Zenon & Zenans

Cultured and hard-working typefaces for successful branding and publishing

Latin, Bengali, Greek and CyrillicDesigned by Riccardo Olocco

riccardolocco.com

Submitted in partial fulfillment of the requirements for the master of Arts in Typeface Design, University of Reading, 2014

z Cultured and hard-working typefaces for successful branding and publishing Zenon is a text font in four weights: regular, medium, bold and black. Zenon has italics, small caps and various sets of figures (lining, non-lining, and small cap-height figures), fractions, superiors and inferiors. Zenon covers all the European languages that use Latin script and supports Greek, Cyrillic and Bengali scripts. The robust letters are designed to stand up to the worst conditions, the wide x-height secures legibility evident even at 8 points, the short ascenders and descenders allow compact setting and the com-pressed form allows space-saving on the page. Zenon is an apparently Renaissance revival with modernish proportions. A closer look reveals that it is a typographic potpourri.Zenans is the sans partner of Zenon and it was designed to widen the usability of the family. But it does not follow the same proportions as those sans that accompany seriffed typefaces usually do: the letters are wider and the x-height even bigger and the colour on the page is quite different.Zenon & Zenans were conceived to satisfy two differ-ent requirements: editorial and branding typography.

Zenon & Zenans

Since Cacio & Pepe has only three ingredients Pecorino Romano cheese, black pepper

and pasta it might seem an easy recipe to make but it isnt.

Just off the Piazza Santa Maria Liberatrice in the heart of Testaccio, Zenone serves

the best Cacio & Pepe in the whole world.

Trattoria da Zenonevia Giovanni Branca 100 / +39 065746585 / closed Mon.

&CACIO

PEPE

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The Architecture of Theories

Charles Sanders Peirce

Never published in The Monist n.2, January 1891

three questions, at least, i think it must be admitted, ought to form the subject of studies preliminary to the formation of any philosophi-cal theory; namely, 1st, the purpose of the theory, 2nd, the proper method of discovering it, 3rd the method of proving it to be true. I think, too, it can hardly be denied that it will be safer to consider these questions concerning the particular theory which is to be sought, in the light of whatever we

can ascertain regarding the functions, the discovery, and the establishment of sound theories in general. But these are questions of logic; and thus, no matter whether we ultimately decide to rest our philosophy upon logical principles as data, or upon psychological laws, or upon physical observations or upon mystical experiences, or upon intuitions of first principles, or testi-mony, in any event these logical questions have to be considered first.but if logic is thus to precede philosophy, will it not be unphilosoph-

ical logic? Perhaps logic is not in much need of philosophy. Mathematics, which is a species of logic, has never had the least need of philosophy in doing its work. Besides, even if logic should require subsequent remodelling in the light of philosophy, yet the unphilosophical logic with which we are obliged to set out will surely be better than no logic at all.the object of a theory is to render something intelligible. The object of

philosophy is to render everything intelligible. Philosophy thus postulates

11

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Many alternativesAn ampersand is a sign that derived from the ligature of ET or et, which is the Latin word for and. Its an ancient sign, one of the first examples appears on a piece of Roman papyrus.

There are many interesting variations of the ampersand, such as those created by the Renaissance writing masters and by the French punch cutter Robert Granjon. Giovanni Battista Palatino shows more than twenty different shapes in his Compendio del gran volume (1571).

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that the processes of nature are intelligible. Postulates, I say, not assumes. It may not be so; but only so far as it is so can philosophy accomplish its pur-pose; it is therefore committed to going upon that assumption, true or not. It is the forlorn hope. But as far as the process of nature is intelligible, so far is the process of nature identical with the process of reason; the law of being and the law of thought must be practically assumed to be one. Hence, in framing a theory of the universe, we shall do right to make use of those conceptions which are plainly essential to logic.the two words logic and reason take their origin from two opposite

views of the nature of thought. Logic, from logos, meaning word and reason, embodies the Greek notion that reasoning cannot be done without lan-guage. Reason, from the Latin ratio, originally meaning an account, implies that reasoning is an affair of computation, requiring, not words, but some kind of diagram, or abacus, or figures. Modern formal logic, especially the log-ic of relatives, shows the Greek view to be substantially wrong, the Roman view substantially right. Words, though doubtless necessary to developed thought, play but a secondary role in the process; while the diagram, or icon, capable of being manipulated and experimented upon, is all-important. Diagrams have constantly been used in logic, from the time of Aristotle; and no difficult reasoning can be performed without them. Algebra has its formulae, which are a sort of diagrams. And what are these diagrams for? They are to make experiments upon. The results of these experiments are often quite surpriz-ing. Who would guess beforehand that the square of the hypotheneuse of

