ufaso
Tebervali, 2010, N3 (58)
`moxaruli var, rom `iyal
Tos danaxva~ sxva konkursan
tebze metad SevZeli. namuSe
vari iseTi gamovida, rogoric
Cafiqrebuli mqonda, rac iyal
Tos siyvaruliTaa gamowveu
li. samonastro kompleqsTan
axlos vcxovrob da es grZnoba
CemSi bavSvobidan Cqefs...~, _
am sityvebiT gamoxata Tavisi
emociebi naTia botkovelma,
romelic jeoselis saskolo
konkursis _ `dainaxe iyalTo~,
saukeTeso naSromis avtorad
dasaxelda.
konkursis farglebSi sko
lis moswavleebs SesaZle
bloba miecaT, sakuTari
TvaliT danaxuli iyalTo
TavianT SemoqmedebaSi gadae
tanaT. amisTvis saWiro iyo
moswavles (an moswavleTa
jgufs) iyalTos Temaze Seeqm
na namuSevrebi (naxati, statia,
moTxroba, Canaxati, da a.S.)
da jeoselis saTavo ofisSi
gamoegzavna.
TiToeulma skolam
konkursze xuTamde saukeTe
so namuSevari warmoadgina,
romelTagan kompaniam gamar
jvebuli gamoavlina. konkursSi
dainaxe iyalTo jeoselis saskolo konkursi
gagrZeleba me4 gverdze
marti, 2010, N3 (58)
2
2
“Caaqre sinaTle erTi saa
TiT, gamorTe yvela eleqtro
mowyobiloba, aCuqe erTi saaTi
dedamiwas”, _ es aris mowodeba,
romlis irgvliv 2007 wlis 27
marts milionobiT adamiani
gaerTianda. ukve mesame welia,
rac yovel 27 marts, 20:30 saa
Tidan 21:30 saaTamde, msofli
oSi dedamiwis saaTs aRniS
naven.
mwvane koqteili, mwvane
lentebi, sanTlis Suqi, jeo
starelebis cocxali akusti
kuri koncerti... – ase aRniS
na dedamiwis saaTi Seraton
metexi palasSi Sekrebilma
sazogadoebam, romlis organi
zatorebi iyvnen jeoseli, sas
tumro Seraton metexi palasi
da radio qalaqi.
dedamiwis saaTi pirvelad
2007 wels sidneiSi aRniSnes,
roca 2 milionze met dawe
dedamiwis saaTisebulebaSi eleqtroenergia
erTi saaTiT gamorTes. male es
wamowyeba msoflio mniSvnelo
bis movlenad iqca. 2008 wels am
kampaniaSi 35 qveynis 370 qalaqi
da 50 milioni adamiani CaerTo.
Tamunia guledani, “Se
raton metexi palasis” re
alizaciisa da marketingis
ganyofilebis ufrosi: “mim
dinareobs globaluri daT
boba, dedamiwas ewureba
resursebi, amitom TiToeulma
Cvenganma unda SevitanoT wv
lili dedamiwis gadarCenaSi.
erTi saaTiT yvelam CavaqroT
sinaTle da amiT davasvenoT
dedamiwa. Cven gvsurs, gamovx
atoT protesti civiluri
formiT, iseve rogorc amas
akeTeben inglisSi, safrangeT
sa da sxva qveynebSi.”
duta: “mTel msoflioSi 27
marts erTi saaTiT aqroben
sinaTles da amiT milionobiT
adamiani gamoxatavs keTil ne
bas, daasvenos dedamiwa. Cvenc
gvsurs SevuerTdeT am wamow
yebas. aqciaze mosul yvela
stumars gaukeTda mwvane len
ti, rac niSnavs mwvane inicia
tivas _ Cven gvsurs, dedamiwas
SevunarCoT is resursebi rac
aqvs. gvinda, dedamiwa mwvane
darCes da Zalian didxans iyos
Cvens samsaxurSi.”
