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ArchiModeSix architectures for fashionFebruary 22 – March 22, 2015villa Noailles, Hyères
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Introduction générale
ARCHIMODE-CATALOGUE.indd 2 19/01/2015 11:43
Zaha Hadid, Rem KoolhaasChristian de Portzamparc
Ciguë, Diplomates
villa Noailles, Hyèrescommunauté d’agglomération Toulon Provence Méditerranée
curator Jean-Pierre Blanc
villa Noaillescommunauté d’agglomération Toulon Provence MéditerranéeMontée Noailles 83400 Hyè[email protected] +33 (0)4 98 08 01 98 / 96www.villanoailles-hyeres.com
Opening hoursFrom February 22 to March 22, 2015The villa Noailles is open everdayexcept Mondays, Tuesdays and bank holidays from 1pm to 6pm.Fridays late night opening from 3pm to 8pm.Free admission
ArchiModeSix architectures for fashionFebruary 22 – March 22, 2015villa Noailles, Hyères
opening on Saturday February 21 at 6pm
Press officePhilippe Boulet+33 6 82 28 00 [email protected]
High resolution images available on the press page of the websitewww.villanoailles-hyeres.com/press/(password on request)
CatalogueA catalogue is published by the villa Noailles on the occasion of the exhibition, available from February 21, 2015 at the villa Noailles’ book shop and in an european network in partnership with Archibooks.128 pages, bilingual french/english. 30 €
Partners
Six architectures are presented:Mobile Art, Chanel - Zaha Hadid architectsPrada Transformer - OMA, Rem KoolhaasTour LVMH - Christian de PortzamparcBoutique Isabel Marant - CiguëBoutique Kris Van Assche - CiguëBoutique Damir Doma - Diplomates
The exhibition held many original documents: drawings, plans, research mock up, final mock up, materials given by the architects and the fashion brands. Videos (timelaps, making off...) and a selection of books by the architects.
scenography: Lucas Biberson and Guillaume Henry, architects illustratrative artworks: Éva Le Roi
The villa Noailles art centre is a good example of ”archimode”, a fusion between architecture and fashion. Since the 1920s, Charles and Marie-Laure de Noailles’ patronage and above all their curiosity animated this site of encounters and artistic creation. Designed by Robert Mallet-Stevens, the villa was thus filled with an avant-garde atmosphere that is still tangible today: since in 1996 the annual International Festival of Fashion and Photography in Hyères — launched in 1986 — took residence within the villa. In 2015, for its thirtieth anniversary, fashion takes pride of place in the exhibition ”Archimode”, exploring the similarities between the work of fashion designers and architects for whom the subject of the human body is key to all projects.
The projects on exhibition reveal the varied commissions architects meet, often revolving around issues of diffusion and events. From a New York building to a transportable and transformable monolith, from a traditional Japanese shop to the scenography of boutiques, the architects aim to represent the spirit of a fashion house and even, in some cases, to add the finishing touches to a wardrobe through its mise-en-scène. The interaction between architecture and fashion goes far beyond the edifice itself.
Some architectures are intentionally neutral. Hence they remain withdrawn from fashion’s accelerated production rhythms. Others, as is the case with haute couture, are unique made to measure works, ephemeral for the duration of a show or permanently recording a technological and spatial experience.
”Archimode” creates a bridge between well known architecture firms and a new generation of architects who have united conception and production within a single locale. By reinstating architects with a role as constructors, they echo the work methods of the designers with whom they collaborate.
Around the exhibitionLectureThe two agencies of architects Ciguë and Diplomates talk about the exhibition with the writer Audrey TeichmannSunday February 22, 10am – 12pm
Family workshopby Ciguë architectsSunday February 22, 2.30pm – 5.30pm
LectureEva Le Roi, artist, talks about illustrating the architectureSaturday March 7, 10am – 12pm
Workshop teenagers (14 – 18)illustrating the architecture with Eva Le RoiSaturday March 7, 2.30pm – 5.30pm
Guided tour of the exhibitionSaturday February 28, 2.30pm – 4pmSaturday March 7, 2.30pm – 4pm
For lectures, visits and workshop admission is free but number of seats is limited, registration is needed to [email protected] 98 08 01 96/98
Mobile artChanel
— Zaha HadidPrime Contractor: Zaha Hadid Architects Client: ChanelPresented in: Hong Kong, Tokyo, New York, Paris Surface: 700 m2
Delivery: 2010
Prada Transformer
— OMAPrime Contractor: OMA Client: Prada Presented in: Séoul Surface: 250 m2
Delivery: 2009
Tour LVMH— Atelier Christian
de PortzamparcPrime Contractor: Atelier Christian de Portzamparc Client: LVMH Place: New York, Manhattan, 57th street Surface: 8683 m2 Delivery: 1999
Prime Contractor: CiguëAlphonse Sarthout, Hugo Haas Camille Bénard, Guillem Renard Erwan Lévêque, Adrian HunfalvayClient: Isabel Marant Place: Tokyo - Omotesando Surface: 344 m2
Delivery: 2012
Boutique Isabel Marant
— Ciguë
Boutique Kris Van Assche
— CiguëPrime Contractor: CiguëAlphonse Sarthout, Hugo Haas Camille Bénard, Guillem Renard Erwan Lévêque, Adrian HunfalvayClient: Kris Van Assche Place: Paris, rue Saint RochSurface: 80 m2
Delivery: 2013
Boutique Damir Doma
— DiplomatesPrime Contractor: DiplomatesMatthieu Prat, Jean Panien, Brice LartigueClient: Damir DomaPlace: Dover Street Market LondonThe Stalagtite / Delivery: 2012The Stair / Delivery: 2013
