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Course slides from our £36 marketing course http://www.tradednetwork.co.uk/online-marketing-training/4587693554
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www.tradednetwork.co.uk #getseenonline @Tradednetwork facebook.com/tradednetwork
How To Get Seen Online
www.tradednetwork.co.uk #getseenonline @Tradednetwork facebook.com/tradednetwork
2 Hours of Learning
2
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Tips For BeDer Search PosiGoning
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Next 2 Hours Understanding business Key Search Terms and why these are important
What are Page Titles on websites and why these are the most important factor in geNng your business seen in search results
What make visitors click through to your website -‐ How to get beDer click through rates when you appear in Search Results
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Web Page Structures
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Next 2 Hours How to write a blog arGcle for search and your audience – The Gps of good arGcle wriGng
Your website pages -‐ The perfect opGmised page
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BeDer Use of Social Media
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Next 2 Hours How to reach out to your target audience on Facebook at very low cost
TwiDer Gps to engage Linkedin Gps to engage
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Help! What do I write?
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Next 2 Hours Help I don’t know what to write, post, Tweet, Post! -‐ How to plan what you should be wriGng about and lots of different ideas
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Traded Network For You
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Next 2 Hours Your business profile Publishing posts Good causes that you connect to Can you help them
ConnecGng to more good causes
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Keep Saying to Yourself!
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What Are Your Key Terms
It all begins with words typed into a search box Keyword research is one of the most important, valuable, and high return acGviGes in the search markeGng field
It's not always about geNng visitors to your site, but about geNng the right kind of visitors
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Short v Long!
Short key terms have many searches per day but actually only represent 30% of the total searches
Short such as shoes Long such as "best price on size 9 altanta ecco shoes"
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What About Your Business
What do you do?
What is your compeGtor advantage (USP)? Now research your keywords Exact Matches v Ideas
Target areas – Where people are searching Are there any trends? Are they compeGGve with large brands? (Difficulty)
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What About Your Business
hDps://adwords.google.com/KeywordPlanner
hDp://www.google.com/trends/ Note: Dog Food Trends
Note: Child Portrait Photography
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Next Your Website Page Titles
?
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Your Own Website Page Title
The most important ‘onsite’ factor for SEO
Page Title = 50-‐60 characters Primary Keyword -‐ Secondary Keyword | Brand Name • Unique and relevant by page
Note: Search - Online Marketing Training Norwich
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Operation Website - Onsite SEO
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Operation Website - Onsite SEO
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Operation Website - Onsite SEO
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Why Will People Click Through
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Search Results – Meta DescripGon
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Operation Website - Onsite SEO
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Meta DescripGon
Meta descripGon tags, while not important to search engine rankings, are extremely important in gaining user click-‐through from Search results
150 and 160 characters Make it unique on each page, provide a soluGon
or benefit and use acGon-‐oriented language
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Page Title Meta DescripGon Headline H1 Tag Body Text – Key search terms as close
to beginning
Images – Named and ALT DescripGon
URL PDF’s or pages Internal Links Can they be shared?
Your Website Page Structure
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Write Posts in the Same Style
Online marketing services Norwich
Auto enrolment advice Norwich
promotional items for charities
promotional items for sports clubs
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Onsite Website Take Away
Research your Keywords Are your Page Titles relevant to your business? Are your DescripGons engaging? Are your content pages structured well?
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Social Media
Social Media is for business – it creates a relaGonship and delivers an awareness
Use it to communicate with your audience
Use it to help customers make a decision, solve problems, obtain feedback, experiences, wants and needs
Help, offer advice and engage in communicaGons Build a business Facebook Page – not your own!
Customise your Facebook URL
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Facebook – Business Page
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Facebook – Basic Details
Back link to your Facebook page on other social media sites and your website – See TwiDer
Include your business phone number and address in your page descripGon
Complete your About Page
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Facebook Post Length
The opGmal length of a Facebook post is 40 characters !!!!
Posts at this length tend to receive higher like rate, comment rate, and combined like/comment rate
In fact 40 or less = 86% more engagement! The first 18 characters of status updates serve as the meta descripGon, which makes up the SEO Gtle for that update. Because of that, you should aim to start your update with a Keyword
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Facebook – Post with a Photo
A photo or photos will aDract more engagement
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Facebook – Add a Link
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Who are your Audience
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When are they Online? Schedule your posts to when they are looking!
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What are their Interests?
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Use for Research & TargeGng
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Boost a Post or an Event!
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Boost a Post or an Event!
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Boost a Post – An Example
13,032 reach – Just 9,000 was paid reach!
