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2011 级大学英语模块选修课程简介《英语财经新闻听力》课程简介...............................................2
《英语新闻听力》课程简介............................................4
《体验商务英语》课程简介............................................5
《英语视听说》课程简介...............................................9
《英语时文阅读》课程简介..........................................10
《欧洲文化概况》课程简介..........................................13
《英语写作》课程简介................................................15
《美国文化概况》课程简介..........................................16
《实用文体翻译》课程简介..........................................17
《英语综合训练》课程简介..........................................20
《英语口语》课程简介................................................21
《财经文献阅读》课程简介..........................................21
附件1-英语新闻听力 样卷...........................................24
附件2-英语时文阅读 样卷...........................................29
附件3-体验商务英语 样卷...........................................39
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附件4-英语写作 样卷.................................................52
附件 5-财经文献阅读 样卷.....................................................55
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《英语财经新闻听力》课程简介原汁原味的财经新闻 严谨简洁的专业语言 最新热点的追踪报道 迅速准确的听
力理解
开设目的英语财经新闻，语言严谨、简洁、专业，内容广泛，涉及经济、金融、商业、
管理及日常经济生活的方方面面，是财经院校中高年级听力训练绝好的材料之一。
对于财经院校已过大学英语 4级且听力较好的学生而言，本课程短期目标：较大幅度地提高学生的财经新闻听力水平、 一定程度上提高学生的专业英语口头表达能力。
本课程有助于学生扩大知识面、夯实专业基础，在商业活动中迅速准确地获取第一手权威媒体信息，提高直接面对国际竞争的能力。
本课程也有助于学生在各类涉外财经专业考试及 4-6级听力考试中获得好成绩，有助于出国后的继续深造。
课程主要内容 听力材料: 主要采用语境真实的新闻、报道、访谈等，充分利用互联网、电视电台等视频、音频优势，获取最新信息。原汁原味。地道专业。
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题材: 包括 economy and policies，financial market, world business,
corporations and industries, price,energy, RMB values等方面，追踪热点话题。
材料来源: BBC、VOA、Reuters、CNN、NPR等国外权威专业媒体。 语音: 纯正的美音和英音 语速：语速在 90---150词/分钟之间，由VOA慢速英语新闻逐步过渡到正常语速 130词/分钟，有小部分材料语速较快，可达 150词/分钟。
主要教学内容Unit 1 Economy & Economic Policies 经济状况及经济政策Unit 2 Financial Market 金融市场Unit 3 Securities and Futures 证券和期货Unit 4 Commodity Prices 大宗商品价格Unit 5 Consumption and Inflation 消费与通胀Unit 6 Exchange Rate and Currency War 汇率与货币战Unit 7 World Trade & Protectionism 世界贸易与贸易保护主义Unit 8 Corporations 公司Unit 9 Industries行业Unit 10 Housing Market 住房市场Unit11 Employment 就业Unit 12 Regulation and Laws 监管与法律Unit13 Financial Crisis and Debt Crisis金融危机与债务危机
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2-3周 Review and Check 复习
教材1.《英语财经新闻听力教程》栾宏琼 主编2. 精选最新财经新闻，自编练习
课程目标本课程按照不同专题分类，通过大量精听，有针对性地训练学生对相关专题的听力理解，帮助学生积累相关主题的知识、词汇及表达方式，大幅提高听力水平并间接增强口笔头的专业表达能力。
课程教学方法本课程遵循因材施教的教学原则，采用循序渐进的教学方法，根据学生的实际水平, 由VOA Special English的 Economic Report入手，快慢结合，逐步过渡到正常语速的财经新闻。
教学对象本教程为已通过大学英语四级且听力较好的学生开设
教学要求通过丰富的课堂及课后听力练习，围绕 economy，financial market, world
business, corporations，housing market等主题进行简答、选择、正误判断、填空、复合式听写、短句听写、摘要等形式的系统训练。
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每一单元，学生在课堂上要学习长短不一的新闻 3-6则，课后自学指定新闻 2-3
则。 学生必须完成下列教学活动：1.参加课堂学习及其它规定的教学活动。2.积极参与课堂互动活动。3.学完课程的指定内容，完成规定的课外作业。 通过本课程的学习，学生不仅应大幅提高在相关主题的听力水平，还应积累相关主题的基本知识及词汇、提高对相关主题的口笔头表达能力。 课程考核采取平时成绩（50%）+期末考试（50%）的综合考评制。平时成绩主要为课堂作业分数+课后作业分数+参加教学互动活动分数的加总。期末考试材料来源：课堂学习材料 40%+课后作业 30%+与课堂学习主题相似的全新材料 30%
期末考试材料难度：VOA慢速材料 30%+正常语速材料 70%
期末考试时间：60－90分钟
期末考试卷面分数：100分（满分）（2013-12-13）
《英语新闻听力》课程简介附样卷
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教学目的：本课程旨在培养学生听懂常见的英语新闻题材的听力理解能力，培养学生各项英语听力微观技能、综合技能以及听力学习策略。通过多种形式的精听训练，帮助学生克服心理问题和听力障碍，为他们今后在瞬息万变的国际市场能够迅速获取第一手权威信息，在商业活动中迅速、准确地获取有价值的媒体信息；为学生在大学英语四、六级考试、考研以及各类涉外专业考试中，如：TOEFL、IELTS、BEC 的种种考试中打下更加坚实的基础。同时，学生还能学习和累积相关主题的背景常识以及熟悉常用的新闻语言表达，从而提高自身的口头及笔头的表达能力。本课程旨在促进学生的英语听力能力接近、甚至到达英语专业学生听力的基本水平要求。课程介绍：每单元由两大部分组成：课内听力（Guided Listening）与课外听力（Home Listening）。听力材料均来自VOA、BBC、CNN等媒体新闻。课内听力（Guided Listening）:
Section A 为热身练习，训练学生或其新闻导语关键信息能力，练习形式为本单元主题关键词填空。Section B 为微观技能训练，题型为多项选择，选题为新闻导语和较长的单句陈述，培养学生获取微观信息的能力。Section C 为宏观技能训练，题型多样，选材为不带前方记者现场采访的中等长度新闻，题型重要为判断、选择、配对、简答、填空，同时考查学生的理解和出处理解能力。Section D 为提高练习，选材为最为常见的长新闻，题型主要为回答问题、笔记题为主，同时培养学生的大意归纳能力和细节把握能力。（对非英语专业学生不作特别要求）Section E为听力策略及专项训练，讨论外台英语新闻在词法、句法、语法、语篇层面上的特点，提供简写、归纳、辨音等关键技能训练。（仅选部分讲解练习）课外听力（Home Listening）：为学生课外听力练习为主，部分内容将出现在平时测试或期末考试中，以检验课外听力练习的成效。课程考核
平时成绩： 出勤 ＋ 课堂练习平时测试： 两次【课内听力内容（Guided Listening）、课外听力内容（Home
Listening）＋其他与相关内容（约 35-40%）】期末考试： 平时成绩 10％＋平时测试 40％＋期末考试 50% 【课内听力内（Guided
Listening）、课外听力内容（Home Listening）＋其他与相关内容（约 35-40%）】
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授课对象：2012级全体学生
授课形式：1.课程以精听形式为主，有别于平时的泛听；2.组织学生完成每单元所安排的的听力练习；3.检查学生对听力材料中重难点的听力理解能力； 4.扩充与主题相关的词汇、表达，并补充文化背景介绍；5.补充讲解一些常见的听力技巧；教学用书：《英语新闻听力教程》杨世登 主编 外语教学与研究出版社
参考书目：《新闻英语听力训练》 出版社：世界图文出版公司 《英语中级听力》 出版社：外语教学与研究出版社
工具书： 《新牛津英语词典》 上海外语教育出版社 《朗文当代高级英语词典》 世界图书出版社 《牛津英汉双解词典》 商务印书馆
《体验商务英语》课程简介附样卷商务英语是一门结合语言与专业知识的综合性课程。本课程名为“体验商务英语”，
目标在于使学生在在体验中学习商务英语，提高运用英语进行商务交际的能力，培养学生在具体的商务工作环境中实际运用语言的能力并能够正确地处理实际运用中的问题。本课程通过不断的特定训练提高学生英语口语流利程度，学会与商务相关的词汇、理念和表达。通过案例分析讲述国际贸易中经常遇到的问题以及在今后的求职过程中所面临的面试问题，使同学们更加深入地体会到国际贸易以及在今后的求职过程中的规则和注意事项，学到最实用的商务知识。并在教学过程中潜移默化，对学生进行商务谈判应有的礼仪教育，使学生形成西方商务思考和实践方式，加深对商务英语的理解和运用，建立自信，以便在以后的工作中学有所用。该课程的学习会让同学们了解许多以前从没有听说过的案例以及和普通英语完全不同
意思的英语单词及词组。同学们可以在轻松愉快的氛围中学到许多东西，也会学到许多做人的道理，受益匪浅。本课程学完以后对今后想在外企工作，想从事金融工作以及国际贸易的学生有很大的
帮助。
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课程特色：1、 将国际商务活动的真实内容引入课堂教学，体验真实的商务世界。教材为商务教学
提供了大量真实、生动的素材，使学生在掌握语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
2、 角色扮演和案例学习将体验式学习引向深入。本课程的突出特色是任务式、体验式的教学活动设计。每个单元都有角色扮演和案例学习等交际任务。每个交际任务都以真实的商务交际情景为参照，交际任务目标明确，鼓励学习者在完成交际任务的过程中复用所学语言知识，提高交际能力。
3、 教学设计严谨，为体验式学习打好基础。每个单元均通过讨论与学习者相关的话题导入教学。然后是相关商务词汇、听力和阅读、语法和商务技能的学习。中间穿插形式多样的任务活动。最后，在充分学习、掌握相关内容和技能和基础上，进行案例学习和商务写作练习。整体编排层层递进，前面的学习为角色扮演、案例学习等实践型交际训练打下基础。
教学内容： 本课程共有 16个单元，内容涉及现代管理和商务活动，包括全球化、品牌、旅行、广告、
就业、贸易、创新、组织、资金、商业道德、经营策略、商务文化、领导能力、竞争、质量等主题。每单元围绕主题进行相关语言和技能的学习。教学方法和教学手段：本课程采取的是“课堂讲授为主，课外练习加课堂总结纠正”相结合的上课模式。在
课程的教授过程中，教师向同学们展示单证实例以及各种商务谈判技巧，并让同学们亲自填写单证，加深对国际贸易实务的理解和运用。同时，教师注意用现实生活中的案例来讲述国际贸易中经常遇到的问题，使同学们更加深入地体会到国际贸易在实际操作中的应用规则和注意事项。学生将以小组（每组 4-5人）为基本单位，在老师的指导下进行与各单元主题相关的讨论、角色扮演及案例分析与汇报。课程作业与教学检测本课程作业包含课堂练习及课后作业。课堂讨论须由小组成员向全班进行汇报，每次
指定不同成员，教师根据其表现给出成绩，作为平时成绩的 50%。课后作业包括口头作业及书面作业，课堂上积极发言及回答问题，作为平时成绩的另 50%。平时成绩占学期总评成绩的 50%。期末考试为闭卷考试，原则上是学什么就考什么，以便让同学们学有所用。其重点就
是考核教材中所涉及的商务词汇、商务听说、阅读及写作技能，命题形式与教材中教学内容的形式相近。平时成绩占 50%，期末测试成绩占 50%。教学进度及安排体验商务英语课程教学为 1学期，每周教学 2课时，共计 36课时，最后 2个课时期
末考试。每章用大约平均 2个课时进行教学，包括课堂教学、讨论、案例分析。每周教学的章节内容如下：
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周次 章节内容1 Globalization Introduction to International
Business
2 Brands Business Negotiation
3 Travel Establishment of Contract
4 Advertising Price Terms
5 Employment Bill of Exchange
6 Trade Remittance and Collection
7 Innovation Letter of Credit
8 Organization Transportation & Its Particulars
9 Money Writing Layout
10 Ethics Business Letters
11 Change Advertisement
12 Strategy E-commerce
13 Cultures Business Presentation
14 Leadership Meeting Preparation, Conduction and Attendance
15 Competition Conference Information
16 Quality
17 Final Test
教材及主要参考资料[教材] 《体验商务英语综合教程第三册》. 高等教育出版社.
