1
Managing the Football Club
Berend Rubingh
Becoming a Member? Why should I?
Berend RubinghIs something changing?
Our Football Club
22 x 427 = 9.394
Times 319 days gives a yearly turn over of € 3.000.000
The Accountant
The Socializer
The Entrepreneur
The Party Animal
My Club
I belong
Ambitious
My FriendsHealthy
Status
Challenging my self
In the open air All of our Family is member
My Sport
Atmosphere
Third Half
Generation Z1992 - 2010
• Part• 24/7• Work/privat• Hiërarchie• Network• Money• Time
The ClubThe TrainingRegular TimesSeason CompetitionFederation = accepted Director
Together, with Friends, in a team or alone, fitness or sports, in a Competition or Tournament or just for fun, every where, any time. To just practice or enjoy Sport, for fun, to socialize, to be healthy, or to use your talent and learn and become better, and this all with or without a manager, guidance or organization.
The Shift
The Traditional Association
The Service Club
Pleasure
Results
Customer
Member
Sport
Social
The Cozy Club
The Olympic Club
The Sport Club
The Mix Club
The Party Club
The Societal Club
Taxonomie
Organizing the Club
Strategy
Board
Structure Culture
Context
Rubingh, 2016
Result
PlaceAction
Objective
Competition
Profit
Market
Growth
Happy/Added Value
Community
Collaboration
Sustainability
Fading Paradigm
Rising ParadigmThe mind shift
Technology has a game changing
impact
Strategy
Is there a Referee on Saturday?
Is the Bar open??Our new Board!
Improve or renew?
Make a Map of your Surroundings
Operation
Operating Principles
Assignment (Local Community)Meaning
Market (Exchange)Value
Association (Solidarity)Bonding
Solidarity
Exchange
Local Community
Operation
Operating Principles
Assignment (Local Community)Meaning
Market (Exchange)Value
Association (Solidarity)Bonding
CommunityClub
Company
Community
Sport Club
Meaning
Community Club
Return On Investment
Service Club
Govern
Organization
Culture
Strategy
Leadership Management
NetworkFormalInformal
Personal relations
Professional Open
Diplomacy
The right people at the right place in the Club
• Board
• Committee
• Volunteer
• Member
Steer where to strategicWho can arrange best (managen)?
Manage arrange tacticalWho can perform best (do)?
Perform do operationalWho can help best (participate)?
Participate help executeWho can‘t do?
• Board
• Committee
• Volunteer
• Member
B Clr
Ws ddlk
The moment of impact!
Realize personal contact
Be Positive
Bonding3 x bonding
• Contractually
• Financially
• Emotionally
&abler
Cultural circulation
Holy Cow
Realize Collissions!
WE
THEY
Build a good Team?
Realize a win-win situation!
Give the Club away!
vera
nder
ing
tijd
strategie structuur cultuur
3. Organization development
2. Way of organizing it
1. Organization
Three levels
Change Strategy
A Vital Club
Story Dream Action
Steering towards Bonding