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QuesoEl queso es un alimento slido elaborado a partir de la leche cuajada de vaca, cabra, oveja, bfala, camello u otros mamferos rumiantes. La leche es inducida a cuajarse usando una combinacin de cuajo (o algn sustituto) y acidificacin. Las bacterias se encargan de acidificar la leche, jugan-do tambin un papel importante en la definicin de la textura y el sabor de la mayora de los que-sos. Algunos tambin contienen mohos, tanto en la superficie exterior como en el interior.

Para los antiguos griegos el queso era un re-galo de los dioses. Hay centenares de variedades

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: ; , , , , , , ; , ; ; [385b]: .: : ;: .: , ;: .: , : , ;: .: , ;: . [385c]: , ;: , .: , : ;: , .: ;: , .: [a] ;: .: , .: .: ;: .: , ; [385d]

Soc. Well, now, let me take an in-stance;- suppose that I call a man a horse or a horse a man, you mean to say that a man will be rightly called a horse by me individually, and rightly called a man by the rest of the world; and a horse again would be rightly called a man by me and a horse by the world:- that is your meaning?Her. He would, according to my view.Soc. But how about truth, then? you would acknowledge that there is in words a true and a false?Her. Certainly.Soc. And there are true and false prop-ositions?Her. To be sure.Soc. And a true proposition says that which is, and a false proposition says that which is not?Her. Yes; what other answer is possible?Soc. Then in a proposition there is a true and false?Her. Certainly.Soc. But is a proposition true as a whole only, and are the parts untrue?Her. No; the parts are true as well as the whole.Soc. Would you say the large parts and not the smaller ones, or every part?Her. I should say that every part is true.Soc. Is a proposition resolvable into any part smaller than a name?Her. No; that is the smallest.Soc. Then the name is a part of the true proposition?Her. Yes.Soc. Yes, and a true part, as you say.Her. Yes.Soc. And is not the part of a falsehood also a falsehood?Her. Yes.Soc. Then, if propositions may be true

, / Plato, Cratylus 15

four consecutive consonants not separated by vowels can be orthographically represented as a liga-ture called a consonant conjunct (Bengali: ZK juktakkhr or ZK juktbrn). Typically, the first consonant in the conjunct is shown above and/or to the left of the following consonants. Many conso-nants appear in an abbreviated or compressed form when serving as part of a conjunct. Others simply take exceptional forms in conjuncts, bearing little or no resemblance to the base character.

`+ =NGa Ga NGGa

a+ =Da Da DDa

6+ =Ja Nya JNya

c+ =Da Dha DDha

d+ =Ja Ba JBa

e+ =Na Ta NTa

f+ =Ja Ra JRa

g+ =Na Dha NDha

h+ =Nya Cha NyCha

i+ =Ma Ba MBa

SOME EXAMPLES OF TWO LETTERS CONJUNCT

: ;: , ;: .: , ;: , , , , , , . [385e] [] , , .: , , , , [386a] [], : , ;: , , : .: ; , [386b] ;: , , , .: ; [];: .: ;: .: ;

and false, names may be true and false?Her. So we must infer.Soc. And the name of anything is that which any one affirms to be the name?Her. Yes.Soc. And will there be so many names of each thing as everybody says that there are? and will they be true names at the time of uttering them?Her. Yes, Socrates, I can conceive no correctness of names other than this; you give one name, and I another; and in different cities and countries there are different names for the same things; Hellenes differ from barbarians in their use of names, and the several Hellenic tribes from one another.Soc. But would you say, Hermogenes, that the things differ as the names differ? and are they relative to individ-uals, as Protagoras tells us? For he says that man is the measure of all things, and that things are to me as they appear to me, and that they are to you as they appear to you. Do you agree with him, or would you say that things have a perma-nent essence of their own?Her. There have been times, Socrates, when I have been driven in my perplex-ity to take refuge with Protagoras; not that I agree with him at all.Soc. What! have you ever been driven to admit that there was no such thing as a bad man?Her. No, indeed; but I have often had reason to think that there are very bad men, and a good many of them.Soc. Well, and have you ever found any very good ones?Her. Not many.Soc. Still you have found them?Her. Yes.Soc. And would you hold that the very

