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Equinox Center Leaders 2020 April 2012 poll results and research findings on the "Young & Restless"
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“PlaceMa)ers.”‐WhyqualityoflifeispivotaltotheSanDiegoregion’s
abilitytoa)ractandretaintoptalent.EquinoxCenter,April2012
Whoarethe“Young&Restless”?
• College‐educated25‐34yearolds• Hard‐working,entrepreneurial• Highlymobile
• CriTcaltofuelingourinnovaToneconomyasBabyBoomersexittheworkforce
Source:CEOsforCiTes,ImpresaConsulTng,Yankelovich2005equinoxcenter.org
Source:CEOsforCiTes,ImpresaConsulTng,Yankelovich2005equinoxcenter.org
0
1
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WhereisSanDiego'sToughestCompeTToninA)racTngYoungProfessionals?
FrequencyofAppearancesinNaTonalLisTngsofTop10CiTesforYoungProfessionals/Young
Adults(2010‐2011)(Top10MostFrequentlyListedCi7esPlusSan
Diego)
September2011
#ofApp
earancesAmon
gTopTenLists(of9
Total)
HowlikelyaretheYoung&Restlesstoliveinurbancenters
comparedtoallAmericans?
1980:10%...
1980:12%...
1990:29%...
2009:42%morelikely
Source:CEOsforCiTes,ImpresaConsulTng,2011
54%
23%
URBANCENTER
Source:CEOsforCiTes,ImpresaConsulTng,2011
PercentageGrowthinYoung&RestlessSanDiegoMetroArea
2000‐2009
NONURBANCENTER
equinoxcenter.org
UBSMovesBacktoNYC
“ItturnsoutthatasuburbanlocaTonhasbecomealiabilityinrecruiTngthebestandbrightestyoungbankers,whowanttoliveinManha)anorBrooklyn,notinStamford,ConnecTcut.”
‐TheNewYorkTimes,June9,2011“AgerLeavingCity,BigBankMullsaReturn”
equinoxcenter.org
Driver’slicensea)ainmentdeclining1983‐2008
17yearolds 19yearolds20somethings
30somethings
19% 12% 10% 5%
Source:UniversityofMichiganTransportaTonResearchInsTtute,Dec2011equinoxcenter.org
Vehicleownershipdeclining
"Wehavetofacethegrowingrealitythattodayyoungpeopledon'tseemtobeasinterestedincarsaspreviousgeneraGons.”
‐ToyotaUSAPresidentJimLentz
“Idon’tthinkthecarsymbolizesfreedomtoGenYtotheextentitdidBabyBoomers.”
‐FordMotorCo.GlobalTrendsandFuturingManagerSherylConnelly
equinoxcenter.org
ResultsofApril2012Leaders2020MemberPoll
Yes,definitely27%
Probably41%
Probablynot22%
Definitelynot10%
Q:DoyouseeyourselflivingintheSanDiegoregionin5or10years?
equinoxcenter.org Informalpoll:4918‐35yearoldLeaders2020membersinSanDiegoCounty,2012
0 5 10 15 20
Job/educaTonalopportuniTeselsewhere
Wanttobeclosertofamily
Anotherregionseemsasormorea)racTvetome
Costoflivinghereistoohigh
Toodependentonmycarhere
Concernaboutsustainabilityissuesintheregion
Other
Desiretoexperiencemoreplaces
Informalpoll:4918‐35yearoldLeaders2020membersinSanDiegoCounty,2012
Q:Ifnot,whatwouldmakeyoudecidetoleave?
Q:WhattypesoffeaturesorameniTesdoyouvaluemostindeterminingthekindofplaceyou’dliketolive?
equinoxcenter.org Informalpoll:4918‐35yearoldLeaders2020membersinSanDiegoCounty,2012
(Morethan2/3menTonedtransportaTonormobility)
CommentsfromLeaders2020Members
“Iwanttolivesomewherethatdoesn'tworshipatthealtaroftheautomobile.”
“IwantthebusinessenvironmentheretofeellikeIaminaglobalcitylikeSForNY,withoutsacrificingourbeachtownfeelandenvironmentalquality.Isthatpossible?”
“Iwouldlikewalkingandbiking(ortakingtransit)tonotbeaheroiceffort.”
“ThelivabilityofaplaceincludesitspublictransportaTon,naturaloutdoorspaces,lowpolluTonlevelsandeco‐friendliness.IprefertoliveinaplacewhereIknowI'mcontribuTngtoenvironmentaldegradaTonasli)leaspossible.”
HighSchoolGraduate;10%
CollegeGraduate;39%
Master'sDegreeorHigher;49%
Other;2%
Q:WhatisyourlevelofeducaTonala)ainment?
equinoxcenter.org Informalpoll:4918‐35yearoldLeaders2020membersinSanDiegoCounty,2012
RecommendaTonsforBusinessLeaders
1. Useyourinfluencetocommunicatetopolicymakerstheimportanceof:
– TransitandotheralternaTvetransportaTonopTons
– WalkablecommuniTes– Accesstonaturalareas
– Acultureofsustainability
2. Civicinvolvement–facilitatewaysforyoungeremployeestobecomemoreinvestedintheregion:
– A2011Deloi)estudyfoundthatparTcularlyamongMillennials,companyvolunteerprogramssignificantlycontributetoemployeefulfillmentandloyalty
– EncouragethemtoparTcipateinLeaders2020orothercivic/volunteeropportuniTes,especiallyinareasdescribedin#1
3. Areyousellingqualityoflifeasabenefit?Areyouproviding:
– Flexibilitytotelecommute?IncenTvesforusingtransitorcarpooling?Providingshowers,etc.tofacilitatebike‐riding?
– AreyouconsideringwhereyouarelocaTngandwhatkindsofa)racTonsarearoundyou?
– AreyoupromoTngyoursustainabilityeffortsaspartofrecruitmentefforts?
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
photo:SamHodgson,VoiceofSanDiego
equinoxcenter.org
FindingsfromEquinoxCenter’s2012SanDiegoRegionalQualityofLifeDashboard
Formoreonthe“Young&Restless,”visit:www.equinoxcenter.org/research‐topics/prosperity/youngandrestless.html
EquinoxCenterisanon‐profit,non‐parTsanresearchandpolicycenteradvancingeconomicallyandenvironmentallysoundsoluTonsforgrowthintheSanDiegoregion.IfyoufoundthispresentaTonofvalue,pleaseconsidersupporTngourwork:h)p://www.equinoxcenter.org/donate.html.
