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URBAN RE-BORN AS NEWLY
ARCHITECTURE
OCCUPIED
BANDUNG FATCITYFASHION ARCHITECTURE TASTE
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Site location as prime location in center of Bandung within potential of
historical region which has known by global, connected to Alun-alun as
public space supported by commercial and offices around
Lokasi tapak merupakan lokasi prima di pusat Kota Bandung dengan
potensi sejarah kawasan dan image internasional yang didapat sekaligus
potensi kedekatan dengan alun-alun sebagai fungsi publik serta kawasan
komersial dan perkantoran di sekitarnya
Potential within many of quality school made student and youth activity
to generating the life of city.
Potensi Bandung sebagai kota dengan banyaknya universitas dan kampus-
kampus berkualitas, sehingga banyak aktivitas mahasiswa dan anak
muda yang turut menghidupkan kota.
As tourism destination, local and international
Potensi Bandung sebagai salah satu tujuan wisata domestik maupunmancanegara
Productive society where developing within community that creates spirit
the youth of Bandung in producing innovative works
Komunitas produktif yang berkembang pada masyarakat yang dihidupkan
oleh semangat kaum muda Bandung dalam menghasilkan karya-karya
kreatif
Provide positive activity to repair site condition as respect to presence ofsocial issues in negative leaning condition within site surround, such
criminality and prostitutes.
Adanya isu sosial yang cenderung negatif pada daerah sekitar tapak
seperti kriminalitas, prostitusi, dan premanisme sehingga dibutuhkan
fungsi yang menyuntikkan aktivitas aktivitas positif dan produktif untuk
memperbaiki kondisi tersebut
URBAN DESIGN CONCEPT(GROUP)
BANDUNGURBAN
HIGHLIGHT
MULTI MIXED USE
DEVELOPMENT
LOCATION AND SITEJalan Asia Afrika,
Western Palaguna Region
MICHAEL LENGKEY
25209009
CONCEPT
BANDUNG CITYFAT
studio ar5200
TUTORSBASKORO TEDJO
INDRA SYWAMIL
ACHMAD TARDIYANA
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S I T E C O N T E X T
N
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OBJECTIVESUrban has layers of community. Consist of
lower and higher citizen. The aim of thiscreative programming is to melt the
varieties of urban through applying the
FASHION AND CULINARY approach.As implementation of this urbanstrategies, It is hoped that fashion andfurthermore distinct culinary can be moresocialized
CONTEXTThere are too many potential that uplifting Bandung as tourism industry city,
Culture Attraction (Bandung Festival,Cultural Festival, Distinguish Sundanese
Art), Fashion and Creative Industry (Film,Music, Factory Outlets, Distro, CihampelasShopping District, Cibaduyut ShoeIndustry, Suci Silk Screen Industry), Culinary
(Sundanese Food, Street Vendors,Creative Culinary), Nights Life (Caf,Discotheque, Pools and Live Music) andEducation (Potential Atmosphere forStudent Campus Visits).
EMPHASIZINGTwo of the famous item known well within
Bandung are CULINARY & FASHION.
CONSIDERATIONSuch a successful city is assist an urbanplace where provide a fulfilled dailyneeds and how to socialized
TRADITIONAL FOODformal (restaurant)
INTERNATIONAL(BRANDED/FRANCHISE )
TRADITIONAL FOODstreet vendor
FASHION(Branded, Factory Outlet, Distro, etc)
FEATURING
PO
TE
NTI
AL
G
ENERAT I
NG
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FASHION
From the earlier, Bandung has known as center of Fashion within Indonesiacontext moreover in Asian region.Creative industry along with this field have a great attractive as attraction,begin from the lower until the export quality. The issues that grow is spot offashion have been placed into specific area (northern Bandung) up to nowcreates centralized destination, beside that Bandung has less representativeplace to promote the product without limited of urban to getting out the
presentation of this Bandung creative fashion
CULINARYVariant of food intense to l ifted as potential to combined with fashion asmixed use supported by entertainment and public facilities.Culinary, main urban daily needs also is one famous thing in Bandung thatshould be exploited. One representative and interested place is urge toprovided, considering a new urban concept to improve the Palaguna sitethat became a neglected and uncontributing area in Heritage and famousregion within Bandung and Indonesia context.
PROVIDEREPRESENTATIVEFASHION &
CULINARY CENTER
LOCAL
BRANDED
FRANCHISE
FASHION
CULINARY
LOCAL
FRANCHISE
COMBIN
ED
GEDUNG
MERDEKA
ALUN-ALUNMASJID RAYA
BIOSKOP DIAN
SAVOY HOMANN
R
EN
EW
A
B
LE
PERFORMANCE
BORROW OF PLACES NAME
QUEEN
PROGRAMMING STRATEGIC
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FUTURE
komersial & kantor kantor pos
alun-alun
kantor gedungmerdeka
savoyhoman
rumahdinas
MASJIDRAYA
komersial
komersial
PROGRAMMING CONCEPTa concept relativity historical (time
line) and basic needs approach
komersil & kantor
swarha
penjara
kantor pos
alun-alun
kantor gedungmerdeka
bioskopelita
savoyhoman
rumahdinas
bioskopdian
earlier period
1910-1960
next period
1960-2000an
komersial & kantor kantor pos
alun-alun
kantor gedungmerdeka
bioskopelita
savoyhoman
rumahdinas
bioskopdian
MASJIDRAYA
komersial
komersial
miramar
PALAGUNA
new icon place
of Bandung
issues
region activitieslasted from earlierperiod
have norepresentative foodfacilities whereaccommadate theurban needs
issues (lackness of
existing)
?un-controlled?wearing un proper
place?un secure?limited distinct
fashion market
alun-alun and Jln. ASIA AFRIKA region with its history
CONSIDERATION THE REGION
CONTEXT as POTENTIAL
?The hotels in existing region
assist within amount of visitor
?Place has well-known and g
?