giorgi suxitaSvili, jeso
tari 2008: “originaluri saR
amo gamovida. pirvelad mqonda
SesaZlebloba, roialisa da
akustikuri basis TanxlebiT
memRera sanTlis Suqze. es iyo
originaluri da Zalian saWiro
aqcia. visurvebdi, rom momaval
wels ufro masStaburi gamx
dariyos es aqcia. albaT sasia
movnoc aris, weliwadSi erT
saaTs Cvens Tavsac Tu movu
wyobT romantikul saRamos da
dedamiwasac davasvenebT.”
marti, 2010, N3 (58)
3
3
sanam am saiubileo werilis weras daviwyebdi, kidev erTxel gadavxede jeoselis mier gakeTebul saqmeebs. Tvali uneburad im jildoebiskenac gameqca, romlebic kompanias gaweuli saqmianobisTvis sxvadasxva dros miuRia. gakeTebuli gacilebiT meti aRmoCnda.
1997 wlis 15 marts jeoselis qselSi ganxorcielda is pirveli mobiluri zari, romelic Cvens qveyanaSi didi cvlilebebis mauwyebeli gaxda. Tavdapirvelad qselma mxolod Tbilisi dafara, Semdeg ki _ qveynis mniSvnelovani qalaqebi. amas mohyva qarTli, kaxeTi, imereTi da Savi zRvis sanapiro zoli. bolos saqarTvelos maRalmTiani regionebic CaerTnen qselSi. DdRes jeoseli Cveni qveynis mTliani teritoriis 88 da dasaxlebuli teritoriis 98 procents moicavs. “arc erTi adgili komunikaciis gareSe” _ am mowodebiT kompania aqtiurad ganagrZobs yvelaze miuwvdomeli adgilebis dafarvas.
ZiriTadi saqmianobis garda, sazogadoebrivi cxovrebis TiToeul sferoSi uamravi ramaa gasakeTebeli. xan everestia dasapyrobi, xan saerTaSoriso Teatraluri festivali “saCuqaria” Casatarebeli. aqeT norC gamomgoneblebsa da estradis varskvlavebs unda aRmoCena, iqiT im adamianebis SesaZleblobebia Sesaswavli, romlebsac CvenSi SezRuduli SesaZleblobebis mqone adamianebs eZaxian. jeoseli xom yvelas qselia. amitom Tavisi inovaciuri proeqtebiT yvela sferoSi advilad axerxebs adgilis damkvidrebas.
warsulis pativiscemis gareSe momavals ver Seqmni. saukunis proeqtiT _ iyalTos aRdgenarestavraciiT kompania miZinebuli warsulis gamoRviZebas cdilobs. jer mxolod dasawyisia, magram momavali TaobebisTvis imis garantia, rom kvlavac ayvavdeba “sibrZnis toti” da maTac SeeZlebaT iyalToTi iamayon, ukve arsebobs.
momavals ki is Taobebi Seqmnian, romlebic dRes iyalTos monastris ezoSi iwyeben literaturul saqmianobas. niWier mwerlebTan erTad, jeosels arc sxva niWierebi darCenia uyuradRebod.
pragmatizmi da romantizmi _ swored am ori motivaciis saukeTesod Serwymam ganapi
roba is rom jeoselma sazogadoebis yvela fenaSi SeaRwia.
warmatebis garanti albaT isic aris, rom myisieri reaqcia gqondes qveyanaSi mimdinare movlenebze. 2008 wlis “agvistoSi ganviTarebuli moqmedebebis dros bevri kompania droebiT daixura, – ambobs erTerT interviuSi batoni osman Turani, _ CvenTan piriqiT moxda: is TanamSromlebic ki, romlebic SvebulebaSi iyvnen gasuli, ukan gamoviZaxeT, radgan jeoseli, pirvel rigSi, sakomunikacio kompaniaa. saomar pirobebSi is strategiul obieqtad iqca. am eqstremalur situaciaSi aTasobiT Cveni abonenti swored jeoselze iyo damokidebuli.rusulma bombdamSenebma Cveni moZravi sadguri da anZa daazianes. misi rezerviT Canacvleba wuTebsa da wamebSi movaswariT”.
saomari moqmedebebis Sedegad dazaralebulebi kompanias SemdgomSic uyuradRebod ar dautovebia.