16 , / Plato, Cratylus

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1 Napravite sami friku mjeavinu zaina za gula tako to e te neposredno prije upotrebe suene mauran, timi-jan, rumarin, kao i klinii, piment, sueni bijeli luk, kiml prah u jednom muaru izdrobite u fini prah.2 Prije nego upotrijebite zain za gula, prosijte ga kroz sito da bi se odstranile zaostale granice. 3 Nemate li muar za drobljenje moete ih samljeti u mlincu za kavu. Mlinac nakon mljevenja zaina oistite na sljedei nain.4 Ugrijte masnou i na nju ubacite luk te papriku (sve-jedno jer uta ili crvena, glavno da je mesnata, u okusu gulaa nisam primjetio razliku) i mrkvu narezanu na tanke listie. Prodinstajte sve dok luk ne postane smekast (ne smje zagoriti).Odvojite suvinu masnou.Dodajte kocentrat rajice, i lagano prodinstajte da rajica lagano zamirii. Maknite sa tednjaka.Dodajte pola govedske juhe i sve sa runim mikserom ispi-

Gula the Hungarian recipe3 v vegete3 v koncentrata od rajice2 v slatke mljevene paprike v sueni bijeli luk1 v suene ljute paprike1 v mljevenog kiml2 v suenog timijan2 v suenog rumarin2 v suenog mauran6 klini10 zrna piment10 listova lovor2,5 l govedske juhe250 g mrkve500 g crvenog luka600 g zelene ili crvene mesnate paprike150 g masti (svinjska)1,3 kg mesa od vrata mladog bika (moe i junetina)750 g krumpira

25Linguistic Fun Vol. 2 1977

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By Jurij Tynjanov e Roman Jakobson. Written in Russian during Jurij Tynjanov's visit to Prague in the winter of 1928. Firstly published on Novyj Lev.

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Zenon Cyrillic Regular 50 pt

Unicode U+0255Name latin small letter c with curlBlock IPA ExtensionsCategory Letter, Lowercase [Ll]Comments voiceless alveolo-palatal laminal fricative used in transcription of Mandarin Chinese sound spelled with U+015B in PolishVersion Unicode 1.1.0 (June, 1993)

Unicode U+0255Name latin small letter c with curlBlock IPA ExtensionsCategory Letter, Lowercase [Ll]Comments voiceless alveolo-palatal laminal fricative used in transcription of Mandarin Chinese sound spelled with U+015B in PolishVersion Unicode 1.1.0 (June, 1993)

Unicode U+029AName latin small letter closed open eBlock IPA ExtensionsCategory Letter, Lowercase [Ll]Comments closed epsilon lower-mid front rounded vowel non-IPA alternate for the preferred U+0153Version Unicode 1.1.0 (June, 1993)

Unicode U+027D Name latin small letter closed open eBlock IPA ExtensionsCategory Letter, Lowercase [Ll]Comments closed epsilon lower-mid front rounded vowel non-IPA alternate for the preferred U+0153Version Unicode 1.1.0 (June, 1993)

Unicode U+0277Name latin small letter closed omegaBlock IPA ExtensionsCategory Letter, Lowercase [Ll] gComments semi-high back rounded vowel preferred use is U+028A latin small letter upsilonSee Also greek letter small capital omega U+AB65Version Unicode 1.1.0 (June, 1993)

Unicode U+2C70 Name Latin capital letter turned alphaBlock Latin Extended-CCategory Letter, Uppercase [Lu]Comments lowercase is U+0252Version Unicode 5.2.0 (August 2009)

Zenoni i Eles (Albanian) ishte nj filozof grek pre-Sokra-tik i Italse Jugore.Vinte nga shkolla e Eles, nxns i Par-menidit, ai mohoi realitetin e lvizjes; ai pretendoi se e provoi karakterin e saj iluzor dhe kontradiktat q prmban ajo n vetvete, nprmjet argumen-teve t famshme mbi shigjetn dhe Akilin dhe breshkn. Ze-noni lindi n ishullin Elea rreth vitit 485 p.e.s.

Zen dElea (Catalan), fill de Teleutgores, fou un filsof presocrtic grec membre de l'escola dElea fundada per Parmnides, originari de la ciutat dElea, empori comercial grec situat a la Magna Grcia, a l'actual regi de Campnia, Itlia.

Zenon iz Eleje (Croatian) je bio grki filozof predsokrato-vac. Pripadao je elejskoj koli, koju je osnovao Parmenid. Ari-stotel ga je prozvao izumiteljem dijalektike, ali je on najpoznati-ji po svojim paradoksima.