邹勇《国际商贸英语实务》第四版. 西南财经大学出版社 2013年 6月[参考书目] Gregory E. Osland, Charles R. Taylor, Shaoming Zou.
Selecting international modes of entry and expansion. Marketing Intelligence & Planning,2001(19):153-161.
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邹勇，《现代银行业务实务》.四川人民出版社，2007.
帅建林，《国际贸易实务》.西南财经大学出版社，2005.
邹勇，《经贸英语实务》.西南财经大学出版社，2000.
蔡慧娟，《国际结算》.西南财经大学出版社，2002.
曲清德，《外贸英语函电》.东北财经大学出版社，1991.
[网络资源] www.customs.gov.cn,
www.china-customs.com,
www.mofec.gov.cn,
www.iccwbo.org,
www.cietac.or.cn,
[视频音频材料] 多年收集的各类与进出口相关的视频和音频材料。选课学生要求由于本课程是一门结合语言与专业知识的综合性课程。商务英语课程要求选课学生具
备英语四级（四级）以上水平的英语运用能力，这样才能传授商务英语的背景知识，培养学生在商务环境中的语言运用能力和理论知识的实践应用能力，最终使学生既获得较强的商务沟通能力，又具备一定的商务操作技能，使学生在今后的工作中学有所用;并且本课程的教学活动是任务式的，学生在课堂参与度较高，对学生的英语口语水平要求也相应较高。
《英语视听说》课程简介本课程旨在通过英美国家的新闻电视广播、英文原版电影等音频和视频材料，以英
美文化背景知识为切入口，以新闻广播和影视作品片断为基本内容，充分利用计算机多媒体和网络资源，通过观看视频材料和听录音等，培养学生对相关语境、语言材料和英美文化背景知识的综合理解能力及语言表达能力，促进学生的语言综合应用能力和综合文化素养的提高。学生在影视教材的丰富刺激中，不仅可以提高其听、说、读、写等方面的语言技能，领略异域风情和文化，还可以增长知识、开阔视野。教材：《高级英语视听说教程》2册 高等教育出版社（普通高等教育“十五”国家级规划教材）课程介绍:
《英语视听说》是一门集语词学习，语用知识学习和文化知识学习为一体的综合性技能课它以“建构主义学习理论”和“语言输入输出“理论”为基础，充分利用现代科技手段，以多媒体为操作平台，提倡“任务型”教学法，注重对学习者情感因素，学习策略的研究
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以及对西方文化的探索。主要目的是培养学生的英语听说能力、口头表达能力、非言语表达能力，跨文化交际能力和自主学习能力。授课对象:
对视听说课程感兴趣，有意提高自己英语听说能力 ,且英语基础较好的 2009级非英语专业学生授课形式以及预期效果：
英语视听说”作为一门新兴的、立体化的课堂教学新模式，既直观生动又具有交互性；通过图、文、声、像、动画等多种媒体及现代化网络技术，将知识信息传达给学生，从而能充分调动学生的手、眼、耳、脑等感官，最大限度的开发学生的学习潜能，极大的激发了学生的学习积极性，其教学模式比传统外语教学有很大的区别，因而在教学实践中能达到以下几个目标:
（1） 学生的英语听力和英语口头表达能力能得到有效地提高。（2） 由于贯彻“以学生为中心”的教学模式，把课堂教学和课后学习进行有机结合，学
生的英语自主学习能力能得到一定的培养。（3） 该课程以名人演讲、欧美影视作品为教学素材，学生可学到大量英美国家的人文，
地理，历史，风俗，能有效地提高学生的跨文化交际能力。教学用书： 《高级英语视听说》第 2 册 ， 北京： 高等教育出版社， 参考书目：
(1)周奇勋主持改编，1996，“走遍美国”，北京：外语教学与研究出版社。(2)王大伟主编，2005，“新视野大学英语视听说教程”，北京：外语教学与研究出版社。
(3)邱东林主编，2004，“21世纪大学英语视听说教程”，上海：复旦大学出版社。工具书： 各种英汉词典均适用。
《英语时文阅读》课程简介课程名称：《英语时文阅读》英语时文阅读课程,旨在培养学生阅读英美报刊杂志的能力,熟悉报刊杂志文章的一般特点,据以分析文章的思想观点、篇章结构、语言技巧及文体修辞等,从而进一步提高学生的阅读理解和标达能力,以及获取知识、运用知识、分析和解决文体,形成独立见解和创新的能力。 本课程,通过对于不同领域新闻篇章的大量阅读及探讨,促使学生达到大学英语教学大纲所
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规定的“能顺利阅读难度较高、内容广泛、体裁多样的文章，掌握高级阅读技能”的要求；帮助学生掌握地道的英文词汇及表达以及对新闻文本的分析方法，提高对英语新闻的意义、观点、立场的鉴赏能力；培养学生的跨文化意识和国际视野，丰富有关英美国家社会及文化背景知识。
教学目标1、通过大量的英美报刊新闻的阅读来帮助学生提高英语的高级阅读能力，达到大学英
语教学大纲“能顺利阅读难度较高、内容广泛、体裁多样的文章，掌握高级阅读技能”的要求，为学生今后阅读英文原文资料打下坚实的基础。
2、学习英语报刊、时事新闻阅读方法和大量鲜活、地道、时尚的英文词汇及句子表达，培养学生的语言应用能力。
3、帮助学生扩大视野，了解英美新闻媒体，以及英美国家报刊杂志对于时事动态的观点看法，丰富有关英美国家社会及文化背景知识。
4、引导学生跟踪有特点的现代英语。
教学内容：结合教材进行阅读学习策略和方法的讲解，新闻英语文体和语言特点的分析，文化背
景知识的介绍，以及相关话题的课堂讨论。每周完成两到三篇英语时事文章的学习，重点讲授课文的难点和重点。学生在课后要做大量的个性化阅读，并完成读书报告和相应的练习。阅读材料来源：教材、华盛顿邮报、卫报、新闻周刊等各类报纸杂志或时文网站。文章题材包括：财经、政治、娱乐、社会现象等。
教学方法： 采用“教师课堂讲授+学生个性化课外阅读+小组学习活动”相结合的教学方式，将课堂学习和自主学习、合作学习紧密结合。教师在课堂上系统讲解阅读学习策略和方法，并分析新闻英语的特点，介绍相关的文化背景知识，以及阅读课文的分析理解。学生在课后通过大量的个性化阅读来增加其词汇量，提高阅读理解能力和英语综合应用能力。同时采用合作学习的方法，组织两次小组学习活动，小组成员相互协作，完成小组学习项目，培养学生的探究式学习和合作学习能力。
课程作业与考核本课程作业包括：学生个性化阅读和两次小组学习活动。学生要求每周完成一定量的
课外个性化的英文报刊杂志文章的阅读，并完成简要的读书报告。平时成绩包括：两次小组活动成绩，两次课堂测验，课外读书报告等。期末为闭卷考
试，其成绩占学期总测评成绩的 50%。
教材及主要参考资料教材：《英美报刊阅读教程（普及本）》（端木义万主编，南京大学出版社）
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参考资料： 《英语报刊选读》，2009，（王振华，马玉蕾主编，高等教育出版社） Fredrickson, J.L., and Wedel, P.F., 1984, English by Newspaper,
Newbury House Publishers Nash, W.R., 1964, How Newspapers Work, Pengamon Press 英美主流报刊杂志，如 New York Times, Los Angeles Times, Washing
Post, Times 国内英文报刊，如 21st Century, China Daily, Beijing Review
网络资源： New York Times www.nytimes.com The Washington Post www.washingtonpost.com Los Angeles Times www.latimes.com USA Today www.usatoday.com Time www.time.com/time/ Newsweek www.msnbc.msn.com/id/3032542/site/ne wsweek/ Fortune www.fortune.com/fortune Business Week www.businessweek.com/ The Times www.timesonline.co.uk/ The Guardian www.guardian.co.uk/ The Daily Telegraph www.telegraph.co.uk/ The Sun www.thesun.co.uk/ The Economist www.economist.com/
选课要求：有意增强阅读能力，喜欢英语阅读，尤其是对报刊阅读感兴趣的同学，词汇量较丰富。附样卷
《欧洲文化概况》课程简介课程介绍： 本课程以对欧洲文化源流的介绍和梳理为主要教学内容，以历史为线索，将文学、思想潮流、艺术、建筑等形式作为重要载体，为学生提供一个了解西方国家文化渊源的平台。本课程旨在增强学生对欧洲文化的了解，拓展学生的视野及思考维度，培养学生对一些文化现象进行纵深分析的能力, 并养成批判性思考的习惯。通过该课程的学习，学生将能对“现代化”、“东西方文化差异”等话题产生更为深入的理解和更加强烈的兴趣，同时，该课程还在一定程度上为提高学生跨文化交际能力打下坚实的基础。授课对象：对欧洲文化感兴趣，对欧洲历史较为熟悉且英语阅读能力较好的非英语专业学生。
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教学进度及安排欧洲文化概况课程教学为 1学期，每周教学 2课时，共计 36课时，最后 2个课时期
末考试。每章用大约平均 4个课时进行教学，包括课堂教学、话题探讨。主要教学内容：The Greek CultureThe Roman CultureThe Christianity and the BibleThe Middle AgesThe RenaissanceThe ReformationThe Scientific Revolution in the 17th CenturyThe Age of EnlightenmentThe Romanticism
授课形式以及预期效果： 本课程采取教师讲解与学生自主展示相结合的授课形式，定期进行课程相关内容的测试，使学生积极主动的参与到课堂活动当中，达到有效学习的目的。通过该课程的学习，学生应该达到以下几个目标：1、对主要西方国家的社会、文化、文学、历史等状况有一个全面而概括的了解。2、对普遍的个体文化现象以及文化热点作专题的讨论和分析，在此过程中，学生的独立思考、批判性思考、研究、阅读能力以及口头表达能力要有所提升。
3、以英美文化为参照，促使学生更深层次地理解本国文化，树立学生热爱本国文化，包容异质文化的观念。
4、为学生实现有效的跨文化交际打下坚实的文化知识的基础。5、扩大单词量，为基础英语的巩固提供有力支持。课程作业与教学检测本课程作业包含教材预习、课后阅读及话题探讨。话题探讨须由小组成员（小组由学生自由组合而成）向全班进行汇报，教师根据其表现给出成绩，作为平时成绩的 70%。课后作业指课前的预习和课后扩展阅读，占平时成绩的 15%，通过课堂提问的形式检查，课程出勤率占平时成绩的 15%。平时成绩占学期总评成绩的 50%。期末考试为闭卷考试，考试的客观题部分以教材为基础，着重考察学生对欧洲文化基本常识的掌握，主观题部分主要考察学生的阅读及思考，答题语言可自选。期末测试成
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绩占学期总测评成绩的 50%。
教学用书：王佐良主编，《欧洲文化入门》, 北京：外语教学与研究出版社，2005。参考书目：马文·佩里，《西方文明史》（上下册），北京：商务印书馆，1992。罗兰·斯特龙伯格，《西方现代思想史》（上、下册），北京：中央编译出版社，2002。赵林，《西方文化概论》，北京：高等教育出版社，2008.
