Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Community Campaign for Violence Prevention
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Comprehensive training & tech-nical assistance packages (2007)
State of Illinois Member Initiative Funding (2004, 2005, 2009)
Chicago Police Department data sharing (2000)
CeaseFire program & participant documentation framework
CeaseFire training presentations, manuals, & video scenarios
Program monitoring & evaluation metrics & documentation
Chicago Project for Violence Prevention Training & Technical Assistance Team
CeaseFire Violence Interruption Team
Assessment & program plan-ning consulting
Program Management Training
Outreach Worker Training
Violence Interrupter Training
Hospital Response Training
Tailored interactions
FINANCE PROCESS OFFERING DELIVERY
Business Model Network
Enabling Process
Core Process
Product Performance
Product System Service Channel Brand
Customer Experience
CeaseFire’s Innovation HitsWhat are the strengths of the organization?
Organization Analysis
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
CeaseFire’s Opportunity SpacesLeverage current competencies and create new strengths
Organization Analysis
Comprehensive training & tech-nical assistance packages (2007)
State of Illinois Member Initiative Funding (2004, 2005, 2009)
Chicago Police Department data sharing (2000)
CeaseFire program & participant documentation framework
CeaseFire training presentations, manuals, & video scenarios
Program monitoring & evaluation metrics & documentation
Chicago Project for Violence Prevention Training & Technical Assistance Team
CeaseFire Violence Interruption Team
Assessment & program plan-ning consulting
Program Management Training
Outreach Worker Training
Violence Interrupter Training
Hospital Response Training
Tailored interactions
FINANCE PROCESS OFFERING DELIVERY
Business Model Network
Enabling Process
Core Process
Product Performance
Product System Service Channel Brand
Customer Experience
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Design Research ProcessWhat are the motivations and beliefs of the community?
3 months of research understanding user behavior and environment
Research Overview
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Beliefs of the low risk
Coping Under SeigeCircle the wagonsFind safety in non-involvementRely on yourself
Research Findings
If it does not concern my family it’s got nothing to
do with me.
Are you OK?i heard a shot!
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Research FindingsBeliefs of the high risk
Rules of The GameCrime paysDrama causes violenceNo life past 21
I wasn’t supposed to live past 18, I am 22. This is how you get your needs met.
Every child wants gym shoes and
that want for more begins with Nike.
Angell :: Barton :: Garga :: Geppert :: Mohan :: YooAngell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Emotional Environment
Dispel Myths
Break the Siege and Change the Rules of the Game
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
High Risk Low Risk
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Emotional Environment
Neglect: It’s not my messDistrust of businesses and services
It’s disgusting how nobody fixes the neigh-borhood. Let’s bounce.
That store owner knows the dealers hide in his shop and he doesn’t do
anything.
Research Findings
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Sour grapevine
Angell :: Barton :: Garga :: Geppert :: Mohan :: YooAngell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Aspirations
...To walk outside
...That kids could play outdoors
...To talk to everyone
I wish I could walk outside...
I wish my daughters could play outside
after school...
I wish I could talk to anybody in the neigh-
borhood...
Research Findings
Healthy Neighborhood
Emotional Environment
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Aspirations
Dispel Myths
Break the Siege and Change the Rules of the Game
Raise Spirits
Detoxify the Emotional Environment, Moving Towards Aspirations
High Risk Low Risk
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Levers for Change
CeaseFire & Partners
Emotional Environment
Healthy Neighborhood
Aspirations
High Risk Low Risk
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Gain Credibility
Reach the High RiskGive StabiltySpeak with Empathy, not Authority
Is’nt it a school day? You are not going to
learn anything on this corner.
Research Findings
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Guys? Don’t you want to hear about the promotion I got?
Research FindingsGreet Legitimacy
Mobilize the High RiskCelebrate going legitHelp stay hood at heart
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Research FindingsFoster Communication
Reach the Low Risk Dispel the Fear to SpeakLead to Resources
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Once we drive far enough out of Inglewood, we’ll find a
movieplex.