13 wlis manZilze ganxorcelebuli proeqtebis raodenoba adamians misTvis sayvareli proeqtis arCevis fufunebasac ki sTavazobs. pirveli me gagimxelT: yvelaze metad mesijebis konkursi miyvars.
Tqven?vici, umetesoba “jeostars”
daasaxelebs, radgan, ukve ramdenime welia, saqarTveloSi Semodgoma rTvelTan da “jeostarTan” asocirdeba. axali welTan erTad xom jeovarskvlavsac velodebiT. es im proeqtebis mcire CamonaTvalia, romlebic jeoselma ganaxorciela. erTi patara werili sad gaswvdeba mis mier gakeTebul saqmeebs.
da kidev erTi: Tu am werilis kiTxvisas raime mesiji mogividaT, waSlas nu iCqarebT _ ra iciT, jeoseli ra siaxles gTavazobT!
gilocavT.
is, rom giorgi suxitaSvils sakuTari albomi eqneboda, weliwadnaxevris win, “jeostari 2008”ze gaxda cnobili. maSin giorgim 50 aTasze meti xma miiRo da 2008 wlis “jeostari” gaxda.
24 wlis momRerali male sakuTari albomiT wardgeba msmenelis winaSe. giorgi cno
bil musikosebTan erTad muSaobs da imedi aqvs, rom misi pirveli albomi qarTul estradaze Tavis sityvas ityvis. SemoqmedebiT jgufTan erTad didxans fiqrobda albomis Tematikaze, bolos arCevani qarTul qalaqur folklorze gaakeTa.
giorgi suxtaSvili, jesotari2008: “jesotarma” Cemi cxovreba mTlianad Secvala. es
jeoselis socialuri proeqti
naTia gogolaSvilis sveti
TqvenTan mesijia
giorgi suxitaSvili
pirvel albomze muSaobsproeqti rom ara, amdeni ramis gakeTebas ver SevZlebdi. jeoselis mxardaWeras yovel fexis nabijze vgrZnob. am kompaniam momca SesaZlebloba, maTTan erTad monawileoba mimeRo saqvelmoqmedo aqciebSi, xSirad gamovsuliyavi koncertebze, axla ki amixda ocneba da vmuSaob albomze. simRerebs
aranJirebas ukeTebs araCveulebrivi musikosi daviT malazonia. diskSi Seva ori dueti – Tika maxaldianTan da salome bakuraZesTan erTad. repertuarze bevrs vfiqrobdiT da bolos Zalian saintereso gamovida. es iqneba Zvelisa da axlis sinTezi.”
qalaquri folklori, miviwyebuli simRerebi, eTnojazis elementebi da gaTanamedrove
buli baiaTebi _ am yvelafris sinTezs msmeneli giorgi suxitaSvilis pirveli albomiT gaecnoba. simRerebi bendTan erTad ukve iwereba.
msgavsi albomis Seqmnis survili marina beriZes adrec hqonda, magram maSin misi idea aravin gaiziara. musikaluri prodiuseris azriT, albomi, romlis Cawera male dasruldeba, qarTveli msmenelis gemovnebaSi did gardatexas moaxdens.
marina beriZe: “es iqneba erTerTi yvelaze mniSvnelovani kompaqtdiski, romelic Secvlis saerTod Soubizness, rogorc Tavis droze “jesotarma” Secvala Cveni Soubiznesi.”
irma cqitiSvili, jeoselis sazogadoebasTan urTierTobis samsaxuris ufrosi: “jeostari” ar aris erTjeradi proeqti. Cven vcdilobT, proeqtis dasrulebis Semdegac SevuwyoT xeli gamarjvebulebs. giorgi ar aris pirveli jeostareli, romelsac jeoselma diski Cauwera. produqti, romelic axla iqmneba, iseTive qarizmatuli aRmoCnda, rogoric Tavad giorgia. imedi maqvs, msmenels moewoneba eqsperimenti, romelsac giorgi suxitaSvili daviT malazoniasTan erTad gvTavazobs.”
