The 5th P of the Marketing Mix Edouard de La Jonquière
VP Marketing
The Marketing Mix
#1 • Product
#2 • Price
#3 • Place
#4 • Promotion
#5 • Payment
€
One Step Among Others
Subscription
1-click // Pay-as-you-go
Make it disappear
Conversion
Conversion & Retention
[LTV] Life Time Value
• Recurring payments specialist
•
• FinTech startup
• HQ in Paris - 4 EU offices
• 15M€ series B
• 2 000 clients
www.slimpay.com
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