Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (1)
From Crossmedia Publishing to Crossmedia Educa/on: The Important Role of Media Prac/ce Online Educa Berlin December 1, 2011 Speaker: Sandra Ho)ues, M.A. In Collabora/on with Chris/an Geier, M.A.
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (2)
Changed Condi/ons and Media Convergence
_ Global megatrends _ Socio cultural convergence _ Technological convergence _ Crossmedia (convergence of media produc/on)
Main perspec/ve: Media management Strategic approach Synergies in produc/on (and distribu/on)
(Schuegraf, 2008; Walter, 2010)
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (3)
Changed Condi/ons and Media Convergence
_ Global megatrends _ Socio cultural convergence _ Technological convergence _ Crossmedia (convergence of media produc/on)
Main perspec/ve: Media management Strategic approach Synergies in produc/on and distribu/on
(Sjurts, 2002)
Special focus on publishing as tradi4onal understanding of crossmedia
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (4)
Broad Understanding of Crossmedia Publishing
_ Changes inbetween media _ Addi/onal possibili/es of publishing _ New ways and modells of publishing
Broad understanding: Publishing in different ways on different channels or pla<orms because of a strong strategy
(Jakubetz, 2008; Schulz-‐Bruhdoel & Bechtel, 2007)
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (5)
Publishing Projects at Augsburg University | Typical Examples
source: hcp://www.press/ge.org/
Journalis/c Publishing | press/ge
Leitar'kel* Leitar'kel*
U2:*???* Editorial*
Inhalt* Irgendwas*mit*Medien*
Lusdigi*Campusgeschichten*
Leitar'kel*Irgendwas*mit*Medien*
01* 06* 07*
09*08*
05*
03*
04*
02*
11*10*
Cover*
TITEL*
HeJspiegel*Vitamin*B*Ausgabe*1*
INSTITUT*
Board*
Bildereditorial*
Corporate Publishing | vitamin b (new!)
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (6)
Publishing Projects at Augsburg University | Academic Publishing
source: h
cp://web
square.im
b-‐un
i-‐augsburg.de
/201
1-‐03
/3
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (7)
source: hcp://de-‐de.facebook.com/kanalc
Related Publishing Projects at Augsburg University | Radio and Podcasts Campus Radio | Kanal C
source: hcp://studentstories.de/
Podcasts for Foreign Students | student.stories
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (8)
Related Publishing Projects at Augsburg University | Blickpunkt Campus
source: h
cp://www.uni-‐rep
ort.d
e/be
itraege_feat_xm
l.xml#
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (9)
Crossmedia Publishing at Augsburg University | The ‘Media and Communica/on’ Course of Studies as Case
source: h
cp://www.im
b-‐un
i-‐augsburg.de
/studium
/muk-‐studium
/bache
lor
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (10)
Audio Projects Audio-‐Visual Projects
Reflec%on in Ac%on
-‐ Reflec%on on Ac%on
-‐ Reflec%on on Reflec%on
Increasing Complexity in Learning and Teaching
Publishing Projects at Augsburg University | Co-‐Curricular Integra/on in the ‘Media and Communica/on’ Course of Studies
Related Publishing Projects
Typical Publishing Projects 1. w.e.b.Square 2. press/ge 3. vitamin b
1. KaffeePod 2. Kanal C 3. student.stories
1. Films for Educa/onal Contexts 2. Blickpunkt Campus 3. (vitamin b)
The ‘Media and Communica4on’ Course of Studies
The ‘Begleitstudium Problemlösekompetenz’ Offers Possibili/es for Curricular Integra/on.
(Sporer, Reinmann, Jenert & Ho)ues, 2007)
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (11)
Audio Projects Audio-‐Visual Projects
Reflec%on in Ac%on
-‐ Reflec%on on Ac%on
-‐ Reflec%on on Reflec%on
Increasing Complexity in Learning and Teaching
Publishing Projects at Augsburg University | Structural Linkages between the Projects
Related Publishing Projects
Typical Publishing Projects
The ‘Media and Communica4on’ Course of Studies
The ‘Begleitstudium Problemlösekompetenz’ Offers Possibili/es for Curricular Integra/on.
