Harlingen 100 – Tourism Task Force
• 8 Member Group – 4 meetings to date
• 11 tasks assigned by Harlingen 100
• Significant progress to date, thanks to CVB Exec Director and others
Harlingen 100 – Tourism Task Force
• Certified Retirement Community Status – approved, presentation of certificate to Mayor on June 26
• Branding – proposals in hand; work in progress; funding needed
Harlingen 100 – Tourism Task Force
• Website – completed - up and running…unveiling at CVB on June 12
• “Targeting” groups – working icw branding
• Hospitality Training Program – to commence June 19 w/presentation
Harlingen 100 – Tourism Task Force
• Visitors Package – working on updates
• Viral Marketing – part of brochures and website
• Tracking Models – part of website; working
Harlingen 100 – Tourism Task Force• Strategic Partnerships w/groups – working
with region and state to develop
• Sign Plan – task passed to signage committee
• Upscale Hotel – City has for action