M U R A L P R E S E N T A T I O N
AHMED ALI KARAMA SENAN 0320478 ALIA NISA RAFFLY 0320774
DEENIE H’YATT JUMAT 0319719 KHANG WEI 0320728
MOHAMAD ADIB ISMAIL 0321532 MOHAMMAD DANIEL MAZLAN 0321409
MUHAMAD ANWAR FAUZI 0320213 SITI NUR FATAHIAH 0320595
MURAL? W H A T I S A
A mural is piece of a very large public artwork
that is painted or applied directly on a wall,
ceiling, or any other large permanent surface.
INTRODUCTION \ LAMAN SENI 7
• 56 shop lots in Section 7 + KHZNH
Studio + young artists
• 3D paintings, 3D installations, street
furnitures, and paintings on-site
• Supported by the Shah Alam city
council
ART DESCRIPTION \ DASAR SUNGAI
• Painting on site
• Green concept
• Forests and trees = source of rivers
• Protect
• Replant
• Not cutting trees down
• Relationship between water and trees
5 CONCEPTS \ DASAR SUNGAI
1. SUBJECTIVE PERCEPTION
2. NONVERBAL
COMMUNICATION
3. MASS COMMUNICATION
4. INTRAGROUP CONFLICT
5. INTERCULTURAL
COMMUNICATION
5 CONCEPTS \ DASAR SUNGAI
S U B J E C T I V E
P E R C E P T I O N
White background and trees, as well
as the balloon, are to inspire the
viewer that there is always hope and
the future will be better.
5 CONCEPTS \ DASAR SUNGAI
N O N V E R B A L
C O M M U N I C AT I O N
The mural shows the plant on the
right (which is the beginning) and on
the left is a balloon rising up (which is
the result in the future).
In short message says our future in
preserving the environment.
5 CONCEPTS \ DASAR SUNGAI
M A S S C O M M U N I C AT I O N
A direct message intended for the
masses to preserve the purity of our
planet and our lives, and how we are
to keep striving to work on it.
5 CONCEPTS \ DASAR SUNGAI
I N T R A G R O U P C O N F L I C T
There will be a kind of conflict in
educating people who do not care
about nature conservation.
Awareness people to preserve the
environment may generate conflict
among them. Because they are not
considered the nature is part of the
planet.
5 CONCEPTS \ DASAR SUNGAI
I N T E R C U LT U R A L
C O M M U N I C AT I O N
There is an attempt to spread the
culture of conservatism the
environment and folks awareness to
share it among the community.
QUIT SMOKING \ ARTIST’S BACKGROUND
ARTIST: SYAFIQ RASHYID
BIN ABDUL JALIL
• Currently undergoing his Bachelor in Graphic
Communication Design at Taylor’s University
Design School.
• He and few other Taylor’s University students
entered the Urban Art Competition back in 2014.
He came in first place in the 3D Installation
category and went home with RM8000.
QUIT SMOKING \ ARTIST’S BACKGROUND
“ The concept I use is
minimalist and the
existence of this smoking
area will surely prevent the
non-smokers from suffering
the effects of smoking. ”
- SYAFIQ RASYID
QUIT SMOKING \ ARTIST’S BACKGROUND
“ It is important that everyone should know
that smoking is harmful and for extreme
situations it may cause serious illness. The
motif is to open up the smokers eyes to see
how harmful is smoking and how it can affect
your life or even worse, your loved ones. By
having huge ash tray placed on the wall,
smokers will be reminded of the hazards of
smoking because it depicts their lungs every
time they finish their cigarettes. ”
- SYAFIQ RASYID
QUIT SMOKING \ ART DESCRIPTION
‘Quit Smoking’ is a 3D
installation piece that
convey the negative effect
of smoking and how it can
affect the smoker’s life and
also their loved ones.
QUIT SMOKING \ ART DESCRIPTION
His work is inspired by his
own initiative to try and stop
smoking and saw this
competition as the best
opportunity to inspire
himself and others to quit
smoking.
QUIT SMOKING \ ART DESCRIPTION
“ My piece was a projection as
my attempt to quit smoking. I’ve
had the idea for a while and saw
this competition as the perfect
opportunity to share my will with
others. I hope this piece will
inspire other to quit or cut down
on the habit ”
- SYAFIQ RASYID
QUIT SMOKING \ 5 CONCEPTS
1. SUBJECTIVE PERCEPTION
2. NONVERBAL
COMMUNICATION
3. INTERGROUP CONFLICT
4. MASS COMMUNICATION
5. INTERCULTURAL
COMMUNICATION
QUIT SMOKING \ 5 CONCEPTS
S U B J E C T I V E
P E R C E P T I O N
The darkened and unnatural colour of
a lung depicts the ruination the
cigarettes have caused over time.