钱乘旦，许洁明，《英国通史》，上海：上海社会科学院出版社，2007。约翰•赫斯特 (John Hirst) , 《你一定爱读的极简欧洲史:为什么欧洲对现代文明的影响这么深》, 广西师范大学出版社,2010.
诺贝特·埃利亚斯，《文明的进程:文明的社会起源和心理起源的研究》，上海：上海译文出版社，2009.
米歇尔·福柯，《规训与惩罚》，生活·读书·新知三联书店，2007.
霍布斯鲍姆，《传统的发明》，译林出版社，2004.Robert H.Lowie, Are We Civilized?--Human Culture in Perspective, Harcourt,
Brace and Company, 1929.Asa Briggs, Peter Burke, From Gutenburg to the Internet, Polity Press.The Realism
Judith G. Coffin，Western Civilizations, W. W. Norton & Company,2005.
《英语写作》课程简介教学目标：《英语写作》属于英语学习的一门重要的技能课程，是针对提高非英语专业学生写作技
能所开设的单项训练课程。本课程旨在培养学生的英语写作能力，包括提纲、文章摘要、短文以及篇章写作。教学内容的安排从如何措辞到如何写出优美的句子和段落，从段落布局到篇章写作，训练学生掌握各种篇章结构和写作技巧，从而突破英语写作的瓶颈，足以应
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对诸多英语考试中的写作部分，继而实现用英文进行学术论文写作目的。并且从写作的角度，促进学生阅读理解能力，使学生更为了解阅读技巧。课程结束时，能在 30分钟内写出长度为 150-250个单词左右行文较为流畅、语言比较准确的短文，并能根据提示在 10分钟内写出长度为 60个单词左右的应用文。主要教学内容：
1．本课程教学内容丰富，主要针对英语段落的写作知识和技巧，题材涉及不同体裁和各种类型的短文，以及便条，通知等应用文。
2．本课程共有 18个单元，每单元由三个部分组成，包括课前预备活动，写作知识和技巧学习和训练，以及配套练习三个部分。
3．本课程融合国内外先进的写作教学模式，强调写作过程的教学，积极鼓励学生参与课堂教学，培养学生获取知识的能力、运用知识的能力、分析问题的能力、独立提出见解的能力和创新的能力。
4．本课程在写作教学过程中融合了文化知识和相关知识的传授，即每一单元的教学围绕一个主题展开，使学生在获取相关写作知识的同时，增进文化方面的积累。
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《美国文化概况》课程简介课程介绍： 语言是文化的载体。对于语言学习者来说，了解所学语言使用国的历史、政治、经济和文化是十分重要的。美国，一个建国二百多年的年轻的国家，在二十世纪末，随着冷战的结束，迅速成为世界超级大国。进入二十一世纪，在政治、经济、文化、科技、军事等方面依然遥遥领先于其它发达国家。美国短暂的历史，飞速的发展与其多元的文化是密不可分的，所以，美国的成长历程是非常值得我们英语学习者了解和研究的。本课程以美国的社会文化为主要线索，从人文地理、政治经济、文学艺术、科技教育等方面入手，全面、系统地介绍美国的历史概况、发展变迁，进一步探讨多元文化的形成过程及其特点。通过该课程的学习学生不仅能够理清美国历史发展的脉络，广泛、深入了解美国的社会文化现象，同时还能对美国这样一个多元文化的“大熔炉”有更客观地认识。该课程的学习，可以提高学生的阅读能力，使学生了解更多的文化背景知识，拓展视野，扩大知识面，也能让学生对文化现象进行分析、对比，培养学生独立思考问题的能力和明锐的观察力，从而在一定程度上为提高学生的英语学习水平打下基础。授课对象：
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对美国文化感兴趣、有意愿去美国继续学习深造、且英语基础较好的2008级非英语专业学生，均可报名参加该课程的学习。授课形式以及预期效果： 本课程采取讨论式的授课形式，教师课堂授课与学生自主学习相结合，非网络自主学习和网络自主学习相结合式。充分发挥互联网的优势，扩展课堂空间，使学生积极主动的参与到课堂活动当中，达到有效学习的目的。通过该课程的学习，学生应该达到以下几个目标：1、对美国的历史、政治、经济、文化等状况有一个全面而概括的了解。2、对美国的社会文化现象以及热点话题进行讨论和分析，在此过程中，学生的独立思考
能力、研究和解决问题的能力、阅读文献资料的能力以及口头表达能力要有所提升。3、通过学习美国文化，促使学生更深层次的理解本国文化，热爱本国文化，包容异质文
化，借鉴它国文化，最终宣传本国文化。教学用书：朱永涛，王立礼 主编，2005，《英语国家社会与文化入门》（下册，美国部分） 北京：高等教育出版社。
参考书目：蔡永良，董剑桥 2008，《英语国家社会与文化》（美国篇），江苏：苏州大学出版社。范悦，2005，《美国历史文化阅读教材》，北京：对外经济贸易大学出版社。李常磊，1999，《英美文化博览》上海：世界图书出版公司。罗选民，1997，《英美社会与文化》（上册），武汉：华中科技大学出版社。孙康宜，2007，《我看美国精神》， 北京：中国人民大学出版社。温洪瑞，李学珍 1997，《英美概况》，山东：山东大学出版社。周宝娣，2004，《主要英语国家概况》，重庆：重庆大学出版社。周静琼，2003，《当代美国概况》，上海：上海外语教育教育出版社。
《实用文体翻译》课程简介课程介绍：本课程在向学生传授基本的翻译理论和常用方法、技巧，通过反复实践培养学生的翻
译技能的基础上，加入各类文体特点、翻译要求及翻译技巧，旨在帮助学生通过分析句式、语篇和识别各类文体在遣词造句和文体规范等方面具有的典型特征，培养熟练运用各种翻译技巧对各类语篇进行翻译实践的意识和能力。
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该课程的学习可以让学生具备初步的翻译实践能力，并认识几种生活中和商务活动中常见的几种文体，如旅游文体、商务信函、商务新闻及是商务合同等，了解其语言风格和语言特点，并具有一定的翻译能力。通过翻译训练，对中英文两种语言的差异和共同点会由更深的认识，语言能力能得到很大提高，同时为今后有志翻译或进入商务领域工作的同学打下初步的基础。课程特色：1. 将生活中的最新的语言材料引入课堂，贴近学生生活的、随处可见的语言材料可以让学生感受到翻译的趣味性和重要性。
2. 用最新的商务文体材料为例，让学生认识各种商务文体的同时也初步了解了金融相关知识，并了解商务语言的发展趋势及翻译方法。
3. 以学生的翻译实践为基础，教师有针对的进行讲评，让学生能认识到自己的不足与失误之处，学习效果事半功倍。
4. 治学严谨，严格督促学生课堂学习和课后翻译练习的完成，促使学生通过不断练习提高其语言和翻译能力。
教学内容：本课程共 8个单元，内容涉及翻译导论、翻译技巧及翻译基础知识、新闻文体翻译、广
告文体翻译、商务信函翻译、商务合同翻译和旅游文体等文体的翻译。教学方法和教学手段：以学生翻译实践练习为主，个人翻译和小组讨论相结合。在课堂教授环节，教师进行
有针对性的讲评和总结，内容涉及学生翻译中出现的问题及修改意见以及该文体的语言特点、篇章特点及翻译技巧的总结。课程作业与教学检测课堂作业与课后练习向结合，个人练习与小组讨论相结合。几次作业的平均成绩为平
时成绩。平时作业成绩占学期总评成绩的 50%。期末考试为闭卷考试。其重点就是考核基本翻译能力和针对不同文体的翻译能力。以翻
译题为主，适当加入翻译技巧判断题。主要考核学生是否掌握了相关翻译标准和技巧。期末测试成绩占学期总测评成绩的 50%。教学进度及安排实用文体翻译课程教学为 1学期，每周教学 2课时，共计 36课时，最后 2个课时期
末考试。每章用大约平均 2个课时进行教学，包括课堂教学、讨论、案例分析。每周教学的章节内容如下：
周次 章节内容1 翻译导论 什么是翻译
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2 翻译导论 翻译的标准是什么3 翻译导论 中英文差别与共同点4 翻译导论 翻译基本技巧5 广告文体翻译 中英文广告文体特点及翻译要求和技巧6 商务新闻翻译 商务新闻文体特点及翻译要求和技巧7 商务新闻翻译 商务新闻文体特点及翻译要求和技巧8 公文文体翻译 公文文体特点及翻译要求和技巧9 商务信函翻译 商务信函特点及翻译要求和技巧
10 商务信函翻译 商务信函特点及翻译要求和技巧11 商务合同翻译 商务合同特点及翻译要求和技巧12 商务合同翻译 商务合同特点及翻译要求和技巧13 商务合同翻译 商务合同特点及翻译要求和技巧14 旅游文体翻译 旅游文体特点及翻译要求和技巧15 旅游文体翻译 旅游文体特点及翻译要求和技巧16 考前答疑17 期末考试
教材及主要参考资料[教材] 《《实用文体翻译》 国防工业出版社 主编： 顾维勇
[参考书目] 《英语实用文体翻译》中国科技大学出版社 张光明等《商务英语翻译教程》对外经济贸易大学出版社 主编：车丽娟 贾秀海《商务英语翻译教程》北京理工大学出版社 主编：》王盈秋 张莉《大学英语实用翻译》中国人民大学出版社 主编： 许建平《商务英语翻译教程》 外语教育与研究出版社 编著：贺雪娟《实用商务文体翻译》中央编译出版社 编著：彭萍
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《金融翻译技法》中国对外翻译出版公司 编著：陈仕彬
选课学生要求由于本课程是一门结合语言能力、翻译能力与基础商务知识的综合性课程。要求选课学
生具备英语四级（四级）以上水平的英语运用能力，这样才能传授翻译基础知识及技巧以及进行相关的翻译练习。
《英语综合训练》课程简介课程名称：英语综合技能培训教学目的：本课程旨在短期内帮助学生快速提高英语听说读写译能力，提高学生应对英语各种水平考试的能力。授课对象：2009非英语专业本科生课程内容介绍：该课程以培养学生的英语语言知识与应用技能、学习策略为主要内容。以《大学英语课程教学要求》为依据来组织大学英语教学内容（语料库），其语言知识包括语音、词汇、句法、语义和语用等语言知识，其应用技能主要指听、说、读、写、译等五项语言综合运用技能，其中听、读为接受性技能，说、写、译为产出性技能。该课程周课时为 2学时。教学形式：教师讲授为主。在多功能教室中，用多媒体方式讲读英语语篇结构、讲解课文的语言点、讲述和演示文化背景等。在备课中，我们注意讲解内容组织的系统性和文化性，做到条理清楚、重点突出、难易适度。课堂应用中，我们注意避免注入式的讲授，贯彻精讲多练的原则，与多媒体演示、练习法、讨论法、活动法等结合起来，以激发学生主动积极的思维和参与。我们还注意讲授中的板书与电子教案和演示课件之间的关系，做到简明扼要、重点突出。预期效果：效率是生命，效率是成功的关键。本课程能培养学生具有较强的听说读写译的能力，使他们能用英语交流信息。该课程应帮助学生打下扎实的语言基础，掌握良好的语言学习方法，提高应试技能，并提高文化素养，以适应各方面的素质和应试要求。所用教材：教师精选自备材料
《英语口语》课程简介本课程主要训练学生用英语进行流利演讲与思辨的能力, 即通过独立思考能迅速透彻地分析问题，并能用流利的英语进行有效交流的能力。该课程要求学生能够积极参与多种方
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式的课堂活动。教师会运用灵活的方式不断激励学生做陈述（PRENSENTATION）练习，学生在提高英语口语能力的同时，能够提高其他多方面的能力，如对信息的搜集与整理，独立思考，思想的概括与传达，思维的逻辑性，面对观众的胆量以及现场反应能力等。教学用书：《高级英语口语教程（上）》 高等教育出版社 文秋芳参考书目：The Art of Public Speaking《演讲的艺术》主编：Lucas Stephen外语教学与研究出版社
《财经文献阅读》课程简介
课程名称：财经时文阅读
教学目标：本课程旨在全面培养学生财经英语综合应用能力，特别是经济类期
刊阅读能力，以便在今后工作和社会交往中能用英语有效地进行经济金融信息
交流，同时增强自主学习能力、提高综合文化素养。通过培养学生日常阅读（也
可以是听、看等各种接触形式）财经类英语期刊的习惯，使其在掌握金融基础知
识的同时，及时了解国际金融动态。通过一学期的学习，可望掌握一定量的财经
基础词汇及术语。
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教学内容：以教材为主，时文材料为辅。每周完成一单元两篇经典财经报道的阅读学习，重
点讲授重点、难点，并针对当周时事做相关讨论。学生在课后根据自身兴趣和特
点进行针对性阅读，培养阅读习惯。课外阅读材料主要来自西方各大财经期刊网
站。
课程作业与考核1．学生平时参加课堂分组讨论、课外阅读、随堂测试，占 50 %。 2．期末笔试，占 50%。
教材及主要参考资料教材：自备讲义为主；以及《经贸报刊选读》， 清华大学出版社。 参考资料：1. The Economist2. Financial Times3. WSJ4. BusinessWeek5. News Week6. Time7. New York Times
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8. Fortune
选课要求：学生最好具有一定的金融学基础，学习过货金或西经。没有系统学习过的同学也
欢迎选课，但前提是自身对金融有兴趣，且有一定的阅读速度和词汇量。
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附件 1-英语新闻听力 样卷西南财经大学本科期末考试试卷