alboms, romelSic 12 simRera Seva, qarTveli msmeneli ramdenime TveSi Seafasebs. jeoseli giorgi suxitaSvilis pirveli albomisTvis grandiozul prezentacias gegmavs.
oqros brendi _ jeoseliwels ukve mexuTed kom
pania jeoseli “oqros brendis” mflobeli gaxda. “oqros brendiT” dajildovdnen is kompaniebi, romlebmac saqarTvelos bazarze brendingul saqmianobaSi gansakuTrebul warmatebebs miaRwies da produqciis an kompaniis brendis cnobadoba ganamtkices. kvlevis mTavari sagani brendingul saqmianobaSi kompaniebis kreatiuli gadawyvetilebebi iyo.
“oqros brendis” dajildoebis ceremoniali 9 marts sastumro “redison blu iveriaSi” gaimarTa. misi organizatorebi iyvnen: marketinguli kompania GLOBAL IDEA, gazeTi THE FINANCIAL, saqarTvelos savaWrosamrewvelo palata da amerikis savaWro palata.
naTia jinWaraZe, GLOBAL IDEAs generaluri direqtori: “oqros brendis~ dajildoebis ceremonia 2006 wlidan tardeba. is yvelaze prestiJul da gavlenian biznesdajildoebad aris aRiarebuli. Cven SevarCieT yvelaze Zlieri kompaniebi. sul iyo 33 nominacia da maT Soris erTerTi – “saukeTeso mobiluri komunikacia”, romelSic
kompania jeoselma gaimarjva. SeiZleba amas tradiciuli gamarjvebac vuwodoT, radgan jeoseli mudam xvdeba saukeTeso kompaniebs Soris da imsaxurebs oqros brends. amasTan, wels gvqonda siurprizi. davaweseT gansakuTrebuli nominacia wlis brendi anu saukeTeso saukeTesoTa Soris. am nominaciaSic pirveloba jeoselma aravis dauTmo. vulocavT gamarjvebas da vusurvebT winsvlas, rac am
kompanias namdvilad ar aklia.” irma cqitiSvili, jeoselis
sazogadoebasTan urTierTobis samsaxuris ufrosi: “warmatebis sixaruls Tan mosdevs gaasmagebuli pasuxismgebloba. es pasuxismgebloba gvaqvs TiToeuli Cveni abonentis mimarT. 13 welia Cveni abonentebis samsaxurSi varT da vcdilobT mudam SevTavazoT siaxleebi. madlobas vuxdi yvelas, radgan arCevani jeoselze SeaCeres.”
marti, 2010, N3 (58)
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redaqtori: arCil xatiaSvili,
korespondentebi: arCil xatiaSvili, Tamar dvali
dakabadoneba da beWdva: Sps „sezani~
stili: ÍÀÍÀ ãÏáÀÒÉÞÄ
ISSN 1512-3049`jeoselis~ korporaciuli komunikaciis ganyofileba
ÂÀÌÏØÅÄÚÍÄÁÖËÉ ÌÀÓÀËÄÁÉÓ ÂÀÌÏÚÄÍÄÁÉÓ ÀÍ ÝÉÔÉÒÄÁÉÓ ÛÄÌÈáÅÄÅÀÛÉ ÂÀÆÄÈ „ÃÉÀËÏÂÉ+~-ÉÓ ÌÉÈÉÈÄÁÀ ÀÖÝÉËÄÁÄËÉÀ.
ÔÄË: 770100, ×ÀØÓÉ: 770104, e-mail: [email protected]
dasawyisi pirvel gverdze
BlackBerry® meti dro cxovrebisaTvis!
saqarTvelos TiTqmis yvela re
gioni CaerTo. jeoselma bevri
saintereso namuSevari miiRo,
risTvisac kompania did madlo
bas uxdis yvela monawiles.
konkursis gamarjvebuls
jeoselisgan mobiluri te
le foni da sxva sasiamovno
saCuqrebi gadaeca.