Research FindingsEncourage Involvement
Mobilize the low riskDefine roles and make participation visibleCreate something to do in the hoodMake events flexible
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Levers for Change
CeaseFire & Partners
Emotional Environment
Healthy Neighborhood
Aspirations
Guide the High Risk
Gain Credibility Foster Communication
Celebrate Legitimacy Encourage Involvement
Involve the Low Risk
High Risk Low Risk
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Design Principles
Raise Spirits Detoxify the emotional environment and Progress towards aspirations
Dispel the Myths Change the rules of the game for the high risk and Break the siege imposed on the low risk
Guide the Highest Risk, Establish credibility to earn their trust and Celebrate progress towards legitimacy
Involve the Low Risk Foster communication to gain their attention and Encourage involvement in the community
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Olive Branch Good News Engine
Mobile Platform
Universal Training
Heal the Space
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Good News Engine
Community Member
Good news
Good news
Ethically Driven Consumer Business Owner
Solicit Good News Illuminate Good NewsAggregate and Filter Good News
Raise SpiritsInvolve the Low Risk
Campaign Solution
Angell :: Barton :: Garga :: Geppert :: Mohan :: YooLow RiskHigh Risk
Mobile Platform
Host Community Events
Connect Community to Outside the Neighborhood
Maintain Presence at Hot Spots
Raise SpiritsDispel the MythsInvolve the Low Risk
Campaign Solution
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Universal Training
Teach Interrupting to Businesses
Teach Conflict Resolution to Mid Risk
Spread Positive Block Club Messages
Dispel the MythsGuide the Highest Risk
Campaign Solution
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Heal the Space
Adopt a Lot
Commemorate Peace by Planting Trees
Alderman’s Incentive
Raise SpiritsDispel the MythsInvolve the Low Risk
Campaign Solution
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
User Journey
Live fromthe hood
V-blog
Radio CearseFire
Bank Microloan
Partnership
Slutkin’s CeaseFire
Book
10-minutegood news
Ambient Good News
Updates
Historic Business Plaques
Design your own
Kicks
Exposure Field Trips
Commun ity Helth Meter
News You can Use
Sales
Block Club Messages
Life Planning Station
Today’s Opportunity
Menu
Street Festival
Community Dining
Street Parties
Adopt-a-Lot
Alderman’s Incentives
Bus & Virtual Response
Mobil PopUp
Platform
PrisonFamilyVisits
MemorialTrees
Partner Branding Service
Crime Doesn’t Paycell game
Hero Day
Conversation Judo
ShortiesAgainstViolence
Interrupting at
Businesses
No
Risk
Busi
ness
Low
Ris
k
Hig
h Ri
sk
User Journey
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Flipping the Context
Interrupting at Businesses
Shorties Against Violence
Conversational Judo
User Journey
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Getting Involved
Radio CeaseFire Community Cookoff Street Festival
User Journey
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
$12/hr
Believing in the Community
Radio CeaseFire Texting Good News Opportunity Menu
User Journey
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Samaritan Editor
High Risk DesignOnlineGood News Editor
Street Festival
User Journey
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Swords to Plowshares
Commemorating Trees
Adopt-a-LotResponse Bus
User Journey
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Business Owner
News You Can Use Sale
Opportunity MenuGood News Ticker
User Journey
70%
Good Attendance
SALE
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Project Redd
Buying and Outfitting Trucka
Brand ServiceS
Training Materialg Interrupting at Businessesin
Conversational Judodo
Block Club Messagesge
Shorties Against Violences
Adopt a Lot
Plant trees for peace
Recruiting Trainersti
Partnership with Civic Entity (Alderman)rs
Pop Up Mobile Presencee
Response Busus
Kids Field Tripp
Prison Visitis
Street Partyt Street Festival
Cook Off
Web / Kiosk Opportunity Menupp
unity Health Meter
News you can Use
ews Tickere
CommCo10 min editor
Radio CeaseFire
Develop Technology
- Text- Code Website
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
Ambient TextingA
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore Nee
High Risk Design
dd
Website to Accept TextsW
Buying and Outfitting Trucka
Brand ServiceS
Training Materialg Interrupting at Businessesin
Conversational Judodo
Block Club Messagesge
Shorties Against Violences
Adopt a Lot
Plant trees for peace
Recruiting Trainersti
Partnership with Civic Entity (Alderman)rs
Pop Up Mobile Presencee
Response Busus
Kids Field Tripp
Prison Visitis
Street Partyt Street Festival
Cook Off
pportunity Menupp
Community Health MeterCo
News you can Use
Create Channels
- Instore Ticker- 10 min Editor- Radio CeaseFire
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
2 Way Ambient TextingA
GOODNEWSENGINE
TRAINEVERYBODY
INVESTBACK
Instore News Tickere
10 min editor
Radio CeaseFire
High Risk Design
Project Redd
Coding Website to Accept TextsW
Brand ServiceS
Training Materialg Interrupting at Businessesin
Conversational Judodo
Block Club Messagesge
Shorties Against Violences
Adopt a Lot
Plant trees for peace
Recruiting Trainersti
Partnership with Civic Entity (Alderman)rs
e Presencee