Znn z Eleje (Czech) byl pedskratovsk eck filosof; nle k jihoitalsk tzv. elejsk kole, jej vd postavou byl Znnv uitel a ptel Parme-nids. asto bv oznaovn pouze jako Zenn a nsledn tak zamovn se Znonem z Kitia. Ji od antiky je znm pedevm dky svm para-doxm, kter mly podpoit Parmenidovo uen a popt uen Pythagorovo.

Zenon fra Elea (Danish) var en grsk filosof og matema-tiker fra Elea i Syditalien i 400-tallet fr Kristus. Han studerede hos Parmenides og fulgte med sin lrer til Athen da han var 40 r gammel. Selv blev han lrer i Athen og havde

Aristoteles om kutsnu ted dialektiga vllmrkjs ja Rus-selli Bertrand om pidnq ted muudsa loogiga alosspandjas. Kg inmb teeds ted tim-nimeliidsi vastaossuisi perr.

Si Zeno ng Elea (Filipino) ay isang pilosopong Griyego na pre-Sokratiko (bago maganap ang pilosopiyang Sokratiko) ng katimugan Italya at isang miyembro ng Paaralang Elea-tiko na itinatag ni Parmenides. Tinawag siya ni Aristotle bilang ang imbentor ng diyalektika. Kilalang-kilala siya dahil sa kaniyang mga paradoksiya, na inilarawan ni Bertrand Russell sa wikang Ingles bilang hindi masukat ang pagiging mahirap maunawaan at malalim.

Zenon Elealainen (Finnish) oli antiikin kreikkalainen esisokraattinen filosofi ja Par-menideen perustaman elealai-sen koulukunnan jsen. Zenon tunnetaan erityisesti hnen paradokseistaan, joiden avulla hn yritti todistaa, ett liik-keen, moneuden, jatkuvuuden ja rettmyyden ksitteet ovat ristiriitaisia. Aristoteles kutsui hnt dialektiikan keksijksi. Diogenes Laertios kertoo, ett Zenon oli Telautagoraan poika, ja kotoisin Eleasta, Suur-Kreik-kaan kuuluvasta Etel-Italiasta. Hnest tuli Parmenideen op-pilas ja ottopoika, ja Diogeneen

Zeno dari Elea (Indonesian) adalah filsuf Yunani pra-Socra-tes dan anggota Sekolah Eleatic yang didirikan oleh Parmeni-des. Aristotles menjulukinya penemu dialektik, dan Bertrand Russell menyatakan ia telah menyebabkan didirikannya logika modern. Ia paling terkenal untuk paradoksnya.

Zenon fr Eleu (Icelandic) var forngrskur heimspekingur fr Suur-talu og neman-di Parmendesar. Zenon er ekktastur fyrir verstur snar. Lti er vita um vi Zenons. Ein meginheimildin um vi hans er samran Parmendes eftir Platon, sem er sklda verk og samin um a bil einni ld eftir andlt Zenons. samrunni lsir Platon heimskn Parmendes-ar og Zenons til Aenu egar Parmendes a hafa veri um 65 ra og Zenon um fertugt. Skrates a hafa veri ungur maur.

Zenone di Elea (Italian) stato un filosofo greco antico presocratico della Magna Gre-cia e un membro della Scuola eleatica fondata da Parmenide. Aristotele lo definisce inventore della dialettica. conosciuto soprattutto per i suoi parados-si, che Bertrand Russell defin come smisuratamente sottili e profondi.

Znons Elejietis (Latvi-an) bija natrfilozofs Senaj Grieij, Parmenda skolnieks. Dzimis Elej. Pazstams ar savm aporijm, ar kurm vi cents pierdt kustbas, telpas un neierobeota daudzuma neiespjambu.

Zenonas Eljietis (Lithu-anian) graik matematikas, filosofas, ikisokratikas, Eljos

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Memantine 125 mg 6 tablets Oral use

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Highly efficient in foreign languages learning process

Zapax is a NMDA receptor antagonist and inter-feres with the effects of excess glutamate release. Glutamate plays a key role in the neural path-ways associated with learning and memory.

