Book
Christophe POUILLE
20 Years of sales and marketing experience for a profitable growth
• Drive for results
• Strategic agility
• Customer focus
• Selective & mass-market experience• Wholesale & Retail distribution
expertise• Multi-products / Categories
competencies• International adaptability• Functional & operational jobs
Strong Brands Experience
Möet & Chandon
Hennessy
Guerlain S.I.A
Luxus Brand
s
Mass Brands
Johnny Walker
Gordon’s gin
Ariel
Pampers
M. Proper
Orangina Schweppes
Kodak
Premium
Brands
Dom Pérignon
Strong Multi-Channels Experience
-Hypers & Supers
CWT, Agenor
Carrefour
Cora
Leclerc
Intermarché
-Independent Retailers
-Perfumeries chains: Douglas
-Drugstores: Müller
-C&C Métro
-Horeca, discos...
Mass-Market
Retail
-Stand alone stores in:France, Italy, Spain, Belgium, Sweden
Selective Distribut
ion
-Department stores: Harrod’s, KaDeWe, Galeries Lafayette, Selfridges, Inno, Karstadt, De Bijenkorf
-Web: BtoB, BtoC, Vente-privé.com
Key Learning
• Respect the DNA of the Brand• Do not make compromise on
quality• Dare• Get passion• Manage and lead• Deliver
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Home decoration
Experience
PassionEnergy
Creative
Since 1963, from a passion to a powerful reality
Sonja
Ingegerd
Andersson
Consider the Brand DNA
Product differentiation / Design
Strong creative edge with constant renewal
Animate the Brand at P.O.S.
Pastel Passion Cape Cod
Loft Latin SummerRetro
10
Put the brand into scene in the street
11
Position the brand name through Flagships
Sell Concepts & not only ProductsShop in Shop / Flower Bars / Corners
Show Room
Metropolis Mall -
Moscow
Opening new Markets - Russia
Opening Event at the French embassy
Show Room & Press Event
Flagship Store
Opening new Markets - Poland
Opening Event
15
Perfumes & Cosmetics
Experience
Successful launches & promotions
17
Combine scenography, show & press support for success
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Last, a „Maison Guerlain“ Corner …
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… an incomparable jewel
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Elle – Duft Star Awards winner
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Gala
22
Cosmopolitan – Winner Prix de Beauté
23
Wine & Spirits
Experience
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Communicate on Luxe & french “Art de Vivre”
Sud-Ouest - Janvier 2003 -
Be an “Ambassador” of your brand
Soft Skills
Christophe POUILLE
Jogg to go over your limits!
Plaisir (78)Rugby Folklo
Celebrate the Rugby Values
Keeping roots
30
Thank You