naTia botkoveli (iyalTos
sajaro skolis IXklasis mo
swavle): `Tavidan mirCies, rom
vpoulobdi. gamiCnda survili
Semeqmna iseTi originaluri
namuSevari, romlis msgavsic
konkursze warmodgenili ar
iqneboda.~
namuSevari, Zveli qarTuli
teqnikiT, `qvilTis~ mixed
viTaa Sesrulebuli. saqarT
veloSi es meTodi didi xnis
manZilze miviwyebuli iyo. am
teqnikiT iqmneboda fardage
bi, gadasafareblebi da a.S.
namuSevari erTmaneTze da
kerebuli sxvadasxva qsovi
lis sami fenisgan Sedgeba. im
isTvis, rom namuSevari ufro
mravalferovani gamxdariyo,
aseve gamoyenebulia aplika
ciis elementebi.
naTia botkoveli: `qvilT
is~ teqnika saxviT xelovnebaSi
gvaswavles, ramac Tavidanve
Zalian damainteresa da gami
taca. Semdeg misi mniSvnelo
ba ganmartebiT leqsikonSic
moviZie, sadac `qvilTis~ xe
lovneba ufro detalurad iyo
aRwerili. `iyalTo~, am teqni
kiT Sesrulebuli Cemi pirveli
namuSevaria.
moxaruli viqnebi, Tu Cemi
namuSevari am miviwyebul te
qnikas ise gamoacocxlebs,
rogorc jeoselma iyalTos
samonastro kompleqsi gaa
cocxla.~
dainaxe iyalTojeoselis saskolo konkursi
taZrisTvis foto gadameRo da
imis mixedviT memuSava. Tumca
gadavwyvite taZarSi kidev
ramdenjerme mivsuliyavi da
misTvis axla ukve sxva kuTx
iT Semexeda. yovel misvlaze,
yovel Sexedvaze raRac axals
bleqberis momsaxurebas dRes msoflios 150mde qveynis 351 operatori iyenebs, momxmarebelTa raodenoba ki 21 milions aWarbebs. aRniSnuli servisiT sargebloba amerikasa da evropaSi pirvelad 1997 wlidan gaxda SesaZlebeli. saqarTvelo am CamonaTvalSi axali wevria. bleqberis momxmarebelTa mravalmilionian sias ukve Tqvenc, je oselis abonentebic SeuerTdiT.
bleqberis ekranze gamosaxuli simboloebi saqarTveloSi pirvelad jeoselis daxmarebiT gacocxlda. jeoselis abonentebs saSualeba geZlevaT isargebloT yvela im siaxliTa da teqnologiuri komfortiT, rac bleqberis smartfonebis udao upiratesobaa.
bleqberis SesaZleblobebi usazRvroa. es aris, faqtiurad, mcire zomis portatuli kompiuteri, romelsac usadeno internetiT informaciis swrafad gacvla SeuZlia. bleqberi moicavs smartfonebs, programebsa da servisebs, romlebic momxmareblisTvis martivad uzrunvelyofs usadeno kavSirs elfostasTan, internetTan, telefonTan, multimediasa Tu biznes da sxva saxis informaciasTan.
bleqberis smartfoni sau keTeso arCevania im adamianebisTvis, romlebisTvisac mni Svnelovania datvirTuli samuSao dRis manZilze, nebismieri adgilidan hqondeT ganuwyveteli kavSiri Tavis kolegebTan, samuSao garemosTan, megobrebTan da ojaxis wevrebTan. servisis momxmarebels SesaZlebloba eZleva, sadac ar unda imyofebodes, onlain reJimSi miiRos an gagzavnos eleqtronuli werilebi, gaxsnas programebi, moaxdinos Sexvedrebis organizeba, miiRos informacia organizaciaze da mis wevrebze, dagegmos maTi ganrigi da konferenciebi da a.S.
bleqberi gvTavazobs inova
ciur mobilur servisebsa da komunikaciis iseT saSualebe bs, romelic informaciis mopo ve bisas da momxmarebelTa erT maneTTan dakavSirebisas ma qsi malur simartivesa da dacu lobas uzrunvelyofs. gar da amisa, bleqberi moicavs specialur saSualebas, romlis daxmarebiT, aparatis dakargvis an dazianebis SemTxvevaSi, masSi ar sebuli informacia serverze Se inaxeba.