QUIT SMOKING \ 5 CONCEPTS
N O N V E R B A L
C O M M U N I C AT I O N
Imagery of the differences between a
smoker’s and nonsmoker’s lungs.
Visually shows how smoking
damages your lungs.
QUIT SMOKING \ 5 CONCEPTS
I N T E R G R O U P C O N F L I C T
Complication between smokers and
nonsmokers;
Nonsmokers criticizing smokers of
being unhealthy, thus could create
conflict as smokers may feel they are
being attacked on how they chose to
live their lives.
QUIT SMOKING \ 5 CONCEPTS
M A S S C O M M U N I C AT I O N
A clear message intended for the
masses; about how unhealthy it is to
smoke, despite the fact that it is not
always physically visible on the
outside.
QUIT SMOKING \ 5 CONCEPTS
I N T E R C U LT U R A L
C O M M U N I C AT I O N
The communication between a
smoker and nonsmoker, in terms of
the contrasting culture they are living
in.
INTRODUCTION \ MELAKA RIVER
• Painted by a collaboration of artists
charged with producing artworks on
the rear buildings.
• Eight teams and one individual artist
during the period 1st – 22nd February
2010.
MERDEKA \ ART DESCRIPTION
“ It is the longest graffiti art in
Melaka and the most prominent
one we have done so far. Our
concept is more to Malaysian
influences. Multinational companies
hire us to do graffiti at their offices
like at Mont Kiara,”
- TENGKU AMIN ZUDDIN
MERDEKA \ 5 CONCEPTS
1. MASS COMMUNICATION
2. CONNOTATIVE MEANING
3. NON-VERBAL CUES
4. PASSIVE PERCEPTION
5. FIRST IMPRESSION
MERDEKA \ 5 CONCEPTS
M A S S C O M M U N I C AT I O N
An important message delivered to a
wide range of people.
MERDEKA \ 5 CONCEPTS
C O N N O TAT I V E M E A N I N G
It shows the commitment to their job
that has already become a part of
their life.
MERDEKA \ 5 CONCEPTS
PA S S I V E P E R C E P T I O N
Remind people of celebrating
Merdeka during school days.
ARTIST’S BACKGROUND \ DANCING DUTCH
ARTIST: THE SUPER SUNDAY
• The Super Sunday, a graffiti art agency that
specialized in art for corporate and
governmental clients.
• The Super Sunday concept is more to Malaysian
influences.
ART DESCRIPTION \ DANCING DUTCH
They carry out the graffiti project
along the Melaka River, after which
they were approached by the Melaka
State government who hired them for
the project. It is the longest graffiti art
in Melaka and the most prominent
one that they have done so far.
ART DESCRIPTION \ DANCING DUTCH
The mural art was drawn in 2005 for
KLAN competition in Melaka.
The message that they’re trying to
say is the influence of the Dutch that
used to invade Melaka. Not just the
culture, but also the fusion of
architecture which can be found in
Melaka.
5 CONCEPTS \ DANCING DUTCH
1. CONNOTATIVE MEANING
2. MASS COMMUNICATION
3. NON-VERBAL CUES
4. CLOSURE
5. PROXIMITY
5 CONCEPTS \ DANCING DUTCH
C O N N O TAT I V E M E A N I N G
It shows their commitment towards
dancing by looking at their facial
expression.
5 CONCEPTS \ DANCING DUTCH
M A S S C O M M U N I C AT I O N
A large scale of information imparting the
wide range of people in the mural art.
5 CONCEPTS \ DANCING DUTCH
N O N - V E R B A L C U E S
By looking at the mural, we can see that
they are celebrating the end of Dutch
invasion.
5 CONCEPTS \ DANCING DUTCH
C L O S U R E
To attract tourist interest to Malaysia, to
see how Melaka can change from a place
which has been invaded by Dutch to a
peaceful and colourful country.
5 CONCEPTS \ DANCING DUTCH
P R O X I M I T Y
We can see that the boy and the girl are
dancing in close range to show how
happy they are together.
REFERENCES
• Laman Web Rasmi Majlis Bandaraya Shah Alam. (n.d.). Retrieved May 22, 2015, from http://www.mbsa.gov.my/ms-my/infoshahalam/tamanrekreasi/Halaman/laman_seni7.aspx
• Sungai Melaka Murals - Melaka, Malaysia - Murals on Waymarking.com. (n.d.). Retrieved May 22, 2015, from http://www.waymarking.com/waymarks/WMAHMD_Sungai_Melaka_Murals_Melaka_Malaysia