2. ? Business Source:
http://www.cashedge.com/pressRoom/news_070104_bst.html , , 80% . .
Although more than 80% of enterprise data has a location dimension,
whether i t is customers, stores, warehouses or other assets, this
information is rarely exploi ted... Louella Fernandes & Clive
Longbottom Quocirca Research 1
3. Business ? Business Google Maps 35% InterContinental Hotels
Group (IHG) With a worldwide portfolio of more than 4,000 hotels in
nearly 100 countries and territories worldwide. We needed a better
more effective way to enhance our customers experience. enabled
easy-to-use interactive maps... We had a 35 percent increase in
conversion rates for our UK and Denmark sites immediately after
launching Google Maps. - Steve Sullivan, Manager of Web - Google
Maps Premier Case study 2
4. 3 Business ? Business Toyota Europe Web Mobile Google Maps
Premier 27% Toyota Europe uses Google Maps API Premier The goal was
to create a full mobile version of our website. Location-based
services are one of the great advantages, Thirty-six of Toyotas
European country sites are built... Dealer Finder were migrated to
Google Maps successfully. It was fun to do this project! - Michael
Notte, IT Project leader -
http://googleenterprise.blogspot.com
5. 4 Google Maps Business Google Maps Business .
6. Google 70 Business * 2013 12 , SPH 3 Google . 5
7. http://www.samsung.com/au/support/retail/retailL
ocations.do?page=RETAIL.LOCATIONS : ( )
http://www.dominos.co.kr/index.do ?1. Business 6
16. Geospatial four business products Earth Pro Enterprise Maps
Engine Maps API Google 4 Geo Products3. Google Maps ?
17. Google Geo Platform3. Google Maps ? YOUR CUSTOM APP Google
Maps Tracks API Google Geolocation API Google Maps Coordinate
Google Maps APIs Google Maps Engine Purpose-Built Geo Cloud
Platform Google / 3rd Party Data & Imagery Google Cloud
Platform Google Infrastructure & Google Enterprise Product
Architecture Google Maps User Interface Google Places API
18. Google Maps API 3. Google Maps ? Maps JavaScript API (//, )
Google Earth API 3D Viewing Static Maps API Directions API (, , , )
Distance Matrix API Multi ( : ) Elevation API Geocoding API Places
API POI Street View Image API Street View Panoramio API ,
Geolocation API , Google Chart API Weather API API
https://developers.google.com/maps/
19. Why Google?3. Google Maps 1. Map Cloud Open API Platform
Cloud , ,, Product 1) 2) 2. Global Business United States Canada UK
Netherlands Germany Thailand New Zealand Italy Australia India
Taiwan Malaysia Indonesia Vietnam No1 in 100 30% 50% :
http://gmaps-samples.googlecode.com/svn/trunk/mapcoverage_filtered.html
20. Why Google?3. Google Maps 3. 4. iPhone, Android Chrome
FireFox Explorer Safari 19
21. 2009 Google Earth 5.0 Map Maker to Google Maps Smart
navigation in Street View Reverse geocoding GeoEye-1 satellite
imagery 2010 2011 Hotpot for Google Places Custom Routing API 45
degree imagery updates Follow your world application launched 3D
measuring in Google Earth Pro Stylized maps for API Protected Map
Layers 3D Maps in Mobile Biking Directions in API Google Fusion
Tables Google Maps Street View in Museums Why Google?3. Google Maps
5. , 20
22. 4. Google Maps
23. 4. Google Maps - Feedback - (/) - - Map - . /
24. 4. Google Maps G-SCL
25. 4. Google Maps
26. 4. Google Maps Marine Traffic Monitoring
27. 4. Google Maps UVIS
28. 4. Google Maps Centigon
29. 4. Google Maps Centigon Dashboard
30. Google Maps CASE STUDY CS
31. CS Needs CS CS
