The next 40 languagesReinhard SchälerUniversity of Limerick

Reinhard.Schaler@ul.ie

www.localisation.ie

This is the end…

Everybody needs a hobbySo what’s yours?Resurrection

#thankyousiralex

#thankyousiralex world’s top trending keywordTwitter speculation Tuesday night confirmed with a single tweet Wednesday morning

#NonmarketStrategy

#OpenSource

#BigData

#Cloud

#commons

#Sustainability

#ProxyTranslation

#Commodity

#Interoperability

#BiText

#Mobile

TODAYThis is the end…?

By 2015 we want to reach 1,000,000,000 users

• Today: 39 languages – the last ones: Hindi and Kazakh. Next: 40 -> faster & simpler tools, like eBay/Amazon

• Hundreds of million words a year – formats and granularity of all products is increasing

• Maintain translations of software versions of our enterprise software going back 12 years and more

• Growing but cannot afford to grow linearly to our increase in work – must automate more

• Cover small to mega companies, phone apps, phone management, SMS banking, in memory databases

• Moving more and more to cloud-based solutions

By 2015 we want to reach 1,000,000,000 users

• Ecosystem Buy more and more companies – need to integrate all of them into processes that make sense for the whole group

• Outsource to >100 agencies and work with >3,000 translators via hosted portals and tools

• Tools & Technologies Tools fairly robust, but need for more ease of use and ability to be used everywhere

• Starting MT again

• Community Need to use massive customer/partner /university alliance base to support translation more

Market of 2 billion

customers

Nonmarket of 5

billion people

The Web does not just connect machines, it connects people.Tim Berners-Lee Speech before Knight Foundation, (14 September 2008)

Connecting People

THE ENVIRONMENTChange is in the air…

Rationale Actors Filter Players KPIs

Enterprise Market-driven

Profit$30b industry

Short-term financial ROIFinance

Microsoft

Symantec

Google

Oracle

SAP

Shareholder

value

User Nonmarket-driven

Unpaid volunteers

Funded by DonorsCommunity

Open: Mozilla, Wikipedia,…

Humanitarian: TWB, Kiva,…

Crowd: Twitter, Facebook,…

Uptake

Translators work for

(notional) salary

Funders cover costs

Proposal

Entrepreneur

Measurable impact

Translation loan/inv’ment

Change

Legal Req.’sPublically funded

professionals

Universal

fundamental

Human Right

Government: EC Transl. Services,

African Union, …Coverage

PrerequisitesLanguage

H/W, S/W,

Capital, Infra

Increase Revenue

Branding

Customer Service

Strategic Advantage, Competition

Geography, Sectorial

Sales

Corporate L10N Decisions

Rationale Actors Filter Players KPIs

Enterprise Market-driven

Profit$30b industry

Short-term financial ROIFinance

Microsoft

Symantec

Google

Oracle

SAP

Shareholder

value

User Nonmarket-driven

Unpaid volunteers

Funded by DonorsCommunity

Open: Mozilla, Wikipedia,…

Humanitarian: TWB, Kiva,…

Crowd: Twitter, Facebook,…

Uptake

Translators work for

(notional) salary

Funders cover costs

Proposal

Entrepreneur

Measurable impact

Translation loan/inv’ment

Change

Legal Req.’sPublically funded

professionals

Universal

fundamental

Human Right

Government: EC Transl. Services,

African Union, …Coverage

PrerequisitesLanguage

H/W, S/W,

Capital, Infra

What Business Leaders

and Contractors say

The elites, or managers in companies,

no longer control the conversation.

Gary Hamel, Ranked by the Wall Street Journal as the world’s most influential business thinker

This is about corporate spring.

Marc BenioffCEO, salesforce.com

Control leads to compliance;

autonomy leads to engagement.

Daniel Pink

Author of A whole New Mind and Drive

Social Media will be dwarfed

by Social Business.

Ethan McCarthySenior Manager of Digital and Social Strategy, IBM

One trillion hours a year

of participatory value are

up for grabs.

Clay ShirkyAuthor of Cognitive Surplus

The Illusion of Control

Control?

Scope

Budget

Schedule

Quality

The Alternative: Chaos?

Collaborative Translation

Crowdsourcing

Community Translation

Social Localisation

Out-of-Control: Scope, Budget, Schedule, Quality

The Content Reality

Per minute: 100,000 tweets - 684,478 pieces of content on Facebook – 48 hours of YouTube videos – 27,778 blogs on Tumblr – 3,125 pics Flickr / 3,600 Instagram

http://mashable.com/2012/06/22/data-created-every-minute/

The L10N Reality

Communities do 90% of content that ‘cannot be localised’

TED: 9,363 translators – 98 languages

BBB Korea: 4,000 volunteer interpreters – 18 languages

Community L10N 1989: Lotus 1-2-3

• How many disks?

• How many pages?

New Localisation

Millions of translatorsdelivering any type of digital content across thousands of languages

New Localisation

Motivation

Empowering the global

conversation in communities

Operation

Translation Commons

Decision

Based on need and interest

MOD

MARKETSWhere do we want to be?

