The Study of the Channel Performance of International Trade Show on Customer 1 20083

00753016

3Kerin and Cron(1987)(Hansen,1996)

(Kerin and Cron, 1987; Hansen, 1996; Seringhaus and Rosson, 1998; Shoham, 1999)(Anderson and Oliver, 1987: Jwaorski, 1988)Gopalakrishna and Williams(1992) Williams et al.(1993)

(Gopalakrishna and Lilien, 1995; Kerin and Cron, 1987)() Kerin and Cron(1987) Hansen(2004)

:12345() Tanner(2002) Smith, Hama and Smith(2001) (2003)

(Dekimpe, Franois, Gopalakrishna and Van den Bulte(1997) Smith

Smith, Hama and Smith(2003)Smith, Hama and Smith(2003)

H H2

2007 10848936%25.6%25.6%2.6%46.2% ()

()

()

(Multiple Regression Analysis)