课程名称：英语新闻听力担任教师：考试学期：2010 － 2011 学年第 1 学期
Achievement Test for Grade 2008
Listening Comprehension of News Reports
注：请同学们把所有的答案都写在答题卷上！否则责任自负！Part I (25 Points)
Directions: Listen to the news report three times. After that there will be a 10-minute pause. During the pause you must finish the following tasks.
Task 1 Answer the following questions briefly. (10 Points)
1. What’s the bad news that the airline industry heard today?
___________________________________________________
2. What reason does the company give for their action?
___________________________________________________
3. What had workers been seeing?
___________________________________________________
4. What do the unions accept?
___________________________________________________
5. What does Rolls-Royce predict about next year’s sales?
___________________________________________________
Task 2 Please write out the outline of this news report. (15 Points)
________________________________________________________________
________________________________________________________________
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________________________________________________________________
________________________________________________________________
________________________________________________________________
Part II (35 Points)
Directions：In this section, you will hear a piece of news three times. When it is read for the first time, you should listen carefully for its general idea. When it is read for the second time, you are required to fill in the blanks numbered from 6 to 15 with the exact words you have heard. For blanks numbered from S1 to S5 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is read for the third time, you should check what you have written.
Leaders from more than forty Asian and European countries issued a joint statement Saturday calling for coordinated efforts to (6) ________ the financial crisis.
The leaders (7)_________ their support in efforts to (8)_______ the international monetary and financial systems.
(S1) _________________________________________________________________.
Chinese Premier Wen Jiabao said all countries needed to show confidence, cooperation, and (9) _______ to get through the crisis. (S2) ____________________.
He says confidence means that all countries, especially developed ones, need to quickly take (10) _______ measures to stabilize the financial markets so as to make people more confident.
The statement came at the end of the Asia-Europe Meeting, a two-day (11)________ held to increase understanding and cooperation between the continents. The meeting, held every two years, it normally just a discussion (12)_______.
But the growing fall-out from the world credit squeeze has focused attention on finding solutions. (S3) __________________________________________________. He says they need financial (13) ________ but they need financial (14)_______ even more. Mr. Wen said although China’s economy was not severely damaged by the crisis it would likely suffer more as global demand slowed down..
The meeting also addressed energy security, poverty, and climate change, among other issues. The president of the European Commission, Jose
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Manuel Barroso, said the financial crisis was no reason to (15)______ commitments made in fighting climate change. “(S4) __________________________________________________________.
And, I really believe that after the very good exchanges we had today it is possible to reach that agreement.”
Europe and Asia make up over half of the world’s growth in domestic production.
The financial crisis started in the United States when massive defaults on home loans led several major banks to close down or merge. (S5) ________________________
_______________________________________________________________.
Washington will hold a financial crisis summit next month. Asian and European leaders meeting in Beijing said they would support the summit.
Daniel Schearf for VOA News, Beijing.
Part III (20 Points)
Directions: Listen to the following piece of news twice. After that there will be a 3-minute pause. During the pause you must finish the following tasks.
Task 1 True(T) or False(F) (10 Points)
16. ( ) Talks meant to end disagreement over international trade have achieved results in Potsdam.
17. ( ) During the talks, the United States offered to increase farm aid, or subsidies.
18. ( ) Currently, American farmers receive a total of about twenty-two billion dollars a year in subsidies.
19. ( ) Indian Trade Minister Kamal Nath supported the United States’ position on farm aid.
20. ( ) The Doha round of W.T.O negotiations started in November of two thousand one.
Task 2 Multiple Choice (10 Points)
21. When did the talk end?
A. Monday. B. Friday. C. Tuesday. D. Sunday.
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22. How much did the United States offer to limit farm aid, or subsidies during the talk?
A. $ 22 billion. B. $ 17 billion
C. $ 11 billion. D. $ 15 billion.
23. What percentage does India want to protect its farm product import taxes?
A. twenty percent B. seventy percent
C. twenty-three percent D. ten percent
24. The main goal for the Doha round of W.T.O negotiations was __________________.
A. for poor countries to reduce their farm subsidies on important crops like cotton, sugar and corn
B. for rich countries to increase their farm subsidies on important crops like cotton, sugar and corn
C. for rich countries to reduce their farm subsidies on important crops like cotton, sugar and corn
D. for poor countries to increase their farm subsidies on important crops like cotton, sugar and corn
25. Where will negotiations of the Doha Round continue?
A. In the United States. B. In Switzerland.
C. In Germany. D. In India.
Part IV (20 points)
Directions: Listen to the following two news items three times and then summarize the news.