usus
pp
isitis
t Partyt Street Festival
Cook Off
Web / Kiosk Opportunity Menupp
Community Health MeterCo
News you can Use
Develop MobileCreate CeaseFire Presence
- Buy- Outfit
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
2 Way Ambient TextingA
GOODNEWSENGINE
TRAINEVERYBODY
INVESTBACK
Instore News Tickere
High Risk Design
Coding Website to Accept TextsW
and Outfitting Trucka
Brand ServiceS
Training Materialg Interrupting at Businessesin
Conversational Judodo
Block Club Messagesge
Shorties Against Violences
Adopt a Lot
Plant trees for peace
Recruiting Trainersti
Partnership with Civic Entity (Alderman)rs
Pop Up Mobile e
Response Busus
Kids Field Tripp
Prison Visis
Street Pt
Web / Kiosk Opportunity Menupp
News you can Use
unity Health MeterCommCo10 min editor
Radio CeaseFireProject Redd
Create Engaging Activities
- Response- Street Party- Field Trips
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
2 Way Ambient TextingA
GOODNEWSENGINE
MOBILEPLATFORM
INVESTBACK
Instore News Tickere
High Risk Design
Project Redd
Coding Website to Accept TextsW
Buying and Outfitting Trucka
sinessesin
dodo
gesge
Shorties Against Violences
Adopt a Lot
Plant trees for peace
Partnership with Civic Entity (Alderman)rs
Pop Up Mobile Presencee
Response Busus
Kids Field Tripp
Prison Visitis
Street Partyt Street Festival
Cook Off
Web / Kiosk Opportunity Menupp
unity Health Meter
News you can Use
CommCo10 min editor
Radio CeaseFire
Develop Training ProgramDevelop CeaseFire Brand
- Training for Businesses- Training for Mid Risk
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
2 Way Ambient TextingA
GOODNEWSENGINE
MOBILEPLATFORM
INVESTBACK
Instore News Tickere
10 min editor
Radio CeaseFire
High Risk Design
Project Redd
Coding Website to Accept TextsW
Buying and Outfitting Trucka
ServiceS
g Materialg Interrupting at Busin
Conversational Juddo
Block Club Messagge
s Against Violences
Adopt a Lot
Plant trees for peace
ting Trainersti
Partnership with Civic Entity (Alderman)rs
Pop Up Mobile Presencee
Response Busus
Kids Field Tripp
Prison Visitis
Street Partyt Street Festival
Cook Off
Web / Kiosk Opportunity Menupp
Community Health MeterCo
News you can Use
Establish Trust Engage Community
- Block Club Messages- Training for Mid Risk
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
2 Way Ambient TextingA
GOODNEWSENGINE
MOBILEPLATFORM
TRAINEVERYBODY
Instore News Tickere
High Risk Design
Coding Website to Accept TextsW
Buying and Outfitting Trucka
Brand ServiceS
Training Materialg Interrupting at Businessesin
Conversational Judodo
Block Club Messagesge
Shorties Against Violences
Adopt a Lot
Plant trees for peace
Recruiting Trainersti
Pop Up Mobile Presencee
Response Busus
Kids Field Tripp
Prison Visitis
Street Partyt Street Festival
Cook Off
Web / Kiosk Opportunity Menupp
News you can Use
unity Health MeterCommCo10 min editor
Radio CeaseFireProject Redd
Solicit Funding
- Alderman- Mayor
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Development Roll OutPilot
2 Way Ambient Texting
GOODNEWSENGINE
Phase 1 Phase 2 Phase 3 Phase 4
MOBILEPLATFORM
TRAINEVERYBODY
INVESTBACK
Instore News Ticker
10 min editor
Radio CeaseFire
High Risk Design
Project Red
Coding Website to Accept Texts
Buying and Outfitting Truck
Brand Service
Training Material Interrupting at Businesses
Conversational Judo
Block Club Messages
Shorties Against Violence
Adopt a Lot
Plant trees for peace
Recruiting Trainers
Partnership with Civic Entity (Alderman)
Pop Up Mobile Presence
Response Bus
Kids Field Trip
Prison Visit
Street PartyStreet Festival
Cook Off
Web / Kiosk Opportunity Menu
Community Health Meter
News you can Use
2 Way Ambient TextingA
GOODNEWSENGINE
MOBILEPLATFORM
TRAINEVERYBODY
Instore News Tickere
10 min editor
Radio CeaseFire
High Risk Design
Project Redd
Coding Website to Accept TextsW
Buying and Outfitting Trucka
Brand ServiceS
Training Materialg Interrupting at Businessesin
Conversational Judodo
Block Club Messagesge
Shorties Against Violences
Recruiting Trainersti
ship with Civic Entity (Alderman)rs
Pop Up Mobile Presencee
Response Busus
Kids Field Tripp
Prison Visitis
Street Partyt Street Festival
Cook Off
Web / Kiosk Opportunity Menupp
Community Health MeterCo
News you can Use
Create Initiatives
- Adopt a Lot- Plant Trees for Peace
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
CeaseFire Ten Types
Comprehensive training & tech-nical assistance packages (2007)
State of Illinois Member Initiative Funding (2004, 2005, 2009)
Chicago Police Department data sharing (2000)
CeaseFire program & participant documentation framework
CeaseFire training presentations, manuals, & video scenarios
Program monitoring & evaluation metrics & documentation
Chicago Project for Violence Prevention Training & Technical Assistance Team
CeaseFire Violence Interruption Team
Assessment & program plan-ning consulting
Program Management Training
Outreach Worker Training
Violence Interrupter Training
Hospital Response Training
Tailored interactions
FINANCE PROCESS OFFERING DELIVERY
Business Model Network
Enabling Process
Core Process
Product Performance
Product System Service Channel Brand
Customer Experience
Good News Engine
Good News Engine
Good News Engine
Universal Training
Mobile Platform
Mobile Platform
Alderman Incentive
Shorties VS Violence
Heal the Space
Angell :: Barton :: Garga :: Geppert :: Mohan :: Yoo
Thank You