Just in case...

• Africa is not a country, but a

continent with 55 States

• There are over 2,100 and by

some counts over 3,000

languages spoken natively in

Africa

• If clusters of up to a hundred

similar languages are counted

together, twelve are spoken by

75%, 15 by 85% of Africans as a

first or additional language.

Africa is the world's second-largest and

second-most-populous continent, after Asia.

There are over 2,100 and by some counts over

3,000 languages spoken natively in Africa in

several major language families.

With 600 million mobile phone users,

Africa has overtaken America and Europe.

Over the past decade, six of the world’s ten

fastest-growing countries were African.

In eight of the past ten years, Africa has

grown faster than East Asia, including

Japan.

"I don't need to go the bank when I have the

bank in my phone”

M-Pesa, NFC Technology, “Mobile wallet”.

TECHNOLOGYInnovation required: Why not to use what we’ve got?

Principles: ORM Design, Interoperability, L10N = Utility

Anybody People Professionals

Anything Content Controlled

Anytime Schedule Planned

Anyway Process Repetitive

Any Tool Tools &

Technologies

Monolithic Tools

Stack

Open Resources Proprietary

What w

e’v

e g

ot

Why not (to) use what we’ve got?

Anybody People Professionals

Anything Content Controlled

Anytime Schedule Planned

Anyway Process Repetitive

Any Tool Tools &

Technologies

Monolithic Tools

Stack

Open Resources Proprietary

Why not (to) use what we’ve got?

THE ORM DESIGN PRINCIPLE

Open – Right – Minimalistic

37

38

39

40

41

The ORM Design Principles

• Open

• Don’t stand in the way

• Everyone can see tasks; no checks or tests before entry; only email necessary to register, no barriers

• Right

• Serve the right tasks to the right person

• Minimalistic

• Crisp Look & Feel

• Clean, uncluttered, simple and elegant design; no forms to fill in; no training necessary

Interoperability

• Pick your technology

of choice – whatever

works best for you

• Share linguistic

resources – (re-)use

translations, bi-text,

metadata, …

UI

• Minimalistic

• Intuitive

Match

• Task Stream

• User Adapted

Admin

• Self-Managed

• Transparent

Data

• Open Standard-Based

• Interoperable in the Cloud

Localisation = Utility

?

=

IP: Open Source

• Free yourself from restrictive circumstances

• No competitive advantage

• Leverage through collaboration

• Guarantee sustainability

• Have watertight IP

No Traditional Business Casebut

Strong Motivation

LET THE SKY FALL

GIVE UP ILLUSION OF CONTROLI drowned and dreamt this moment

So overdue I owe them

Making it easy:

Browser Extension (Proxy)

Making Connections

User Interface: Crisp & Easy

Task & Community Profiles

Match Task and Community

Component Technologies

Data Interoperability

Open Data Resources

Solas Match Solas Productivity

50

Service-Oriented Localisation

Architecture Solution

Web-based

Task Stream

• All tasks

• By preference

Self Mgmt.

• No tests

• No Forms

• No PMs

Intelligence

• Mach.-Learning

• Badges=People

• Tags=Tasks

Impact

• Value

• Community decides

Orchestrated

• Workflows

• Process automation

Components

• Best of breed

• By preference

• By availability

Standards

• Open data

• XLIFF

• ITS

Interoperable

• No data loss

• No silos

• No lock-in

Open Source Project

• University Limerick

• LRC

• CNGL

Research

• UL -> The Rosetta Foundation

• Open Source LGPL (~M4LOC, ~OKAPI)

License• Users

• Steering Committee

• Support & Sponsorship

Deployment

600,000 investment over three years

1 0 O rga n i zat io n s i nv e st in g 2 0 k p e r a n n u m

www.trommons.org

The Translation Commons

Powered by:

Co-ordinated by:

Open and Owned by everybody

Cannot be commoditised

Inclusive

Widely shared ownership

All assets preserved

SUMMARY

MeasuresOfSucces

s

The Titanic was built by professionals – the Ark by amateurs.

• Accessible, usable?

• Changed lives?

• Is it inclusive?• Does it float?

Adoption? Variety?

UI?Impact?

Give up the illusion of Control

• Current Localisation Models work well for today’s projects

• New models require new approaches

• Localisation Decision: Let the Sky fall - From Enterprise to User

• User-driven Localisation represents the biggest growth

opportunity for the industry

• Challenges

• Fear Lack of understanding of the exact nature, inability to

formulate adequate response, inability to take advantage of

opportunities

• Ignorance Lack of data to capture size and provide solid

evidence for emerging trends

• Incapacity Lack of technology to support its growth

Let the sky fallWhen it crumblesWe will stand tallFace it all together

Our hobby: Resurrection

THANK YOU!www.localisation.ie; /education; /AGISAfrica

www.TheRosettaFoundation.org

http://wp.me/p2KQNj-6 (Manifesto)