?
?
ot
attraction
Near to business and religionplace (amount advantage)
Current trade center
Placed on Main Street and
Transportation (mass and private
transportation)
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URBAN DESIGN STRATEGIES
LAND USE ZONING
commercial (retails)hotels
specific management
residential
public spaces (recreation)
FRAMEWORK
distinct typologies approach
proper infrastructurewho involved?investor?government?public
provide public interestas function
COMPHREHENSIVEOBJECTIVES
RTH
ENTERTAINMENT
COMMERCIAL
COMMERCIAL
PARKING
RIPARIAN
RIPARIAN
SUMURBANDUNG
HOTEL
RECREATIONHOUSING
SUPPORTINGFACILITIES
SUPPORTINGFACILITIES
COMMERCIAL
CONVENTIONHALL
1. new center of sub urban
2. straight service as good asgovernment controlling
3. as new succesfully precedent
4. wholeness representation
5.visionable market
BANDUNG FATCITY as
CREATIVE PROGRAMMING
N
INSERTING creative PROGRAM
FASHION CENTER
MUSIC COLLABORATING
OFFICE
ENTERTAINMENT (cinema,traditional attraction)
GREEN OPEN SPACE
SERVICES
CULINARY (restaurants, kiosk,fastfood, franchise)
as an answer of irregular use
and desire of urban needs
BANDUNG
CITY
FAT
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LAND USE ZONING
ZONE A
ZONE B
LEGEND
CONVENTION HALL
COMMERCIAL(main programming culinary &fashion)
ENTERTAINMENT
HOTEL
APARTMENT
RECREATION
PARKING
ACCESS
N
DETAILPROGRAMMING
FASHIONGALLERYSTAGE UNITS
TENANT (UNITS BOUTIQUE)?TRADITIONAL
?BRANDED
?LOCAL DESIGNER
?KIDS
?LOCAL FACTORY OUTLET
?SHOES
?EXHIBITION HALL (FASHIONSHOW, FASHION EXHIBITION)?LIVE MUSIC
?SMALL RETAIL STORE?CAFE
DETAILPROGRAMMING
CULINARY?TENANT (UNITS)
?TRADITIONAL CULINARY
?INTERNATIONAL CULINARY?FRANCHISE CULINARY
?FAST FOOD
?PRODUCTION (KITCHEN)?DELIVERIES
?LITTERING (GARBAGE SYSTEM)?SMALL RETAIL STORE?CAFE
PROGRAMMINGOTHER FACILITIES?CINEMA
?RETAIL
?OUTDOOR EXHIBITION
?
RIVERFRONT OPENSPACE?KIDS PLAYGROUND
SERVICES?
?
TOILETSPARKING
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RTH
ENTERTAINMENT
COMMERCIAL
COMMERCIAL
RIPARIAN
RIPARIAN
SUMUR
BANDUNG
HOTEL
RECREATIONHOUSING
SUPPORTINGFACILITIES
COMMERCIAL
CONVENTION
HALL
COMPREHENSIVE SCHEMATIC NETWORKING
ZONE AZONE B
ZONING : provide zone based on public and private reconciliation
ZONE A : public
ZONE B : semi public
ZONE C : private
HERITAGE : conservation building (rehabilitation to support new site context)
EXISTING COMMERCIAL ZONE : provide as supports new site context
ZONE C
N
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ZONING PROGRAMMING
RTH
ENTERTAINMENT
COM
MERCIAL
COMMERCIAL
PARKING
RIPARIAN
RIPARIAN
SUMUR
BANDUNG
HOTEL
RECREATIONHOUSING
SUPPORTING
FACILITIES
SUPPORTINGFACILITIES
COMMERCIAL
CONVENTION
HALL
WESTERN SIDE
FASHION CENTER as representative of Bandungsdistinct creative facilities
CULINARY provide daily needs into
attractive fulfilled
MUSIC COLLABORATING as unique concept collaboratingwithin support main program
OFFICE good management within bestservice context
ENTERTAINMENT analternative in cluster process
CONVENTION HALL multi function space for mainprogramming process
GREEN OPEN SPACE equalizer the programming toelaborate site region
BASEMENT PARKING
EASTERN SIDE
APARTMENT distinct housing with any directionreachable
HOTEL tourism facilities to drive andgenerating the new context
RECREATION attractive cluster as complement
the new center of Bandung
PARKING comfort creative programmingsupported by good services
2SIZE 3175 M 27.77 %
2SIZE 1497 M 13.09 %
2SIZE 1512 M 13.22 %
2SIZE 685 M 6 %
2SIZE 968 M 8.46 %
2SIZE 1497 M 13.09 %
2SIZE 2080 M 18.36 %
N
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URBAN CONCEPT LINKAGE
N
LINKAGE ; proposed site accommodate attainment the
impact of linkage that flow through Jl. Asia
Afrika and Jl. Dalem Kaum
ACCESS : allow any direction reachable as
permeability access
concept ; reduce any possibilities of crowded from site entrance impact
(people entrance, vehicle exit)
(vehicle and people entrance)
(site entrance for drop off and people entrance)
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URBAN CONCEPT
LINKAGE ; proposed site accommodate attainment the impact of linkage
that flow through Jl. Asia Afrika and Jl. Dalem Kaum
ACCESS : allow any direction reachable as permeability access
N
concept ; reduce any possibilities of crowded from site entrance impact
(people entrance, vehicle exit)
(vehicle and people entrance)
(site entrance for drop off and people entrance)
LINKAGE ; proposed site accommodate
attainment the impact of linkage
that flow through Jl. Asia Afrika
and Jl. Dalem Kaum
ACCESS : allow any direction reachable as
permeability accesspermeability; on ground and
upper level
public easement within site
assisting disaster evacuate
?