News Item 1
Key words: the US Treasury Secretary Tim Geithner, fiscal situation, budget proposals, a Congressional committee, budget deficit
This News item is about ___________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
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News Item 2
Key words: rescue plan, on its feet, execute, federal government
This News item is about ___________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
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附件 2-英语时文阅读 样卷西南财经大学本科期末考试试卷
课程名称：英语时文阅读担任教师：敖玉兰考试学期： 20 10 － 2011 学年第 一 学期 Passage 1
They are among the 250,000 people under the age of 25 who are out of work in the Netherlands, a group that accounts for 40 percent of the nation ’ s unemployed. A storm of anger boils up at the government sponsored youth center, even among those who are continuing their studies.
“We study for jobs that don’t exist,” Nicollete Steggerda, 23, said.
After three decades of prosperity, unemployment among 10 member nations of the European community has exceeded 11 percent, affecting a total of 12.3 million people, and the number is climbing.
The bitter disappointment long expressed by British youths is spreading across the continent. The title of a rock song “No Future” can now be seen written on the brick walls of closed factories in Belgium and France.
Recent surveys have found that the increasing argument in the last few years over the deployment in Europe of North Atlantic Treaty Organization missiles and the possibility of nuclear war has clouded European youths ’ confidence in the future.
One form of protest tends to put the responsibility for a country’s economic troubles on the large numbers of “guest workers” from Third World nations, people welcomed in Western Europe in the years of prosperity.
Young Europeans, brought up in an extended period of economic success and general stability, seem to resemble Americans more than they do their own parents. Material enjoyment has given them a sense of expectation, event the right to a standard of living that they see around them.
“And so we pass the days at the discos, or meet people at the cafe, and sit and stare.” said Isabella Gaulat. “There is usually not much conversation. You look for happiness. Sometimes you even find it.”
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Questions 1-5 are based on Passage 1. (10%)
1. What Nicollete Stegerda said in paragraph 2 means that _______.
A. school education is not sufficient
B. what the students learn more than necessary
C. the students cannot get work after graduation
D. the students’ aim in study is not clear
2. Which of the following is definitely true, according to the passage?
A. The young people are studying too hard.
B. The courses in the youth center are too difficult.
C. The government financed the establishment of job-oriented school
D. The tests given to the youngsters are too difficult
3. Which of the following statements is not true?
A. The rock song “No Future” expresses the European youths’ disappointment
B. European youths did not expect such a widespread unemployment
C. European youths worry that a new world war might break out in the future.
D. Almost half of the guest workers in Western Europe are unemployed now.
4. British youths ______.
A. are trying to find work on the continent
B. are sympathetic with the unemployed on the continent
C. show their concern for unemployment in France and Belgium
D. have been the first to show their disappointment over joblessness
5. It seems that young Europeans ________.
A. look upon life as their elders do
B. are more like American that their elders in their way of thinking
C. look more like Americans than their elders
D. expect more from Americans than from their elders
Passage 2
Large companies need a way to reach the savings of the public at large. The same problem , on a smaller scale, faces practically every company trying to
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develop new products and create new jobs. There can be little prospect of raising the sort of sums needed from friends and people we know, and while banks may agree to provide short-term finance, they are generally unwilling to provide money on a permanent basis for long-term projects. So companies turn to the public, inviting people to lend them money, or take a share in the business in exchange for a share in future profits. This they do by issuing stocks and shares in the business through the Stock Exchange. By doing so they can put into circulation the savings of individuals and institutions, both at home and overseas.
When the saver needs his money back, he does not have to go to the company with whom he originally placed it. Instead, he sells his shares through a stockbroker to some other saver who is seeking to invest his money.
Many of the services needed both by industry and by each of us are provided by the Government or by local authorities. Without hospitals, roads, electricity, telephones, railways, this country could not function. All these require continuous spending on new equipment and new development if they are to serve us properly, requiring more money than is raised through taxes alone. The Government, local authorities, and nationalized industries therefore frequently need to borrow money to finance major capital spending, and they, too, come to the Stock Exchange.
There is hardly a man or woman in this country whose job or whose standard of living does not depend on the ability of his or her employers to raise money to finance new development. In one way or another this new money must come from the savings of the country. The Stock Exchange exists to provide a channel through which these savings can reach those who need finance.
Questions 6-10 are based on Passage 2. (10%)
6. Almost all companies involved in new production and development must .
A. rely on their own financial resources
B. persuade the banks to provide long-term finance
C. depend on the population as a whole for finance
D. borrow large sums of money from friends and people they know
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7. The money which enables these companies to go ahead with their projects is .
A. repaid to its original owners as soon as possible
B. raised by the selling of shares in the companies
C. exchanged for part ownership in the Stock Exchange
D. invested in different companies on the Stock Exchange
8. When the savers want their money back they .
A. ask another company to obtain their money for them
B. look for other people to borrow money from
C. put their shares in the company back on the market
D. transfer their money to a more successful company
9. All the essential services on which we depend are .
A. run by the Government or our local authorities
B. financed wholly by the rates and taxes
C. in constant need of financial support
D. unable to provide for the needs of the population
10. The Stock Exchange makes it possible for the Government, local authorities and nationalized industries .
A. to borrow as much as they wish
B. to make certain everybody saves money
C. to raise money to finance new developments
D. to make certain everybody lends money to them
Passage 3
Business firms may be classified in various ways. One way is to group them according to the products they produce. Firms that produce identical or similar products are said to be in the same industry. For example, General Motors, Ford, and Chrysler are all part of the automobile industry. Similarly, General Electronic, Whirlpool, and Westinghouse are all part of the home appliance industry.
However, many major companies produce products in more than one industry.
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In addition to producing automobiles, General Motors also produces trucks, buses, diesel locomotives, and home appliance. Therefore, it would be correct to say that General Motors is also in the truck industry, the bus industry, the diesel locomotive industry, and the home appliance industry.
Another way to classify firms is by their legal form of organization. There are three basic forms of business organization that we will consider: （1） the individual proprietorship; （2） the partnership; and （3） the corporation.
Decide whether the statements are true (T) or false (F) according to the text. (10%)
1. Many companies belong to more than one industry, such as the General Motors in this passage. （ ）
2. General Motors is part of the automobile industry, the home appliance industry, and the truck industry. （ ）
3. Both Ford and Chrysler are part of the home appliance industry and diesel locomotive industry. （ ）
4. Both General Motors and General Whirlpool are part of the automobile industry. （ ）
5. Business firms may be classified by how the business firms are organized according to this passage. （ ）
Passage 4
They said it was impossible to build a railway to Tibet. There were 5,000m-high mountains to climb, 12km-wide valleys to bridge, hundreds of kilometres of ice and slush that could never support tracks and trains. How could anyone tunnel through rock at -30C, or lay rails when the least exertion sends you reaching for the oxygen bottle? But that's the sort of challenge today's China relishes. Next month, three years ahead of schedule, more than 1,000km of fresh track will link the garrison town of Golmud in China's 'wild west' and the
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Tibetan capital of Lhasa, strengthening the regime's grip on this troublesome corner of the empire and confirming its status as a technological superpower. Jonathan Watts travelled the route to create a snapshot of a nation on the move
'Aren't we Chinese great? They said it couldn't be done. And yet, we've not only done it, we've done it ahead of plan. No other country in the world could do this. Chinese people are so clever." We are two hours, several beers and half a roasted duck into a journey on the overnight express from Xining, travelling along the completed half of what will soon be part of the world's highest railroad - the 1,900km line from Xining across the Qinghai Plateau to Lhasa, the capital of Tibet. But my patriotic conversation partner, Wang Qiang, is just warming up on his favourite subject: China's engineering prowess.
"The new track follows the highway built by our soldiers in the 1950s. The terrain is so harsh that three of them died for every kilometre of road. You have to admire their spirit. But now, we've built the railway without the loss of a single life. Isn't China great?"
Wang, a stout and ruddy power factory worker from Hunan, is in the bunk two below mine. He is as keen to demonstrate the conviviality of China as he is to wax lyrical about the country's strength. As well as cracking open a bottle of beer and sharing his food, he offers a packet of Dongfanghong cigarettes - "I smoke these because it was Mao's favourite brand" - and travel advice: "Actually, there isn't much in Qinghai. It's full of police and soldiers, but we have very good public order."
Wang is one of about 60 passengers squeezed into a "hard sleeper" carriage as our overnight train rattles towards the sunset, passing a half-formed rainbow, the world's largest saltwater lake, hillsides quilted with yellow rape seed and the occasional white Tibetan yurt.
With a couple of hours left until lights out, my fellow travellers are looking for ways to kill time and forget the cramped and smoky conditions. Some play cards, others sing with their children, a curious few chat with a Tibetan monk. And when that entertainment runs out, several attempt to talk to me.
They are engagingly friendly. A family from Xining pours a pot of instant noodles and offers sightseeing tips. Two young sightseers from Hong Kong share their herbal remedies for altitude sickness and talk enviously about the mainland.
"There is an amazing can-do spirit in China these days," says Susan Hong, a maths teacher. "We used to have a bit of that in Hong Kong. But now we are so conservative compared to the mainland. Anything seems possible in China these days. It's very exciting."
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As I get ready to turn in, Wang qualifies the level of his friendliness. "I am happy to share food and drink with you. We are friends with all countries now. Except Japan. If you were Japanese I would not share my food with you. And I would not let you sleep in the bunk above me."
Perhaps it is the lack of oxygen here at 3,000m above sea level or the frequent patrols by ticket inspectors, but I have trouble getting to sleep. Instead, my mind races across the day's contrasting impressions: the warmth of my fellow passengers, the sometimes scary nationalism of Wang, the can-do spirit.
China is a nation on the move. But should its economic growth be cause for alarm? Other nations have risen fast - Britain during the industrial revolution, the US at the turn of the century, and Japan during and after the 1960s. However, it took Britain 100 years to rise; 60 for the US and 30 for Japan. It seems China will be transformed in just a couple of decades. And it is not just the speed of change that is turning heads, but the scale.