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Zapatero Pharmaco S.A.G.D. Luxembourg

Zapax Memantine Tablets 125 mg 6 tablets

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The nuances of education was de-livered by Rabindranath Tagore to the Rajshahi Association in 1892 and later reprinted in vol. 12 of the complete works Rabindra rachanavali (Visva-Bharati, 1942). The paper discusses the respective roles of the English and Bengali languages in pedagogy and calls for a primary curriculum which pays more attention to the lived experience of the students than that which is solely derived from school (and English) text-books. In the process, Tagore calls for a greater engagement with Bengali literature and language.

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Rabindranath Tagore (also written Rabndrantha Thkura, Bengali: 2 , 7 May 1861 7 August 1941) was a Bengali polymath who reshaped Bengali literature and music in the late 19th and early 20th centuries. He introduced new prose and verse forms and the use of colloquial language into Bengali literature, thereby freeing it from traditional models based on classical San-skrit. Author of Gitanjali and its profoundly sensitive, fresh and beautiful verse (from the Nobel foundation), he became the first non-European to win the Nobel Prize in Literature in 1913.

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Das Hausrind oder schlicht Rind (bos primigenius taurus) ist die domestizierte Form des eurasischen Au-erochsen. Es wurde zunchst wegen seines Fleisches, spter auch wegen seiner Milch und Leistung als Zug-tier domestiziert.

Das Hausschwein ist die domestizierte Form des Wildschweins und bildet mit ihm eine einzige Art. Es gehrt damit zur Familie der Echten Schweine aus der Ordnung der Paarhufer. In einigen Teilen der Welt gibt es freilebende Schweinepopulationen, die aus verwilderten Hauchweinen hervorgingen.

Das Hausschaf (ovis orientalis aries) ist die domesti-zierte Form des Mufflons. Es spielt in der Geschich-te der Menschheit eine bedeutende Rolle als Milch-, Lammfleisch- beziehungsweise Hammelfleisch-, Woll- und Schaffell Lieferant.

Der Wasserbffel (bubalus arnee) gehrt zu den Rin-dern (bovinae) und ist die am weitesten verbreitete und bekannteste Art der Asiatischen Bffel (bubalus). Er ist vielerorts zum Haustier geworden, wilde Wasserbffel hingegen sind heute eine Seltenheit.

Das Wildschwein (sus scrofa) gehrt zur Familie der altweltlichen oder echten Schweine (suidae) aus der Ordnung der Paarhufer. Das ursprngliche Verbrei-tungsgebiet der Art reicht von Westeuropa bis Sd-ost-Asien, durch Einbrgerungen in Nord- und Sd-amerika, Australien sowie auf zahlreichen Inseln ist es heute fast weltweit verbreitet.

A quarterly of cognitive philology

Hugo Lundhaug Images of Rebirth

Lawrence Zbikowski Conceptualizing Music

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UGO TOGNAZZIHo la cucina nel sangue. Il quale, penso, comprender senzaltro globuli rossi e globuli bianchi, ma nel mio caso anche una discreta percentuale di salsa di pomodoro

1.1 (2007) UK Edition 3.5

18-page special

Corpus Approaches toCritical Metaphor AnalysisMetaphor can only be explained by considering the interde-pendency of its semantic, pragmatic and cognitive dimensions (Jonathan Charteris-Black, pag. 26)

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Positioning: top leftConsistent positioning of the logo is vital, it must always appear on the left.The logo can appear in two set positions. Either at the top of the area or at the bottom, but always ranged left.

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Designed by Riccardo Olocco, July 2014.The texts are either original or taken (more often, blended) from Wikipedia with the exception of:Charles Peirce comes from the first draft of the article The Architec-ture of Theories from Rivista di filologia cognitiva, Rome, w3.uniroma1.it/cogfilR. Jakobson, Ju. Tynjanov, H. Eagle, Problems in the Study of Language and Literature ( ) from Poetica, philologos.narod.ruThe illustrations were made by different artists that are credited in the pages.The cover illustration was designed by Deborah di Leo.I am grateful for the support I have received throughout this project. In particular Gerry Leonidas, Fiona Ross and Gerard Unger. Victor Gaultney for his critique. James Mosley, Michael Twyman and all the visiting lecturers at the University of Reading for giving a clear picture of the context.Then I need to thank many friends and colleagues: Agnese Accattoli, Jordan Bell, Irene Beltrame, Antonio Cavedoni, James Clough, Massimo Gonzato, , Abhijit Gupta, Frank Griesshammer, Michele Patan, Luciano Perondi, Leo Philip, Irina Smirnova, Irene Valchou, Eszter Zetlaki.Finally I need to thank Elisa, for her support and especially for patiently listening to my endless talks about a topic shes not interested in at all.