo cc thc o c chp nhn rng ri trong ton cng ty Xy dng dtho ngn sch, hth ng theo di, trao i thng tin v tng

thng ph hp. Thu thp v phn tch dliu vnng lc, so snh kt quhin ti vi kt

umon mun. C hnh ng thu hp khong cch ny.

BI TP


78/79

1. Xy dng tm nhn, smng v gi trca

2. Phn tch SWOT.tiu chin lc

. dng cc KPIs v chtiu


79/79

XIN CAM N

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