China has the world's biggest population: 1.3 billion. Now those billions are travelling, earning and consuming more than ever before, and pessimists fear the world will be overrun by an eastern horde. Others, however, view China as the nation most capable of extending the limits of human civilisation in centuries to come. This is where development is progressing fastest. This is where the biggest risks are taken, where the impossible seems possible.
The railway to Tibet is one of the greatest symbols of that spirit. Since it was built in 1984, the route from Xining, the provincial capital of Qinghai Province, to Golmud, the garrison town in China's wild west, has been the train to nowhere. No one, it was believed, could build a line any further across the Qinghai plateau, certainly not one all the way to Tibet. It was too bleak, too cold, too high, too oxygen-starved. Even the best Swiss tunnelling engineers concluded that it was impossible to bore through the rock and ice of the Kunlun mountain range.
If that were not enough, even the flats were filled with perils. A metre or so below the surface was a thick layer of permafrost; above this, a layer of ice that melts and refreezes with the seasons and the rising and setting of the sun. How could anyone build a track on that? And how could a regular service be run in an area plagued by sandstorms in the summer and blizzards in the winter?
As the great train traveller Paul Theroux wrote in Riding the Iron Rooster, these challenges are why the former Himalayan kingdom of Tibet - on the other side of the plateau - has remained unspoilt and so un-Chinese for so long. "The Kunlun Range is a guarantee that the railway will never get to Lhasa. That is probably a good thing. I thought I liked railways until I saw Tibet, and then I realised that I liked wilderness much more." But that
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guarantee no longer applies. Next month - three years ahead of schedule - Chinese engineers will lay the final section of track on a line stretching to Lhasa, across the roof of the world. Test runs will begin on the new line next July and commercial services are scheduled to begin within two years.
China's world-beating engineering projects
Three Gorges dam
The $24bn Three Gorges dam on the Yangtze river is the largest hydroelectric dam project in the world, and China's biggest construction project since the Great Wall. It will span nearly a mile across and tower 185m above the world's third-longest river. Its reservoir will stretch more than 350 miles and will force the displacement of between one and two million people. It is scheduled for completion by 2009.
Shenzhou spacecraft
China launched its first Shenzhou or "divine vessel" spacecraft on an unmanned flight in November 1999. Shenzhou V (October 2003) was the first manned flight, carrying Chinese astronaut Yang Liwei, making China the third country to send a human into space. The Shenzhou spacecraft, launched with Long March rockets, is modelled on the Russian's Soyuz spacecraft.
Oriental Pearl tower
At 468m tall, Shanghai's 10-year-old Oriental Pearl tower is the highest TV tower in Asia. The main structure is formed by three columns and a series of spheres, the largest 50m in diameter. With its revolving restaurant, hotel and observation decks, it attracts 3 million visitors a year.
Lupu bridge, Shanghai
With a main arch span of 550m, the Lupu bridge is the world's longest steel-arch bridge. It spans the Huangpu river and connects the Shanghai north-south expressway between Pudong airport and the city centre. It took three years and cost 2.5bn yuan (£171m) to build.
Terminal 3, Beijing airport
British architect Norman Foster and British engineering company Arup are building the third terminal at Beijing airport, to be opened before the 2008 Olympics. The complex, funded mainly by the Chinese government, will be the world's largest and is worth £1.2bn. The airport will handle up to 60 million passengers and 500,000 planes a year. Foster has described the scale as "truly awesome".
Beijing's Olympic stadiums
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China's ambitious plans for the Olympics (early estimates put spending between £17bn and £22bn) have been scaled down after rumors of corruption and concerns that extravagance would highlight the poverty of much of the country. However, 14 of the 36 Olympic venues are still being built from scratch. The main stadium, with a capacity of 91,000, is being built by Herzog & De Meuron, the firm that designed Tate Modern.
Answer the questions based on Passage 4. (20%)
1. Three people died for every kilometer of railway built. True or False?
2. What two things does the writer offer as possible explanations for his difficulty in getting to sleep?
3. According to the article what is surprising about China’s economic growth?
4. The passenger Wang Qiang is friendly to everyone?
5. When the passengers get bored with playing cards, singing and talking to monks, what do several of them do?
6. What does the article state when saying the completion will confirm China’s world status?
7. Why did people think it would be difficult to run a regular service on the Qinghai Plateau?
8. Does passenger Wang think Qinghai is a good place for travelers to visit, why or why not?
9. Only a few people have to move house because of the Three Gorges Dam. True or False?
10. No one believed a railway line could be built all the way to Tibet. Why?
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附件 3-体验商务英语 样卷西南财经大学本科期末考试试卷
课程名称：体验商务英语担任教师：邹勇、王红雨考试学期：2008 － 2009 学年第 2 学期
Part I Listening (15%)
A. You are going to hear a voicemail message giving information about some changes to the arrangements described in the letter below. There are three changes: write them in the space provided. Write the time and the activity. You have one minute to read the letter before you hear the message. You will hear the message twice.
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Dear Ms Greenall
Your visit to Socorro on 25 October
As promised, here is the programme for your visit to our company next week.
9.0 Pick up from your hotel9.15 Coffee and presentation on the company By John Bissett and myself.10.00 Visit the plant11.00 Meeting with Jack Phipps, Head of Product Development 12.30 Lunch14.00 Meeting with Jenny Fowler, Head of Sales16.00 approx. Return to your hotel
We hope this programme suits you and look forward to welcoming you at Socorro on Wednesday next week.
Yours sincerelyTrudy FerrierCustomer Relations Officer
1.
2.
3.
B. You are going to hear a conversation between two colleagues, Peter and Jenny. Before you listen, you have 30 seconds to read through the questions below. You will hear this conversation once only, so you may like to make notes while you listen. You will have time to complete your answers after listening.
4. Which department do Peter and Jenny work in?
A) sales B) finance C) production D) R&D
5. How many items have Hadley’s ordered?
6. Which models have been ordered?
A) the most expensive B) several different ones
C) the latest ones D) the cheapest
7. What is the value of the order?
8. When is Peter hoping that Hadley’s will place another similar order?
9. Which of the following statements are true? Mark all those that are correct.
A) Jenny is worried that they won’t be able to produce the goods on time.
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B) Peter hasn’t talked to the production department yet.
C) Peter is sure they can deliver on time.
D) Jenny is pleased because the sales results will be good this year.
E) Jenny is disappointed that the order wasn’t bigger.
10. What is the relationship with the buyers, Hadley’s?
A) They have been customers for a long time.
B) They are new customers.
C) This order is a one-off.
D) They place regular orders every six months.
Part II Vocabulary (25 points)
A. March the words below with their definitions.
B. Select the best word or phrase from the next page to complete this letter to the Public Relations Officer at Air Manuko.
Dear Mr. Morgan
We 21 a report expressing our dissatisfaction with Air Manuko over the cancellation of our tickets on a recent visit to Manuko. This error 22 some
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11. recruit12. turnover13. synergy
14. upmarket15. voucher
16. diversion17. endorse18. kiosk
19. absentee20. conscientious
a. a person who is not at a place where they were expected to beb. taking care to do something carefully and correctlyc. a small shop/store, open at the front, where newspapers, drinks etc are
soldd. (a famous person) says that in an advertisement that they use and like it e. to find new people to work in a company, join an organization, do a job
etcf. the rate at which goods are soldg. designed for or used by high-income consumersh. the extra energy, power, etc that is achieved by two or more people or
companies working together, instead of their owni. a printed piece of paper that can be used instead of money to pay for sth.j. a road or route that is used when the usual one is closedk.
considerable worry and trouble during our viist, as well as incurring extra costs.
As we were 23 to travel by air from Karawe to Harristown (in spite of having 24
and paid for this flight three months before), we were 25 to go by road, the cost of which was $120.
We would now like to ask whether this cost could be 26 . We attach copies of our flight vouchers and the 27 for the road transfer.
We 28 to hearing from you about this matter.
Your sincerely
Christopher Bartlett
21. A) enclose B) submit C) include D) send
22. A) raised B) caused C) gave D) made
23. A) prevented B) disabled C) unable D) incapable
24. A) cancelled B) recorded C) registered D) booked
25. A) obliged B) made C) having D) caused
26. A) paid back B) reduced C) reimbursed D) returned
27. A) fare B) quote C) recipe D) receipt
28. A) expect B) hope C) are waiting D) look forward
C. Select the best word or phrase to complete this notice in a company newsletter.
Our Managing Director, Daniel Hawkes, has been offered a position as Vice President of our parent company, and is 29 after more than 11 years with TDI. During his time as Managing Director, he has shown outstanding leadership 30 . He has sometimes had to make some 31 decisions, but he is known to be caring and concerned for his staff.
Mr. Hawkes built up the company from a small business with a fragile bank balance to a 32 concern. Last year, we achieved a 33 turnover, thanks to his energy and 34 .
Mr. Hawkes will be greatly missed by all, and we wish him every success in his new role. It is not yet known who will 35 his position in TDI.
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29. A) retiring B) being dismissed C) resigning D) parting
30. A) qualities B) character C) aspects D) attractions
31. A) tough B) strong C) heavy D) serious
32. A) fading B) dwindling C) thriving D) flowering
33. A) maximum B) record C) top D) leading
34. A) challenge B) power C) force D) drive
35. A) fill out B) fill up C) fulfill D) fill
Part II I Skills (10 points)
Put these parts of a negotiation in the correct order. Write the letter for each sentence on the appropriate line. The dialogue begins with the buyer saying: “OK. We have an agreement on price. Let’s talk about delivery…”
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Supplier: Go ahead.
36 Buyer:
37 Supplier:
38 Buyer:
39 Supplier:
40 Buyer:
41 Supplier:
42 Buyer:
43 Supplier:
44 Buyer:
45 Supplier:
I’m afraid the earliest we could deliver would be in six weeks’ time.
A) Well, we might be able to do something there – but I’d have to check with our Production Manager.
B) We can’t possibly wait that long. Isn’t there some way we can speed things up?
C) Could you arrange delivery by the end of the month?
D) When could you let me know?
E) OK, but if we can’t find a solution, we may have to look for another supplier.
F) I’ll give you a call tomorrow.
G) That’s a possibility, but we really need to save more than four days. What about your production schedule: could you give our order priority?
H) We could transport the goods by air. That would save about four days. But it would also cost more.
I) I understand that, Mr. Rupp. We’ll see what we can do.44
J) Go ahead.