?
new design proposed
accommodate the differences in
community by establish comfort
and attractive communal space
where it proper to everyone
as out door fashion and talent show
provide green space on ground
activity of fashionbalancing the environmental
?
?
open space
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ARCHITECTURAL FORM CONCEPT
EXPERIENCE
LUXURIOUS
THE HUMANITY
THE UNEXPECTEDMore than just the ultimate shoppingdestination, The Bandung FAT Citytreats guests to a sensoryexperience. Breathtakingarchitecture place and spacescreates a distinct environment that
exceeds all expectations.
The runway fashions may publicenjoyed through permeablehorizontal and vertical access,amenities such as food center,communicated open space andavailable comfort parking areoffered to enhance the shoppingexperience.
INTERVENTION THE FLOW OF
CIRCULATION
HUGEAFFECTING
SITE AS PERMEABILITY AREA
SITE ENTRANCE PROPOSE
INTERVENTION THE FLOW OF
CIRCULATION
RESPOND TO CURRENT TRADE ACTIVITY
FORM AFFECTED BY
PERMEABILITY
(ALUN-ALUN, ASIAAFRIKA,
DALEM KAUM)
SUBTRACTION FORM TO ALLOW
THE ACTIVITY AND REACHABLE
FROM FOUR SIDE
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GROUND FLOOR PLAN MEZZANINE FLOOR PLAN
M
F
4 108
F
M
u
u
u
u
u
u
u
u
d
u
u
M F FM
M
FM
F
M
F
F
M
M
F
0.00
0.00
0.00
0.00
0.00
GALLERY
LOBBY
RETAIL
RETAIL
ATRIUM
RETAIL
RETAIL
RETAIL
RETAIL
RETAILRETAIL
CAFE
RETAIL
MUSHOLA
RETAIL
8 104
d
d
du
du
u
d
M
F
M
F
F
M
M
RETAIL
RETAIL
RETAIL
RETAIL
RETAIL
+6.00
+6.00
+6.00
+6.00
+6.00
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FIRST FLOOR PLAN SECOND FLOOR PLAN
+7.00
+7.00
4 8 10
d
+7.00
d
d
d
du
u
d
M
M
M
F
F
F
F
M
RETAIL
CONVENTION
HALL
CONVENTIONHALL
LOBBY
CATWALK
CAFE
CAFEBACKSTAGE
STUDIO
LOBBYCINEMA
STUDIO STUDIO
RESTAURANT
RESTAURANT+10.00
+10.00
+10.00
+10.00
84 10
d
d
u
d
d
u
d
M
M
M
F
F
F
RETAIL
+14.00
ROOF TOP
RESTAURANT
+11.50
+14.00
RETAIL
RETAIL
RETAIL
RETAIL
STUDIO
STUDIOSTUDIO
SPA
PUSAT KECANTIKAN
SALON
RETAIL
+14.00
+14.00
+14.00
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THIRD FLOOR PLAN
down
u
d
F
M
4 1084 108
MF
d
d
d
u
d
M
+18.00
RETAIL
RETAIL
RETAIL+18.00
RETAIL+18.00
BASEMENT 1
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up
u
d
4 108
BASEMENT 2
PARKING
HOTEL
RECREATION
APARTMENT
M
F
F
M
u
u
u
u
u
u
u
u
d
u
u
M F FM
M
F
M
F
M
F
F
M
M
F
0.00
0.00
0.00
0.00
0.00
LAY OUT PLAN
SITE PLAN
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4 108
4 108
4 108
4 108
WEST ELEVATION
NORTH ELEVATION
EAST ELEVATION
SOUTH ELEVATION
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4 108
4 108
SECTION A-A
SECTION B-B
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PERSPEKTIVE EXTERIOR SITUATION