2. What is an EPIC Win on Social media? Best and worst social
media campaigns for ideas and inspiration in your online
marketing
3. Is it clever photography?
4. Or a viral internet meme like Nyan cat?
https://www.youtube.com/watch?v=QH2-TGUlwu4
5. Or this BBC show? Most Interesting
http://www.bbc.co.uk/programmes/b012f6pl
6. Its great ideas that encourage discussion, sharing or
contribution on social media Such as this
7. #MakeMyPersona
8. HubSpot - marketing software - provide tools and info Narrow
target audience - Marketers LI message links through to
9. Buyer Personas landing page. Personas are a way of looking
at your audience as manageable identities. Can be hard - Hubspot
created tool to make it easy
10. I answered questions and received bespoke persona profile.
Follow-up call from Brian in sales a few days later
11. Asked Hubspot to tell me more
12. Surpassed goal to generate leads within first week - Sales
had more meaningful conversations than if the lead had requested a
software demo. Channel breakdown: Email: 23%, Direct: 20%, Blog:
18%, Linkedin: 13%, Referral: 6%, Twitter: 3.5%
13. #TheDress
14. What colour is #TheDress
15. Image posted on Tumblr first. Buzzfeed picked up story 3
hours later
16. When Taylor Swift and Justin Bieber get involved - You know
its a hit Graph from
http://www.bbc.co.uk/news/blogs-trending-31659395
18. Salvation army responds quickly changing theme to domestic
abuse
http://www.people.com/article/salvation-army-the-dress-domestic-violence-psa
19. The article set the internet alight, and has now been
viewed more than 24 million times.
http://www.bbc.co.uk/news/blogs-trending-31659395 Amazing
traffic!
20. Settle argument its Black and Blue.
http://www.romanoriginals.co.uk/invt/70931?Colour=Royal-Blue
21. How to be more deaf Aware Gloucestershire Deaf Association
(GDA). Help deaf and hard of hearing people to live independently
and without fear
22. I found the video funny, compelled to share @GlosDeaf 1400
followers
23. Series of 5 videos: 1st: 3,840 views, 2nd: 1000+, 3rd-5th:
400 Dave the Signer was the most popular
https://www.youtube.com/watch?v=SKs_gAuzsvE
24. Reg James Asked Gemma, GDAs Social Media manager about
campaign - Reg, profoundly deaf - James is a BSL interpreter -
Video funded through Lloyds TSB grant - Promoted via Twitter, 700
RT, 200 mentions - Website users up 25% - Side effect was they were
invited to present at deaf awareness groups
25. Astute Graphics Survey
26. AG make a series of amazing plugins for Illustrator They
use friendly language and have a creative but very professional
audience Social media, great initial response but Immediate tail
off
27. Clever update 2 days later. Not begging again but showing
how others have already filled out the survey
28. Brilliant email as survey emails often dull Email blast to
audience of 40,000 with slower tail off that social media 865 total
responses in a week, a 2% conversion rate which is great!
29. 805 Million Names Campaign from World Food Program Features
Zlatan Ibrahimovich, footballer
30. he has tatoos of people fighting hunger daily A captivating
and important message http://cdn.wfp.org/2015/805millionnames/
31. Sharp ramp up with long tail and some bumps. This shows
some longevity in the campaign
32. Loctite POSITIVE FEELINGS 12 DANCE MIX In contrast to 805
Million names video is this
33. Mixed feelings - It grabs attention but not emotion Do you
like it? https://www.youtube.com/watch?v=lKe7j9tSwW4
34. Mixed feelings - It grabs attention but not emotion Do you
like it? https://www.youtube.com/watch?v=lKe7j9tSwW4
35. EPIC FAIL
36. #McDstories Tag positive stories about McDonalds Realise
that not everybody will follow the script
37. Dressing up Fail Oops, how did that get on there?
38. 2013 - Horseman scandal Posted to 47,000 followers - viral
on Twitter Apparently scheduled before scandal news broke -
Oops
39. Sam Smith - Popular artist
https://www.youtube.com/watch?v=HaMq2nn5ac0
40. Posted after his concert in Nashville
http://www.bbc.co.uk/newsbeat/30576919
41. 4 Hours later he posted this message to Instagram and
Twitter Fans not impressed
42. . Speaking of epic fails - Lets have our own caption
competition ;)
43. Be Sociable 3 things I recommend for an EPIC Win
44. Help others first Get noticed by helping other people or
organisations with similar audience to you
45. Be yourself Be honest, open and true to your business
values
46. Create and share interesting stuff Create content people
want to share
47. Follow me on Twitter for marketing ideas and inspiration
@BenKinnaird Visit my company ratherinventive.com or download this
amazing book :)
https://itunes.apple.com/gb/book/be-sociable/id920153675