The 5th P of the Marketing Mix Edouard de La Jonquière

VP Marketing

The Marketing Mix

#1 • Product

#2 • Price

#3 • Place

#4 • Promotion

#5 • Payment

€

One Step Among Others

Subscription

1-click // Pay-as-you-go

€

Make it disappear

Conversion

Conversion & Retention

[LTV] Life Time Value

• Recurring payments specialist

•

• FinTech startup

• HQ in Paris - 4 EU offices

• 15M€ series B

• 2 000 clients

www.slimpay.com