Instant Music VideoDana Yang27796582
http://docer.mysoeasy.com
Content
Marketing and BrandingBrand IdentityMarketing Promotion
Technological Affordances
IntroductionProsumers - User Generated
User ExperiencesComminication - Online&OfflineUnforeseen CircumstancesEfficiencyIntelligibilityPrivacySatisfaction
Video
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Part 1 Introduction
2014
2014 07 #dont judgeme2015
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Part 2 Marketing and BrandingBrand Identity Visual Sign 1.Logo: M for initial of the word 'Musically'. Symbolically represent the waving voice frequency. 2.Color: Rose red Passion- Passion
Linguistic Conntext1.Slogan:Instant music videoImmediacy2. Advertising:Your music video communityUser-generated contentO Marketing Promotion Target Customers
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Part 3 Technological Affordances
Communication:Online & Offline Family friends strangers
Prosumers: User generated content Co-creation singing dancing comedy lip syncing
Unforeseen Circumstances video-taking skills makeup skills...
Part 4 User ExperienceEfficiencyIntelligibilityPrivacySatisfaction
Part 5 Video about how to use this APP
Filmed by Dana
Thank You!
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