32. Geocoding API Census Data Map SPH Census Data , Google Map
CS Geocoding API
41. Pilot Test ( 2~3) Pilot , (LG CNS) SPH Google Maps API -
Map Control, API Map Display Map Pageview Census Data
42. GIS Google Map Google Weather OPEN API Map LGE DMS GPS
Service LegacyCustomer Repair Request Check DMS Schedule Repair
Scheduling GPS/GIS DB A AS ,
43. REMIS
44. Needs ,
45. / Data, Census Data, POI Data, Street view GIS SPH Data,
Google API Map Control (, ) Data Update
52. 1 Map One Source, Multi Use Google Map , SPH Google Maps
API - Map Control, API Object - Map Map Display,
53. Hyundai Glovis
54. Hyundai Glovis
55. Hyundai Glovis
56. Google 5. Google Maps ? Google Maps API (Term of Service)
http://code.google.com/apis/maps/terms.html 9 10 . 9. License
Requirements. Google's licenses above are subject to your adherence
to the following requirements: 10. License Restrictions. Except as
expressly permitted under the Terms, or unless you have received
prior written authorization... Closed Community Asset Tracking,
Navigation Web Browser DM, List Bulk download 1 25,000 Pageview,
API 2,500 Google Open, , Business Google Maps API for Business
60
57. Google Maps API for Business 3 5. Google Maps ? Pageview ,
User , Asset(Device) 3 Type 1. Public / External Sites Website
Pageview (Minimum 1 PV) 2. Private / Internal Sites / Applications
User (Minimum 150 User) 3. Asset / Fleet Tracking Asset Device
(Minimum 400 asset) Real-time tracking of GPS or other
sensor-enabled device Pageview User Unlimited, User Pageview
Unlimited Discount (Minimum Price 1,500/) 61
58. Cost ?5. Google Maps ? 3 GIS 40% 62 : Solution Google
Service 165,000 48,000 56,500 269,500 1 2 3 36,000 36,000 36,000
108,000 1 2 3
59. Google Maps Standard Business 6. Google Maps Business
Features Benefits Standard() Business() Advanced API 1 ( 2,500 vs
100,000) Street View image API Maximum(640 vs 2048) Fusion Tables
Google Ads SSL/HTTPS Use on Web & Mobile License Benefits
Standard() Business() Free & Public Access( ) (Intranet) Asset
Tracking Support Service Standard() Business() Service Level
Agreement (99.9% ) Global technical support, Q&A Support Portal
& Usage Reporting Infra , , (46%) 63
60. (Google )6. Google Maps Business Support Service Naver,
Daum Google Service Level Agreement (99.9% ) Global technical
support, Q&A Support Portal 24 * 7 Call center IDC , Speed 1~2
20 Reference, site Technical Naver, Daum Google API Geocoding BMT
60% 80% Mobile Device Naver 7 Beta, Daum API iPhone, Android,
Blackberry SSL/HTTPS Contents Naver, Daum Google , , 50 Driving
Direction Help & Documentation , Sample , Demo Pool Pool
64
61. 2012 Google Maps Global SPH Google Geo Premier Partner7.
SPH Google APAC ()SPH Google Korea Sales & Marketing
62. 66 Google APAC ()SPH Google Korea Sales Quota Marketing ,
Sales Lead Role & Responsibility Google Maps Product Management
- Contents - , Localization, Operation - Sales Google Korea Google
Asia Pacific Head Quarter - Singapore Enterprise Business - Sales,
Marketing, Contents, Management Google APAC Google Maps Master
Reseller - Google ( ) - Customer Sales, Marketing - , Needs ()SPH
Sales Contents Manage Google SPH ?7. SPH SPH(Service Platform &
Human) 2011 5 Google (Certified Master Reseller) Sales Marketing
Google APAC(Asia Pacific)
64. 68 Global Co-Marketing 7. SPH On-line Marketing Off-line
Marketing Google case study Co-Marketing - / - SPH / - Google Maps
1 , 100 Google Maps API Google Global Co-Marketing
65. Why Google Maps ? . ( 60% ) Device, OS, Browser Google
API