1. Academic Publishing 2. Journalis/c Publishing 3. Corporate Publishing
1. Academic Publishing 2. Journalis/c Publishing 3. Corporate Publishing
1. Academic Publishing 2. Journalis/c Publishing 3. Corporate Publishing
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (12)
Journalis4c Publishing Projects Corporate Publishing Projects
Reflec%on in Ac%on
-‐ Reflec%on on Ac%on
-‐ Reflec%on on Reflec%on
Increasing Complexity in Learning and Teaching
Publishing Projects at Augsburg University | Re-‐Thinking Based on the (Invisible) Structures
Academic Publishing Projects 1. w.e.b.Square 2. KaffeePod 3. Films for Educa/onal Contexts
1. press/ge 2. Kanal C 3. Blickpunkt Campus
1. vitamin b 2. student.stories 3. (vitamin b)
The ‘Media and Communica4on’ Course of Studies
Opportunity: Transparency on Content and Educa/onal Goals of the Projects.
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (13)
Journalis4c Publishing Projects Corporate Publishing Projects
Reflec%on in Ac%on
-‐ Reflec%on on Ac%on
-‐ Reflec%on on Reflec%on
Increasing Complexity in Learning and Teaching
Publishing Projects at Augsburg University | Possibili/es for Crossmedia Educa/on
Academic Publishing Projects
Media Planning and Strategies for
Crossmedia Publishing Opportunity: Taking Changes in Media, Learning and
Educa/on into Considera/on
1. w.e.b.Square 2. KaffeePod 3. Films for Educa/onal Contexts
1. press/ge 2. Kanal C 3. Blickpunkt Campus
1. vitamin b 2. student.stories 3. (vitamin b)
(e.g. Schneider, 2007 )
Students can combine their Projects or Publishing Strategies.
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (14)
Conclusion
_ Media prac/ce is implemented in formal educa/onal contexts _ Focus on ac/on-‐based concepts (media prac/ce)
Situated Learning Authen/city (Job prepara/on)
_ Media convergence as challenge (e.g. crossmedia) _ Idea: Fostering crossmedia educa/on as structural linkage _ Possibility: Insights in Theory and Prac/ce of media and guided reflec/on of the specifics _ But: Necessity of a sustainable learning strategy (see “Begleitstudium Problemlösekompetenz”)
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (15)
Thanks for Your Acen/on. Sandra Ho)ues, M.A. Research Assistant Ins/tute of Media and Educa/onal Technology University of Augsburg, Germany E-‐Mail: sandra.ho)[email protected]‐augsburg.de or sandra.ho)ues@haw-‐hamburg.de (new!)
Sandra Ho)ues ·∙ Ins/tute for Media and Educa/onal Technology ·∙ University of Augsburg (16)
References
Jakubetz, C. (2008). Crossmedia. Konstanz: UVK. Schneider, M. (2007). Crossmedia-‐Management (Disserta/onsschriw). Wiesbaden: DUV. Schuegraf, M. (2008). Medienkonvergenz und Subjektbildung. Mediale Interak%onen am Beispiel von
Musikfernsehen und Internet. Wiesbaden: VS. Schulz-‐Bruhdoel, N. & Bechtel, M. (2007). Medienarbeit 2.0. Cross-‐Media-‐Lösungen. Frankfurt:
Frankfurter Allgemeine Buch. Sjurts, I. (2002). Cross-‐Media Strategien in der deutschen Medienbranche. Eine ökonomische Analyse
zu Varianten und Erfolgsaussichten. B. Müller-‐Kalthoff (eds.), Cross-‐Media Management. Content-‐Strategien erfolgreich umsetzen. (pp. 3–18) Heidelberg: Springer.
Sporer, T., Reinmann. G, Jenert, T. & Ho)ues, S. (2007). Begleitstudium Problemlösekompetenz (Version 2.0). In M. Merkt, K. Mayrberger, R. Schulmeister; A. Sommer & I. van den Berk (eds.), Studieren neu erfinden – Hochschule neu denken (pp. 85–94). Reihe Medien in der Wissenschaw (Band 44). Münster: Waxmann.
Walter, M. (2010). In Bewegung. Die Produk%on von Web-‐Videos bei deutschen regionalen Tageszeitungen. Wiesbaden: VS Research.