Part IV Reading Comprehension (30 points)
Read the following passages and finish the tasks:
Passage 1
For Edgar Biss, the Eureka moment came in a slow-moving bank queue. There must, he thought, be a faster way to count money. With experience in the heavy weighing industry, his thoughts naturally turned to that technology for a solution.
The result was Tellermate, a banknote and coin-counting machine which needs to be far more sensitive than the machines for weighing 5,000 tones that Mr. Biss used to work on. Its maker, Percell Group, a private company based in Newport, south Wales, is now counting its second Queen’s Award for Exports, as well as one for Technological Achievement.
Percell exports more than three quarters of its production. More than 85 percent of sales are made to non-bank customers, such as retailers and fast food restaurants. Its success depends on accuracy, speed and ease of operation. The machines range in price from less than £800. So far, Percell has sold 60,000 of them.
Weighing coins is a straightforward task, but Tellermate must be extremely sensitive to reach accurate calculations on piles of no more than two dozen banknotes. Weight can vary with torn corners or tape, or even by wear and humidity.
Percell more than doubled its exports last year, selling to more than 25 countries. It is now looking to expand in Latin America, having established a bridgehead in Brazil. The company pays special attention to the language skills of its sales staff, focusing on familiarity with a local market. ‘It’s not just about language, it’s about culture,’ says Chris Lare, Percell’s technical director. For example, the French and German sales efforts are run by nationals of those countries, although both were recruited in the UK.
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Another strength is to adapt Tellermate to suit each customer’s existing procedures. Some count notes in ascending order; some the other way round. Some want the total shown by value; others by the number of notes. All are equally certain that their own way is the best.
Choose the correct alternative:
46.Percell’s main customers are .
A) banks B) shops and restaurants C) exchange bureaus D) business firms
47. The main reasons why Tellermate has been successful are .
A) precision, rapidity and the ease of use B) price and high efficiency
C) advertising and promotion D) advanced technology
48. Percell pays special attention to the language skills of its sales staff mainly because .
A) the sales people are run by nationals B) they must understand the local market
C) its exports doubled last year D) most of its sales staff were recruited outside UK
49. Weighing coins is .
A) impossible B) quite difficult C) easy D) accurate
50. Weighing banknotes is difficult because .
A) banknotes of different values may all weigh the same
B) sometimes banknotes are damaged
C) the machine is not sensitive enough
D) sometimes banknotes are too few
Passage 2
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Coca-Cola drinkers will soon be able to buy casual clothing that uses the values of the world’s most popular drink. Coca-Cola is about to launch its own fashion line to reflect the idea that ‘consumers feel a special relationship with Coke that relates to more than just the drinking experience.”
Which other brands might stretch easily and which might fail? Mars has successfully produced ice creams branded with the names of its Mars and Snickers candy bars. These are all ‘sweet tooth products’. Countuiers such as Armani and Hugo Boss have moved into cosmetics, fragrance and spectacles – all ‘fashion victim products’. Banks now offer insurance policies, investments, business advice and other financial services.
One of the most successful brand-stretchers is Walt Disney, which has added merchandise, shops, books, videos, games and theme parks to its original film-making. The move from making children’s cartoons to other products using the same figures appears a natural development. Yet these are totally different businesses – there is little in common between making films, running shops and operating a packaged holiday business.
Disney’s success comes from its clear view about what its core brand values are, says one branding specialist. ‘Disney is about fun, entertainment, childhood and families doing things together. Any business that deals in those values fits into the brand.’
‘All the evidence is brands stretch best when they come from a high emotional starting point. Disney has this. But packaged goods are more functional everyday brands and it could be a real challenge for Coke to move into a more experiential category such as fashion.’
Choose the correct alternative:
51.A brand’s core values are .
A) the most important ones B) less important ones
C) unimportant ones D) favorable ones
52. Disney has succeeded in stretching its brands because of
A) good management B)good luck
C) its core values D) brand image47
53. Brands stretch best when .
A) the starting point is high
B) packaged goods are more functional everyday brands.
C) the feelings that people have about the brand are strong
D) they are getting increasingly popular
54. Which word is “experiential” (in the last line) related to?
A) experiment B) experience C) expectation D) feelings
55. Does the writer think that drinkers of Coke come from a high emotional starting point? (Y/N)
Passage 3
The report says that offices will exist mainly to provide corporate identity and social interaction. IT departments will need to provide remote access to electronic mail and company information systems. They will need to ensure that people bringing in laptops can easily plug into network resources such as printers. And that there is a policy for fixing or replacing faulty equipment fast.
Companies will also need a strategy for protecting the security of information being carried around or logged in to remotely. Confidential data held on laptops might have to be encrypted.
There are three main approaches to introducing a home/mobile working scheme:
the property-led approach, which focuses on reducing office space;
the technology-led approach, which is driven by the ability of technology to change how people work;
the business-led approach, which employs mobile technologies to improve business performances or to redesign the business process.
The last approach is most likely to bring big benefits because it focuses on productivity improvements.
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Having selected an approach, Pagoda recommends that companies try flexible working on a carefully chosen pilot group that reflects the whole business.
Generally speaking, home working is most suitable for work carried out alone at a PC or laptop, or for interacting with customers over the phone or by e-mail. The report reveals that up to 80 percent of an average office employee’s tasks are performed alone at a desk and could therefore be carried out anywhere.
Of course, remote working can be less than ideal. While it is easy to write memos on a train, it is more difficult, because of lack of privacy, to talk to customers. Traveling executives say it is stressful to work on the move. Battery life for portables is limited, and laptops and spare batteries are heavy to carry around.
Home-based workers will feel isolated, and managers will be slower to find out about and solve their problems. There is also a number of legal and taxation issues, which companies must solve before encouraging workers to stay at home. Whatever the problems, however, the message of the report is that home and mobile working are here to stay.
A. Find this computer vocabulary which is important in home working (paragraph 1-2):
56. to get access to a computer system
57. the company department that deals with computers
58. a computer that you can carry easily
59. the computer system in a company that everyone can use
60. when you can get into a computer system even if you are not in the place where it is.
B. Number the following items according to the order it appears in the article:
61. (a) Information on laptop computers may need to be put into code.
62. (b) Organizations will need to have plans to make sure that information on computers is not available to people who don’t have the right to see it.
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63. (c) Offices will exist to give companies an identity and to allow people to meet and discuss things.
64. (d) Company computer staff will have to find ways of letting employees connect their computers to the company’s computer system so that they can use equipment like printers.
65. (e) Company computer staff will have to find ways of letting employees look at their e-mail from outside the office.
C. Write ‘T’ for true, ‘F’ for false:
66. There are two ways of starting up a system of people working away from the office.
67. Eighty percent of an average employee’s time is spent in meetings.
68. The technology-led approach is the one that will have the most benefits.
69. When a company chooses an approach, all its employees should follow it immediately.
70. Home working is good for people dealing customers by phone or e-mail.
Part V Writing (20 points)
Background
Nikos Takakis is the CEO of Livewire, an Australian manufacturer of electrical appliances. During the last three years, his General Manager Carl Thompson has turned Livewire round from being a loss making company into a profitable organization with an exciting range of new products. Both men want the company to grow as fast as possible.
Problems
Valerie Harper is Personal Assistant to Carl Thomson. Valerie joined Livewire just over a year ago. In the beginning she was considered to be an outstanding employee. However, more recently she has been having difficulties working with Carl. They have been seen shouting at each
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other, and often Valerie appears upset when leaving his office.
Further Information Nikos Takakis found
Mr. Thompson is said to be a white superracist and discriminates against colored people.
Mr. Thompson sets the rule that whenever he is in the office, the personal assistant should be waiting for his orders. He usually works late at night and expects the PS to work overtime (unpaid) in the evening.
Mr. Thompson’s last two secretaries resigned because they felt too much pressure working with him. One of them complained verbal abuse by Mr. Thompson when she accidentally broke his coffee cup.
Mr. Thompson advised a friend to buy shares in Livewire just before it announced excellent annual results. The share price rose sharply and the friend made a quick profit.
Writing task:
You are Nikos Takakis. Write a fax to Carl Thompson informing him of any action you are taking concerning him, together with your reasons.
附件 4-英语写作 样卷西南财经大学本科期末考试试卷
课程名称：英语写作担任教师：刘洋考试学期：2010－ 2011 学年第 一 学期
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Test
Part I Restore the logical sequence of the following sentences.
(1) One afternoon she set out from the coast in a small boat and was caught in a storm.
(2) During that time she covered a distance of eight miles.
(3) That was all she remembered.
(5) Early next morning, she saw a light ahead.
(4) When she woke up a day later, she found herself in hospital.
Part II Choose from the list of transition signals to fill in the blanks. Note that some may not be used.
Moreover but Therefore In truth
Still Once On the other hand for example
At some point in our life there may come a time when we feel insecure about ourselves. We might judge our ability to do something or feel self-conscious about the way we look. It does not matter how this feeling manifests in our life, (1)_____it is important to be aware of our thoughts and how they impact our view of ourselves. (2)_____we remember that …
Part III Read the following paragraph and write a topic sentence for it.
_____________________________________________________. When water was rationed, Californians learned to conserve water. They did not water their lawns or gardens or wash their automobiles. They took fewer showers and baths. The water shortage lasted two years.
Part IVRead the following paragraph and make your own
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generalization.
In the sixties and seventies every survey showed that most Americans got the news first from television and automobile radio. The broadcast media, therefore, had taken over the front-page function of newspapers _____________________________________________.
Part V Read the following passage and find out the techniques of paragraph
development used in it. Write your answer on the ANSWER SHEET. (10 points)
Part VI Write a composition of about 200 words on the topic “How to Succeed in a Job Interview?” (60 points) Write your composition on the ANSWER SHEET.
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附件 5-财经文献阅读 样卷Part I Vocabulary and Structure (24 points)Directions: Choose the best answer to each blank. Write your answers on the Answer
Sheet. 1. Spain now uses the euro. Pesetas are no longer ____. A. good money B. legal money C. legal tender2. You can ____ a house and ____ a car. A. hire / rent B. hire / hire C. rent / rent or hire3. Extra benefits from employers such as free health insurance, free cars and free mobile
phones are called ____. A. presents B. extras C. perks4. The euro is currently at 1.23 ____ ____ dollar. A. for; / B. against; a C. against; the5. Tony doesn’t pay tax. He gets paid ____. A. cash in pocket B. cash in hand C. cash in fingers6. If your account is overdrawn, charges may ____. A. incur B. apply C. occur
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7. A sovereign is a coin made of 7.3 grams of gold, and is worth a lot of money. However, its ____ is just one pound.
