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From Requirements to Business Value
July 2013
The Transformation of Business Analysis
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Discussion Points
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Yesterday • Business Analysis is more than IT
• Application Owners • Requirements
Engineers
• Application Analysts • Systems Analyst • Requirements Analyst • Programmer • IT Analyst • Business Analyst
Business Titles
Information Technology
Titles
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IIBA Growth
-‐
5,000
10,000
15,000
20,000
25,000
30,000
2004-‐Mar 2005-‐Mar 2005-‐Dec 2006-‐July 2007-‐Dec 2008-‐Dec 2009-‐Dec 2010-‐April 2010-‐Dec 2011-‐May 2011-‐Dec 2012-‐Dec
Membership Growth
26k + Members 170+ Corp Members 109 Chapters 335 CCBA® Recipients 2,767 CBAP® Recipients
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7 A Perfect Storm
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Organizational Waste
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Business Process
Management
Agile
Business Rules & Decision
Engines
Business Analytics
Project Management
Cloud Computing
Enterprise Architecture
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What is Business Analysis?
“..the set of tasks and techniques used to work as a liaison among stakeholders to understand the structure, policies, and operations of an organization & recommend solutions that enable the organization to achieve its goals.”
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The Guide to the Business Analysis Body of Knowledge v2
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Business Analysis V3 Draft • “The practice of enabling change in an organizational context by defining needs and recommending solutions that deliver value to stakeholders”
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Business Analysis Core Concept Model
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Business Analysis V3 Draft • “The practice of enabling change in an organizational context by defining needs and recommending solutions that deliver value to stakeholders”
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Business Analysis Core Concept Model
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Define, Align to, Inform Strategy
Op)mize Business Capability
Deliver Change
Support Opera)ons
• Enterprise Business Analyst
• Business Process Analyst
• Enterprise Business Analyst
• Business Process Analyst
• Decision Support Analyst
• Business Analyst • Business Systems
Analyst • Agile Analyst • Decision Support
Analyst • Functional Analyst
• Service Request Analyst
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Business Systems Analyst • Resides in Information Technology • Works primarily on projects
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Agile Analyst • Resides in Information Technology • Works in sprints or iterations
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Business Process Analyst • Different Approaches § Reengineering vs.
driving efficiencies • Focus is organizational capability
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Enterprise Business Analyst • Situational analysis
§ Different scope than the organization
§ Strategy development • Portfolio Management
§ Executing the strategy
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Business Decision Analyst • Big Data § Create rich,
powerful customer interactions
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Business Analysis Discipline Project / IT Transi7on / Func7onal Enterprise / Strategic
• Business Analyst • Management
Consultant
• PorSolio Manager • Customer Rela)onship
Manager
• Management Consultant
• Account Manager
• Business Architect • Management
Consultant • Strategic Planner
• Methodology BA
• Process Analyst • Business Rules
Analyst • Data Analyst
• Process Owner • Service Owner • Product Manager
• Func7onal BA
• Process Architect • Domain Expert
• IT Strategist
• BA/PM • BA/QA • BA/Developer • Usability/UXP
• Solu7on Architect • Systems Analyst • Mid-‐to-‐Senior
Management
• Enterprise Architect
• CXO
Hybrid
Specialist
Generalist
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• What’s Next?
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• Business Analysis will change the way organizations change
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Future § Greater awareness & understanding of the
Business Analyst role & its value § Increased market demand § Common & consistent BA language &
practices across organizations § Integration of discipline from project to
enterprise § Increased focus on relationships § Role transition to a leadership position
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Future • You have to decide
• But you are not alone
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Act with confidence.
Do something.
Sell your success. Ask “Why”
Educate.
Don’t be afraid of change.
Take Action
It is up to You!
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IIBA: Changing Change