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Future Insights LIVEGrowing Up a Desktop App in a Mobile World
Monday, May 6, 13
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:)-Erik Loehfelm
EVP of User Experience, Universal Mind
www.universalmind.com
Monday, May 6, 13
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Let’s talk about apps...
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how to catch up?
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people.
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focus on context.
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focus on context.
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focus on content.
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content is KEY!contextually relevant content is KEY-ER!!
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...which brings us back to people.Understand user’s needs and you’ll understand what they need in their individual context
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sidebar... SoLoMo!The integration of social networks with inherent mobile location features
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So
Lo Mo
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where do I start?
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start with people.
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watch and learn.
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quietly observe.
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macro / micro
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macro (forest).
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1. understand people, content and context
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2. document their journey
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3. wireframes
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bullshit... kinda’!• Agile UX could / should be the goal but...• ‘Don’t fly a plane without wings.’• Opportunity for ‘cornering’ and ‘redo’ is great at this stage• “Any fidelity wireframe is the right fidelity wireframe.”• Communication tool
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wireframe techniques
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Doug Chiang
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4. graphic and interaction design
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5. prototypes
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fluidui.comEXCELLENT on-device wireframe and prototyping tool!
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screen shots of fluid
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6. test and iterate!
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things to consider with this macro perspective:• research is your friend• analytics are your friend• hardware specific features, might not be your friend• many delivery options
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delivery options:• Mobile Web vs. Desktop Web• Responsive Web vs. Mobile Web• Web App vs. Native App• Wrapped Web vs. Native App
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rich functionality
basic functionality
chea
pexpensive
Mobile Web
Desktop Web
inflexible flexible
Responsive Web
Web App
Native App
Wrapped Web
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micro (tree).
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stories about people
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content for mobilityMUST be contextually relevant!
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mobile≠desktop
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how?web to mobile techniques to consider:1. Graceful Degredation...2. Progressive Enhancement...
1. Adaptive Design2. Responsive Design
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1. graceful degredation• popular based on needs• ‘backward’ approach (?)• work in a responsive manner
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2. progressive enhancement• build up an experience from the baseline• work in an responsive manner• target sizes (and content) not devices*
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Responsive inside-out:patterns, content and art direction.
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Francisco InchausteCreative Director, Universal Mindhttp://www.getfinch.com/@iamfinchSmashing Magazine
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navigation patterns
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accordion nav
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sliding nav
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section nav
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off-canvas nav
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content patterns
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Mostly Fluid
Column Drop
Images courtesy www.lukew.com
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content evaluation
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Products Creative Cloud Photoshop CS6
Navigation/Promotional Image supporting content Content
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Products Creative Cloud Photoshop CS6
Navigation/Promotional Image supporting content Content
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Products Photoshop CS6
Navigation/Promotional Image supporting content Content
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art direction
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VS
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take aways:• Web to mobile content is not one-to-one• Web to mobile art direction is not one-to-one• Define and leverage design patterns
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take aways:• Design challenge is big... tech challenge not as big• Focus on users• Focus on context• Focus on content• Responsive from the inside out• Test, and iterate!
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:)-Erik Loehfelm
Exec VP of User Experience, Universal Mind
www.universalmind.com
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We just won a Webby!
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