`Tqveni qseli~ saSualebas gaZlevT isargebloT mravalfunqciuri da moxdenili dizainis mqone bleqberis smartfonebiT, romlebic funqciuri TvalsazrisiT gansakuTrebul momsaxurebebs sTavazobs rogorc biznes segments (korporaciul abonentebs), ise danarCen momxmareblebs (fizikur pirebs).
servisiT sargebloba SesaZlebelia rogorc jeoselis, ise lailais abonentebisTvis.
bleqberi da
rouminguli kavSiri
bleqberis servisebiT sargebloba SesaZlebelia roumingSi yofnis drosac. kompania jeosels 68 qveyanaSi 127 GPRSrouming partniori hyavs da maTi ricxvi dRiTi dRe izrdeba. bleqberis momsaxurebis misaRebad sakmarisia nomerze rouminguli momsaxurebis gaaqtiureba. mogzaurobisas Tqven mudmivad, Seuferxeblad geqnebaT kavSiri eleqtronul fostasTan, kalendarsa Tu sxva TqvenTvis mniSvnelovan informaciasTan. aqve SegaxsenebT, rom `Teliasoneras~ Zlieri jgufis wevri _ kompania jeoseli, yvelaze xelsayrel pirobebs gTavazobT _ 50%mde roumingul fasdaklebas `Teliasoneras~ jgufis wevr operatorTa qselSi.
dRevandeli mZafri konkurenciis pirobebSi, rodesac uam ravi arCevani arsebobs, cxadia nebismieri CvenTagani upiratesobas mianiWebs imas, rac Cvens moTxovnebs, gemovnebasa Tu stils ukeT moergeba. ratom unda avirCioT bleqberis servisi?
20-mde argumenti
BlackBerry®-s sasargeblod!•myisieri el. fosta (Push E-
mail)•daculikavSiri_sammagiDES
da AES tipis usafrTxoeba
•daSveba korporaciul monacemebze
•korporaciul monacemTaukabelo sinqronizacia (korporaciuli el. fosta, kontaqtebi, Sexvedrebi)
•monacemTa kompresiis maRalixarisxi
•1korporaciulida10piradisafosto yuTis aqtivacia
•BlackBerry® Messenger•aplikaciebi•ukabelodublireba•Rule Based administrireba •PIN-2-PIN kavSiri •300-mde IT ganawesi •telefonSi arsebuli mona
cemebis waSlisa da parolis gadatvirTvis distanciuri saSualeba
•Microsoft® Outlook® Web Ac-cess
•Windows Live ®•MSN®•Post Office Priotocol 3 (POP3)• Internet message access proto-
col (IMAP-4)
aplikaciebi
BlackBerry®s telefonebi jeoselisgan aRWurvilia Semdegi aplikaciebiT:BlackBerry® Messenger•BlackBerry®s telefonebs So
ris SetyobinebaTa gagzavna;•Tavsebadia BlackBerry®s ne
bis mieri modelis telefonTan;
•daculikavSiri;•ar iyenebs mokle teqstur
SetyobinebaTa funqciebs (SMS);
Windows Live™ MessengerFacebook®MySpace®
airCieT bleqberi da is Tqveni mobiluri cxovrebis erTguli Tanamgzavri gaxdeba!
s iax
le
male telekompania imedi da jeoseli warmogidgenT axal satelevizio Sous, “imedis gmirebs”, sadac Tqven SexvdebiT sxvadasxva profesiisa da asakis ubralo adamianebs, romelTa saqcieli misabaZi da samagaliToa yvela CvenganisTvis.
Tqven yvelas SegiZliaT mogviTxroT am ada
mianebis istoria, maT mier Cadenili gmiroba da aqcioT isini teleimedis gmirebad, Cveni drois gmirebad.
jeoseli axlos gaicnobs TiToeul monawiles. naxavs maT yoveldRiur cxovrebas, gaigebs maT survilebs da yovelive amis gaTvaliswinebiT, moumzadebs mas gansakuTrebul saCuqars.
jeoseli warmogidgenT imedis gmirebs