83 Likes
6 Comments 62 shares Cost £44
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Real Targeted Boost for £3
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TwiDer
@Tradednetwork
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TwiDer
TwiDer is the best social media tool for real-‐Gme engagement
Don’t just auto respond to new followers – use the personal touch
Don’t follow everyone that follows you Use unfollow app
Use the search feature to engage Use Hootsuite and Hootlet (Share from browser)
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TwiDer
Tweets with less than 100 characters have 17% higher engagement rate
Not only does this length give you enough room to share your message, it also provides room for someone who retweets you to add a message of their own
Reply to menGons, check direct messages
Use the hashtag #norfolkhour join every Mon, Weds & Fri from
8.30pm – also check out #NorwichHour Mon 8pm
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TwiDer -‐ AnalyGcs
hDps://analyGcs.twiDer.com/user/TradedNetwork/tweets
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Cancer Research – Text £3
Cancer Research UK is able to fund 10 new clinical trials thanks to the surprise hit of
#nomakeupselfieforcancer trend.
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Ice Bucket Challenge donations
Motor Neurone Disease – 2 weeks £7m – normally 6 months!
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UK Social Media CommunicaGons Award for Best Viral Campaign The selfie, which went
viral in June 2014 officially put the
company on the map hiNng every country in the world and geNng 1.3 million hits on their website in three days
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Linkedin The most trusted Social Media plaxorm for
business ConnecGng to relevant people will help you
discover more relaGonships – People you may know
Build relaGonships not just a list! The opGmal length of a LinkedIn post – 25 words Publish early in the week
Update your profile – Explain how you help people My Linkedin
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Linkedin Pulse
Pulse is the new blogging plaxorm from Linkedin
It started with only 1000 members having the tool Now 25000 can use it Look for the pencil
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Social Media Takeaway
Draw up a plan and follow it Take a look at your branding Test the water with Facebook Boost or adverts Engage in a new #hour Do you have a pulse? If you need help – ask!
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Why Content is King?
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“The future of online markeGng is storytelling which is a technique of telling a single story across mulGple
plaxorms and formats”
The Future
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Social Media, Blog, News, Posts….
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The More Content Published =
More Credibility More Trust More Links
Higher Authority Levels BeDer Search PosiGoning
More Visits More Enquiries More Sales
Why Publish Content?
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What Content Should I Write?
Your products and services
Emerging products and services Reviews, tests and what’s new Tips – share and share again / re-‐blog
How to guides Offers Case studies and tesGmonials
Real stories Business news
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Corporate Social Responsibility
LegislaGon changes Day in the life Seasonal acGviGes and events
hDp://www.Gmeanddate.com/holidays/uk hDp://www.bbc.co.uk/sport/0/30503789 hDp://www.nhsemployers.org/your-‐workforce/
retain-‐and-‐improve/staff-‐experience/health-‐work-‐and-‐wellbeing/copy-‐of-‐leading-‐the-‐way/calendar-‐of-‐naGonal-‐campaigns-‐2015
What Content Should I Write?
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• Strong Headline
Clear layout Clear imagery Length does mater!
Excellent call to acGon
How Should I Write It?
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Content’s No. 1 goal is to help other people
In general, the top clicked posts were those that had Gtles including phrases such as:
"Best…” "Reviews of…” "Top 5…” "How-‐to…”
Local locaGons work really well for Search Engine PosiGoning for advert content – user looking for…..
For SEO or the USER?
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How Links Can Help?
Link building is the process of acquiring hyperlinks from other websites to your own
The landscape of SEO and link building is always changing, and today, the importance of building high-‐quality links has never been higher
Increasing the number of high-‐quality links poinGng at your website can significantly increase your chances of ranking well
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Building Links
Customer, Supplier, CSR Link, News, Events, Quality Directories, Review Sites, Industry Press / Experts and OrganisaGons, Tourist Sites, Councils, DMOZ, Freeindex, Networking Groups…..
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Content Takeaway
Content is King so take acGon! Draw up a content map and plan Can you generate some great Gps? – Become the content king!
Draw up a list of websites that may link to you – think customers and suppliers
Remember the higher quality and the higher number of domains is beDer
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CSR -‐ CRM
Cause Related MarkeGng
Helping Good Causes offer many benefits Feel Good Factor Good PR
Great content
Customers like the way you help others Adds compeGGve advantage
Tax Efficiency Personal development
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Traded Network – Next Part
What is Traded Network?
Your Business Profile – Let’s login Norfolk Community FoundaGon Posts for Search
Other Directories Our Services to help you market your business
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Traded Network
Traded Network is a unique markeGng soluGon that delivers effecGve results at an affordable rate.
We get companies seen in more search engine results, throughout social media and within the local community.
We use our 3 web directories to deliver a return on investment for your markeGng budget.
Our directories are also linked to schools, chariGes and clubs. We donate some of the fees to these good causes so it great for Corporate Social Responsibility and it extends your markeGng reach directly to these channels, their supporters and within the local community.
We do it online, in search engines, on social media and through word of mouth – in short…we deliver more markeGng for your money!
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What Do We Offer?
CRM
Word of Mouth
Advertising
SEO
Blogging Social Media
Events
Offers News
Relationships
Online Presence
SUPPORT
Pretty unique Solution!
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Business Profile
Link