A. face value B. front value C. written value8. A “short position” means that the trader will make a profit if the currency ____. A. goes up B. goes down C. stays the same9. When you change money, you usually have to pay a ____. A. commission B. charge C. fee10. The technical meaning of insolvency is that a person or company’s ____ exceed their
assets. A. payments B. expenses C. liabilities11. Coffee, cotton, coal and aluminum are ____. A. commodities B. options C. merchandise12. Two or more customers may apply for a ____. A. together account B. joint account C. venture account
Part II Conversations (22 points)Directions: Find the words in the following conversations which fit the definitions. The first one has been done for you as an example. You are required to select only one word for each blank. Write your answers on the Answer Sheet.
Conversation 1◇Good afternoon. I would like to withdraw ￡500 from my current account and change it for peseta.◆Certainly.◇What is the exchange rate at the moment?◆It’s 197 to the pound.◇And do you charge commission?◆Yes, we charge 1.5%.◇That’s fine.
Conversation 2◆How does the annual account look?◇Excellent. We’re going to make a healthy profit this year.◆That should please the shareholders. Will you raise the dividend?◇Yes, we will. We want the shareholders to have a good rate of return.
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Definitions1. a basic units of currency in Spain before 2002 (前西班牙银币单位“比塞塔”)
peseta 2. price at which one currency is exchanged for another _________ _________3. account prepared at the end of a financial year _________ account4. to take (money) out of an account _________5. to pay out a higher dividend than in the previous year _________ the dividend6. account in a bank from which the customer can withdraw money when he wants
_________ account7. quite a large profit _________ profit8. amount of interest or dividend which comes from an investment _________9. money paid to a salesman or agent or stockbroker, usually a percentage of the sales made or business done _________10. people who own shares in a company _________11. a basic unit of currency in Britain _________
Part III Reading Comprehension (30 points)Directions: Read the following articles and choose the best answer to each question. Write
your answers on the Answer Sheet.
Passage 11. The subject of the executive’s job in business organizations is one of great complexity, which is reflected in the range and weight of executive responsibility. In the performance of his work, the executive faces situations, which often require difficult or even critical decisions. However, the results for which he is accountable are not achieved through his own direct effort. The weight of his responsibilities can produce pressures that test his health as well as the quality of his managerial skills.2. The executive has many resources to employ that help to reduce the difficulties and to minimize the probability of making mistakes. In addition, both his own training and experience and the history and organization of his company should act as valuable guides in determining the correct method of approach to his job. He will also find that other employees respond to him not so much as an individual executive, but as one who is acting in ways that are expected of him. They, in turn, act in ways which they know are expected of them. To some degree, an organization continues to function automatically, unless the executive moves too far or too suddenly from his defined position.3. The executive’s most important responsibility is administrative leadership. He learns to think analytically in order to identify and solve problems. He must be personally effective in managing his own life and in relating to the needs of his organization. He
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requires skills in dealing with people and the ability to select a team with the appropriate background and knowledge for the job.4. There are considerable differences in current definitions of managerial effectiveness. Reddin defines it as the extent to which a manager achieves the output requirements of his position --- by what he achieves and not what he does. Drucker, however, defines it as a habit and a complex of practices that lead to getting the right things done. Both these definitions contain key elements: results, organizational objectives, and managerial action. The basic difference of opinion lies in what the manager does and what the manager produces. Yet, whether measuring results or the determinants of results, it seems clear that effectiveness is not entirely within the control of the manager himself, nor is it restricted to a particular type of manager. Such factors as the environment, the organization structure, and the reward system combine with the manager’s personal characteristics in determining final results.
1. The passage mainly discusses _____.A. the complexity of the executive’s job in business organizationB. the executive’s responsibilityC. the differences in current definitions of managerial effectivenessD. the executive’s job in business organization
2. The complexity of the executive’s job is reflected in _____. A. the performance of his responsibility B. the range and weight of his responsibility C. the managerial skills D. the situations he faces3. All of the following can act as valuable guides in determining the correct method of approach to the executive’s job EXCEPT _____. A. the financial resources of his company B. his training C. his own experience D. the history and organization of his company4. Which of the following is NOT true of the executive according to the passage? A. He should learn to think independently to identify and solve problems. B. He should be able to select qualified people for a certain job. C. He should be skillful in dealing with his subordinates. D. He should be a family man.5. Which of the following is NOT true according to the passage? A. Managerial effectiveness is not entirely within the control of the manager himself. B. Environment, organizational structure and some other factors help to determine the final result.
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C. The manager’s personal characteristics determine the final results. D. To some degree, an organization can function automatically if the executive doesn’t move too far from his defined position.
Passage 21. Just imagine: no jangling coins in your pants, no crinkled bills in your wallet. To buy a soda you simply insert something called value card into the vending machine. A text display above the slot where you once dropped quarters tells you how much is being deducted and the remaining value on the card. You pull out the same card to board a bus, do your laundry, or buy a newspaper. You add value to the card by inserting it in an Automatic Teller Machine. Once e-money is accepted as universally as greenbacks, don't be surprised if a disheveled man on the street steps up to you and says, “Brother, can you spare a little stored value.”2. Such is the vision of smart card proponents. Smart cards are also referred to as chip cards and electronic purses.3. Cubic Corp. is the leading maker of smart card systems for mass transit systems, highway tolls, parking, and other applications and one of a number of companies and government agencies pushing the frontier of smart cards --- the money of the future. For Kane, vice president of Cubic Corp., and his colleagues, the next best thing is giving everyone a card --- a high-tech pass with a memory that may, sooner than we imagine, replace cash in our wallets.4. A smart card goes a step beyond the magnetic stripe card, which is basically a memory device, the equivalent of a small computer disk. A true smart card contains a microprocessor. It is in effect a miniature computer, where a recorded balance can be added to or subtracted from. What makes a smart card like cash is that it is a debit card rather than a credit card: It already has value.5. Why cards instead of cash or check? Convenience, security, and cost. Money costs money. Handing it, accounting for it, protecting and tracking it is expensive --- whether the money is in the form of cash, checks, or credit cards --- to the tune of $60 billion a year by one reckoning. Money wears out. Checks must be handled and stored. Credit cards must be manufactured and billed. The amounts of transactions must be verified by phone.6. Today's bills are problematic for vending machines. Modern vending machines accept dollar bills, but users still face the frustration of their money being rejected because of folded corners and wrinkled edges.7. One of the great benefits of smart cards is that the card's value can be verified and changed without going through the kind of credit card dial-up system. Transactions can be speeded up, and lines shortened.
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8. Imagine using the sort of smart card planned by Visa in an experimental program for tile 2012 London Olympics. Although final plans are still being worked out, the user could get up in the morning with a card he had loaded with, say, $200 the day before at an ATM-like machine. He pays for breakfast at a fast food restaurant, pays for a bus ride to an Olympic stadium, then purchases a ticket for the pole vault competition at a machine on-site. In the hot afternoon sun, he stops by a vending machine to purchase a cool drink with the card, then pauses at a nearby telephone to call home, also using the card.9. With the value of the card reduced, he might stop at an ATM to add another $100, ( One of the virtues of the card is that if it is lost, only its current value is put at risk, and not an entire line of credit. ) or he might exhaust the card's value and simply throw it away. In the Visa experiment, the cards will be disposable.10. Converting to smart cards will require massive, but gradual, refitting or replacement of equipment in stores, restaurants, and telephones. The first smart cards will carry the conventional magnetic stripe so they can be used like traditional credit cards in addition to their "smart" functions. The transition will likely be a quiet, almost unnoticed process. And it's already happening.11. "This technology is sneaking into our lives from the back door, so to speak," says Bob Gilson, executive director of the Smart Card Forum, an industry consortium working to establish standards for the generation of microchip-equipped cards.12. The Smart Card Forum is the most powerful force behind the cards. The Forum is an industry group made up of leading banks, retailers, equipment makers, and government agencies attempting to produce standards for smart cards as universal as those that exist today for magnetic stripe cards.13. Smart cards are moving us toward a cashless society. The money of the future is likely to be smarter, smaller, and more versatile than today's currency.
6. With a smart card, you will be able to _____.A. buy a cool drink from a vending machineB. board a busC. pay for breakfast at a restaurantD. all of the above
7. Which of the following statements is NOT true? _____A. Smart card is convenient and secure.B. Smart card is more convenient than credit card.C. The value of a smart card must be verified by phone.D. When the value of a smart card is reduced or exhausted, you can add money to it.
8. The Smart Card Forum is an industry group responsible for _____.A. producing smart cards B. setting standards for smart cardsC. replacing credit cards with smart cards D. both A and C
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9. "The generation of microchip-equipped cards" (last line in Para. 11) refers to _____.A. smart cards B. vending machinesC. ATM D. credit cards
10. The passage mainly tells us _____.A. both the advantages and disadvantages of smart cardsB. the problems of vending machinesC. the disadvantages of credit cards and checksD. the advantages of the money of the future --- smart cards
Part IV Translation (24 points)Directions: Translate the following sentences into Chinese. Write your answers on the Answer Sheet. 1. Promoting open, efficient, transparent and flexible economies is vital to continuing
economic growth and the building of a strong and sustainable future for our Asia-Pacific community.
2. If the American experience is relevant for Asia, having good research universities is a necessary but not a sufficient condition for forming world-class clusters.
3. Rising retail sales and demand for consumer durables, including private cars, typically lead to higher imports in most countries.
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西南财经大学 2012—2013 学年第一学期2011 级
《 金融时文阅读 》期末闭卷试题
总分数____________ 阅卷人_____________
Answer Sheet
Part I Vocabulary and Structure
(24 points)
分数
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7____ 8____ 9____ 10____ 11____ 12____
Part II Conversations (22
points)
分数
2________________ ________________
3________________ 4________________ 5________________
6________________ 7________________ 8________________
姓 名：
学 号：
班 次：
9_______________ 10_______________ 11_______________
Part III Reading Comprehension
(30 points)
分数
1____ 2____ 3____ 4____ 5____
6____ 7____ 8____ 9____ 10____
Part IV Translation (24
points)
分数
1 ______________________________________________________________________
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_________________________________________________________________________
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2 ______________________________________________________________________
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3 ______________________________________________________________________
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