Course Number : A1155100
P
9/17()
9/24 () 1.2.
:
10/1 () Branding & Positioning(ch9-11)1.2. 3.:
10/8 () marketing research(ch9-11)1.2.3.
:
10/14()(////):()9:30am ~ 4:00pm,,, 10/1512/3
:
10/15()10/14()
10/22()consumer research analysis(ch5-6)1.2.,()
10/29 consumer research analysis ch81.2. 2.1 segmentation:, 2.2
targeting:, 2.3 positioning:,
:
11/5() merchisdise plan (ch12/ch20)2.3.
11/12() OPEN-LIFE
OPEN-LIFE
11/19() price&place1.2.
6
11/26() innovation stregedy1.2.3.,
6
12/3() 10/14()
12/10() media plan1.2.
7
12/17() 12/19(12/26()10:00
12/24 12/26()10:00
101/12/31
102/1/03 ,
102/1/5() 1/59:304:00
102/1/7 1/5
102/1/14 1/5
10
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