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Do it Yourself PR
Want profile and exposure for your business but don’t know where to start?
Answer these seven key questions to get you
started on the right track for doing your own PR
Debbie Levenwww.prcoach.co.uk
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1. What do you want to achieve?
Just saying ‘to get sales’ is not good enough
Be specific, make it measurable, put your dream into words – write it down
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2. Who do you want to target?
Define the people you want to get noticed by
Profile them
Get inside their heads
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3. What do your target audiences think, feel, believe about you now?
How can you prove what you say?
What further research is needed to back up your claims?
Do views differ between audiences?
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4. What do you want your target audiences to think, feel believe
about you in the future?
Define how you want to be seen and perceived
That dictates the messages you use in your PR
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5. Where do your target audiences go for information, tools and resources?
TV and radio programmes
National, regional and local press and media
Trade and special interest magazines, publications, websites and blogs
Membership newsletters
Social media
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6. What makes you different from competitors?
Use as few words as possible
Back it up with proof
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7. How does your product/service benefit customers?
Human interest and benefits are what journalists are interested in
Capturing those will be core for your PR
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Next steps
Do your research
Write your plan
Get creative
Put your PR calendar of activity together
Get busy
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Activity Jan Feb Mar Apr May JunPress releases
Commenting on the back of other stories
Systems in place to source stories
Feature article placement
Guest blog opportunities
Information guide
Events/ meetings
Speaker opportunities
Exhibitions
Blog on website
Website
Materials – leaflet, annual review, hard copy newsletter
E-communication – e-newsletter
Branded items
Monitoring coverage, keywords, stories, competitors
Social media
Stunts
Outline example of a PR Calendar
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Need help with your PR?
Call me now on: 01923 606223Or email me on: [email protected]
To discover the one PR tactic that generated £15,000 of business for a client, sign up at: www.prcoach.co.uk/pr-help/
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